Tag: 上海后花园 阿拉爱上海

  • Chelsea linked with Italian full-back

    first_imgChelsea are showing an interest in Genoa full-back Mario Sampirisi, the Daily Mail say.They are one of the Premier League clubs believed to have had the 19-year-old watched recently.The Daily Mirror report that Santos have no interest in signing Florent Malouda from Chelsea.Malouda, out-of-favour at Stamford Bridge and widely tipped to move on in January, has been strongly linked with the Brazilian side.But the club’s vice-president Odilio Rodrigues has insisted Santos are not lining up a deal.“There is no interest in Malouda. He is not in our plans,” Rodrigues is quoted as saying.Meanwhile, Mark Hughes is on the brink of the sack and could lose his job as manager if QPR fail to beat fellow strugglers Reading on Sunday, the Mirror suggest.It is claimed that Hughes faces a battle to remain in his post, with some members of the Rangers board aware that former Tottenham boss Harry Redknapp is available.The Mail also suggest Hughes has lost the support of senior figures at Loftus Road and could be fired if Rangers do not win this weekend.This page is regularly updated.Follow West London Sport on TwitterFind us on Facebooklast_img read more

  • Mariners get four in eighth, take series from Athletics

    first_imgOAKLAND — Lou Trivino accepted responsibility for the Athletics latest step backward Sunday after being charged with four runs in the eighth inning of a 6-3 loss to the Seattle Mariners.Mark Canha, whose rare misplay in the sun and wind of right field was the reason three of those runs were unearned, was doing the same on the other side of the clubhouse.They weren’t wrong either, but you can throw in an offense … Click here if you’re unable to view the photo gallery on your mobile device.last_img read more

  • News for the Birds

    first_img(Visited 20 times, 1 visits today)FacebookTwitterPinterestSave分享0 Our human readers are allowed to peek in on these headlines for and about our feathered intellectual friends.The genius of birds:  Illustra Media’s recent documentary is titled Flight: The Genius of Birds.  New Scientist‘s recent book review is titled “Bird brainiacs: the genius of pigeons.”  Although the introductory part of the article pays homage to Charles Darwin for his pigeon breeding, the pigeon is a fine specimen to support intelligent design, Timothy Standish argues in the film.  “I believe that intelligent design is the best explanation for the origin of flight [in birds], because it’s the best explanation for every other kind of flight,” he says.  “So why would I change the rules when moving from a 747 to a pigeon?”  We do these birds wrong by calling them “flying rats” and treating them as nuisances, Kirsten Weir says in her article.  “They can count, solve Aristotle’s logic puzzles and appreciate Impressionist art.”  Many humans can’t do as much, to say nothing of navigating home with the earth’s magnetic field under controlled, powered flight.  Experimenters mentioned in Science Magazine found a “surprisingly simple strategy for such sophisticated behavior” as avoiding obstacles: pigeons look for the biggest gaps, not the nearest ones.  They found this with 3-D imaging of pigeons outfitted with LEDs.  The findings shed light on “how they steer through small-scale, cluttered environments like forests and city streets.”Smart turkey eggs:  Nature reports that the eggs of Australian brush turkeys take advantage of decaying compost to stay warm.  Why, then, don’t they get infected with bacteria in the soil?  The eggs have a special layer of calcium phosphate nanoparticles that keeps out most bacteria.  Since this also makes the eggshells difficult to crack, engineers are looking at this design for more durable materials.  The design in the eggs also makes them super-hydrophobic (water resisting), almost as much as lotus leaves.  PhysOrg has pictures of the nanoparticles.  Reference: Journal of Experimental Biology.The early bird gets the digestive system:  Yanornis is called an ancestor of birds, but PhysOrg reported on April 18 that a fossil found in China shows that “the digestive system of the ancestors to modern birds was essentially modern in all aspects.”  A specialized digestive system is one of the things Illustra’s film discusses as a requirement for powered flight.  This article agrees:Compared to other groups of vertebrates, the digestive system of living birds is unique and highly modified. Compared to mammals the digestive system is proportionately shorter; the oesophagus (throat) is large and flexible with an accessory organ called the crop and two stomachs are present. These specializations are inferred to have evolved in order to produce a highly efficient digestive system capable of meeting the metabolic demands of powered flight within the physical constraints of aerial locomotion, which requires the system to be lightweight.But if it was already “essentially modern” in the ancestors, and already integrated with the flight systems, where is the time for natural selection to have supposedly produced it?Tiny migrants:  Large birds like geese are well known for their visible V-patterns in the sky, but what about small birds?  “In one of the greatest feats of endurance in the biological world, millions of tiny songbirds — many weighing less than an ounce — migrate thousands of miles to Central and South America each year,” a press release from Cornell University begins.  “Now scientists are finding out how these featherweights do it: using elliptical routes that take advantage of prevailing wind patterns to save calories.”Glowing birds:  According to the British Ecological Society, some of the birds living around the Chernobyl nuclear reactor appear to be adapting to the high levels of ionizing radiation present after the 1986 disaster.  The “region represents an accidental ecological experiment to study the effects of ionising radiation on wild animals,” the BES figured.  This kind of adaptation has been seen in the lab before, but not in the wild.  The researchers measured higher production of antioxidants that can mitigate the damage caused by radiation.  It’s an adjustment to an existing biochemical process, therefore – not a new emergent trait.Latest on starling murmurations:  The Italy group that did the STARFLAG study animated in the Illustra film (watch it on bottom of this page) has a new paper out in PNAS, “Social interactions dominate speed control in poising natural flocks near criticality.”  Their updated model still hinges on the effect stemming from each bird watching its nearest neighbors, but finds that the flock can propagate information rapidly throughout the whole flock without loss, because the flock maintains a critical balance point known in statistical mechanics.  Did the birds learn this in physics class?The coherent flight of bird flocks is one of nature’s most impressive aerial displays. Beyond the fact that thousands of birds fly, on average, with the same velocity, quantitative observations show that small deviations of individual birds from this average are correlated across the entire flock. By learning minimally structured models from field data, we show that these long-ranged correlations are consistent with local interactions among neighboring birds, but only because the parameters of the flock are tuned to special values, mathematically equivalent to a critical point in statistical mechanics. Being in this critical regime allows information to propagate almost without loss throughout the flock, while keeping the variance of individual velocities small.Windmill death penalty:  “Green energy” is not without cost; windmills have killed many a bat and bird.  As windmill installations grow, bird deaths rise accordingly—including federally protected species like the golden eagle.  National Geographic, worried that “Turbines kill thousands of birds and bats annually,” looked into whether newer designs that add flashing lights, sound, bright colors, or changes to blade elevation work.  The “jury’s still out” on whether any of these measures are effective.  Some have actually increased the death count.  Why are birds so susceptible?  Contrary to intuition, birds are typically looking down at the ground, not forward, as they fly, the article explains.  Unfortunately, federal regulations tend to be lenient for those who grab the subsidies, because the government is eager to expand “green energy.”  It’s not a solution to blame cats and glass windows for many more bird deaths than those caused by the windmills; “Comparing our numbers to total bird numbers, they might seem small,” Scott Loss (Oklahoma U) says, “but that doesn’t mean we shouldn’t focus on local impacts on specific species, especially long-lived species like raptors or waterbirds.”  There are no quick, easy fixes, the article ends.Darwinists are at a complete loss to explain birds.  They can’t explain their origins from land dinosaurs; they can’t explain their systems, like the digestive system; they can’t explain how all their systems came together in powered flight.  Beyond just trying to get a basic bird form, they should be astonished at each species they observe more closely, whether a bush turkey, a starling, or a fossil with a “modern” digestive system near the beginning.Scientists should always be thinking of the “best explanation.”  With birds, it is clearly intelligent design.  Did a 747 evolve by unguided natural processes?  Then why change the rules when moving from a 747 to a pigeon?  Let go of Darwin’s quaint Victorian myth, biologists.  He’s hindering your work.  The guiding word for 21st century biology is design.last_img read more

  • Ohio Ag Weather and Forecast, May 23, 2019

    first_imgShare Facebook Twitter Google + LinkedIn Pinterest The forecast gets no better this morning we now have rain in our forecast over at least part of Ohio every day from today through Memorial Day. After that, we shift to more of an every other day kind of pattern, with more rain still in the forecast. And, we are adding rain to the extended period as well. Here is this morning’s somewhat depressing breakdown (although we should note that Ohio still is looking to be in the best shape of any corn belt state in this forecast…much heavier rains are going to fall farther west). Today we have rain working through the entire state. Moisture totals will be from a few hundredths to .5” with 60% coverage. Tomorrow, we have afternoon showers working into western Ohio bringing a few hundredths to .25″ with coverage at 40%. The holiday weekend remains damp, but rains do wait to show up a little bit on Saturday. Sun will be followed by clouds, and then showers develop in the evening and overnight from I-70 north. We can see a few hundredths to .3″ and 60% coverage there. Then on Sunday we see showers with totals from a few hundredths to .6” and 75% statewide coverage. For Memorial Day on Monday, we can’t rule out showers, but have our lowest potential. We expect a mix of clouds and sun, but cant rule out a few hundredths to a tenth or two with 30% coverage. We actually get a dry day for next Tuesday, with mostly sunny skies!!! However, our joy will be short lived, as showers return for Wednesday. WE end up a few hundredths to .35″ over 70% of the state from I-70 northward. However, from I-70 southward, we should be able to turn out partly sunny for next Wednesday, especially in the afternoon. On Thursday, we are mostly sunny. Friday showers are back statewide, yielding .1”-.75” and 90% coverage. We finish the 10 day period with partly sunny skies from I-70 north next Saturday, but scattered showers over the southern part of the state can bring up to .25” from I-70 southward. That morphs into a statewide rain event overnight next Saturday night into Sunday (1st into early the 2nd). The map at right shows 10 day cumulative rainfall potential. For the extended period, Clouds give way to sun for midday and afternoon Sunday the 2nd, an we will see some on an off sun through Tuesday the 4th. There may be an increase in clouds the afternoon of Monday the third and a few scattered showers overnight the 3rd, but nothing well organized. Then, we finish the extended 11-16 day period with showers three days straight, for Wednesday the 5th through Friday the 7th. Combined rain totals from those showers will be at least .25”-.75” with 70% coverage.  This forecast produces absolutely no net drying for the upcoming 2 week period.last_img read more

  • 5 Steps for Prioritizing Your Filmmaking Gear Investments

    first_imgNeed advice on calculating how, when, and where to spend your money when building out your filmmaking and video production tool kit?Most filmmakers and video professionals begin their careers with almost nothing. Usually, you have some equipment when you’re starting out: a secondhand camera, your uncle’s old tripod, a computer that can barely run Premiere Pro. However, for the sake of this exercise, let’s start with absolutely nothing.When you’re ready to build out your own filmmaking gear kit, you’ll have to make plenty of decisions. And while your ambition and the nature of your projects may vary, prioritizing how you invest in filmmaking gear will always be the same.Let’s take a look at a few steps to follow during this process.1. Define Your Ideal ProjectsImage by gnepphoto.First, sit down and research the type of projects you’ll ideally be working on. Whether it’s short films or features, run-and-gun documentary projects, music videos for up-and-coming artists, or corporate video work, determining what projects to prepare for will help define all of your decisions.2. Build Your BudgetOnce you have at least an idea of what you’d like to work on, it’s time to take stock of your resources and budget. If you already have cameras or gear, here’s where you’ll take inventory and decide if the gear is worth using or not. However, if you’re starting with nothing, you’ll need to determine how much cash you have to work with.If you’re serious about filmmaking — as a way to earn money — take into account some projected expenses, which you plan to earn back later. (Warning: don’t get too carried away with this, as you can find yourself quickly in debt.)3. Solo or Group MindsetImage by shulgenko.Many camera and gear decisions will come down to whether or not you’re shooting solo. Sometimes run-and-gun solo shooting is the best option  if you have the know-how and are producing the project on your own. However, shooting this way distributes your focus across multiple aspects of the filmmaking process. If you want to focus on just one of these aspects, you may need a separate audio operator, another videographer, or a producer to help out.Your crew will dictate your gear. If you’re shooting solo, you need a good build-out for capturing video and recording audio at the same time. A good camera with audio inputs (or the right audio recorder) is a good start.However, if you’re working with a team, you may want to spend your money on specific assets, like lighting or good lenses, to get the best end result possible. This will be based on what the team brings to the table.4. Short-Term vs. Long-Term SolutionsMany investment decisions come down to how long you’ll be using the equipment in question. A camera typically does not fare well in terms of value, as it can decrease in price quickly, the industry passes it up, and new generations out-pace it (sometimes within a year or two). So, treating cameras as short-term investments (whether by renting or re-selling quickly) makes sense.Gear like tripods, mounts, and audio-recording equipment might be better long-term solutions, all of which you can use for several years — making it more practical to buy rather than rent.5. Understand Your AbilitiesImage by lapandr.Perhaps the biggest step when prioritizing your needs is understanding your strengths and weaknesses. In production, this means knowing what gear will help you the most in the areas where you struggle. If you’re not strong on shooting interviews, a good tripod and monitor can help level the playing field.Conversely, if you know you’re great at shooting handheld footage, then you might not need to invest a bunch of money in an expensive gimbal.Also, if you’re editing your own projects — or working with an editor you know well — understanding what leeway you have during production (which you can cover in the edit) can help you make strategic investment decisions.Cover image by gnepphoto.Looking for more articles on filmmaking and video production? Check these out.Industry Roundup: Top Destination Jobs for VideographersHow to Use Calibration Tools for Footage, Sound, and MonitorsMulti-Camera Direction Tips for Properly Shooting Live EventsHow to Create the Double Exposure Effect in Four Manageable Steps7 Master Cinematography Techniques from Iconic Directorslast_img read more

  • Centre to give ‘befitting’ response on ceasefire violations : Jitendra Singh

    first_imgFollowing ceasefire violations by Pakistan troops, Union Minister Jitendra Singh said that people should trust the Modi government that it will give a “befitting” response to such acts.“The concerned agencies will take into cognisance the chain of events that has taken place and you should trust the Modi government to give a befitting response”, Singh told reporters here replying to questions about ceasefire violations by Pakistani forces.In a second instance of ceasefire violation in less than 24 hours, Pakistani troops today had resorted to mortar shelling and firing by automatic weapons along the Line of Control (LoC) in Poonch district of Jammu and Kashmir, which prompted the army to retaliate.“Indian government and security agencies are capable of meeting any kind of challenge and you will see the results in days to come”, Singh, a Minister of State in the Prime Minister’s Office (PMO), said.The minister chose not answer questions about handing over of two boys from PoK to Pakistani authorities after the NIA dropped charges of conspiracy in the Uri terror strike.“I am not able to reply to such sensitive issues which has security ramifications and concerned agencies has to deal with this,” Singh said.Under detention for nearly six months, the two boys were handed over to Pakistani authorities after the probe agency NIA came to a conclusion that the two had strayed into the Indian side after tiff with their parents due to pressure of studies.last_img read more

  • Differently-abled man thrown out of moving train near Chandigarh

    first_imgThree men allegedly thrashed and threw out a disabled man from a moving train near Ambala in Haryana after he objected to their smoking in the coach, police said on Friday.Upender Prasad, in his mid-40s, who is being treated at the civil hospital in Ambala, in his complaint said the three men in their early 20s assaulted him and later threw him out of the train after he asked them to stop smoking.Station House Officer, GRP, Ambala Cantt, Raj Bachchan told The Hindu that Mr. Prasad boarded the Kerala Sampark Kranti Express on June 30 and was heading for his hometown in Faridabad when the incident took place.“Mr. Prasad boarded the compartment for the disabled at 9.30 a.m. from Chandigarh in which three physically fit youngsters were also travelling. As the train left, the three men started smoking, to which Mr. Prasad objected. The altercation escalated and allegedly the three youth hurled abuses and thrashed him. Also, they snatched his cellphone and purse. Later, as the train slowed down ahead of the Ambala Cantt. station, Mr. Prasad was pushed out of the train by the attackers, leaving him unconscious,” said Mr. Bachchan.CCTV footage scannedThe SHO said that after Mr. Prasad regained consciousness he sought help from people who took him to the civil hospital. “He sustained injury on the head, besides a fracture in the shoulder and leg,” said Mr. Bachchan.CCTV footage at the Chandigarh railway station was being scrutinised.last_img read more

  • 6 Tactics for Turning Trade Show Interactions Into On-Site Sales

    first_img Originally published Mar 5, 2012 6:00:00 AM, updated August 03 2017 Topics: When you attend a trade show or another live event on behalf of your business, it’s important to be able to show the rest of your company that the investment in sending you was worth it. Because it can be challenging to determine the ROI of your presence at live events, leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. On-site selling can be extremely difficult, so before you attend your next trade show or event, here are six steps you can take to increase your chances of successfully executing on-site sales.Download Our Guide to Increasing Sales at Events1) Reserve a Room at the EventThis is an important logistical detail that will make it much easier for you to sell your product or service. Trade shows and other events are very noisy. You may be able to rattle off to a potential customer exactly why they should buy your product, but to be able to answer questions thoroughly, limit distractions, and draw up contracts, you’ll need a quiet space and some privacy. In addition to your booth area, you should reserve a room that is near the trade show floor/event to answer any remaining questions, talk about prices, and ultimately close deals. This will give you a chance to talk one-on-one with the people who are really interested in your product or service and give them the attention they need for you to close deals.2) Refine Your 30-Second PitchAt trade shows, you really only have about 30 seconds before you lose the attention of the person you’re trying to sell to. That’s why it’s critically important to nail down your 30-second elevator pitch before you arrive at the event. An effective elevator pitch will include a short description of what your product or service is and concisely detail how it can help that individual or their business. For example, HubSpot’s elevator pitch may go along the lines of:HubSpot is all-in-one marketing software that helps businesses of all sizes increase the number of visitors to their website and convert more of those visitors into leads and customers. Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools.3) Attract Trade Show Attendees With ContentAt any given event, there is always plenty of commotion. Every company there wants the spotlight, and many will spend thousands of dollars to achieve that. But in reality, you only have about 10 seconds to capture the attention of people passing by before they become uninterested in what you’re selling. When planning for the event, keep that in mind, and try to figure out what you can do to grab the attention of passersby. After all, the goal is to sell on site.For example, at Salesforce.com’s Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people’s attention. There were hundreds of other companies at the trade show, so we needed to figure out a way to stand out from the rest. To do so, we displayed unicorns (which were connected to the theme of our campaign there) at our booths to interest passersby, and we also positioned large screens that displayed funny, high quality videos delivering our campaign’s message: marketing facts vs. fantasies. By initially pulling people in with these videos, we were able to get them to stop long enough to talk to one of our consultant about HubSpot’s software product.Making sure content leads to a sale is your next step. Once the content you used to initially draw people in — whether it be a video, unique signage, etc. — grabs the attention of your prospects, you need to be able to use that content as a segue into what your product or service does and how it can help them. This will also give you an excuse to provide other content that can pertain closely to the individual prospect’s industry/needs/problems. Bring with you content such as case studies, testimonials, product content, pricing information, etc. that will help show how your company and its resources will help the people you’re trying to sell to.4) Identify the Companies That Will Be in Attendance, and Leverage Your ResearchKnowing which companies are sending representatives to the event ahead of time can be very valuable. If the event has a public-facing RSVP page such as Eventbrite or Meetup, refer to that, or ask if the host of the event is willing to give you a list. If not, check the LinkedIn Events Directory to see if you can find out who has committed to attending the event. Then do something creative with that information. If you’re a B2B company that sells to various industries and you see that there is one industry dominating the attendee list, come up with something that will specifically capture the attention of people in that industry. If the event is more intimate, you can also conduct some competitive analysis on the attending companies’ competitors so you have the ability to, on a more personal level, show companies how they will be able to use your product to compete with their competitors.As an example, HubSpot used its free tool, Marketing Grader, to grade the marketing programs of companies we knew would be attending Dreamforce. At the conference, we created a leaderboard showing the top-ranked companies and displayed it on one of our television sets as people passed by. As a result, attendees got a glimpse into the power of our software and wanted to talk to someone about other ways they could improve their own marketing score, which our trade show representatives were well equipped to discuss.5) Use Calls-to-Action to Drive InteractionsIn your trade show marketing, you should always be prompting attendees to complete a certain action. So if you’re looking to increase on-site sales, you need to make sure you connect the call-to-action (CTA) in your marketing materials to something attendees can do at the event. Encouraging trade show attendees to sign up for a free product trial or to visit a dedicated, targeted landing page can be a great way to help you nurture trade show attendees after the event ends, but when it comes to generating on-site sales, these actions won’t really move the needle. Therefore, focus your calls-to-action on motivating interactions that can happen during the event.Using technology as part of your trade show/event marketing can make this easier to accomplish. Display QR codes (learn how to easily create a QR code here) accompanied by your CTA so people can easily take the next step. For example, you could include a CTA on your event signage/marketing collateral that explains the value of booking a one-on-one consultation with one of your trade show reps during the event and asks them to scan the QR code to schedule an appointment in the private meeting room you set up in step 1.6) Make Connections Before, During, and After EventsTo get the most out of your sales presence at an event, you’ll first need to promote that you’ll actually have a presence ahead of time. Leading up to the event, create content (e.g. blog posts, social media updates, emails) about the event and your presence there, and try to set up appointments with prospects who may be interested in your product or service and would benefit from meeting you in person at the event. If your goal is to generate as many on-site sales as possible, the people you connect with before and during the event are very important. The more you can educate yourself about prospects before the event, the more prepared you’ll be to make the sale, and the more effective your in-person sales pitch will be.During the event, you should also use social media and the event’s hashtag to let attendees know where to find you on either the trade show floor or at the event in general.While on-site sales may be your main goal, businesses with a longer sales cycle may find it challenging to close a deal with a prospect whose first interaction with their business/products is the event. But that doesn’t mean the sale has to be lost. Don’t be pushy with prospects who don’t seem ready to buy on site; after the event has come to an end, follow up with your leads, enter them into lead nurturing campaigns to make them readier to buy, and continue building the relationship with the contacts and leads you’ve interacted with on site.What other strategies do you use to close on-site sales at trade shows and live events?Photo Credit: AIGA Indy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Selling at Trade Showslast_img read more

  • 21 Internet Marketing Stats That Will Blow Your Mind

    first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 29, 2012 4:30:00 PM, updated December 12 2018 Sick of hearing the same “the internet is changing marketing” speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets?Learn how to run more impactful, measurable marketing campaigns.Just want to sound smart in board meetings? Look no further; this post will show you some current data about the state of the internet marketing world that are both helpful, and frankly kind of shocking . Take a gander!21 Internet Marketing Statistics That May Surprise You 1) The more posts per day, the less engagement — when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. (Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Tweet This Stat! 2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. (Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. Tweet This Stat! 3) On average, companies respond to only 30% of social media fans’ feedback. (Source: Factbrowser ) Engagement is rare. Stand out from your competition by caring and engaging with your social media community. Tweet This Stat! 4) The average tablet user spends 13.9 hours per week with the device. (Source: OPA ) The tablet is quickly becoming the new laptop. Survey your customers and leads to understand how they are using tablets, and let that data influence future marketing strategies targeted at tablet users. Tweet This Stat! 5) Text messaging users send or receive an average of 35 messages per day. (Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society’s communication infrastructure. Is there is any possible communication that your customers and prospects would like to receive via text message ? Tweet This Stat! 6) Email opens on smartphones and tablets have increased 80% over the last six months. (Source: Litmus ) Mobile devices have become a major source of email usage. Make sure that your email marketing message displays properly on mobile devices to maximize the results of your sends. Tweet This Stat! 7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. (Source: Display Search ) Internet connectivity is becoming standard for all devices. With the internet becoming a bigger part of the living room, plan for how this change might disrupt your current broadcast marketing tactics. Tweet This Stat! 8) By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Source: Forrester Research ) Commerce is shifting more and more online. Make sure that you have a method to easily sell your product or service online. Tweet This Stat! 9) In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source: Marketing Science ) Brands aren’t providing the right kind of content and experience to engage their fans. Ask your Facebook fans what type of content they want to see, and then give it to them! Tweet This Stat! 10) 45% of the world’s 2 billion internet users live in Asia. (Source: Ecommerce Europe ) If you actively sell and market to Asian markets, the internet is a channel that can’t be ignored. Understand how internet usage and habits differ in Asia compared to the United States. Tweet This Stat! 11) 61% of emails received at professional email accounts are non-essential. (Source: Mimecast ) Inboxes are overflowing with marketing email. Use personalization, proper timing, and offers valuable to the recipient to break through the clutter and be seen. Tweet This Stat! 12) 20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos ) People are influenced by, well, other people. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business. Tweet This Stat! 13) 17% of the top 1000 search terms on Twitter “churn over” on an hourly basis. (Source: Twitter ) Twitter is all about novelty and news. Publish more frequently and focus on timely content to appeal to Twitter’s hungry users. Tweet This Stat! 14) U.S. consumers send 2.304 trillion text messages per year, up from 2.052 trillion in 2010. (Source: CTIA ) Wow! That is a ton of text messages. If you are marketing to heavy texting demographics, consider incorporating a text message opt-in as part of your campaign. Tweet This Stat! 15) 40% of the accounts and 8% of the messages on social media sites are spam. (Source: Businessweek ) Email isn’t the online platform with a spam problem. Take the time to customize your social media account and content so you stand out from the spam bots. Tweet This Stat! 16) 88% of adults in the US have a cell phone, 57% have a laptop, 19% own an e-reader, and 19% have a tablet. (Source: Pew Internet ) The cell phone is the dominant communication tool in the United States, but information consumption is fragmented. Optimize your digital marketing for all of the screens and devices used by your target audience. Tweet This Stat! 17) 64% of smartphone owners are using their mobile devices to shop online . (Source: eDigitalResearch ) The smartphone is ripe with impulse shopping revenue. If you sell goods online, target specific campaigns to smartphone users. Tweet This Stat! 18) YouTube users watch more than 3B hours of video per month. (Source: YouTube ) Video is a major part of the online experience, but it’s different from traditional broadcast productions. When integrating online video into your inbound marketing strategy be sure to consider not only production value, but length. Most successful online videos are less than two minutes long. Tweet This Stat! 19) About 1 in 3 bloggers are moms. (Source: Nielsen ) When looking for blogging expertise, look no further than the mommy bloggers. Everyone has influence and expertise you can learn from and leverage. Tweet This Stat! 20) 73% of smartphone owners access social networks through apps at least once per day. (Source: Lightspeed Research ) Social is mobile. Make sure that content you’re sharing on social networks — like your blog articles and landing pages — are optimized for mobile devices. Tweet This Stat! 21) 91% of online adults use social media regularly. (Source: Experian ) Social media is fully integrated into communication culture. Make sure it is an integrated part of your marketing strategy, too. Tweet This Stat! Which of these internet marketing statistics was the most surprising to you? Photo Credit: stevendepolo Topics: Marketing Datalast_img read more

  • INBOUND Keynoters Nate Silver and Scott Harrison Named ‘Most Creative People in Business’

    first_img Conferences He became famous by creating a blog; his work is data-driven and based on statistical analysis; and he has disrupted the world of politics by applying science and information to a field where pundits and practitioners traditionally relied on an inefficient and outdated mix of voodoo, superstition, and intuition.Is it any wonder that everyone at HubSpot loves Nate Silver, and why we’re psyched that he’s doing a keynote speech at our INBOUND conference in August? Apparently we’re not alone in our Nate Silver fandom, as Fast Company just placed this 35-year-old “freelance data scientist” at the top of its 2013 “100 Most Creative People in Business” list.Also on the Fast Company list, at #10, is another INBOUND keynoter — Scott Harrison, the founder of charity: water. Indeed, the list is filled with people that we’d consider “inboundy,” from Jackie Wilgar, the EVP of marketing at Live Nation, to Aneel Bhusri, the co-founder and co-CEO of software maker Workday, to Ruzwana Bashir, the co-founder and CEO of Peek, a site that is rethinking travel.Why We’re Excited About This ListTo us this reflects a growing awareness of the huge tectonic shift that’s taking place in how people work, shop, and learn, and in how companies do business. It’s a signal that the old way of reaching customers (via guesswork and wishful thinking) is being displaced by data-driven analysis, and that we’re entering an age where companies start by listening to customers, and finding ways to connect with them emotionally.Harrison’s organization — charity: water — is a non-profit whose goal is to bring clean drinking water to people in developing countries. It’s a cause we believe in, and an organization we admire for its “inbound” philosophy — spending zero dollars on traditional marketing, building awareness by creating great content and using social media, and being extremely transparent and metrics-driven. For what it’s worth, charity: water uses HubSpot software. So we’re doubly thrilled to see Scott Harrison and his organization getting this recognition.”Scott is such an inspiration, not just because of what he is accomplishing but because of his quasi-magical ability to make being in his sphere incredibly fun and rewarding. People get excited about charity: water because they deliver such a consistently awesome experience, whether it’s with their core mission, or their website, events, storytelling, and trips to see the projects get built,” said HubSpot CEO Brian Halligan, a long-time charity: water fan.Harrison’s response to the recognition was typically modest: “I’m honored and humbled to be in such great company,” he responded when we reached out to congratulate him on making the Fast Company list. Nate Silver, King of the NerdsSilver, the top pick, also personifies the power of inbound thinking. He began his rise to fame by creating content that drew people to him. He started out by playing around in his spare time using statistics to spot promising minor league baseball players. He later moved into politics, launching his FiveThirtyEight.com blog to predict the outcome of presidential elections.In 2008 Silver correctly called 49 out of 50 states. In 2012 he got all 50 correct, plus had the satisfaction of ticking off big-name political pundits like “Morning Joe” host Joe Scarborough. Before the election Scarborough called Silver “a joke” for predicting an Obama win, and made a public bet with Silver on the outcome. When the dust settled, Scarborough paid up and offered an apology. Silver took a “cool nerd” victory lap, doing all the morning shows, where he was hailed as a kind of quant superhero.But Silver’s triumph was about more than just one nerd winning a bet. It was an indication of a bigger tectonic shift, a signal that the old ways of doing business (via guesswork and wishful thinking) was over, displaced by data-driven analysis.Fast Company’s Jon Gertner says Silver’s story proves that “a skinny supernerd with a big data set and a killer algorithm can be a swashbuckler, too,” and shows that “we have arrived at a moment when data and creativity are bound together in the same vocation.”You will get no argument from us at HubSpot, and it’s exactly why we’re excited to see folks like this getting serious recognition from other companies and publications. We believe the same mix of data and creativity makes for marketing that people can actually love. Gertner paints Silver against the wider backdrop of an approach to business that we call “inbound” and that we see sweeping across industries, led by Amazon, Google, and others.“By vacuuming up the exhaust from web users,” Gertner writes, “such companies have made extraordinary gains in efficiency, trend-spotting, sales, and … research that sometimes translates into societal rather than corporate advantages.”Does all of this start to feel like a movement? It does to me. And while I have no idea what Silver and Harrison will talk about at the INBOUND conference, I’m pretty sure it’s going to be creative, and amazing.Let’s celebrate creative, inbound-minded people out there. Who would you nominate to the list of the most creative inbound thinkers? Originally published May 16, 2013 5:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! 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