Category: fofabvlic

  • Late Ott goal rescues point for Azkals

    first_imgLATEST STORIES Kammuri turning to super typhoon less likely but possible — Pagasa FILE PHOTO – Mike Ott. Photo by tristan Tamayo/INQUIRER.netMike Ott struck in the 89th minute as the Philippines salvaged a 1-1 draw with Yemen early Wednesday to stay on top of Group F of AFC Asian Cup Qualifying at Al Wakrah Stadium in Doha, Qatar.The Azkals struggled to break down the Yemenis for most of the match until Ott, who plays for Angthong United in the Thai first division, got on the end of a clever ball from Paul Mulders and beat Mohammad Ayash at his near post for the equalizer.ADVERTISEMENT Trending Articles PLAY LIST 00:50Trending Articles01:30Eriksson’s ‘Azkals’ put Philippines on Asian Cup map02:02Chief Justice Peralta vows to lead by example, bares 10-point program01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games As proven in last month’s 2-2 draw in Bacolod, the Yemenis were always quick to punish the Azkals for their mistakes.And it was an error from Dennis Villanueva that nearly handed the Yemenis the lead four minutes before the break.Villanueva sent his pass out of defense straight at Ala Al-Sasi who took a first time shot from 25 yards only to be denied by the crossbar. The follow up from Al-Matari was weak with Neil Etheridge quick to collect.The Azkals opened the second half with another half chance, but the ball from Ott to Younghusband inside the area was a tad too heavy.The woodwork rescued the Azkals for the second time in the 56th minute when Nabil Hazaea found space in the area and had Etheridge beaten. Two minutes later, Kane had to clear Ali’s header off a corner kick off the line.Yemen finally got its reward just three minutes after the hour mark when Ali poked the ball home after the ball ricocheted off Mulders inside the area.Needing a response, the Azkals quickly brought more men forward with little effect until substitute Junior Muñoz showed grit and determination as he marauded down the right and cut the ball back for Younghusband who took a touch for Mulders.Mike Ott did a fine job staying onside before showing composure to finish as the Azkals summoned their never-say-die spirit to inch closer to a first Asian Cup appearance in 2019. Folayang, Nguyen set friendship aside for ONE lightweight title bout BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Read Next Don’t miss out on the latest news and information. Fire hits houses in Mandaluyong City LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary MOST READ With four regular starters out due to injuries, Azkals coach Thomas Dooley was forced to improvise with his lineup.JPV Marikina defender Sean Kane was a surprise starter at central defense in his Azkals debut, while Davao Aguilas’ Simone Rota returned from injury and Daisuke Sato regained his leftback spot.Manny Ott’s absence meant Pika Minegishi was deployed up front with Phil Younghusband placed in an advanced role at midfield.The Azkals came out with more energy and vigor in the opening exchanges but the Yemenis’ speed on attack always posed a threat.Mike Ott forced a corner in the second minute with a deflected effort off a pass from Phil Younghusband.But other than that early opportunity, the Azkals were left wanting in the final third.ADVERTISEMENT Tawfik Ali put Yemen in front with an opportunistic strike in the 63rd minute after the Azkals failed to clear a corner.With a second straight draw against the Yemenis, the Azkals improved to eight points, two ahead of Tajikistan and Yemen.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutThe Tajiks are ahead of Yemen on goal difference after beating Nepal, 3-0, in Dushanbe for their second straight winWhile the result didn’t clinch the Azkals an Asian Cup berth, it could ultimately prove crucial as the Filipinos next face Nepal in Kathmandu on Nov. 14.A victory in the Nepalese capital will seal qualification for the Azkals with a game to spare as Yemen will still play Tajikistan in Dushanbe. View comments Frontrow holds fun run to raise funds for young cancer patients  Nonong Araneta re-elected as PFF president Typhoon Kammuri accelerates, gains strength en route to PH Brace for potentially devastating typhoon approaching PH – NDRRMClast_img read more

  • St Stephen’s disregards DU’s call to join centralised admission process under sports quota

    first_imgAn edgy peace held sway on Monday between Delhi University and St Stephen’s College as the varsity made a move that many saw as a bid to tamp down escalating confrontations over sport quota admissions.The prestigious college disregarded the university’s call for minority institutions to join the centralised admission process under the sports and extracurricular activities quota.NOT VERY SPORTINGWith no clarity on the matter and St Stephen’s unwilling to budge, university authorities finally sent a letter to the college saying that the college can hold its trials but only in the presence of a university official. The trials will be considered centralised for all those who have applied in St Stephen’s as well as another college for a particular sport.Hundreds of thousands of students from across the country compete to get into DU, which admits about 60,000 undergraduates every year. Five per cent of the seats in all colleges are reserved under the sports and ECA quota.The directives from the varsity came to Stephen’s late on Monday evening after the college had already conducted its first sports trial. The institute had uploaded the schedule on its website in the absence of any information from the university.Sources said DU authorities were planning to send a warning to St Stephen’s that if instructions were not followed, students attending the selection process would not be allowed to apply at any other college of the varsity.The university too has come out with the schedule for its sports trials, which will start from June 24. DU decided to conduct a centralised trial for sports and ECA admissions from this year. One college will host the trial of a particular sport or ECA. Once a student clears the test, the certificate issued will be accepted by all colleges.advertisement”We both have decided to solve this problem amicably. Those students who have applied in our college as well as in other colleges will be tested in a common trial held in our college as per our schedule.Experts from the university will be present during the trials. They will give marks to the students as per their rules and we will select the students according to our grading system,” said AD Mathur, public information officer, St Stephen’s.Delhi University had warned the college on June 16 that it will not enroll Stephen’s students if the institute did not participate in the centralised trial for admission under sports and extracurricular activities (ECA).TRIAL AND ERRORThe university changed the sports admission process after being pulled up by the Delhi high court for conducting several rounds of trials while critics over the years have called the process biased and fraught with malpractices.St Stephen’s and Jesus and Mary College, both minority institutes affiliated to the university, have been conducting an independent admission process for several years now.The Delhi High Court on Monday also permitted DU’s Khalsa College to commence its admission process for this academic year under the minority status. This year, DU asked the colleges to join the centralised process so students do not have to go through several rounds of trials.On Thursday, a meeting of the admission committee was held to discuss the matter. But the principals of both Stephen’s and JMC were not present. St Stephen’s officials said on Friday that the varsity had not communicated anything to them.”We were not even informed what was decided in the meeting. The members decided to go ahead with their decision without even consulting us,” an official from St Stephen’s told Mail Today.But for students who have not applied to Stephen’s, the university will conduct its own centralised trial.”Officials from the university will be present at the trials that will be conducted at St Stephen’s. But for those students who have not applied to St Stephen’s, they will have to go through centralised trials which will be conducted by the university,” said Prof CS Dubey, member of the admissions committee.At St Stephen’s, the students first get their certificates verified and then participate in the trials. The college came out with its first cut-off list on Saturday.”The only reason to ask them to join the centralised process was to have transparent system.This is for the first time that the university is putting the entire admission process online. So, we wanted to have details of each and every student in the university’s system.This would make the rest of the process simple,” said a senior official from DU.ALSO READ:PM’s degree row: DU again rejects RTI on Modi’s degree, Kejriwal questions advertisementDU Admissions 2016: St Stephen’s College releases first cut-off listlast_img read more

  • Who needs Ronaldo? Bale & Real liberated by Lopetegui

    first_imgNo more dirty looks, no more gesticulation, no more refusing to celebrate when somebody else scores.Cristiano Ronaldo did a lot for Real Madrid but didn’t always make things easy for his team-mates.With the Portuguese striker at Juventus now, Julen Lopetegui’s side are breathing freely and growing into their own skin. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! Champions League holders Real started their defence of the title with a thumping 3-0 win over last season’s semi-finalists Roma on Wednesday, dominating the game and creating enough chances to have scored many more goals.Isco’s precise free-kick, Gareth Bale’s bullet and a spectacular strike from Real’s new No.7, Mariano Diaz, ensured the only mentions of Ronaldo at the Santiago Bernabeu were about the red card he saw for Juve at Valencia on his first match back in Spain.Nobody would cast doubt on Ronaldo’s role in Madrid’s three consecutive triumphs in this competition, but Los Blancos appear none the weaker for his departure.Instead, they are playing the kind of exciting, attacking football which rarely appeared under Zinedine Zidane. If the Frenchman’s Madrid was led on Ronaldo’s cold-blooded effectiveness, Lopetegui’s is far more of a team effort.While Ronaldo’s finishing prowess was missed in the opening stages in which Madrid created a myriad of chances, it certainly wasn’t when Isco stood over a free-kick, just before half-time.The Andalusian playmaker drew a desperate foul from Daniele De Ross on the edge of the Roma penalty area, picked himself up and curled a sensational free-kick over the wall and in to break the deadlock.Isco Real Madrid RomaRoma goalkeeper Robin Olsen didn’t move, instantly aware he had no chance of reaching Isco’s perfectly struck effort.It was Isco’s second free-kick goal for Madrid this year from just four attempts. By contrast, Ronaldo had nine in 2018, converting precisely none.The Portuguese hogged dead-ball opportunities at the Santiago Bernabeu and his departure has cleared the way for Isco and others to step up and try their luck.Bale, who has four goals in his last five Madrid appearances, finally looks at home as the team’s main man up front. His goal was brilliantly taken, a low rocket which seared across Olsen and nestled in the far side of the goalkeeper’s net.“It’s maybe a bit more relaxed (without Ronaldo),” Bale said ahead of the game. “I suppose there is more of a team, more working as one unit rather than one player.”That was evident in the way Madrid played, with joy rather than nerves. It showed up in Luka Modric’s wonderful midfield play, in Marco Asensio’s sublime turn and outrageous attempted no-look finish, kept out by Olsen, and in Mariano’s cherry-on-the-cake third.On as a substitute for his second Real Madrid debut, after being brought back in from Lyon this summer, Mariano whipped in a wonderful strike from distance to cap a perfect start to the new European campaign.It was a Ronaldo-esque strike from the man who inherited the Portuguese’s shirt, a special individual moment to go with Lopetegui’s tactically adroit and teamwork-focused Madrid performance.Real, tyrants in the Champions League over the past five years thanks to Ronaldo, will maintain that status without him – and perhaps have more fun along the way.last_img read more

  • Lopetegui: Ramos needs rest

    first_imgJulen Lopetegui has insisted he left Sergio Ramos out of Real Madrid’s latest Champions League squad because he needs a rest.Captain and key centre-back Ramos sustained a cut in the scoreless draw with cross-city rivals Atletico Madrid at the weekend and was subsequently left out of the 20-man travelling party picked to visit CSKA Moscow.But while Gareth Bale, Isco and Marcelo are all unavailable through injury, Ramos’ omission is purely with a view to preserving his fitness for the season ahead. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! The 32-year-old’s exclusion presents another hurdle for the Champions League holders as they seek to move on from a two-game winless run in La Liga.”Ramos hasn’t travelled because he has played about 120 minutes more than his team-mates,” Lopetegui said.”We’re looking at this as a marathon, the whole season, the bigger picture. Another player can come in and play his position.”That’s my job – to sit in this seat and make these kinds of decisions.” A stretching session for the players in the team hotel ahead of this evening’s training session at the Luzhniki Stadium. #RMUCL— Real Madrid C.F.  (@realmadriden) October 1, 2018Madrid have only taken four league points from a possible nine since starting their Champions League title defence with a comprehensive win over Roma last month.The stalemate against Atleti was their second blank in as many outings, but Lopetegui believes the result offered no cause for concern.”It was a very tough demanding game against a tough opponent,” he added.”We had one less day to prepare for the game. I think overall there were plenty of positives. Of course there were a couple of setbacks but we showed we had players who can come in and play well.”Unfortunately we couldn’t get that goal. We just need to keep generating the most chances possible and hopefully put them away. I’m sure the ball will go in.”last_img read more

  • Garbine Muguruza powers past Sorana Cirstea into Wimbledon fourth round

    first_imgFormer runner-up Garbine Muguruza continued her untroubled progress at Wimbledon with a 6-2 6-2 thrashing of Romania’s Sorana Cirstea to reach the fourth round on Saturday.Cirstea, who reached the third round after American opponent Bethanie Mattek-Sands suffered a horrible knee injury on Thursday, matched Muguruza for power but made too many errors to pose a serious threat to the 14th seed.The Romanian held on to her opening service game with an ace but Muguruza was quickly into her groove and reeled off the next five games before Cirstea managed to stem the tide briefly.The same happened in the second set. Cirstea again held in the opening game with a backhand winner, before Muguruza changed gear and went on a five-game streak.Muguruza, 23, showed there was more to her game than power with some silky dropshots as she powered on to victory in a little over an hour on Court Two.She will face top seed Angelique Kerber in the next round.Another former grand slam champion, Svetlana Kuznetsova, eased into the second week with a 6-4 6-0 defeat of Polona Hercog of Slovenia.last_img read more

  • Rock ‘n’ Roll AEK

    first_imgLed by ROKo Ukic, AEK thrashed Aris 81-61 in the first of two Basket League derbies in Round 13. With today’s win, AEK become the heavy favorites to finish third in this year’s Basket League regular season.AEK put on a good showing for the first time in a while as they easily defeated Aris 81-61 at the OAKA Nick Galis Stadium. AEK took a double digit lead into halftime (46-36) and continued to increase their advantage in the third quarter (63-48), putting the game out of reach for a struggling Aris side. The Enosis did not let up in the fourth quarter and in the end came away with a 20-point victory, 81-61.Roko Ukic was the MVP for AEK, scoring 16-points while dishing 5 assists. Dixon was AEK’s leading scorer with 19-points while Elonu also contributed with 13-points and 5 rebounds. Cummings was Aris’ leading scorer with 14-points (7-rebounds), but early foul trouble hindered his performance.AEK’s win makes them the clear favorites to claim third place in the regular season as they move up to 10-3 as fourth placed Aris drop to 9-4. The two teams will meet next week in the Greek Cup semi-finals.Source: (Facebook, Instagram, Twitter)TweetPinShare0 Shareslast_img read more

  • 17 Brilliant Sources of Content Hiding Right Under Your Nose

    first_img Blog Post Topics Just put a disclaimer of some sort in the post like you see above. It ensures everyone knows exactly where the content came from, and gives them another opportunity to download the offer if they liked what they read in the blog post.6) Bundle your blog content into lead generation offers.The love fest between your offer content and blog content works both ways. If you’re jonesin’ for a lead-gen offer, take a look at the blog content you’ve written. You’ll probably find you can bundle a lot of those posts that center around a similar topic into one lead generation offer. For example, if you’re a SEO consultant, you might have a bevy of content around long-tail keywords. Pull together the best of the best for a free long-tail keyword optimization kit!Boom. Lead-gen offer. I mean, why reinvent the wheel?7) Turn written content into visual content.Do you have design talent? Does someone in your company? Do you have the budget to outsource design work? All or some of the above? Cool. Keep reading this tip.Usually the hardest part of creating visual content is coming up with the concept. But if you already have the concept — say, in another blog post you’ve already written — you can turn that into a content visualization in a jiffy! Take our blog post, “7 Shameless Tactics Marketers Use to Lure an Audience,” as an example. That post performed really well, so we handed it over to a design-minded employee and had him turn it into a funny visualization — check it out here!8) Wax poetic on camera.Not interested in writing or design work? Well go get gussied up, because it’s time to step into the limelight. Great marketing content takes many forms, and one of them’s video. Think of a topic your audience would like some advice on, and conduct an interview with someone that has some good perspective on the issue. Alternately, you could hop on camera solo and give your two cents on the subject! Here, take a look at an example of this … it’s literally 30 seconds worth of content creation work.9) Screen capture how-to content as you’re teaching it.There’s more recourse for the writing and design averse. You — and lots of people within your organization — are teaching people things all the time. Whether it’s next time you’re training a new employee or you’re hopping on a screenshare with a customer to walk them through a process, those are fantastic opportunities to create how-to video content. Just grab some screen capture software (there are several options out there; Camtasia is one of my favorites that offers both a free and paid version) and record yourself in action!10) Write out the steps of your how-to videos.And now that you’ve created a how-to video, you can put that content in another format! Hey, some people like to learn by watching, some like to learn by reading. Write out what you taught your audience in the video, incorporating screenshots where appropriate to walk readers through a process without making them turn on their speakers.11) Solicit content from guest contributors.If you’re hurtin’ for content, consider leveraging guest contributors to help feed your content machine. This can come not only in the form of guest blog content — where bloggers write content for you and typically benefit by getting inbound links to their site within the content — but with co-written offer content, too. For instance, we’ll often host webinars with co-marketing partners that benefit both of us, because we each get exposure to one another’s audiences, as well as help in the content creation process.12) Turn presentation slides into SlideShares.Speaking of webinars, those things typically have slides, don’t they? They sure do! Turn the slides you use on webinars — or any other presentation, for that matter — into marketing content. You can publish those slides to your company SlideShare account, and then embed those slides into a blog post to amplify the impact. If you’re looking for a little guidance on how to make the most out of SlideShare, consult this blog post.13) Record presentations.Speaking of presentations, if someone in your organization is a stellar public speaker, see if their speeches can be recorded and uploaded to your YouTube account and, of course, your blog. For example, we launched HubSpot 3 at our marketing conference, INBOUND 2012, during a keynote address. So what did we do? We recorded it (obviously) and published the video to YouTube and in a dedicated blog post just for that video.14) Compile compelling data.People flipping love data. It makes them look smart, it’s easy to share, and it tells a big story in very few words. That’s why compilations of data — whether as a blog post, an offer, or both — are fantastic ways to come up with quick and successful content. Continually bookmark research studies and articles with interesting content so you don’t have to go data diving … you’ll just have an arsenal to work with all the time!Curious how to turn data into an offer? Check out our latest data-driven offer, 47 Revealing Marketing Stats About Facebook for Business. It will give you an idea of how to make boring data points visually appealing!15) Turn everyday tools into downloadable templates.Think about the work you do every day. Of those tasks, what are the things other people might want to know about? Figure it out, and make it a template. It might even be a template you already have!For instance, we’ve recently launched a series of templates to help marketers … do marketing. And these are all based on what we do every day, so it was easy as pie to create the templates! Take a look:Social Media Publishing Schedule TemplateMarketer’s Template for Creating Buyer PersonasMarketer’s Template for Creating Infographics in PowerPoint16) Update offers to align with personas.If you have multiple buyer personas, it may help your conversion rates as well as your content backlog to tweak your lead generation offers to align with your buyer personas. Think about it … if you have one persona who works in enterprise level organizations and another that works in small businesses, don’t you think your content should be edited to speak in their terms? This not only helps you create more personal marketing content, but it also doesn’t make you go back to square one to launch a new offer. You already have the framework; you just need to make a couple edits here and there!17) Set contribution requirements.Finally, you shouldn’t bear the burden of content creation all on your own; ask employees to pitch in and share a bit of that burden with you. Depending on the size of your marketing team, you could set contribution requirements for each person (this is ideal for a smaller marketing team) or for each sub-team (this is ideal for a larger marketing team). So you might require everyone in your team to write two blog posts a month, and one lead generation offer per quarter. Or, if you’re working on a very large team with many smaller teams with rapidly shifting priorities, set content contribution requirements that jive with the team’s size and monthly priorities. Remind them that creating content on a regular basis not only keeps their writing skills sharp (or design skills, if that’s their superpower), it helps them build up an online writing portfolio that will come in handy for the rest of their marketing careers.What other low-hanging content fruit is out there that marketers should leverage?Image credit: Soggydan Topics: Originally published Sep 21, 2012 9:00:00 AM, updated October 20 2016center_img Creating content is a pain in the puppy. (I’m watching my potty mouth, you guys.)That’s coming from someone whose entire job is to create content. But if you’re a multi-tasking marketer — creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action — content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you’ll get a blog post written in a couple weeks. If you’re lucky, a new lead generation offer could get pumped out once a quarter. And an infographic? Ha, maybe next year.If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you’d like, this is the post for you. Because we’ve been there, man. And we’ve worked with thousands of customers that struggle with the exact same problem. Needless to say, we’ve gotten mighty creative at finding solutions to content creation shortages — solutions that are usually right under your nose! So here you go … here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.17 Sources of Quick Marketing Content That Are Right Under Your Nose1) Tap your sales and services teams.The best marketing content is the stuff that answers people’s common questions. And there’s this whole slew of people working at your company — the sales and services pros — that are fielding people’s questions all day long. Not only do they know the common questions; they also know the answers to them. Like the back of their hand, in fact. Ask them to write down the questions they get asked all the time, along with the answers they give. If the answer is meaty enough, it can stand alone as a blog post. Or, you can compile several questions and answers for a kind of FAQ-style blog post or downloadable offer!Tip: If you record your calls for training or quality assurance, you can also use the recordings to transcribe questions and answers if you don’t want to bug your sales and services teams.2) Pull from your company collaboration tool.Many organizations — especially as they grow and struggle to scale internal communication — adopt online collaboration tools. We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. Sometimes, these pages are also veritable gold mines of marketing content.For example, we recently released a brand new ebook, 7 Awesome Analogies to Help Explain Inbound Marketing. Guess where that content came from? A page on our wiki where an inbound marketing consultant posted an analogy he uses with customers to explain inbound marketing … and the comments on that post from other consultants with the analogies they use to explain it. Thrifty use of brainpower, eh?3) Interview an internal expert.A few things I’m not an expert on:Which of the twelve remotes on my coffee table turns on the TV, which turns on the DVD player, and which turns on the cable boxHow to French braidThe innermost workings of email spam filtersUnfortunately for me, my job requires me to write about that last one. Fortunately for me, we have an email deliverability expert on staff that knows … all about the innermost workings of email spam filters. That’s why we could publish this post — “How Marketers Can Avoid Those Dreaded Email Spam Traps” — without dropping everything for a day and researching the subject matter. We read an article on the subject, popped over to Email Expert Evan, and learned everything we needed to know in a fraction of the time. What I’m trying to say is, talk to people that know more than you. What they have to say is really handy, because you can quickly learn about a new subject matter, using their brainpower to power a brand new piece of content.4) Interview an external expert.This is just taking tip #3 on the road. If you have connections with experts or thought leaders in your industry, ask them if you can set up a short interview with them that you can turn into a blog post. If you conduct the interview over email, the writing is already done for you. If you do it over the phone, simply record it and transcribe your conversation — there are even transcription services you can pay for if you’re really strapped for time. You get some quick blog content, and your interviewee gets exposure to a new audience. Everybody wins!5) Pull excerpts from lead generation content.In April, we launched a new ebook, How to Unlock the ROI of Your Marketing Analytics. The thing’s like, almost 100 pages. So we didn’t think we’d be giving away too much to grab some of the content contained therein — maybe just a part of one of the chapters — and repurpose it as a blog post. In fact, teaser content like that helps promote the ebook, helping you get more downloads (read: more leads), as well as helping keep your blog afloat. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

  • How to Calculate Whether That Trade Show Was Worth the Investment

    first_img Trade Shows Topics: We’ve always been pretty hesitant to jump in head first with event sponsorship and attendance. Sure, there are some industry events we think rock: Dreamforce, SMX, Dublin Web Summit, LeWeb, and of course Inbound. But what usually happens with events? They end up over-hyped and under-delivering, chalk full of poor networking opportunities, generic content, and few opportunities to make meaningful connections with new leads and customers. That means a whole lot of time and money gets wasted. What a bummer.Wouldn’t it be nice, then, to be able to determine whether an event yields enough new business to justify the cost to participate in it? Absolutely. That’s why we wanted to outline exactly how to track event ROI accurately so you can determine whether you should keep sending in that sponsorship and/or attendance check year after year. Let’s get started.How to Calculate the ROI of an Event or Trade ShowIf you’re going to sponsor an event, the two core components your boss will ask about will be (or at least should be) ROI and tracking. Of course there are additional benefits of events such as thought leadership, networking, learning, branding … but when there’s a hefty sponsorship check involved, there needs to be a measurable, positive ROI that can be tracked.How to Track Event ROIThe best way to track ROI is using this formula:(Gross Profit – Marketing Expenses) / Marketing ExpensesFor instance, let’s say we went to an event and our expenses were as follows:So, did we have a positive ROI? At the moment, we wouldn’t know, because our sales cycle isn’t instantaneous — it’s a few weeks long. As such, it would take a few weeks before we could look back to determine whether the investment was worth it. But when that time comes, this is how we’ll calculate it:ROI = (Gross Profit – $100,000) / $100,000Note that the gross profit number would consist only of deals that happened due to our attendance at the event, so they would not have happened if HubSpot had chosen not to show up. As long as your gross profit — which for HubSpot specifically will be measured based on our LTV:CAC performance model — is higher than your total investment, then you’ll post a positive ROI. It will then be up to you to determine if the ROI is enough to justify continued involvement in the future.How to Track Trade Show Lead Generation and SalesNow that we know how much we spent on the event, we then need to determine what leads and sales were generated as a result of our participation. The best way for us to track this is to set up a naming convention for all leads generated due to that event. Using a CRM — we use Salesforce because it integrates with HubSpot for a nice, closed-loop view of our sales and marketing activities — we would enter every single lead generated at the event (via badge scanning, business cards, or email addresses collected) with an event tag. Because we’ve tagged them properly — the tag can just be the name of the event you attended — we can then set up weekly reports to monitor performance. As the leads begin to turn into new HubSpot customers, we’ll then be able to perform our ROI calculations.Now, if the event just ended but you have a long sales cycle, it would take a little bit of time to calculate the exact ROI. But you could still run some predictive ROI calculations each month, and wait to perform the final analysis a few months down the road. After that, though, the team that attended the event should meet, review the numbers, and ultimately make a call on whether or not the participation was worth it based on the ROI calculations. Having this post-attendance meeting is essential for your company — just be sure that the meeting happens after all leads and sales can be accounted for, and have adequately matured.How do you determine whether your presence at a trade show or event was worth the cost?Image credit: Images_of_Money Originally published Sep 28, 2012 2:00:00 PM, updated August 26 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

  • Google+ Update Makes It Easier to See What Your Friends Like, and Other Inbound Stories of the Week

    first_imgThis week, brands everywhere started to switch things up. New features, new monetization models, and even new data cropped up everywhere … and you’ve got to make sense of all of these new shiny objects in case they could be a great opportunity in your marketing. To help make sense of the ever-changing world of inbound marketing, we compiled the top stories of the week with some quick takeaways for you. So you can, you know, spend your time kicking butt at your job instead of searching for news stories. Enjoy!Google+ Update Makes It Easier to See What Your Friends Like, From MashableLast Tuesday, Google+ made it easier for your content to spread on the social network. Now, Google+ users can see posts that people in their circles have +1’d as well as their own successful posts all in their main stream. That being said, only your public posts will have the potential for an expanded reach — anything you post on Google+ that is for your circles only or is private will not be promoted.Marketers, let’s get pumped! With this new feature, you’ll have more opportunities to extend your content’s reach. Of course, you’ll still need to create top-notch content for this feature to kick in in the first place … but still, this new feature is something to get excited about. Read more about this update on Mashable.How Millennials Shop Online, From eMarketerIf one of your buyer personas is a millennial, you’re in luck this week. eMarketer released some interesting data on how millennials shop online, detailing things like how much time they spend shopping online and what types of products they prefer to purchase online versus in-store. Whether you’re an ecommerce shop or a brick-and-mortar business, these trends are definitely something to be aware of. Learn more about millennial shopping habits over at eMarketer. Instagram Enables Photo and Video Embedding to Spread Its Content Across the Web, From The VergeThe lack of embedding feature for Instagram posts has been a big pain point for a while. If you ever wanted to use your Instagram photos and videos elsewhere, you had to have some hacking knowledge. Lucky for us, Instagram just released a feature that allows all public photos and videos to be easily embeddable. (If you want a step-by-step guide to embedding Instagram photos and videos, check out our blog post).This is fabulous news for us marketers who itch to include visual content in our marketing … but may not have the best design skills. It’s easy to take a picture or video on Instagram, and to include it on your blog or website you just have to copy and paste a snippet of HTML code. The new embed feature can also give our Instagram content a potentially wider reach through you and your fans’ networks. Learn more about this new feature on The Verge.A Practical Guide to Building a Killer Content Strategy, a Free Ebook From HubSpotStruggling to get started with creating your own content? It can feel daunting, especially when you have a zillion other marketing activities on your plate. If you aren’t sure where to start, check out our latest ebook, “A Practical Guide to Building a Killer Content Strategy.” You’ll get a ton of tips and tactics to take away so you’ll be cranking out quality content in no time! Download the free ebook here. Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video, From Ad AgeMedia outlets are still trying to find their secret monetization sauce. Though native advertising and the comeback of paywalls have been all the rage lately, some publishers are trying out video ads instead. Most people are used to seeing ads before YouTube videos, so this could be a potentially profitable source of income for publications. That being said, videos should be kept short, as data shows that only 12% of America will watch a video ad for 30 seconds.For marketers, this could be a new advertising opportunity or even a trend to keep an eye on if you plan on pitching participating publications. While there isn’t enough data yet to determine whether this is a solid form of revenue, it’s an interesting bit for us as savvy inbound marketers to watch out for. Learn more about this new type of paywall at Ad Age.Pinterest Now Has 70 Million Users and Is Steadily Gaining Momentum Outside the U.S., From The Next WebYes, we all know that Pinterest is a top social network, but did you know that it’s increasingly attracting an international audience? According to data by Semiocast, 45% of new Pinterest users that registered in June 2013 were from outside the U.S. While U.S. users are still far more active on the platform, international folks could start becoming a larger and larger chunk of active users as more people register.For those of us who are marketing to international audiences who haven’t jumped on Pinterest yet, it may be time to take another look at the social network to see if it works for your organization. If you need help getting started, take a look at our guide for using Pinterest for business. Learn more about this data over at The Next Web.What other stories did you hear about this week?Image credit: .faramarz Originally published Jul 14, 2013 8:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! 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  • 10 Cliché Marketing Taglines We Should All Stop Using

    first_imgCartoonist and best-selling author Hugh MacLeod once said, “If you talked to people the way advertising talked to people, they’d punch you in the face.”It may be of no surprise that fewer than 25% of U.S. consumers trust ads and marketing messages in print or online publications. Yet every day we continue to fill our emails, websites, and promotional materials with meaningless marketing jargon and gibberish. Stuff that makes people, well, want to punch us in the face.The problem is, most marketers spend far too much time trying to be clever instead of clear. Marketers have always wanted to deliver the most creative and compelling messages to achieve high response rates … but being creative and original is hard. So over the years, we’ve developed a library of marketing terms and clichés we can easily pull out of our back pocket. In reality, these clichés aren’t actually that clever. They are a result of unremarkable thinking.Free Download: Slogan Writing Guide and ExamplesDavid Anthony Childs explains in his post:”Lazy marketers use common clichés and sloppy, meaningless, or even misleading statements in building their brands. What many don’t realize is that the best and most memorable brands are presented in a way that is both undeniably honest and strongly marketable.”I know, we’ve all used a cliché or two in our lifetime. Guilty as charged. But enough is enough. We need to band together and stop using following words, terms, and phrases. We’ll walk you through the 10 most egregious marketing clichés and show you how other brands are getting the same sentiment across in much more original ways. 1) “Built from the ground up.”Commonly used as a way to describe a strength or benefit of a product or company, this awesome phrase tends to run rampant in the technology and manufacturing industries. Look, in most cases, no one cares if your product is built sideways or upside down. Everything starts somewhere. Being built from the ground up might be something you’re proud of, but potential buyers couldn’t care less.What to Do InsteadYour value proposition should clearly define how your products or services benefit prospective and current customers — what’s in it for them? Here’s what Dropbox has done to avoid this cliché:Theoretical Cliché Version: File sharing built from the ground up.Actual (Better) Version: Your stuff, anywhere.2) “For x, by x.”Have you ever seen a statement such as, “by marketers, for marketers,” or “by designers, for designers”? I get how comforting that sounds — it says, “hey, I’m like you and know what you like!” But here’s the thing: that doesn’t tell me how you solve my problems (or even what you do).What to Do InsteadA phrase like this shouldn’t be your core benefit or headline. Instead, ask yourself, “why does being made by X actually matter for my audience?” Here’s what Atlassian avoid this problem:Theoretical Cliché Version: By software developers, for software developers.Actual (Better) Version: Build the world’s next great thing.3) “We do XYZ, so you don’t have to.”If this doesn’t scream major marketing cliché, I don’t know what does. Consumer advertising is a primary offender, but really it’s seen everywhere — and it’s a sure way to get your audience to roll their eyes.What to Do InsteadA little wordsmithing and repositioning is all this cliché needs. Test different positioning statements with your audience to see which benefits you offer are the most attractive — then focus on those benefits in your slogan. Here’s how BlueApron avoids this cliché: Theoretical Cliché Version: We prepare fresh ingredients so you don’t have to.Actual (Better) Version: A better way to cook. Fresh ingredients, great recipes delivered weekly to your home.4) “Do more with less.”Another eye-roller but this one wins at ultimate vagueness. Do more of what, exactly?What to Do InsteadFocus on what people can actually accomplish with your offering and what makes you different. Clarity here is key. Here’s how Kayak found a way around this cliché:Theoretical Cliché Version: Search more sites in less time.Actual (Better) Version: Compare hundreds of travel sites at once.5) “Best-of-breed” or “World-class”Best-of-breed is used to described “any item, product, or company considered to be the best of its kind,” usually in a specified segment or industry. Nothing screams, “I’m so great,” and “look at me,” than these terms. Please, save the good praise for the people who matter most in your business: your actual customers. What to Do InsteadFocus on the customer over yourself — Mint does, and it works wonderfully:Theoretical Cliché Version: Best-in-class money management tools.Actual (Better) Version: It’s easy to understand what’s going on with your money.6) “Efficient and effective.”Do your products or services make people efficiently effective? Gag a little just then? Yep. Even if your offerings really do help improve the effectiveness or efficiency of a company or individual, tell them how, in plain English.What to Do InsteadBeing efficient or effective is not an end result. Think about what is gained by improvement in these areas. Evernote, for example, helps me be more efficient at project-management because I can store all to-dos in one place. Here’s how Evernote does that:Theoretical Cliché Version: Be more efficient and effective at your job with Evernote.Actual (Better) Version: Remember Everything. Evernote apps and products make modern life manageable, by letting you easily collect and find everything that matters.7) “X people can’t be wrong.”Customer proof is a great technique for creating more demand. If a lot of people or companies are using your products, that’s great! But using the “5,000 customers can’t be wrong” type of message is trite and vague. It doesn’t clearly identify the value of what you offer.What to Do InsteadIf you’re trying to use the power of numbers, don’t forget to add the what or the why to your statement. Check out the below example from Basecamp:Theoretical Cliché Version: 285,000 companies can’t be wrong.Actual (Better) Version: Last year alone, Basecamp helped over 285,000 companies finish more than 2,000,000 projects.8) “One-stop shop”According to Wikipedia, the term “one-stop shop” or “one-stop source” originated in the United States in the late 1920s or early 1930s to describe a business model offering customers the convenience of having multiple needs met in one location. The phrase is now used as slang to describe everything from websites to TV channels where people can find most of what they need in one place. Hence, it has become a major cliché.What to Do InsteadGet specific. Tell your audience what they can actually find in your “one-stop shop.” Scott Equipment has a great workaround:Theoretical Cliché Version: “Your one stop for all your construction equipment needs.”Actual (Better) Version: “If it digs, lifts, clears, builds or grades, Scott has it.”9) “We go the extra mile.”Actually, I rather have the bare minimum when trying to earn my business. I don’t expect you to go out of your way, or anything …What to Do InsteadBe more specific on how your business goes above and beyond. Zappos and are great example of brands that successfully use this message.Theoretical Cliché Version: We go the extra mile for all your homecare needs.Actual (Better) Version: We’re making it easier to find better care for your whole family.10) “The most cutting-edge, innovative, and robust solution of the future.”Sounds like a boatload of terrible jargon, doesn’t it? Terms like “innovative,” “next-generation,” “flexible,” “cutting-edge,” and “turnkey” are gobbledygook-laden phrases that are so overused and abused they’ve become meaningless. Still, many marketers hold onto them like gold.What to Do InsteadAvoid the corporate jargon as much as possible. Write like an actual human, as if you were speaking to someone face-to-face. does a great job of this on their homepage. Theoretical Cliché Version: Innovative Technology for the Future of MeetingsActual (Better) Version: Better meetings for all.Want more? Read 22 Famous Brand Slogans (And the Little-Known Stories Behind Them) [Infographic]. Brand Slogans Originally published Jun 27, 2014 6:00:00 AM, updated April 18 2018 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

  • Do People Still Read? How Offsite Content Attracts Quality Readership

    first_img Don’t forget to share this post! Topics: Here at HubSpot, we spend a lot of time thinking about the future of content. We ask questions like, “Which will come out on top — augmented reality or virtual reality?” and “Will AI take over our blog?”And, in a stroke of paranoia brought on by the 1960 film The Time Machine, I often ask myself, “Will people still read?”Classic science fiction movies aside, there’s data to suggest that our willingness to read might be on the decline. Between our rapidly-dwindling attention spans — thanks in no small part to smartphone use — to the 59% of people who share articles online without even reading them, there’s no denying that marketers should be thinking strategically about how to recapture their audience’s interest with more engaging written content.That’s where off-site content enters the picture. But why? And how does it work with your current online presence? We’ve broken down how it can get people to actually read your words, and make them count. What Is Off-Site Content?Chances are, you already have a website, and perhaps a blog that “lives” on it. Off-site content is the material that isn’t on your website. You might own it, or it might have been earned — the latter being content that someone else created, but primarily concerns your business, such as a review or case study.For the purposes of this blog, we want to address the off-site content that you own and can therefore create and control. That includes social media, blogs, and podcasts, for example. And while it’s important to diversify all of your content, today, we’re going to focus on the written kind.For example, HubSpot has multiple blogging properties. In addition to this marketing blog, which lives on HubSpot’s website, we also have, which is published on the Medium platform. It’s content that we own and produce, but it doesn’t exist on to make sense? Once you understand the concept of off-site content, you can also begin to see its value in getting people to fully read what you publish.How Off-Site Content Attracts Quality ReadershipIn its 2016 Content Marketing Staffing & Tactics Barometer study, Curata reported that 41.2% of respondents cited content creation as the most lacking skill set in their marketing teams. Within that, these teams fell shortest in writing and editing, with marketers craving “more quality copywriters who can post to various content channels.”Jackpot. There are two key pieces to pull from that quote:Various channels.Quality writing.Let’s break down each one.Various ChannelsWhen it comes to content marketing, different formats and channels accomplish different things. In fact, they might each even attract different audience segments. Take our aforementioned Medium publication, While it’s still owned by HubSpot, you’ll notice that the content is a bit different from what’s on our marketing blog.Having those various channels to share your expertise presents tremendous opportunity. We’ve covered the importance of blogging on behalf of your company, and we stand by it. But while a corporate blog often has to maintain a very specific, branded voice, off-site content affords marketers the opportunity to experiment with different voices, styles, and subject matter.Off-site content is particularly crucial to those new to business blogging. As my colleague, Sam Mallikarjunan, writes in “Why Medium Works,” it can take up to six months of consistent publishing on your company’s blog before it gains significant traction. (And we’re not discouraging that — stick with it, and find ways to supplement those efforts.) But off-site content diversifies your audience by engaging readers who might not have otherwise found your website. Medium, for example, connects your content with the people most likely to read it. Plus, you’re creating a publication on a platform that comes with a built-in audience of at least 6.3 million users.There’s also a nifty readability measure attached to every Medium post that indicates how long it will take to get through. As you write, you can see an estimate of how many minutes it would take to read the post on your list of drafts. Remember that dwindling attention span I mentioned earlier? You’re going to lose about half of your readers after fifteen seconds. Keeping your length in check helps to make sure they actually read what you put out there.But as Mallikarjunan emphasizes, Medium is not a replacement for your company’s blog. It can’t be optimized for SEO as well, and it doesn’t come with the same lead generation tools. That’s the real point of having multiple channels — in the end, they all work in tandem.Quality WritingNot long after its 2016 study was released, Curata published an article titled, “Content Marketers Desperately Need More Journalists.” On the surface, that might seem like a pretty lofty claim, but there’s certainly some merit behind it — namely, marketers’ self-identified need for better writers, especially those who are “creative” and experienced in “long-form writing.”Writing well in one voice is hard enough, and I dedicate my entire day to it. I can only imagine how difficult it becomes when it’s one item on a list of many tasks and you have to establish a different tone for each of your content properties. That’s where a dedicated writer can be an asset to your content team. But why journalists, specifically?Content Marketers as JournalistsJournalists tend to be compelling story writers. Back in the day, they were responsible for writing unique, curiosity-provoking headlines, and leading each story with a hook that had to grab and hold the reader’s attention. Today’s journalists, especially those working in the online realm — many of whom are required to know at least a bit about SEO — can do the same thing for your brand’s content.But quality content writing goes beyond good storytelling. Journalists are trained to ask difficult questions, which can help them identify content gaps in what you’re currently producing. Plus, they’re often tasked with collecting and synthesizing data from multiple sources — studies, interviews, and raw data — into something comprehensive that readers can easily follow.In this context, “journalist” can carry a broad definition. Freelance writers can fall under the same umbrella, especially since they’re often used to writing for several publications at once. That experience is highly applicable to your various content channels.Remember, all of these skills lead to a single end goal — to write high-quality content that’s engaging enough for people to read in entirety — and share it.What’s Next?We know — you’ve got enough to do. Asking you to maintain multiple content channels might seem like a lot. But that’s part of the value behind having someone on your team who’s dedicated to it.Not only does this person ideally come equipped with the necessary strategic and editorial skills to produce great content, but also, there’s a reduced risk of distraction from other outstanding responsibilities. Turning content creation and management into a full-time role lends itself to consistency, which is crucial — after all, how likely are you to trust a brand that hasn’t produced anything new in the past 30 days?Of course, there’s the possibility that there isn’t room in your budget for a full-time role like this one, but take heart — that doesn’t mean it’s impossible to achieve. Just take a look at these suggestions …Create an InternshipIn this case, be sure to evaluate each candidate’s background carefully. Not only should this person have strong writing skills, but also, he or she should be familiar with off-site content channels and have some interest in marketing.Lean on FreelancersSecond, don’t dismiss the idea of enlisting a freelance writer to help. While not all of this person’s time can be dedicated to your content alone, we covered the value that someone with this background can bring to your team. You can also get creative in negotiating time and availability here — for example, if your budget it small, compensation can be supplemented with a free workspace for the writer to use. (And as a former freelance writer, trust me, free office space is a huge incentive.)Reallocate Your Own TimeFinally, if all else fails, you can try to start with small steps and dedicate your own time to off-site content creation. Maybe it’s actually one of your strongest skills, and you enjoy that type of work. If that’s the case, it might be time to find someone else to whom you can pass the torch of the work you’re doing now — the things that prevent you from consistently producing quality content — and approach it the same way we advised filling a content role.And as cliché as it sounds, please — have fun with this content creation. By now, it goes without saying that your content has to be strategic. But it also must have passion behind it. If it bores you, how can you expect it to engage someone else? Think of the questions you ask yourself each day at work, kind of like the questions I led with at the beginning of this post. Then, answer them. Tell a story with those answers. Personally, I can’t wait to read it.How do you use off-site content to gain better readership? Let us know in the comments. Off-Site Content Originally published Jan 11, 2017 6:00:00 AM, updated July 28 2017last_img read more

  • 20 SEO Myths to Leave Behind in 2019 [Free Ebook]

    first_imgSearch engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are subject to continuous change. As a result, many of the “proven” tactics people have used in the past — keyword stuffing, link schemes, and so on — are now the stuff of legend.In our new guide, 20 SEO Myths to Leave Behind in 2019, we revisit some of the SEO trends that should continue to guide your strategy through 2019, while also highlighting how the practice has changed over the course of 2018.Access Now: 22 SEO Myths to Leave Behind This YearHere are two myths to give you an idea of what to expect in the world of organic growth this year:Myth: ‘Keyword optimization is THE key to SEO.’Not anymore. Today, a new artificial intelligence (AI) system called RankBrain is helping Google understand the relationships between topics and search terms. What does this mean to you? It’s time to dial back the exact keyword matches — your content may be hitting the wrong audience.Myth: ‘Local SEO doesn’t matter anymore.’I’ll just leave this here:”If you are a local business, having a website isn’t enough to rank well in Google’s local search listings,” says Kristopher Jones of the SEO agency “If you want to rank well you need to unlock, verify, and optimize a Google+ Business Page.”He’s right. Local SEO couldn’t be more important today, and growing companies are consistently crushing it under local search queries. In fact, national or global companies are advised to stay away from local search terms because they don’t stand a chance against local Google+ business pages.Unless your organization benefits from a dedicated SEO marketing specialist who can work on this stuff day-in and day-out, keeping up with the latest changes in the world of SEO can be a struggle. But in the end, adjusting your strategy based on search ranking algorithm updates or changes in the way search results are displayed visually can be incredibly impactful on business results.Check out the SEO Myths whitepaper to learn more about what changes you’ll need to make with your SEO strategy moving forward. Originally published Feb 1, 2018 5:26:00 PM, updated February 21 2018 Don’t forget to share this post! SEO Topics:last_img read more

  • The Ultimate Guide to Google My Business

    first_imgWhat is Google My Business?GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more. Employees at work”Action” shots of your employees delivering the types of services you offer.ThreeTry to capture your employees with satisfied customers. Is Google My Business free?GMB is completely free to use. The only requirement for using it is that you must have some face-to-face interaction with your customers — in other words, you can’t operate 100% online.Create a Google My Business ListingStep 1: Log into the Google Account you want associated with your business (or create a Google Account if you don’t already have one).Step 2: Go to and select “Start now” in the top right-hand corner.Step 3: Enter your business name. Step 4: Enter your business address.  TeamA shot of your management team and staff.Three Use pictures that show your unique culture and team personality. If you’re just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts. After all, when people search for a product or service near them, they’re usually very close to making a purchase — one in two people who conduct a local search (think “watch repair near me”) visit a store that day. So it’s important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.To learn how to create your Google My Business account, verify your business, and make its listing as strong as possible, read on. Create an account and claim your businessVerify your businessOptimize your listingDownload the GMB appKnow the difference between Google My Business, Google Places, and Google+ InteriorThe inside of your business, with a focus on decor and ambiance.Three photosGive customers an accurate idea of what it will look like to stand or sit inside your business. ProductA representation of the types of products or services you offer.One photo per product type or serviceShow the products you’re known for and make sure the photos are lit well. Step 6: Choose your business category. Try to choose the most accurate category possible — you’re essentially telling Google which type of customers should see your business listing.Step 7: Add your business phone number or website.Step 8: Choose a verification option. If you’re not ready to verify your business yet, click “Try a different method” → “Later.”How to Verify Your Business on GoogleThere are several ways to verify your GMB listing:By postcardBy phoneBy emailInstant verificationBulk verificationPostcard VerificationStep 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)Step 2: Make sure your business address is correct. Optional: Add a contact name — that’s who the postcard will be addressed to. Step 3: Click “Mail.” The postcard should reach you in five days — make sure you don’t edit your business name, address, or category (or request a new code) before it comes, because this could delay the process.Step 4: Once you’ve gotten the postcard, log into Google My Business. If you have more than one business location, select the location you want to verify. If you only have one, select “Verify now.”Step 5: In the Code field, enter the five-digit verification code on your postcard. Click “Submit.”If your postcard never shows up, or you lose it, you can request a new code by signing into Google My Business and clicking the “Request another code” blue banner at the top of the screen.Phone verificationGoogle lets some businesses verify their location by phone. If you’re eligible, you’ll see the “Verify by phone” option when you start the verification process.Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)Step 2: Make sure your phone number is correct, then choose “Verify by phone.” Step 3: Enter the verification code from the text you receive.Email verificationGoogle lets some businesses verify their location by phone. If you’re eligible, you’ll see the “Verify by email” option when you start the verification process.Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)Step 2: Make sure your email address is correct, then choose “Verify by email.”Step 3: Go to your inbox, open the email from Google My Business, and click the verification button in the email.Instant verificationIf you’ve already verified your business with Google Search Console (a free tool that lets you manage your website’s search performance and health), you might be able to instantly verify your email.Step 1: Sign into Google My Business with the same account you used to verify your business with Google Search Console. (Some business categories aren’t eligible for instant verification, so if you don’t get a notification asking you to verify the listing, you’ll have to use a different verification method.)Bulk verificationIf you operate more than 10 locations for the same business — and you’re not a service business or an agency managing locations for multiple businesses — you might be eligible for bulk verification.Step 1: If you aren’t already logged into Google My Business, sign in now and choose a location. Click “Get verified” next to its name.Step 2: Click “Chain.”Step 3: Fill out the verification form with your business name (as well as the parent company, if applicable), country or countries where you operate, all contact names (i.e. everyone who will be using the Google My Business account), contact phone number, business manager email (someone at the business who can verify you’re a representative of that business), and the email address of your Google Account Manager. Step 4: Submit the verification form. It can take up to a week for Google to review and process your claim.How to Optimize Your GMB ListingOnce you’ve verified your business, it’s time to finish fleshing out your profile. Go to the Google My Business dashboard, click the listing you’d like to work on, select “Info,” and then choose a section to fill out or update.Add as much information and media as you can, including a business profile photo, the area you serve, your hours, attributes (e.g. “wheelchair accessible,” “free wifi”), the day and year you opened, and a public phone number and website URL.Anyone can “suggest an edit” to your listing, so it’s important to A) get everything right the first time (so you don’t encourage random people to make their own changes) and B) periodically log into your GMB dashboard and make sure all the details look right.At any point in time, you can edit your business profile by logging into your GMB dashboard, clicking on “Info,” clicking the pencil next to the field you’d like to edit, making your change, and then choosing “Apply.”Google My Business PhotosAccording to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps. Photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files. Not sure how many pictures to add — or what they should be of?Cover photoYour Google My Business cover photo is one of the most important, as it shows up front and center on your listing. Profile photoYour profile photo is what appears when you upload new photos, videos, or review responses.Along with your profile and cover photos, you can and should upload other pictures to make your listing more informative and engaging. Don’t forget to share this post!center_img Step 5: If you go to your customers’ locations, rather than having them come to you, check the box “I deliver goods and services to my customers.” And if you work out of your house or another address you don’t want publicly shown, Check “Hide my address (it’s not a store) Only show region.” Finally, select your Delivery area. Food and drinkPictures that represent your most popular menu items.ThreeConsider hiring a food photographer — these are tricky to get right! If that’s not in the budget, use bright, even lighting (i.e. no shadows or dimness). TypeDescriptionGoogle-recommended minimumSuggestions RoomsPictures of your different room and suite options (if applicable).ThreeDon’t try to mislead guests — show your wallet-friendly and high-end options. Common areasPhotos of where your customers will spend time (think a lobby or lounge).One photo per common areaRepresent the variety of amenities you offer. Google My Business VideosYou can also add videos. Videos must be:30 seconds or shorter100 MB or smaller720p resolution or higherVideos can add some variety to your profile and make you stand out among other businesses in your category; however, don’t worry if you don’t have any — unlike photos, they’re not a “must have.”Google My Business ReviewsOne of the best ways to encourage future customers to leave positive reviews? Respond to current ones. Not only does leaving an appreciate response show the original reviewer you’re thankful for their support, it also makes that positive review stand out on your listing and influences people to leave their own reviews.Here’s a sample reply to a satisfied customer:Thank you for your business, [name]! We’re so glad you enjoyed [product, e.g. “the blueberry pie”] — it’s one of our favorites, as well. Hope to see you back at [business name] soon. You should also respond to negative reviews to show you take them seriously and placate the unhappy buyer. But make sure you’re extremely courteous — attacking them back will only make you look unprofessional and their review more credible.Thank you for the feedback, [name], and I’m incredibly sorry [product/experience] did not meet your expectations. [If you’ve made a change, mention it here — e.g., “We’re now double-checking orders to make sure everyone gets exactly what they asked for.”] If you’d like to come back in, we’d be happy to give you [product] on the house. In any case, thanks for your business, and I hope we can do better next time.Google My Business AppGoogle My Business is also available in app form for both iOS and Android.You can use the app to:Update your business hours, location, contact information, and descriptionPost statuses and picturesView search insightsYou cannot use the app to:Delete your business listingChange its settingsGive ownership of the listing to another userGoogle My Business vs. Google Places for Business vs. Google+If you’re confused about the many names and options for managing your Google presence, you’ve got a right to be. Google Places used to be Google’s tool for owners to manage their business profiles, but it was retired in 2014. Now Google My Business is the central hub to manage how your business appears on Google Search, Maps, and Google+.So, what’s Google+? It’s Google’s social network (the closest example is probably Facebook). You can join or start Communities — public or private groups organized around a theme, like Knitting — and follow or create Collections — think Pinterest boards. A Google+ account for your business lets you interact with niche groups and post pictures and updates. In other words, it’s like a Facebook page for your business. You can access your Google+ account from your Google My Business dashboard (but a Google+ account isn’t necessary to have a GMB account).Here’s the TL;DR:Do you need a Google+ account? No — and if you’re short on time, it might be better to focus on other marketing and/or social media channels. Do you need a Google My Business account? If you’re targeting local customers, I highly recommend it. ExteriorThe outside of your business from different directions. Three photosUse pictures from different times of day (morning, afternoon, evening) so customers always recognize your business. Originally published Apr 27, 2018 6:30:00 AM, updated April 26 2018 Google+ Marketing Topics:last_img read more

  • How to Get Bitcoins: 6 Tried-and-True Methods

    first_img Don’t forget to share this post! Topics: Originally published Aug 16, 2018 7:00:00 AM, updated October 23 2018 It’s a cliche, but, growing up, my Dad always preached about how there’s no free lunch in life. If you want something valuable, you need to put in the work to earn it — or spend money to buy it.This timeless notion also applies to getting bitcoins. If you want to get a substantial amount of bitcoins fast, you need to spend money buying them. If you want to get a substantial amount of bitcoins for free, you need to spend a lot of time earning them on websites called bitcoin faucets.Unlock tips, systems & recommended resources to stay ahead of the tech curve.Expending monetary or mental resources to get bitcoins is a necessity. But some methods of buying and earning bitcoins are more effective than others. Read on to learn the best ways to buy bitcoins and the best ways to earn them for free through bitcoin faucets.How Do You Get Bitcoins?There are two ways you can get bitcoins:Quickly purchase a substantial amount of bitcoins on the internet or in person.Slowly earn a substantial amount of bitcoins for free through bitcoin faucets, like playing mobile or online games, completing tasks on websites, or writing about cryptocurrency.center_img How to Get Bitcoins Fast1. Buy Bitcoins OnlineTo buy or earn free bitcoins, you first need to download a bitcoin wallet, which is software that allows you to securely send, receive, and store funds in the bitcoin network. There are four types of bitcoin wallets that you can use: mobile, web, desktop, and hardware.Once you download a wallet, you need to set up an account on a cryptocurrency exchange that’s approved by your wallet provider. Cryptocurrency exchanges are market places where sellers trade cryptocurrencies to buyers in exchange for fiat money or other digital currencies.Most exchanges accept bank transfer or credit card payments, and some even accept Paypal payments. They’ll also charge you a transaction fee for every trade you make. You can choose from hundreds of crypto exchanges, but the most popular and reputable exchanges are Bitfinex, Bitstamp, Coinbase, and Coinmama. Here’s a list of more popular crypto exchanges.2. Buy Bitcoins in PersonIf you’d rather buy bitcoins in person, you have four options to choose from:Use websites like Coin ATM Radar to help you find a Bitcoin ATM, which works very similarly to a regular ATM, except you trade your cash for bitcoin.Use websites like LibertyX to find retail stores across the United States that will give you bitcoin in exchange for cash.Use websites like Paxful to find bank branches that will give you bitcoin in exchange for cash deposits.Use websites like LocalBitcoins to find people who are willing to exchange Bitcoin for cash, in person.How to Get Bitcoins for Free1. Play Mobile or Online Games to Earn BitcoinsOne of the most entertaining and fun ways to earn free bitcoins is by playing mobile or online games. That’s right — you can play games on your phone or computer and actually get paid in bitcoin. But if these bitcoin faucets want to make money and pay their players, they have to serve a lot of advertisements to their users.To avoid the ads, you can join a bitcoin casino, where you bet your own money or bitcoin on traditional casino games, sports matches, and lotteries to potentially win a higher payout in bitcoin.Here’s a list of some of the most enjoyable bitcoin games that you can play on your phone.2. Do Odd Jobs Online to Earn BitcoinsAnother way to earn free bitcoins is by completing tasks on websites. Some companies will pay you in Bitcoin to test their web sites, take their surveys, retweet their posts, and complete other small tasks.There are also websites that let people offer small bitcoin rewards to the person who can give them the best answer to one of their questions.You can find odd-jobs that pay you in Bitcoin on BitcoinGet, and you can answer questions for Bitcoin on Bitfortip.3. Read Classic Books to Earn BitcoinsPaying people to play simple games and complete repetitive jobs sounds like a great way attract a lot of users and, in turn, tons of advertisers. But there are hundreds of bitcoin faucets competing for users and advertisers’ attention, making it hard to stand out from the crowd.Users also don’t rely on faucets as a main source of income, so, a lot of the times, a small bitcoin reward isn’t enough to coax them into doing boring tasks during their free time.To generate more user activity and advertising revenue, bitcoin faucets, like Bitcoin Aliens, knew they needed to find a better way to engage their users. So they decided to pay people to read. Their service, PaidBooks, compensates people in Bitcoin to read classic books like Pride & Prejudice, War of the Worlds, and over 600 other titles on their website. If you love a good book and want to earn free Bitcoin, consider trying it out.4. Write About Cryptocurrency to Earn BitcoinsCertain cryptocurrency blogs, news outlets, and forums will pay you in bitcoin to contribute your insights and write for them, if you have a lot of knowledge about the industry.You can find article writing gigs for crypto blogs and news outlets on job boards like Coinality.Popular cryptocurrency forums, like Bitcointalk, offer monetization opportunities to their established members — companies can advertise their product or service in the signature of their posts.Because advertisers usually want to partner with top-ranked members, and since the forum increases its members’ rank based off their activity, Bitcointalk makes it nearly impossible for them to spam their way up from the lowest rank of Newbie to the highest rank of Legendary Member. The only way you can increase your rank and earn free bitcoins is by providing a high quantity of high quality posts.Bitcointalk lists all bitcoin signature campaigns and rates in this overview. Bitcoinlast_img read more

  • VB Chandrasekhar committed suicide due to financial strain, say police

    first_imgFormer India cricketer VB Chandrasekhar commited suicide by hanging at his house in Mylapore, Chennai on Thursday.Chandrasekhar was found hanging from the ceiling of his bedroom at his residence in Mylapore. His wife reported the incident to the police and had stated that even after repeated knocks to the door, Chandrasekhar had not opened the door.Chandrasekhar owned VB Kanchi Veerans Tamil Nadu Premier League and also ran a cricket academy in Velachery.The police also confirmed that there was no suicide note in the room. Chandrashekar, it is believed, suffered losses as his TNPL franchise was not doing well.Investigation officer Senthil Murugan said, “It is a case of suicide for now. Investigation is still underway. The body has been sent for post-mortem and we are awaiting the report. Chandrasekhar was under a lot of financial strain. He had a huge debt. He had invested Rs 3 crore in the Kanchi Veerans TNPL team. A month ago, he had received a notice from the bank.”The veteran cricketer had tea with his family last at 5:45 pm on Thursday before heading to his room where he was later found hanging dead.BCCI on its twitter handle had posted, “BCCI regrets to inform that former India opener VB Chandrasekhar is no more. Our heartfelt condolences to his family, friends and his fans.”Cricketers also took to social media to express their shock.”Terrible news…VB…too soon. Shocking! Heartfelt condolences to his family and friends,” wrote Anil Kumble.”Deeply saddened and shocked to know about the demise of my good friend VB Chandrasekhar. Heartfelt condolences to his family. May his soul RIP,” wrote VVS Lakshman.advertisement”Very shocking to hear VB Chandrashekhar indian cricketer is no more.. very sad news .. very young to go.. rest in peace VB.. Big lose ?? condolences to the family ????” Harbanjan Singh.Also see:last_img read more

  • Dutee Chand laments lack of competition as Indian GP fails to provide tough test to athletes

    first_imgWith many major names of Indian athletics missing out, the Indian Grand Prix V held in Patiala on Friday predictably turned out to be a dull affair as none of the athletes were close to the qualifying standards set for the World Championships in Doha next month (September 28 onwards).Despite the fact that most star athletes are training abroad ahead of the Worlds, some athletes were expected to spring a surprise at the Patiala meet (with 17 track and field events for men and women athletes) as just 20 days were left to qualify for the Doha competition. That coupled with last-minute participation of sprint star Dutee Chand in the event -who failed to make it for a couple of European events this week due to a passport issue – added some much-needed excitement to IGP V.However, a pale show of 11.42 seconds in 100m -(0.18sec slower of Worlds qualifying standard) meant the dash runner will have to pin all her hopes on Inter State Athletics Championships in Lucknow from August 26 onwards to qualify.Speaking to Mail Today after her solo run, which only saw her competing with two runners in Tamil Nadu’s S Archana (11.53) and Punjab’s Manvir Kaur (12.28), Dutee rued the lack of competition in Patiala.”It was disappointing competition wise as my competitors had no pace to challenge me. I was earlier supposed to compete with European runners in Ireland and Germany this week where I would have got faced runners clocking close to 11.00 seconds, so I trained accordingly, that’s why I came here so that I could at least see some competition,” the 23-year-old Odisha runner said.advertisementShe further added that lack of runners in her event meant she only got one race to compete in with no heats to run in which didn’t allow her to get the best out of her.”I could have done better if I got some heats to run in as it would have allowed my body to be better prepared for the final race but as there was just three of us, heats were out of question,” Dutee explained.Among other star attractions, M Sreeshankar managed to achieve his personal best of the season with 8 metre jump, that came from his first jump of the day. The 20-year-old national record holder – who has already qualified for the Worlds – rued the fact that having just six athletes to compete with, his jumps came to frequent for his liking and kept him away from his best.Many other events too – mostly women’s – saw grim turnout as shot put saw Paramjot Kaur compete alone with a pale 14.36 best throw. Apart from that, women’s discus throw saw just two participants competing, while the 400m, in absence of Hima Das & Co. currently training in Poland, saw just five runners in fray.Men’s 400m, on the other hand, saw most participants as 15 runners scorched the track that included Kunhu Mohammed and Jithu Baby, who are regular members of the Indian 4x400m relay team. But 400m hurdles, with Dharun Ayyasamy and MP Jabir away in Poland, saw just four runners compete.AFI secretary CK Valson said while the turnout of athletes was not surprising, as rescheduling the meet (from Chennai on September 1) was done keeping in mind that it was just after the inter-state, giving athletes virtually no time for IGP 5. He added the event wasn’t a failure as it was a preparatory event for the Inter-states ahead.Also See:last_img read more

  • The mane concern

    first_imgWhat is beauty? Fair skin, a full head of hair, being tall, being slim and in fair proportion. But this week’s release Bala is set to bust those myths, says lead actor Ayushmann Khurrana.”Everyone has their own definition of beauty. But I feel inner beauty is more important because physical beauty may not last, Khurrana told MAIL TODAY. This film tries to change the stereotypical concept of beauty. We raise questions and challenge the notions we’ve adopted over the years.”In the film, Khurrana plays a man with a rapidly receding hairline, and with it his confidence. He had to sit two-anda- half hours to put on prosthetics to look bald but that was the least of his challenges, he said. “You needed to be empathetic towards people who are suffering from baldness. There are two kinds of people, one who suffer from a complex due to this condition and those who are OK with it. Our film is about loving your self and that’s the transition Bala undergoes from [someone lacking self-esteem] to a really confident person,” he said.Co-star Bhumi Pednekar’s role is, however, a complete opposite to Bala. Nikita is dark-skinned but a strong confident, young lawyer who is rejected by prospective marriage partners for her colour.”There isn’t any moment we are making fun of someone’s colour,” said Pednekar. “This girl is empowering women, she’s very confident and stands for breaking every kind of societal norm and stigma attached to the colour obsession in India. She’s always been picked on for her colour and faced rude comments. That’s why she has all her defences up and she wants to change what people think.”advertisementPednekar believes this perception is overrated. “There are women who have been pushed to the extreme and I feel fortunate I’m part of such a film which I hope it’ll give confidence to people and celebrate who they are.” When questioned about playing the character during the press conference, Pednekar said as an actor it was her right to transform herself. “Even if I have to play a man in a film, I will.”Khurrana came to her rescue and said, “With that logic, a bald guy should be playing this role and a cricketer be playing [Ranveer Singh’s] character [in 83]. But at the same time what matters also is the credibility of the actor who garners a lot of audience appreciation. And Bhumi is a big right now, a great actress and most importantly she fits the part and the vision of the director. I think it’s a dream for every actor to transform. Otherwise we’ll end playing our self. I should be playing Ayushmann, she’ll play Yami [pointing to Yami Gautam] and she’ll play Bhumi. She’s an urban person as am I and we are playing middle class rural people in north India. I’m not that guy at all so how do I play the character?Like most of us, the stars have been plagued with complexes, agreed Khurrana. “I was skinny as a kid even though I was in the school sports team. But I was fit. I also had stage fright. Yes, it’s hard to believe as I’ve been an anchor and an actor. It’s because my father discovered some talent in me and worked on me. I could sing, dance and speak well but when I was in a group of people, I was very nervous. He made me participate in every declamation contest and debate, and made me perform on birthday parties so that it became a habit. That’s how I overcame my fears and complexes.”The film is not just about baldness, he added. “It could be your height, weight, skin colour, looks or hair whatever. I believe a person is full of complexes. The idea is to work out your strengths and be the best version of yourself.”last_img read more

  • Realme 5s will launch in India alongside Realme X2 Pro on Nov 20, Flipkart teaser confirms

    first_imgRealme X2 Pro is launching in India on November 20. The company confirmed this bit of information a couple of weeks ago. Earlier this week the flagship Realme X2 Pro was seen listed on Flipkart with some of the key specs. A new Flipkart teaser now reveals that alongside the Realme X2 Pro the Chinese smartphone manufacturer will launch the successor to the Realme 5 aka the Realme 5s. In addition to the launch date and name of the budget smartphone, the Flipkart teaser also reveals some of the key specs of the upcoming Realme 5s.The Flipkart teaser reveals that the Realme 5s will come with 48MP quad camera setup. The other two Realme 5 series smartphones aka Realme 5 and Realme 5 Pro also come with quad camera setup. The Flipkart teaser reveals that the upcoming Realme 5s will be able to capture “ultra-detailed pictures”. The teaser also claims that the pictures shot with the Realme 5s will “remain sharp even when zoomed in”.Besides confirming these camera specifications the Flipkart teaser also reveals the complete design of the Realme 5s via an image. The picture reveals that the Realme 5s will sport the same design as the Realme 5. The smartphone will sport quad-camera setup on extreme top-left of the back panel. In the middle of the rear panel the phone will include a circular fingerprint sensor. The brand logo of Realme will sit on the bottom left side of the back panel. The image shows the upcoming Realme 5s in Red colour. We expect Realme o bring more colour options for the Realme 5s. Notably, the teaser image shows just the backside of the design.As far as the specs are concerned the Realme 5s may not be very different from the Realme 5 that launched in India only recently. The Realme 5 comes with 6.5-inch IPS LCD display with Corning Gorilla Glass 3+ protection, Snapdragon 665, up to 4GB RAM and 128GB storage, four rear cameras, 13MP selfie camera, 5000mAh battery, and more.On November 20, Realme will launch two phones. One will be the affordable Realme 5s. Second will be a flagship device that goes by the name Realme X2 Pro. The company has already confirmed some details about the Realme X2 Pro. The phone is said to come with Snapdragon 855 Plus, in-display fingerprint sensor, Super AMOLED display, 90hz display,64MP primary rear camera, quad-camera setup on the back, and 50W Super flash charge support.ALSO READ | Interoperable Set-Top Boxes coming soon: You could change your DTH operator without buying new Set-Top boxeslast_img read more

  • Justice Hill Breaks OSU Freshman Rushing Record

    first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. With 66 first-quarter rushing yards (on six attempts) true freshman Justice Hill has broken Mike Hamilton’s OSU freshman rushing record.Hill broke Thurman Thomas’ record for a true freshman against TCU.Hill also broke 1,000 yards in the first quarter to be the first OSU running back to reach that mark since Joseph Randle in 2012.Hill entered the game with 943 yard and five touchdowns, while averaging 5.5 yards per carry.last_img read more

  • Mason Rudolph and James Washington Projected as 2018 1st Round Picks

    first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. While most NFL teams were still sorting out travel plans for their 2017 draftees, some people were already looking ahead to next year’s draft. With four months before the first college football kicks off, a lot can change before teams start to compile the “Big Boards,” but that doesn’t stop the talking heads from, well, talking.Mason Rudolph and James Washington decided to return for their senior seasons, much to the delight of OSU coaches and fans alike. But there will be plenty of NFL scouts tuned in and watching as the duo tries to get over that Sooner-sized Big 12 championship hurdle.Let’s see where some of the way-too-early 2018 mock drafts have each going.Mason RudolphCBS Sports – No. 16  to Washington RedskinsFox Sports – No. 49 (2nd  round) San Diego Chargers247Sports – No. 18 (Big board – no team)Draftwire – No. 11 to Washington RedskinsSB Nation – No. 8 to Washington RedskinsSporting News – No. 11 to Washington RedskinsThere seems to be a trend here. A lot of the Washington buzz which is probably due to an awkward if not contentious contract situation the team will be navigating with quarterback Kirk Cousins.We’ve seen a trend teams reaching for their next possible franchise QB in recent years and if Rudolph puts up the big numbers we expect and the Cowboys succeed, don’t be surprised if his draft stock rises even higher.James WashingtonCBS Sports – No. 24 (Carolina Panthers)Fox Sports – No. 34 (2nd round) to Cleveland Browns Yikes!247Sports – No. 22 (Big board – no team)Walter Football – No. 16 to Arizona CardinalsSporting News – No. 27 to Oakland RaidersWashington probably should be getting more buzz than he does. His versatility lends to an almost complacent view of the record-setting pass catcher — even among OSU fans. He is the complete package and even with a deep receiving corps and possibly less reps, expect Washington to earn the desire of plenty of NFL teams this fall.last_img read more