Tag: 爱上海

  • NAB 2017: The Latest and Greatest Camera Lenses

    first_imgWe round up the latest camera lens announcements from NAB 2017.NAB is in full swing, and news about new cameras, gear, and accessories continue to drop. While trying to sift through all the chatter from some of the biggest brands in the industry, we focus in on the latest announcements and anticipated releases in camera lenses. Let’s check out these new lenses and what we know about them.Canon 70-200mm Telephoto Zoom LensCanon’s new 70-200mm is causing a stir at NAB as an ideal documentary or narrative workhorse for a variety of camera needs. Here’s an excerpt about the lens from Canon’s press release:The new COMPACT-SERVO 70-200mm Telephoto Zoom Lens is a 4K lens and features autofocus and optical image stabilization (with compatible camera models), resulting in high-resolution imagery, with the ability to assist filmmakers in capturing the shot they envisioned. Compatible with EF-mount Super 35mm large-format cameras, the lens maintains brightness across the entire focal range at T4.4 (equal to f/4.0).Cooke S7/i line of Full Frame Plus PrimesThe full frame sensor-friendly lenses from Cooke Optics are also standouts at NAB. The whole S7/i family consists of eight different focal lengths: 18mm, 25mm, 32mm, 40mm, 50mm, 75mm, 100mm and 135mm. Each lens has a T-Stop of T2.0 all the way to T22. You can read more here or watch the demo below.  Sigma 14mm & 135mm T2 FF High Speed Prime Cine LensesSpeed is king, as we see in Sigma’s new high-speed prime cine lens series. Both the new 14mm and 135mm round out Sigma’s complete cine line-up. Here’s a writeup on the full family from Sigma’s press release:The lineup ranges from 14mm to 135mm and covers T1.5 to T2. The lenses are compatible with full frame sensors and, while being more compact, can offer higher resolution than other high-end prime sets do. With the seven prime lenses from FF High Speed Prime Line, there is no need to change the lighting to shoot a variety of cuts, and it is possible to meet the demands that professional movie creation requires. Leica 8-18mm f/2.8-4Panasonic has unveiled the second installment in their new LEICA DG  f/2.8-4 zoom lens line (the followup to their 12-60mm announcement at CES) with a new 8-18mm option. The line is designed for micro four-third mounts, so the 8-18mm will be closer to 16-35mm — yet still great for wide coverage. You can read more here or check out the review video below. ZEISS CP.3 and CP.3 XDAs you can read in our quick hands-on review, ZEISS announced at NAB that they are updating their highly popular CP.2 lens series with a new family that includes the metadata-heavy XD updates as well. Here’s an excerpt:The kit that we checked out included 18mm, 21mm, 35mm, 50mm, and 85mm lenses. It offers full-frame coverage that consistently matches across lenses and previous generations. With the wide-open T-stops of T2.9 for 18mm-21mm and T2.1 for 25 up to 135mm, you can count on the best exposure compensations on set or in any environment. Plus, thanks to the interchangeable mount system, you can use them on a wide variety of cameras.All prices are currently to-be-announced, but we will keep you posted as prices and specs roll out until all these lenses hit the market.Be sure to check out the rest of our NAB 2017 coverage on the blog, and stay tuned for more updates.last_img read more

  • On the Extraordinary Value of Self-Discipline

    first_imgThe first publisher who asked for my first book, The Only Sales Guide You’ll Ever Need,  hated the very first chapter because it was about self-discipline He said, “Why would you start a book with a chapter on self-discipline. Everybody hates that.” This what not exactly what you hope to hear about your work, let alone from a person who asked you for the book.Selling Exposes CharacterI patiently explained two idea to this acquisition editor. First, I explained that the things that I called “Mindset” in the book tend to be exposed more in sales than in other endeavors. I went on to explain how things that show a lack of character are amplified, and when one is deficient in these traits, they tend to fare poorly in sales.After explaining this first idea, I went on to explain that if a person is unable to keep the commitments they make to themselves, then much of what comes after self-discipline is of little or no use to them. If someone can’t will themselves to prospect or follow-up or keep their commitments, how can they be expected to succeed?The publisher parted ways at the end of our conversation. Fortunately, Portfolio understood that my book was a competency model, though one of my friends described it as “ If Anthony Robbins were mixed with Neil Rackham.”The Enabling Character TraitMy belief that the ability to will oneself to take action is still the first among disciplines has only grown stronger over the last couple of years. More and more, the gap between a salesperson’s results and their goals is not made up some deficit of skill. Instead, it’s a deficit of will—coupled with an absence of accountability.With few exceptions, we each know what we need to do to produce the results we want. When we don’t, that knowledge is available with a few keystrokes or a phone call. There is no lacking when it comes to discovering the recipe. What is more difficult, however, is following the recipe. For most of us, the largest obstacle between our current results and the results we seek stares back at us in our mirror each morning.As it turns out, the first acquisition editor was incorrect. Not everyone hates self-discipline. Those who know the power of self-discipline very much appreciate it. Get the Free eBook! Learn how to sell without a sales manager. Download my free eBook! You need to make sales. You need help now. We’ve got you covered. This eBook will help you Seize Your Sales Destiny, with or without a manager. Download Nowlast_img read more

  • 30-Day Blog Challenge Tip #8: Crowdsource Ideas From Sales

    first_imgFrom January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.Today’s blogging tip is brought to you by Alan Perlman, Marketing Director at Extreme Inbound:”Save time (and create more helpful, persona-targeted content) by crowdsourcing your blog posts from the sales team.Here’s how it might look:1) Work with your sales team to jot down the most common questions and objections that surface in your company’s sales process. Write down the top-10 questions and objections.2) Work with your sales team to answer those questions and objections.3) Take your 10, fleshed-out bullet points and convert them into 10 blog posts. Go the extra step and integrate your keywords and CTAs to drive additional traffic and conversions.”Did you blog today? If yes, submit to the challenge! Originally published Jan 9, 2014 6:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging Advicelast_img read more

  • Why You Should Timestamp Your Blog Posts

    first_img How to Write a Blog Post Originally published May 12, 2014 4:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: For the most part, blogging isn’t about the short-term successes. Sure, you may be newsjacking to try to get a short influx of traffic (and maybe get something to truly go “viral”), but for the most part, you’re setting yourself up for sustainable long-term growth with evergreen content.Each blog post you write is like another dollar in a high-interest savings account — it may not be much now, but it could pay out meaningful dividends later on. With that mindset, you want to make sure every dollar you put into that account will get you the biggest output. You want your evergreen content to actually benefit you in a big way when it’s weeks, months, or even years old.One tactic people often suggest to extend the shelf-life of blog posts is to remove the date and time it was published. Why? Supposedly, people won’t know that it was written a while ago. That means they’ll stay longer, because they think it’s recently published. But that’s a backwards way to think about it. Timestamping your blog posts could be the best thing that ever happened to your evergreen content. Here’s why.Timestamps Are Like Expiration DatesWhen you remove the timestamps on your blog posts, you’re setting your company up for failure and assuming your readers aren’t discerning members of society. You’re “optimizing” for a one-article experience — not for the typical buyer process. Think about the last time you did research — let’s say, to buy a computer. You needed to do research to make lots of different decisions: how big of a screen you’d want, how long the battery would last, how much space you’d need to buy, what size case would fit the computer, etc. You’d probably search online to help you figure out those answers.Some of those questions — such as how big of screen you’d need — could be answered by content from a few years ago. The pros and cons of screen sizes aren’t something that’ll change all that often. Others — like which case you should buy — would need to be a recent post. You only want to look at cases that you could actually buy now, and a case from a few years ago most likely wouldn’t be in stock. Now, if you stumbled on a post on each of those types of content and they didn’t have publish dates, you’d be clueless. On the post about the screen sizes, you’d end up getting the information you needed … but when you went to research the cases, you’d be out of luck. As soon as you realize that the second blog post was out of date, giving you really unhelpful information, you’d bounce.Not exactly a recipe for building long-term, sustainable relationships with a company. Bonus: the company ends up looking foolish in the process. Without the time stamp, people could think the company is just woefully misinformed and a bad company to do business with … which is the exact opposite of what the company is hoping will happen when they set out to create blog content. Timestamps, however, show people that the company isn’t misinformed. Instead, the reader realizes the post is just old — it’s not a reflection of a company’s expertise.Basically, timestamps are like food expiration dates — they arm your readers with the information to decide if they want to consume your content, and “absolve” you of any misinformation if the content is old.(Tip: If portions of your highly popular evergreen posts become out of date, you can always go back and update those sections. And if a highly popular post that’s not evergreen is out of date, it’s wise to do an overhaul of the post. Even if the timestamp tells readers the post contents were published years ago, if your post is still getting traffic, it’s a good business decision to help increase conversions on that post with updated content and a new CTA.)Do you timestamp your blog posts? Why or why not? I’d love to hear your perspective in the comments.last_img read more

  • People’s Choice: This Week’s Most Popular Articles

    first_img Share Starting out small and paying attention to the little details makes all the difference when you’re laying out an email, ebook, or blog post. Read this blog post to learn how to take your design skills to the next level using typography.How to Build a Successful Native Advertising Campaign Share Share We feel compelled to purchase expensive diamond engagement rings despite the fact that they are worth at least 50% less than what you pay for them the moment you leave the jewelry store. This blog posts takes a critical look at how De Beers used marketing to manipulate the demand for diamonds from nothing to a must-have symbol of love and commitment.You’re Going to Waste 31 Hours in Meetings This Month Social Media Engagement Share Last week, we tested out a new roundup format — the content our readers thought was good enough to share with their friends, coworkers, and maybe even family. Despite this content’s popularity on social media, it’s possible you missed these stories. So take a chance to catch up on the five most-shared posts from this past week. Better Content Through Chemicals? How Caffeine, Alcohol, & Other Substances Affect Creativity Topics: Share Ever wondered how substances like caffeine, alcohol, nicotine, and marijuana affect creativity and production? Read this blog post to find out!Typography 101: Everything a Beginner Should Know In order to drive business success and impress your CEO, marketing and IT need to learn how to combine their respective talents and strengths. Read this blog post to learn how you can align your marketing and IT teams.The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 15, 2014 8:00:00 AM, updated February 01 2017 Native advertising is the current “it” tactic for marketers. This blog post outlines the six essential things required to create a successful lead generation campaign using native advertising.80% of CEOs Aren’t Impressed With Marketers: How IT Can Change Their Mind Share Remarkably, 31 hours are spent in unproductive meetings, and most employees attend 62 meetings every month. This blog post explains exactly why meetings aren’t working and how you can make your meetings more productive.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!last_img read more

  • How My Blog Homepage Redesign Increased Email Signups by 300%

    first_img Originally published Jul 9, 2014 8:00:00 AM, updated August 29 2017 Website Redesign At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com, my personal blog about marketing.When the year began, there were about 12,250 subscribers and 35 new subscribers were joining each day. Like any good marketer will do, I sat down and did the math. To reach my goal of 50,000 subscribers I would need almost a 3X increase in the number of new, daily subscribers. Eeek!Free Workbook: How to Plan a Successful Website RedesignWhere to even begin?Personally, I love posts and articles that share marketing tactics that and walk you through each step, so in this article, I’m going start from that point — that “eeek” moment when I realized I need to make some big changes to reach my goal. I’m going to give you the number one tactic I used to increase the number of new email subscribers on OkDork and share the logic behind the process so you can take it and apply it to your own business.Setting One Goal and Sticking to ItBack in 2005, when I worked as employee #30 at Facebook, I would bring all kinds of new ideas and different product features to Mark Zuckerberg. To me, every idea seemed worth sharing, trying, and implementing.  I didn’t have a framework or a set of priorities — I just had a bunch of ideas that I wanted to try.Finally, one day Mark pushed back. On a whiteboard he wrote the word, “GROWTH.”He proclaimed to the entire team that we would not entertain ANY idea unless it helped Facebook grow by total number of “users.” (He actually hates the word “users”.)Lesson learned: Focus on moving one metric at a time. This simplifies every single decision you make and helps prioritize which actions to take.So I applied that lesson to my website’s situation. For OkDork, I decided that the only thing that mattered was getting new email subscribers and reaching 50,000 email subscribers by the end of 2014.Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers.For most of us, it’s too easy to set 5 or 6 goals and then when we don’t reach them, we have an excuse: “Well, we were trying to reach all of these other goals and we got distracted.” Instead, you should commit to just one goal for a 30-day period and track it daily. You’ll be much more likely to achieve what you want. So here’s how my 2014 planning for my single goal looked like (Go here to grab it for yourself):Okay, so my goal was set. Now how did I go about achieving it? Working With What I HadFor generating email contacts, I always encourage people to work with what they already have instead of starting from scratch. So I looked at my analytics to see which pages accounted for most of OkDork’s traffic — it’s easiest to optimize and get more emails from highly trafficked pages. One of my highest trafficked pages was my blog homepage:But the page was filled with distractions. There were articles to read and links to Archives and the About page. All of the distractions meant that many readers (even those that came back consistently) were NOT doing the one thing I wanted them to do: sign up for my emails to get future articles. So where WAS I asking for emails?At the bottom of postsVia an email popupOn the right side of the blog in the sidebarAll very light and passive ways of asking for an email address. At that time, my overall email conversion rate was around 3%. With the majority of my traffic going to that homepage I wondered how I could re-focus the reader to make it easier for them to subscribe and enter their email address.So I started to look around and see how other websites got people to give over their email addresses:FacebookAndrew ChenGrouponNotice anything in common? They all want your email first. One caveat before going forward: for this tactic to work, your site and content has to be a site worth reading and getting emailed about. Otherwise asking for an email address at the start is just plain annoying.I then took the page where the majority of my traffic landed and made that the starting point for optimization. A friend of mine, Donny, created the WordPress plugin so my homepage became exactly the same as above. It was ugly:But it started working. My homepage became the number one source of new email subscribers. Conversion overall came to around 5%. That seems small, but it’s nearly a 100% increase with a change that took a less than a day.Further Optimizing My HomepageBecause that small change was so successful I wanted to optimize it further and see what would happen if I put more time into it. I wanted the page to be as appealing as possible so that if I was landing there, I would want to give my email address. :)To do that I made four major changes to the homepage: 1) Sexier DesignI got a designer to make a spiffy, yet clean-looking homepage.2) Copy That Benefits the ReaderI focused the copy on the benefit to the reader, not the features of what I’d provide. Originally, the copy read “I like you,” but I soon realized that was a bit strong for a first time visitor to the blog — they don’t know me or even like me yet. Instead, I changed the copy to appeal to both new and repeat visitors (while still keeping my personality present — see “tacos” below). The readers that get the most out of the content on OkDork are entrepreneurs and marketers. Many of them are looking for help, hacks, and new ways to grow their own business or their startups — so that’s what I focused the copy on.3) Added Social ProofNext I added quotes from Hiten Shah and Andrew Warner. Many visitors to OkDork already know Hiten and Andrew and respect them greatly. Adding the quotes increased sign-ups further and gave people reassurance that I wasn’t going to send them spam.4) Removed the Navigation BarWhile it’s important to have easy to use navigation, the menu/header bar is often the most distracting element on a homepage. Now visitors couldn’t skip around unless they left their email address or scrolled past the quotes and clicked “Read the Blog”. You can see a ton of people were clicking on the menu in the heat mat below … so I said sayanora to it. Focus visitors on the actions you want them to take. Once all of these changes were implemented, email conversions increased to 8% of all site visitors. I was on my way to achieving my goal.How You Can Get the Same ResultsEach site is different — what worked for me may not work for you. Here’s how you can figure out what’ll work for you:1) Write down the number one goal of your website in the next 90 days. You can use the spreadsheet to figure out what you need to do to get there.2) Find the number one page your visitors are landing on your website.3) Go test 10 changes to that page and see for yourself how much closer to your goal you got! Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

  • Is Ecommerce to Blame for Black Friday’s Slow Demise?

    first_img Ecommerce Marketing Topics: Originally published Dec 9, 2015 10:45:00 AM, updated February 01 2017 With Black Friday totals down from last year, according to a survey by Nielsen, and total sales for the day slipping more and more each year, is it safe to say that the biggest shopping day of the year is losing its luster?Sure, Black Friday sales topped out at around $10.4 billion, but that’s down almost 10% from last year’s $11.6 billion. There are quite a few possibilities for the decline, with many shouting that opening on Thanksgiving will harm Black Friday sales. However, Thanksgiving sales were also down by 10%. One of the reasons for that might be the number of stores that decided not to participate in Thanksgiving sales this year, but it still couldn’t account for such a large drop in sales.Enter Cyber MondayReports for Cyber Monday show a total of $3 billion in sales, which is up almost 16% from last year. Quite a few different factors were involved in this unprecedented rise. First, Cyber Monday sales were offered just after the Black Friday buying frenzy, with some of the first deals available Saturday. Brick-and-mortar stores with an online presence even offered their Black Friday deals online before they were available in the stores.There were also delivery methods that made online shopping easier than ever. Amazon Prime provides two-day shipping, but they’ve topped themselves with Amazon Prime Now. Buyers can order online and receive their purchase in an hour or two. That kind of instant gratification is what most store shoppers are looking for. If they can enjoy the immediate ownership without leaving their homes, why would they go to a store?Target partnered with Curbside, which allows buyers to order online and pick up at the store. Even better, they don’t have to get out of the car. Shoppers who prefer spending while wearing PJs can get a lot of mileage out of that kind of service. Since it’s available to more than just Target, we can expect to see more pick-up orders in the future. The Mobile ShopperOne of the big reasons for the uptick in online sales is the overall ease with which buyers can browse and purchase on mobile devices. Thanksgiving sales reached $639 million from mobile devices. This may be the result of sheer boredom after everyone in the family fell into a turkey coma. The next day, Black Friday, sales hit $905 million from phones and tablets.Of the more than $3 billion in online sales during Cyber Monday, 26% were from mobile devices. That’s a record-breaking $799 million in sales from phones and tablets. Whether those sales came from ecommerce sites, social media buttons, or mobile apps, the message is still the same: companies without mobile friendly shopping options are missing out. While ecommerce and mcommerce certainly didn’t outstrip store sales this year, it is clear that online shopping is growing while in-store shopping has declined. Is this the beginning of the end of Black Friday, or will retailers find a way to incorporate multichannel marketing and sales for a streamlined experience? We think that’s the way to go.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

  • 8 Powerful TED Talks on Designing a More Productive Life

    first_img Topics: Originally published Mar 14, 2016 8:00:00 AM, updated April 20 2017 For many of us, achieving peak productivity can seem like a Sisyphean struggle. Every once in a while, we’ll think we’ve got our inboxes or to-do lists up-to-date, triaged, and under control. And then something else comes along that throws a giant wrench in all our grand plans — a tempting off-campus lunch, a last-minute request from your boss’s boss, or a cat GIF storm you can’t help but participate in.And so we end another day feeling like we’ve failed. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. It’s about creating an environment and state of mind that allow you to produce great work.And although it’s true that staying focused or having the right tools can help keep you from getting derailed, peak productivity is usually a result of the right circumstances, the right project, and the right person.These eight TED talks cover every aspect of productivity — from how to literally do the impossible (Tim Ferriss) to how to inject out-of-the-box thinking into your everyday routine (Nilofer Merchant) — and will leave you with a new perspective on what productivity really means.8 Inspiring TED Talks That Will Change How You Think About Productivity1) “Try Something New For 30 Days” by Matt CuttsToo often, we’re unproductive because we get caught in a rut of bad behavior. We come to work every day and follow the same routine, and are surprised when we haven’t seen a dramatic shift in our output. Many of us have fallen victim to bad habits that are so entrenched they seem impossible to break, and so our lack of productivity continues day in and day out.Matt Cutts, a software engineer and head of the web spam team at Google, argues that a change in behavior isn’t as hard as we might believe. In this TED talk, Cutts suggests that all you have to do to form a good habit — or get rid of a bad one — is to consciously incorporate (or eliminate) it into your routine for 30 days. Using this 30-day challenge model, Cutts wrote a novel, cut out sugar, and laid the foundation to hike Mount Kilimanjaro.Climbing a mountain may not be on your list of goals, but you can use 30-day challenges to cut unproductive behaviors from your repertoire.2) “Got a Meeting? Take a Walk” by Nilofer MerchantSometimes it’s the smallest things that make the biggest differences. Nilofer Merchant, an author, speaker, and management consultant who has launched more than 100 products globally, has a message for office workers everywhere: Sitting is killing us.The average person sits for 9.3 hours a day (compare that to 7.7 hours of sleep!), and this lack of physical activity is directly tied to increased risk of breast cancer, colon cancer, heart disease, and type 2 diabetes.But when are we supposed to find the time to get moving? In her TED talk, Merchant suggests turning meetings — the other scourge of the American worker — into an opportunity to walk. Watch her TED talks to discover more benefits of walking, and why getting some fresh air could lead to your next big idea.3) “Flow, the Secret to Happiness” by Mihaly CsikszentmihalyiGrowing up in Europe during World War II taught Mihaly Csikszentmihalyi, the psychologist who coined the term “flow,” an important lesson — many of the adults around him weren’t resilient enough to lead normal lives during the war. When he arrived in America, Csikszentmihalyi, now a psychologist, dedicated himself to discovering what makes us happy.Why is this relevant to you? Because happy people perform better at work, and Csikszentmihalyi thinks the key to true happiness is “flow” — a creative state where you’re completely immersed in what you’re doing.Csikszentmihalyi suggests three conditions are necessary to achieve flow — deep expertise, enjoyment of what you’re working on, and a challenging project that stretches your comfort zone. In his TED talk, you’ll learn why “flow” is an important concept for professionals to understand — and could be the secret to productivity and happiness in one fell swoop.4) “What Makes Us Feel Good About Our Work?” by Dan ArielySolving the productivity question isn’t just important for individual contributors — it’s something that’s on business leaders’ minds, too. Everyone wants to know how to create conditions that are optimal to getting the most quality work done.Dan Ariely, a psychology and behavioral economics professor at Duke who coined the famed “IKEA effect” that causes us to place a high premium on projects we labored especially hard to complete, thinks he knows how leaders can motivate their teams. In this talk, you’ll learn why it’s so important to value people’s efforts, and how small changes in how you give feedback can be crucial for keeping employee morale high.5) “How Too Many Rules at Work Keep You From Getting Things Done” by Yves MorieuxYves Morieux, director of Boston Consulting Group’s Institute for Organization, strives to answer one question — why are people so unproductive? During his time with BCG, Morieux has worked with over 500 companies, and despite advances in technology and increasing efforts to develop good company culture, the question still plagues him.Morieux thinks we’re facing a “productivity crisis.” Half a century ago, workforce productivity used to grow 5% a year. It grew 3% annually in the 1970s, 2% in the 1980s, and since 1995 has grown less than 1% per year. For the first time in decades, future generations will have less of everything because their predecessors — us — have failed to produce more.But it’s not too late to turn the boat around, says Morieux. In his TED talk, you’ll hear how the traditional principles of efficiency — clarity, accountability, and measurement — have resulted in overengineered, excessively complex workplaces and why leaders need to focus instead on fostering and rewarding effective cooperation.6) “How to Make Stress Your Friend” by Kelly McGonigalHealth psychologist Kelly McGonigal spent the last decade teaching her patients that stress is harmful to your health. And while an eight-year study revealed that people who reported being more stressed had an increased risk of dying, it also found that only the subjects who believed stress was detrimental saw this increased risk.Yep, that’s a real finding: Only people who believed stress was harmful to their health actually suffered. Pretty crazy, right?When you’re in the thick of it at work, it can often feel like the sky is falling and no matter what you do, you’ll never be able to accomplish everything you have to. And that can have some pretty nasty effects on your health. But McGonigal argues that through social contact, we’re able to “hack” our brains and literally rewire the way our bodies respond to stress. In her TED talk, you’ll learn her secret to tapping into your body’s natural defenses against stress-induced damage.7) “Smash Fear, Learn Anything” by Tim FerrissBestselling author Tim Ferriss and a “six-double-espresso-per-day” friend made a pact — his friend would forgo any type of stimulant for a year if Ferriss, who had never learned to swim, could complete a one-kilometer open water race. Over the course of his life, Ferriss has also taught himself Japanese and made it to the semi-finals of the world tango championships. And he accomplished these feats he’d previously thought were impossible by learning how to approach his fear through deconstruction.In this TED talk, you’ll hear about how Ferriss breaks down complex challenges into manageable chunks, then proceeds to crush his goals. And the next time you’re facing a seemingly insurmountable challenge at work, adopt Ferriss’ mindset to summit obstacles that suddenly won’t feel so impossible anymore.8) “How to Stay Calm When You Know You’ll Be Stressed” by Daniel LevitinIt’s all well and good to say that we should revise how we think about stress, but it’s quite another thing to actually change how we think about it. Thankfully, neuroscientist and cognitive psychologist Daniel Levitin has some advice for how to minimize the impact stress has on your daily life.Levitin advocates practicing “prospective hindsight,” a term coined by psychologist Gary Klein. Also known as the “pre-mortem,” this strategy calls on people to imagine everything that could go wrong as a result of a certain decision, then act accordingly to prevent those things from happening — a technique akin to a decision insurance policy. In this TED talk, you’ll learn techniques you can use to gather all the information you need to understand those negative possibilities and create systems of thought that help minimize the fallout from unfortunate situations.What are your favorite TED talks about productivity? Let us know in the comments below.  Productivity Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

  • 15 Oh-So-Sweet Examples of Chocolate Packaging Designs

    first_img Topics: Design agencies have developed a major sweet tooth for packaging.The once humble chocolate bar has become the latest canvas for creatives to experiment with unexpected concepts and show off their design chops.  Since packaging actually has a real impact on how we perceive taste, these 15 examples of chocolate brands must be absolutely delicious. Check them all out below:15 of the Best Chocolate Packaging Designs  1) Chocolate-PaintJapanese designer Nendo took inspiration from childhood to craft these edible paint tubes for Seibu Department Store. The chocolate tubes are each filled with a unique flavored syrup and come packaged in a box styled after oil paint sets. And don’t worry about messy fingers — Nendo added minimal paper labels you can hold onto while you indulge.Image Credit: Nendo2) Fat Pig ChocolateThis organic chocolate brand has roots in design — it’s owned and operated by New York-based ad agency The Brooklyn Brothers, whose founders decided to give the chocolate business a chance as a way to better understand their clients’ business needs (although a love of chocolate was also involved).Their package design entices chocolate-lovers to “pig out” with the following copy on the back of each bar: “Get your snout in this. Shove every single square in your face right now. And do it quick. Or some other fat pig might ask you for a piece. Oink, oink!”Image Credit: Fat Pig Chocolate3) LYRAWhen this Slovakian bean-to-bar chocolate company launched a premium line of bars, they enlisted the help of designer Michal Slovák to create a design that was as “simple, playful and extraordinary” as the chocolate itself.To emphasize the brand’s local charm in it’s native country, a paper-bag style base was used for the wrapper. Both varieties have a two-toned label — a warm brown for the dark chocolate and a robin’s egg blue for the milk chocolate. Celebrating the bar’s star ingredient, the design features a simple illustration of a cocoa pod. Small gold lettering in the center adds a hint of sophistication.Image Credit: Michal Slovák 4) FrueneChocolate seems like a sweet way to honor the brave female pioneers of the world’s northernmost inhabited area — Svalbard, Norway. Norwegian graphic design firm Tank Design Tromsø worked closely with the Svalbard Museum and the Longyearbyen cafe (which happens to be the world’s northernmost chocolate producer) to create these unique chocolate bar designs.Blending vintage images of women fishing, hunting, and trapping (all of which are traditionally male-dominated activities in Svalbard), with bold typography, the wrappers put the stories font and center. After all, the brand’s name — Fruene — literally translates to “ladies.”Image Credit:  Lovely Package5) Chocolates with Attitude”The Hero”, “The Seducer”, “The Innocent” — no, these aren’t characters in an epic drama.. They’re chocolates designed by Danish creative agency Bessermachen. The firm’s Chocolates with Attitude box was developed as a way to showcase different personalities in packaging design, with a different chocolate treat cast as each core archetype. Each of the 12 individual packages within the box are an exercise in how different color schemes and typography can truly define the identity of a brand.Image Credit: Bessermachen6) Lapp & FaoWhat’s better than curling up with a good book? Eating a chocolate book, of course. German designers at Studio Chapeaux modeled these Lapp & Fao chocolate bar wrappers after old-fashioned travel journals, featuring custom illustrations reminiscent of Charles Darwin’s specimen sketches. Each “book” features a volume number on the spine and is meant to feel like a “delicious memento” of Lapp & Fao’s travels.Image Credit: Studio Chapeaux7) Chocolate Research FacilitySome design agencies would balk at the idea of designing individual packaging for over 100 different varieties of chocolate, but Singapore-based Asylum rose to the challenge. In a year-long project, the team created a collection of eclectic chocolate bar designs for Chocolate Research Facility that are perfectly cohesive in their eccentricity. Using bold graphics, bright patterns, and very limited text, no two flavors’ packing look alike.Image Credit: Asylum8) Filter Chocolate Tasked with creating an Indian-inspired concept for retailer Filter, Mumbai-based Alok Nanda & Company took a decidedly alternative approach. This monochromatic packaging design is a departure from the modern, colorful wrappers dominating the chocolate world and from what was expected. “We decided to do away with the kitsch and colours generally associated with India,” the designer explained.To keep the desaturated look central to India, the designer retained Indian motifs.Image Credit: Filter9) MAST Sea Salt CollectionA chocolate bar packaging roundup wouldn’t be complete without a nod to Mast Brothers Chocolate, a pair of Brooklyn-based and self-described “groundbreaking” chocolatiers who emerged on the gourmet chocolate scene in 2007.Past controversies aside, the Mast Brothers know good design. Their recent collaboration with wallpaper company Calico stands out for its use of organic textures paired with Mast’s signature minimal typography. The process for these designs borrows elements from the sea salt chocolates themselves — salt granules were sprinkled over watercolor paintings before they finished drying, resulting in textures of an otherworldly quality.Image Credit: Calico10) Alice ChocolateSometimes great things come in small packages. With sliding packaging inspired by a matchbox, Alice Chocolate was created and designed by Swiss branding consultants Michael Felber and Steven Mark Klein after they noticed a lack of real Swiss chocolate brands on the market.The package features a classic 18th-century style silhouette and modern sans-serif typography, centered on a white background to minimize distraction. The founders believe that they have something truly iconic on their hands with Alice.In the brand introduction, it says,”If there was a list of the 100 classic brand icons: Chanel No 5, Patek Philippe Calatrava, Hermès Kelly Bag… the goal is to become the chocolate on that mythical list.”Image Credit: Alice Chocolate11) BennettoThis chocolate bar design by ONE DESIGN teaches us that there is probably nothing fancier than a bird in a suit. The folks at the New Zealand design agency spun up the quirky, illustrated packaging after confections company Bennetto requested something contemporary, sophisticated, and out of the box for their organic drinking chocolate, which comes in bar form. The whimsical design features exotic Peruvian birds in tailored clothing — a nod to the chocolate’s South American origins. The packaging is also sure to please environmentalists. Bennetto’s website reads: “The grey cellulose wrapper we use on the twin packs is made from plant based renewable resources; use it on your worm farm if you like!”Image Credit: Bennetto12) DallmayrCombining tradition and modernity, German agency Factor Product designed this envelope-inspired branding and packaging for Dallmayr, a delicatessen franchise in Europe. The client wanted packaging that would signal to consumers that they were holding a high-quality, high-class chocolate bar in their hand, and the Munich based designers definitely delivered; each structured paper envelope is sealed with a branded Dallmayr sticker, and features detailed illustrations unique to each flavor.Image Credit: Factor Product13) MeltHere’s a crazy idea: Why not feature chocolate on the chocolate bar label? JJAAKK Design did just that with their packaging concept for the fictional Melt chocolate company. Using raised ink, the team at JJAAKK covered the wrappers in an artful and realistic webbing of melted chocolate illustrations, “providing a tantalizing glimpse at the wonderfulness contained within.”Image Credit: JJAAKK Design14) MoonstruckWhen Oregon-based Moonstruck Chocolate decided to start exploring national distribution for their premium single-origin chocolates, it came to brand design firm Sandstrom Partners for a look that would set the brand apart. The client wanted packaging that would “capture the imagination” and evoke an emotional response in chocolate lovers. The result was this enchanting series of wrappers, which use hand-cut paper illustration, embossing techniques, and multiple paper finishes for an elevated, “multi-sensory” experience.Image Credit: Sandstrom Partners15) Hipo HyfrydThese luxury vegan truffles from Welsh company Hipo Hyfryd manage to look sophisticated and adorable at the same time, thanks to this unique design by Kutchibok. The sleek black box is embellished with a simple line illustration of a hippo, and the company’s logo appears in handwritten font.Image Credit: Kutchibok Originally published Jul 25, 2016 5:00:00 AM, updated July 28 2017center_img Design Trends Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

  • Justice Hill Breaks OSU Freshman Rushing Record

    first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. With 66 first-quarter rushing yards (on six attempts) true freshman Justice Hill has broken Mike Hamilton’s OSU freshman rushing record.Hill broke Thurman Thomas’ record for a true freshman against TCU.Hill also broke 1,000 yards in the first quarter to be the first OSU running back to reach that mark since Joseph Randle in 2012.Hill entered the game with 943 yard and five touchdowns, while averaging 5.5 yards per carry.last_img read more