Category: dddobc

  • Weekly Report from Washington, D.C.

    first_imgDuring the week of February 18, top Democrats on the House Ways and Means Committee asked the IRS for information on the new individual 2018 Form 1040. A Treasury spokesperson said that most taxpayers were seeing tax reform’s benefits in larger paychecks rather than refunds. The IRS urged businesses to file certain cash transaction reports for cash payments exceeding $10,000.CongressTop Democrats on the House Ways and Means Committee asked the IRS for information on the new individual 2018 Form 1040, (TAXDAY, 2019/02/20, C.1).TreasuryTax Reform Benefits. A Treasury spokesperson said that most taxpayers were seeing tax reform’s benefits in larger paychecks rather than refunds, (TAXDAY, 2019/02/18, T.1).IRSCash Transaction Reports. The IRS urged businesses to file certain cash transaction reports for cash payments exceeding $10,000, (FS-2019-1; IR-2019-20; TAXDAY, 2019/02/22, I.1).Comment Request. The IRS accompanied by the Department of the Treasury, the Department of Labor and the Department of Health and Human Services, requested comments on Grandfathered Group Health Plans and Grandfathered Group Health Insurance Coverage, (TAXDAY, 2019/02/22, I.2).FEMA. The Federal Emergency Management Agency (FEMA) announced that certain areas in North Carolina and Minnesota were eligible for assistance, (TAXDAY, 2019/02/22, I.3).Locational Rule Criticism. The IRS’s proposed 50-percent gross income locational rule on the active conduct of Opportunity Zone businesses garnered criticism from stakeholders and lawmakers alike, (TAXDAY, 2019/02/19, I.1).Acquiescence Announcement. The IRS recommended acquiescence in result only to the Tax Court decision in J.M Jacobs, 148 TC —, No. 24, Dec. 60,947, (TAXDAY, 2019/02/18, I.1).I.R.B. The IRS released I.R.B. 2019-8, dated February 19, 2019, (TAXDAY, 2019/02/18, I.2).Applicable Federal Rates. The IRS released the applicable federal interest rates for March 2019, (Rev. Rul. 2019-7; TAXDAY, 2019/02/18, I.3).Login to read more on CCHAnswerConnect.Not a subscriber? Sign up for a free trial or contact us for a representative.last_img read more

  • Perry Marshall on Mastering Marketing With The 80/20 Rule – Episode #98

    first_imgPodcast: Play in new window | Download (Duration: 50:02 — 40.2MB)Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSSMany who listen to this podcast are eager to master the things that will move their career or business forward, things like sales and marketing. But mastering marketing and sales is not something that is easy or that happens overnight. Anthony’s guest today, Perry Marshall is one of the people has taken the time and put in the effort to become a master at marketing. His name is synonymous with success when it comes to direct mail, email marketing, and pay per click advertising. On this episode of In The Arena you will hear Anthony’s stimulating conversation with Perry, where Perry describes how he came to discover the application of the 80/20 rule to marketing and sales.Perry Marshall on Mastering Marketing With The 80/20 Rule Click To TweetIf you only have so much time to learn so many things, why not learn the things that will make the most difference, like mastering marketing?The bright shiny object syndrome is alive and well. We see it every day on social media and in the advertisements that come our way. Perry Marshall is committed to avoiding that sort of an approach to marketing and instead loves to teach people how to master those things that will give them the greatest results. That means sales, and that means marketing. In this conversation, Perry describes how scientific principles regarding fractals and probabilities demonstrate the kinds of things that need to be learned and implemented in order for marketing to be mastered. It’s a deep conversation, but one you will value for a long time, so take the time to listen.Why engineering is the ideal education for anyone who wants to go into marketing or salesPerry Marshall earned a degree in the field of engineering. He’s not the kind of guy you would expect to be a leading internet marketer, but he is. He says that the education he received in engineering equipped him better for the marketing business he is now enjoying than anything he could imagine. In this conversation, you will hear his explanation of how engineering and marketing operate according to the same principles and how his ability to view marketing through an engineering lens has enabled him to become a leader in the industry. Perry is a fascinating guy who has lots of great things to share, so make sure you listen.Why engineering is the ideal education for anyone who wants to go into marketing or salesClick To TweetHow a journey into the supposed science behind evolution led to an in-depth look at how successful marketing really worksThe story of how Perry Marshall got from being an engineer to an internet marketer is filled with all kinds of twists and turns that could not have been predicted. One of those includes a debate he was having with his brother about whether or not evolutionary theory as it is typically presented, is true. Perry didn’t believe it was and set out to dig deep into it to see if his hunch was right. What he discovered was not only how false and misleading much of this supposed science out there actually is, but also how the truth of how science works applies across the board in many areas of study, including the mastery of marketing. This episode is a wide-ranging conversation but it is one that you will want to listen to again and again.A 100-year-old rule for marketing – RFM: Recency, Frequency, Money – the formula for online advertisingIn this conversation, Anthony asks Perry Marshall for one piece of advice for those who are considering pay per click advertising as a way to generate leads and make sales. Perry points to a 100-year-old marketing and sales principle that he refers to as RFM. Those letters stand for recency, frequency, and money. In his mind, it is the best formula for discovering where to invest your limited funds for the biggest return on that investment. You can hear his entire explanation of how RFM works as well as many other helpful topics, on this episode of In The Arena.A 100-year-old rule for marketing – RFM: Recency, Frequency, MoneyClick To TweetOutline of this great episode Why Anthony didn’t expect the kind of conversation he had with Perry on this episode. Perry’s background in engineering and why he believes that his education translates well into sales and marketing. Why Perry wrote his book, “Evolution 2.0” How the sales/marketing process relates to Perry’s studies about evolution The hopes Perry had in writing his book, “80/20 Sales and Marketing” Applying the 80/20 rule to marketing Effective marketing on the internet these days – Perry’s view Advice for those thinking of advertising on search engines or social media Anthony’s 80/20 rule about what books to read – and Perry’s lengthy responseResources & Links mentioned in this episodewww.PerryMarshall.com/8020 – Get Perry’s book for only the cost of shippingFollow Perry on TwitterFollow Perry on FacebookPerry’s books mentioned:Evolution 2.080/20 Sales and MarketingThe Ultimate Guide to Google AdwordsBOOK: The 80/20 PrincipleFractals Wikipedia pageBrian KurtzClaude Hopkins’ book “Scientific Advertising”G.K. ChestertonRay Dalio’s book “Principles”Malcolm GladwellBOOK: AntifragileThe theme song “Into the Arena” is written and produced by Chris Sernel. You can find it on SoundcloudConnect with AnthonyWebsite: www.TheSalesBlog.comYoutube: www.Youtube.com/IannarinoFacebook: https://www.facebook.com/iannarinoTwitter: https://twitter.com/iannarinoGoogle Plus: https://plus.google.com/+SAnthonyIannarinoLinkedIn: https://www.linkedin.com/in/iannarino Tweets you can use to share this episodeIf you only have so much time to learn so many things, why not learn the things that will make the most difference, like mastering marketing?Click To TweetHow a journey into the supposed science behind evolution led to an in-depth look at how successful marketing really worksClick To TweetSubscribe toIn the ArenaApple PodcastsGoogle PodcastsAndroidby EmailRSSOr subscribe with your favorite app by using the address below Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Nowlast_img read more

  • State to form policy on pesticide use

    first_imgFollowing the deaths of farmers in Vidarbha’s Yavatmal district due to pesticides last year, the State Agriculture Department will bring in a policy to allow the sale of only registered and recommended pesticides as per the crop patterns of the region. The department has appealed to farmers to purchase only these pesticides. Agriculture Minister Pandurang Fundkar said, “Farmers and farm labourers died due to the use of poisonous pesticides. It is important to save lives of farm workers. The Agriculture Department has alsoundertaken a public awareness programme for the same.” Licences for production, storage, exhibition and sale of pesticides are issued under the Insecticides Act, 1968, and Insecticides Rules, 1971. The Central Insecticide Board and Registration Committee issues the licences, and prescribes pesticides. An Agriculture Department official said, “The State government and experts studied the farmers’ deaths and found that the pesticides used were unregistered and had not been recommended for use. The dosage used was also much more than the prescribed amount. It was also found that a mixture of more than two pesticides had been used and were available for sale.” Officials said these pesticides have also created environmental problems. “Since the policy is currently under preparation, we have asked officials to submit citizens’ suggestions and objections.”last_img read more

  • PH gets first bronze in pencak silat

    first_imgUPLB exempted from SEA Games class suspension Read Next SEA Games in Calabarzon safe, secure – Solcom chief Rockets donate $4 million to help storm victims PH billiards team upbeat about gold medal chances in SEA Games PLAY LIST 03:07PH billiards team upbeat about gold medal chances in SEA Games05:25PH boxing team determined to deliver gold medals for PH02:49World-class track facilities installed at NCC for SEA Games00:50Trending Articles01:35Panelo suggests discounted SEA Games tickets for students03:04Filipino athletes share their expectations for 2019 SEA Games00:45Onyok Velasco see bright future for PH boxing in Olympics02:25PH women’s volleyball team motivated to deliver in front of hometown crowd01:27Filipino athletes get grand send-off ahead of SEA Games LOOK: Venues for 2019 SEA Games Princesslyn Enopia took home the bronze medal in tanding – women’s class A event of pencak silat in the 2017 Southeast Asian Games Tuesday at Kuala Lumpur Convention Centre Hall 2. The 19-year-old lost in her semifinals match in the 45-50 kilogram category to settle for the bronze medal.ADVERTISEMENT Kammuri turning to super typhoon less likely but possible — Pagasa Don’t miss out on the latest news and information. Still, her achievement can’t be disregarded as Enopia gave the Philippines its first medal in the sport in this games.Pham Thi Tuoi of Vietnam won the gold medal, Atiq Shazwani Roslan of Singapore got the silver, while Nurul Annisa Mohd Sobri of Malaysia got the other bronze.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout MOST READ Typhoon Kammuri accelerates, gains strength en route to PH Catriona Gray spends Thanksgiving by preparing meals for people with illnesses Brace for potentially devastating typhoon approaching PH – NDRRMC LATEST STORIES View comments WATCH: Streetboys show off slick dance moves in Vhong Navarro’s weddinglast_img read more

  • Fajardo takes blame for SMB loss to Bolts

    first_imgBrace for potentially devastating typhoon approaching PH – NDRRMC Trailing, 102-101, the Beermen had a chance to take the lead inside the final 10 seconds and they wisely went to the reigning three-time PBA MVP to bail them out.Fajardo shot over Bolts import Allen Durham but his floater came up short as it hit the front rim.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“It was my fault. It was a good look and I missed that final shot. We should have won,” said a frustrated Fajardo in Filipino after the Beermen’s 104-101 defeat.The loss didn’t just cause San Miguel the game, but also a seat in the top four as they wound up in sixth place heading into the quarterfinals. The Cebuano giant went hard on himself despite posting a team-best 26 points, eight rebounds, and three blocks.“I won’t be able to sleep tonight. I’m really sorry and I promise to bounce back,” he said.San Miguel will now have to beat defending champion Barangay Ginebra twice in the quarterfinals for its Grand Slam bid to go on. A win by the Gin Kings on Wednesday would send the Beermen into an early exit.“We’re still not out. We still have a chance to win. We just have to stay positive. Our will is still strong and we’ll take this one game at a time even though we have to go through the eye of the needle,” he said.ADVERTISEMENT Read Next Bolts claim top spot, rally past Beermen Frontrow holds fun run to raise funds for young cancer patients  Kammuri turning to super typhoon less likely but possible — Pagasa LATEST STORIES Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles01:02Fajardo predicts there will be no sweep in PBA Finals01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games MOST READcenter_img Fire hits houses in Mandaluyong City Nonong Araneta re-elected as PFF president Don’t miss out on the latest news and information. LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary E.T. returns to earth, reunites with grown-up Elliott in new ad  BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight PBA IMAGESNine times out of ten, June Mar Fajardo would easily make a basket from five feet.It just unfortunate for San Miguel Beer that the rarest of times Fajardo would miss from close range came on Sunday night in an all-important game against rival Meralco.ADVERTISEMENT View commentslast_img read more

  • India Today’s Sharda Ugra on why Team India’s World Cup 2007 campaign is in trouble

    first_imgRahul Dravid and Sachin Tendulkar look for hopeImpossible as it may sound, the last time India were in trouble in southern Africa, things were actually worse. Smoke was emerging from Parliament, mock funeral services for the team were held outside the Eden Gardens and heads were demanded on plates. The,Rahul Dravid and Sachin Tendulkar look for hopeImpossible as it may sound, the last time India were in trouble in southern Africa, things were actually worse. Smoke was emerging from Parliament, mock funeral services for the team were held outside the Eden Gardens and heads were demanded on plates. The Indians had been clobbered by a Kwa Zulu Natal 2nd XI, embarrassed by Holland and then flattened by Australia.This was the World Cup, the only meaningful prize in the ODI game and the buck stopped dead at India’s door.To recover from a forgettable tour of New Zealand, and the loss of five ODIs in a row, the 2003 team had done all they say India 2006 has not: lined up net bowlers before landing, arrived well in advance, camped in the Durban nets. But still the batsmen struggled, still India was being steamrolled.So, at a meeting before a must-win game vs Zimbabwe, the mighty bats were all banished to the hotel swimming pool and asked to fix the problem amongst themselves. They returned with a re-ordered line-up. The next day, Tendulkar produced a precious 50 as opener, Zimbabwe were beaten and India got its groove back.The veterans of 2003 know that team fortunes can turn on trifles but three years later in South Africa, no one has been able to tap that tipping point. India have again lost five ODIs in a row. They have failed to bat out 50 overs in five of their last eight matches, seven of their last 16. “It’s like one team is playing the 100-overs game and India is playing 20-20,” says former India and Kenya coach Sandeep Patil mournfully.advertisementOne traveller with the India party says, “What’s frightening is that for the first time, we can’t see hope.” After the Port Elizabeth ODI that cost India the series, Sunil Gavaskar proclaimed, “Unless a strong message is sent for the Test series, you can kiss the World Cup good bye.” Stripping Virender Sehwag of the vice captaincy was a message alright, but it needs sound follow through. Between now and the World Cup, the team has eight matches to find faith and Indian cricket has few questions to answer.Q. Is it time to return to the OLD GUARD?Yes. First came the scramble for VVS Laxman and then the selection of Mr G for the Tests. Like both Mrs Gs, Mr G is an individual, an idea and an influence. The first hint of Sourav Ganguly’s return to the Test squad and a former selector dripped acid, “It seems there is no other cricketer in India.”Stats of the last 15 ODI results of the top teamsClick here to EnlargeBut the injury to Yuvraj Singh and his iffy World Cup chances could mean a yawning hole in the already stuttering middle order. Yuvraj’s experience, match nous and fielding are hard to replace but of all players, only Ganguly and Laxman qualify on two out of three counts.It may mean choosing between Laxman’s fire-fighting skills and the added dimension of Ganguly’s medium pace and also which of the two will be easier to handle. Rahul Dravid and Greg Chappell are firm with what they consider youthful petulance (Sreesanth was apparently dropped from the Champions Trophy as a warning).The arrival of older, stronger personalities will not be Dravid’s and Chappell’s recipe for harmony going into a big event. Patil brushes aside all objections, “It doesn’t matter if you don’t like someone’s face. The bottomline is this: youngsters are not delivering, you have too little time, so don’t go by personal grudges, bring your trusted warriors back-Laxman, Ganguly Kumble, Zaheer.”Former India coach John Wright’s advice to the Indian management is muted but focussed: “Get your top three right and know who your best bowlers are.”Q. Should the coach or captain be SACKED?No. Because it’s just too late. “It would put tremendous pressure on the team,” says one Board member. “What would the other captain or coach achieve in four months?” What the Indian think tank could contemplate is a new tack of leadership.OLD WARRIORS: VVS Laxman and Sourav Ganguly find favour againMore than the famous ‘Now or Never’, India’s 2003 World Cup campaign was built around the idea: keep winning, stay together. Along the way it took a while to engage with the humble single, finals came and went, there were frustrating stumbles. But as Javagal Srinath, a key member in 2003, remarks, “Our bad form may have been temporary, but the environment- of reinforcement and freedom- remained constant.”Maybe perform or perish, worthy idea as it may be, does not work for a team repeatedly perishing. Maybe Dravid and Chappell, self-starting high achievers both, are just too similar. Maybe there is too much stick and too little carrot. Along with the daily business of planning and preparation, one between Dravid and Chappell needs to actively work to minimize the distance between officers and men.advertisementQ. Does the team need a bowling COACH?Yes. Even chairman of selectors Dilip Vengsarkar thinks so. But, for jeepers’ sakes, choose smartly. With his aggressive posturing and unsympathetic dissection of Irfan Pathan, (once considered his protege), Wasim Akram may please the frontbenchers, but at a big ticket event, go native.Number of batsmen fielded by India in various positions in last 10 ODIs this seasonClick here to EnlargeAt the World Cup, it may help to find a savvy local, say Andy Roberts, who understands local conditions. Bruce Reid did in Australia, 2003-04. The local nails down the right lengths to bowl, short-cuts a touring team’s trials and errors, and passes on his knowledge.Former South African paceman Fanie De Villiers offered a tip to the tourists, “The Indian bowlers need to use the crease better because of the extra bounce.” And then asked, “Are they doing it? Are they getting good advice?”. The team’s assistant coach, biomechanist Ian Frazer was an opening batsman in Australian first-class cricket.The bowling unit of every team needs guidance from a senior practising colleague or an old master. At the 2003 World Cup, the bowlers’ team used technology as a basis for every bowler’s net sessions. If the bowlers had worked out that Inzamam was susceptible to the incoming ball early in his innings, at net sessions the call would go out, “okay boys, this is Inzamam, now…”Each bowler would then try to replicate the strategy formulated for Inzamam during the computer sessions out on the training ground. In the end, the bowling unit made of diverse and eccentric talents, who played together for nearly a year took India into the World Cup final.Q. Are resources well used? Is the bench really EMPTY?No. Cards in a Las Vegas casino are shuffled less than the Indian batting. Four different batsmen and four pairs have opened for India this season, though admittedly injury played a part. Six different batsmen were played at No. 3 in 10 ODIs this season, five each at No. 4, 5 and 7.BRINGING BACK ZAK: Suddenly Zaheer Khan leads the bowlersThe batsmen in those slots have between them averaged 18.52 runs. Is there a connection? What comes first? Confidence or security? Former chairman of selectors Kiran More who was known to be in sync with the current team management, says, “We have the bench strength but it needs to be developed.”He recommends expanding the current touring squad strength from 15 to 16 and taking two rookies on for experience. Did his selection committee blood put too much faith in the young players blooded last season? Did no one anticipate such a rash of second season blues?advertisementMore says in reply, “Unless you are an exceptional talent, it always helps to play two-three seasons of domestic cricket.. I also think we should have more regular A-tours to tough countries and not Zimbabwe and Kenya. It is where you will spot players who perform in foreign conditions.”Q. Is blaming the system a mere FIG LEAF?Yes. No country ever went into such a wide-ranging debate on macro issues of national psychology and institutional cultures when the problem at hand is careless batting and inexperienced bowling. Ever seen Pakistan, New Zealand or even West Indies teams lose on tour and embark on dissertations about their first-class cricket?GLOOM: Ntini snares Virender SehwagPakistan’s first-class cricket is a slowly germinating idea, the West Indies Board is made up of fractious national bodies, and there have been machine guns brandished in Sri Lankan board elections.New Zealand have the smallest of player pools to choose from but even that, their head of coaching Rick Charlesworth recently declared, is out of bounds as an excuse for failure. All these teams have better recent results than India’s-by a good distance.The BCCI’s domestic structure has holes you can drive a Super Sopper through but it is not the source of all ills, a punching bag for failures on tour. “Definitely not,” says former India player and first-class veteran Sanjay Bangar, “People who have not gone through the grind, tend to downplay first class cricket. Those who have been through it really know how to appreciate what it offers.”While it is tough to replicate Perth and Durban in Pune and Dhanbad, under a two divisional format, the Ranji Trophy in particular is more competitive than it has been. Teams now have to travel outside their zones and during the course of a season criss-cross the country to play on a variety of wickets with varying conditions.This has been a season of the busting of myths, the unmaking of reputations and, in the light of recent results, the emptiness of jargon. All that the Indians have to do now is ask themselves one question: who can win them the World Cup in the West Indies?Not who they hope can, who they think can, who they wish would do so, but who, on the basis of the evidence at hand and the time at India’s disposal, have it in them to deliver.last_img read more

  • Judge Rules Clipper’s Sterling Out

    first_imgThe NBA and the Los Angeles Clippers are ready to move on, even if Donald Sterling wants to keep fighting.Move on to Steve Ballmer, who paid a record price for the team and is now a step closer to finally owning it.The Clippers are a potential powerhouse team next season, with two All-Star players and one of the league’s best coaches. The only thing that could’ve messed it up was ownership.That no longer appears to be a concern after a July 28 ruling in Los Angeles, where Superior Court Judge Michael Levanas sided with Sterling’s estranged wife, Shelly Sterling, who negotiated the sale to Ballmer for a record-breaking $2 billion. Donald Sterling was trying to block the sale.Now it could all be completed within two weeks. “We look forward to the transaction closing as soon as possible,” NBA spokesman Mike Bass said in a statement.The league wanted to work with Ballmer, who made clear his desire to own with the astonishing price he paid. The former Microsoft CEO was nearly an NBA owner last year before owners chose to keep the Kings in Sacramento, rather than allow them to be sold to a group that included Ballmer, and moved to Seattle.He got another chance after Donald Sterling was recorded making racial remarks to a female friend. NBA Commissioner Adam Silver then banned Sterling for life and fined him $2.5 million, and said he would urge owners to force Sterling to sell.Instead, Shelly Sterling made the deal with Ballmer, which could have fallen through if Levanas had ruled she didn’t have the authority. And the Clippers’ high hopes might’ve crumbled just as quickly.Doc Rivers would possibly have quit as coach if Sterling remained the owner, interim CEO Richard Parsons had testified.All-Star point guard Chris Paul, who also is president of the Players Association, might have sat out and convinced other players to join him. Sponsors who already started to flee after Sterling’s recording was released might have stayed away for good.“The Clippers would suffer a massive loss of value if the team survived at all,” Levanas said.Now they will go into next season flying high, just the way they play with Paul throwing alley-oop passes to big men Blake Griffin and DeAndre Jordan.They will have an owner who’s already proven he won’t be afraid to spend, a sharp contrast to the famously frugal Sterling, who never particularly cared to spend his billions on his basketball team.That’s just part of the reason Sterling was long considered one of the worst owners in sports and his team one of its biggest laughingstocks.But the Clippers had zoomed past the Lakers as the best team in Los Angeles in their three years since acquiring Paul and are perhaps on their way to becoming one of the best in the league.They won 57 games last season, their most ever, before the Sterling recording was released during their first-round playoff series against Golden State.The Clippers pulled that out in seven games but who knows what toll, if any, dealing with the Sterling fallout took, and they were ousted by Oklahoma City in the next round.An unusual provision of the ruling bars Donald Sterling from seeking a court-ordered delay of the sale as he appeals. His lawyers plan to seek permission from an appellate court to file an appeal, and with lawsuits pending in state and federal courts, the ruling is unlikely to end the bizarre saga.But it gave the NBA, the Clippers and Ballmer hope that it all could be finished soon.“I think the sale is going to go through,” said Bruce Givner, a Los Angeles tax attorney who handles celebrity cases. “I suspect the NBA is ready to move very quickly. They want to get rid of Sterling like a canker sore. Nobody wants him around except the people that are charging legal fees to continue this charade.”___By Brian Mahoney, AP writer Brian Melley and AP Special Correspondent Linda Deutsch in Los Angeles contributed to this report.TweetPinShare0 Shareslast_img read more

  • How to Conduct a Competitive SEO Audit to Outrank Industry Rivals

    first_img Originally published Mar 26, 2013 9:00:00 AM, updated October 30 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack A lot of marketers are interested in keeping tabs on their competitors’ search engine optimization (SEO). And it makes sense — whether you’re just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress.So … do you know who shows up, and where, in the SERPs? Do you know how your competitors’ SEO strategies should impact yours? Do you know what kinds of questions you should even be asking about their organic search strategy? Well, as you might have guessed, we’re about to talk about how to do all of this stuff. Dive in to learn how to perform your own competitive SEO analysis!5 Simple Steps to Perform Your Own Competitive SEO AnalysisArticulate your buyer personas.To understand how you want to stand out from your competitors in the SERPs, you have to understand your buyer personas, first. What pain points are you solving for? As a result, how will that impact how they will find you in the SERPs? Will they be using organic search to find you at a particular stage of the buying cycle — like the research phase? What terms will they be using to find you? Is it industry jargon, or are they using more descriptive phrases to get at what they mean?This information will help give you a clear sense of what your whole goal of “doing” SEO is … and more importantly, what it is not. That means there are keywords and topics your competitors will beat you for — and that you’re totally cool with them beating you for — because it isn’t part of your persona targeting strategy.Once you’ve thought this all through, you’ll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads.Identify key competitors.Chances are this has already been done — it’s pretty rare I come across a business that doesn’t have some grasp on their competitors. This list, however, could be a little less than comprehensive, so it’s your job to stay ahead of the game and see if there are new competitors emerging, or some you had never considered that are edging you out in the SERPs more than you might have expected. So, how do you do this? It’s all about knowing who’s in your space. And that means a bit of research. The easiest way to know who’s in your space is to do a Google search for your keywords. Search for your top keyword phrases — short and long tail — to see who else is listed with you in the SERPs for those phrases. Those surrounding you are likely competitors since you are literally competing for clicks in the search results.Also, don’t assume that just because you’re in, say, position 3 on page 1, that you’ll always be there. Have a full understanding of who appears below you and on subsequent pages, as well. You may soon find that someone on page 2 is getting closer and closer to your top position.Additional ways to find competitors include:Looking at other search engines. Bing may show you some competitors that Google missed, especially on the paid side.Exploring social media users and groups. Social media can help find new competitors you might want to keep tabs on.Signing up for Google Alerts to monitor mentions of your keywords, which may unearth other potential competitors.Talking and listening to your sales team. They’ll get insight from prospects about the competitive landscape all the time.Explore what the competition looks like.Now that you have a more comprehensive list of your true competitors, it’s time to assess what they’re doing that could impact your SEO strategy. Are they selling the same vision? What are their products and/or services? Are their buyer personas like yours? Are they addressing similar personas in a different way than you? What topics are they writing about, and at what volume?Tools and tactics to help you do this include:Searching for branded keywords in Google Trends; this will give you a great trend line of your performance compared to your competitors.Signing up for Google Alerts to monitor mentions of your competitors.Using Open Site Explorer to mine your competitors’ link graph — which sites are linking to them, and roughly how many inbound links to they have.Using BuiltWith to see what kind of tools a business may be employing. For example, you can easily identify which websites use shopping carts, what type of analytics they’re using, etc.Using competitive intelligence tools like HubSpot which allow you to plot trending patterns against an unlimited amount of different websites.Finally, here’s more information on additional competitive intelligence tools as written up by Avinash Kaushik.Compete, but don’t copy.Ever look at a really skinny person gobbling up pizza and wonder how they can eat that way, and still look great? Well the same rings true for your website. You’ll never know with 100% certainty what is or isn’t working for a competitor’s site — especially what exactly is driving results. I mean, just because they hold the top position for, say, “unicorn hairstyles” doesn’t mean they’re generating any leads and customers from it. Know what I mean?What you need to do is differentiate yourself. If you aren’t different, then you’re the same. And “same” in the eyes of search engines means redundancy, a good chance you’ll be viewed as duplicate content, and the associated risk of not showing up in search at all.Being different also opens the door to make you a better, new, more tasty alternative to your competitors’ SERP listings. This is particularly true for niche businesses. The more niche you are, the more important it is for you to diversify. You have to demonstrate uniqueness in order to compete, and you have to stand out among the crowd. Create genuinely remarkable content, products, and services, and stand by them.So don’t copy keywords from things like page titles or other content just because a competitor is ranking for it. Be concerned with the keywords that drive results or your business. Similarly, don’t aim to go after all the links they have, or spend money on ads just because they do it. Remember, the point of competitive audits is not to copy tactics and strategies, it’s to position yourself appropriately in your space.Define what sustained success looks like for you.So you’ve got an idea of where your SEO sits alongside competitors in your space, and you’ve even started making some topic and keyword adjustments based on this intel. What next?Well, the whole point of competitive analysis and the intelligence that you gather is to help you make informed decisions. Think about how you will use this information — whether it be for your content strategy, product or service positioning, social engagement tactics, etc. — all of which help with your SEO in the long run. So if a better balance of topics is what’s unearthed from your competitive audit, that’s where you can place resources to see sustained SEO success. Wherever you choose to allocate your resources, this is where you should hold you and your team accountable in the long-term for accomplishing — driving results that make SEO one of your most important marketing channels.How do you stay abreast of your competitors’ SEO strategies?Image credit: JD Hancock SEO Topics:last_img read more

  • How to Write a Fluff-Free Mission Statement

    first_img Originally published Jun 14, 2013 8:00:00 AM, updated August 26 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Company Culture Topics: Mission statements. They sound inherently business babbley, don’t they? But even if you think they’re a little … silly … they’re really important guideposts for making decisions, staying inspired, and setting a bigger picture that gives your day-to-day work purpose.Problem is, because the idea of a mission statement is so vague and broad, a lot of companies have trouble nailing one down.Free guide: How to define inspiring mission and vision statements.I did some research on companies with excellent mission statements, and pulled out the characteristics they all have in common. This post will show you how to write a great mission statement, told through the lens of some of the best ones out there.Common Mistakes People Make When Writing Mission Statements1) It’s too long. (This will, ironically, be the longest section of the post.)In one of my first “real world” jobs, my boss — the CEO — asked me to write a mission statement for the company. I knew they were supposed to be pretty short, so I wrote a couple paragraphs.Wrong. Thank you for playing, Take this toaster as a lovely parting gift.Just kidding, he didn’t fire me, but we were both equally as clueless about how to write a great mission statement. The first thing to know is that they should be really short — as in, like, a sentence. Maybe two. Check out Southwest Airlines’ mission statement, for example:”The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.”To give you an idea, I probably would have written that something like:”Southwest Airlines’ mission is all about customer service. Not just any kind of customer service — but high-quality customer service — whether at ticketing, on the plane, in the terminal, even on our website. This should come through in a few places. First, warmth. Warmth means … “And on, and on, and on … and on …Make it short and sweet. If you can’t say it in a sentence or two, you haven’t really nailed the mission statement.2) You’re thinking too small.Think beyond the tactical. Your mission isn’t to create widgets. That’s what you do — but it’s not why you do it. Take a cue from Microsoft, for example. Its most recent mission statement is:”To enable people and businesses throughout the world to realize their full potential.”I consider this a huge improvement from its previous mission statement: “A computer on every desk and in every home, running Microsoft software.”Why is it better? The old one wasn’t bad, but the new one addresses something bigger than just selling a product. The new mission statement tells you who they want to reach — people and businesses — and what they want to help them do through Microsoft’s products. It gives Microsoft a reason to exist as a business, beyond just making money.3) It’s not specific.There’s a tendency to work in generalizations when writing a mission statement, because you’re trying to encompass … well, a mission. And missions are big. (Remember, we just talked about not thinking too small.) But if you get too specific, you’ll back yourself into a corner.This isn’t the right mindset. You can’t be everything to everyone — otherwise, what’s your differentiator? What are you adding to the universe?Zappos does a great job of communicating a larger mission, without compromising specificity. Their mission statement reads:”To provide the best customer service possible.”They’re not trying to loop in price, quality, changing the world, having the best corporate culture … they want to provide the best customer service possible. That might include all of the aforementioned when it comes down to tactics, but it doesn’t need to be in the mission statement. This is the perfect balance between thinking big, but still being specific.4) The language is full of jargon.This is where the business babble starts to creep in. (And often, the business babble creeps in because you’re not being specific enough.) We all know what business babble is, so let’s just look at a jargon-free mission statement to set the precedent for what we should all be striving for. Google’s is an excellent example:”Google’s mission is to organize the world’s information and make it universally accessible and useful.”They could have said that like this:”Google’s mission is to utilize the digital information inputs of various sources and outlets and dispense it in a structure optimized for user-understanding.”But they didn’t. Because that’s ridiculous. (And it’s pretty much the opposite of making information “accessible and useful.”)5) It’s not something people want to “get behind.”Your mission should resonate with people, particularly you and your employees. It should address a real problem — or something people care about, at least. Think about why you wanted to get into your business in the first place … you were probably inspired by something, right? Whatever motivated you then (unless it was for the money, in which case ignore this advice) might be what you want to tap into when crafting your mission statement.Inspiring mission statements aren’t just for nonprofit organizations, either. I happen to think Google’s mission statement is one of the most inspiring I’ve ever heard. Or take a look at Coca-Cola — how can a beverage company have an inspiring mission statement? Its mission statement is:”To refresh the world; to inspire moments of optimism and happiness; to create value and make a difference.”That last part is a little vague and verging on business babble (what does “create value” really mean?), but I love that middle part. Your mission statement should be a bit lofty. That’s okay. Aspiration is good — it inspires people to be creative and work hard.Questions to Ask That’ll Help You Write Your Mission StatementIf you’re totally stuck on your mission statement, ask yourself the following questions to get the flow of ideas going. Think of it like getting past writer’s block … but, you know, for a mission statement.1) What do we do?2) Why did I go into business in the first place?Or, if you’re not a founder of the business …3) Why did I want to work at this company/in this industry?4) What do I want this company’s legacy to be?5) What doesn’t matter to this company’s legacy?6) How do I want to help people?7) What value does our company bring that’s unique from other companies?Remember, your mission statement isn’t set in stone. It’s actually wise to revisit your mission statement once in a while to see if it still aligns with your company’s goals. Some companies, for instance, choose to write mission statements that help them solve a short-term problem their company is facing — these can be updated later to reflect a larger mission once your short-term issues are addressed.However you approach your mission statement, just check back every couple years to see if it still aligns with the space you play in, and the world you live in. If your company is around for a long time, it will inevitably change — your mission statement might have to change along with it.FWIW, HubSpot’s mission statement reads: Our mission is to make the world inbound. We want to transform how organizations do marketing. What’s your company’s mission statement?Image credit: David~Olast_img read more

  • 20 Display Advertising Stats That Demonstrate Digital Advertising’s Evolution

    first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 25, 2015 8:00:00 AM, updated June 28 2019 Are Banner Ads Effective?Display and banner ads are most effective when you leverage the channel in a way that makes sense for both your business’ specific goals and the tone of native site or platform. Display ads are not limited to just banner ads, they have also moved into search engines and social networks.When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. At HubSpot, we held onto this notion for a while. There was just something about paying for an irrelevant banner ad that didn’t sit well with us. But then things started to change … As technology advanced, we started looking at display advertising — digital advertising in general, really — in a new light. Sure, there are still a ton of horrible, spammy ads floating around, but there are also a lot of effective ones.So what’s the difference between the good and the bad? Let’s take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy.Download Now: Free Ad Campaign Planning KitWhat Is Display Advertising?In the simplest of terms, display advertising refers to the use of ads — from text to video to audio — on a website. Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. While the concept was initially appealing to both businesses and advertisers, early implementation strategies lacked scalability. The process of getting your advertisement on a website fell back on a direct sales process between the advertiser and the website owner where ad space could be purchased on a cost-per-thousand basis. This approach carried on for a while, however, the exchanges between companies weren’t necessarily rooted in context, meaning that the advertisement often had little to do with the content on the page. This led website visitors to become skeptical of the ads they were seeing, and ultimately resulted in what we know today as “banner blindness.”However, more sophisticated means have surfaced since then, allowing advertisers to serve up contextual advertisements that are more well-received by visitors. Thanks to ad exchanges and real-time bidding, advertisers can choose to bid only on ad space that is relevant to them, based on the targeting criteria of the audience. In addition to this change in process, the introduction of more seamless advertising techniques such as native advertising and retargeting have helped to reshape the way people are seeing and engaging with advertising material online. While display advertising is continuing to evolve for the better, all this change ultimately comes with a learning curve. There’s a lot to be considered when planning to run a paid ad, and without a clear concept of what a display ad done right should look like, mastering the method has become an ongoing challenge for many businesses.10 Shocking (But True) Stats About Display and Banner AdsDisplay ad viewability rates did not budge between 2013 and 2014. (Source: comScore)The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool)Ad blocking grew by 41% globally in the last 12 months. (Source: PageFair)There are now 198 million active ad block users around the world. (Source: PageFair)A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers — second only to criminals. (Source: Pew Research Center)A study revealed that only 2.8% of participants thought that ads on website were relevant. (Source: Infolinks and bannerblindness.org)A January 2014 study found that 18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads. (Source: eMarketer)About 50% of clicks on mobile ads are accidental. (Source: GoldSpot Media) 54% of users don’t click banner ads because they don’t trust them. (Source: BannerSnack) 33% of internet users find display ads completely intolerable (Source: Adobe)The Right Way to Do Display AdvertisingAs we mentioned before, paid online advertising has come a long way since its inception. Yet according to Unbounce, 98% of advertisers are wasting money on ads. What seems to be the problem?It boils down to a lack of understanding — both in terms of how to leverage the channel in a way that makes the most sense for a business’ specific goals, and how to master the software required to do so. You see, effective display advertising no longer falls within the constraints of banners and skyscraper ad units. Rather, it has made its way into your News Feed on Facebook and it’s living alongside the updates of your connections on LinkedIn. As we said before, it took us at HubSpot awhile to realize this. In fact, it was our customers who actually convinced us that display advertising isn’t all that bad. A recent post on the subject from HubSpot CTO and co-founder Dharmesh Shah revealed that 53% of our customers admitted to using ads alongside their inbound efforts. That’s a lot. So to ensure that they had the means to succeed with this new wave of display advertising, we partnered with LinkedIn and Google and created the HubSpot Ads Add-On. The way we see it, these advertising leaders offer services that can help people execute on digital ad campaigns in a better way. What does that mean exactly? Let’s take a look …Example 1: LinkedIn Display NetworkSponsored UpdatesUnlike the confused banner ads we’ve grown blind to, LinkedIn Sponsored Updates fit seamlessly into the professional platforms we’ve grown to trust. Taking the shape of an organic update, these “advertisements” are tailored to a specific audience using advanced targeting criteria to ensure they’re relevant to your interests and needs, like this one from Uberflip:Example 2: Google Display NetworkAdWordsWith AdWords, businesses can align keywords with their business goals to remain in front of their customers — both potential and existing — without being too invasive. Search advertising with AdWords is effective because it enables you to reach your audience in real-time by displaying your ad when they input a search that matches the product or services you offer. To demonstrate the relevance, check out the ads that I was presented with when searching for lunch delivery options:With the flexibility to choose where your ads appear and how much you spend, the future of display advertising is sure to be even more promising. 10 Stats That Show Display Ad Success … When Done Right Native ads are viewed 53% more than banner ads. (Source: Dedicated Media)A retargeting campaign from Magoosh Online Test prep generated $58,608 in attributable revenue. At a total cost of $11,000 the campaign resulted in an ROI of 486%. (Source: Retargeter)Users who are retargeted to are 70% more likely to convert. (Source: Digital Information World)Heineken Light reached 54% of audience — 35 million people — in just three days using video ads on Facebook. (Source: Facebook)Airbnb achieved an engagement rate of over 4% for one of their Promoted Tweets. (Source: Twitter)32% of consumers said they would share a native ad with friends and family, versus 19% for banner ads. (Source: ShareThrough)Native ads that include rich media boost conversion rates by up to 60%. (Source: Social Times)Julian Bakery saw a 35% increase in conversions and a 330% increase in impressions on the Google Display Network. (Source: Google)71% of publishers received no major complaints from readers for featuring native ads, while 29% received minor backlash. (Source: Digital Content Next)After one year of leveraging Targeted Status Updates on LinkedIn, ADP’s Company Page followers doubled to 85,000. (Source: LinkedIn)Has your business experimented with display advertising? Tell us about your experiences in the comments section below.Editor’s Note: This post was originally published in 2013, and has been updated for accuracy and comprehensiveness.last_img read more

  • The Art of Emoji Marketing: 7 Clever Examples From Top Brands

    first_img Topics: This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.Here’s something disturbing: According to data gathered by marketing agency Deep Focus, four out of every 10 millennials would rather engage with pictures than read. Yes, you read that right. Nearly half of history’s most educated generation would prefer to revert back to some sort of cave painting-esque proto-language than bother to parse through a couple of sentences.Of course, most prominent among this shift to pictorial communication is the emoji. We detailed its rise to prominence last year, but in short, the emoji as we know it started in 2011 and reached near-ubiquity in the past year or so. Now, in 2016, seemingly every millennial peppers their texts or tweets or Facebook messages or Instagram posts or college essays with yellow faces of varying temperaments.And because millennials are such an important demographic to reach, brands have been trying to capitalize on the emoji craze. It has gotten so pervasive that an entire industry has cropped up dedicated to measuring the ROI of these type of visual images on campaigns.However, we’re taking a decidedly less scientific approach to judging brands’ emoji usage. Below we’ve recounted our picks based on such subjective criteria like cleverness or memorability.But before we begin our countdown, we must include a quick disclosure. These below examples are of brands using the standard emojis found on most smartphones, not instances of companies such as Coca-Cola or Disney creating and using their own custom emojis. That’s too easy.The 7 Best Examples of Emoji Marketing7) Baskin-RobbinsOne of the biggest problems arising from a brand’s use of emojis is the tendency to get overcomplicated. Try to do too much and risk creating a string of would-be clever emojis that take longer to decipher than to read a Tweet or a tagline. (We’re looking at you Chevy.) That’s what makes this Baskin-Robbins tweet so perfect. It’s an ice cream cone. Nothing fancy, but it helps break up a wall of text.6) Bud LightOn the Fourth of the July, Bud Light tweeted an emoji American flag composed of fireworks in place of Old Glory’s stars and American flags and beers for the red and white stripes, respectively. It was clever, original, and took advantage of the existing emoji language.5) NASCAROn World Emoji Day (yes, it’s a thing), NASCAR Tweeted a photographic (emoji-graphic?) mosaic of some of the sport’s most famous drivers. Art? Maybe. Cool to look at? Certainly.4) General ElectricHosted on the website emojiscience.com and modeled after the periodic table of elements, General Electric’s “Emoji Table of Experiments” invites users to click on individual emojis to explore “DIY science, videos with special guests, and everything else emoji science.” For example, clicking on a smiley face will bring visitors to a video of Bill Nye the Science Guy explaining evolution through the use of emojis, while clicking on a rocket ship pulls up information about NASA’s New Horizons spacecraft. Emojis as a teaching tool? Who knew!3) DeadPoolSure, this example may be a little crass, but so too is the character the movie is promoting, and that type of on-brand messaging works. Besides, when you have famous comedians tweeting about how brilliant your emoji usage is, you must be doing something right.2) Smithsonian InstitutionHere’s another example of emojis as education: On World Emoji Day, the Smithsonian tweeted an emoji that corresponded to a particular piece in their museum along with a link to more information. An emoji trumpet, for instance, brought visitors to facts about Louis Armstrong’s trumpet. No word on if any of the millennials actually read the content.1) Domino’s PizzaThe goal of any business should be to reduce friction during the purchasing process. By co-opting the pizza emoji into a food ordering mechanism, Domino’s Pizza reduced the time it takes to order to five seconds. And that’s perfect because the only thing millennials like more than emojis is instant gratification.What are your favorites examples of emoji marketing? Let us know in the comments below! Originally published Feb 21, 2016 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Emojislast_img read more

  • This is How Blockchain Could Change Digital Marketing Forever

    first_img Topics: Don’t forget to share this post! Originally published Jun 14, 2018 7:17:57 AM, updated June 14 2018 Blockchain Some execs think it’s the future universal currency, while others consider it a “disgusting…noxious poison.”What could elicit such extreme feelings in complete opposite directions?Bitcoin, of course.The price of the popular cryptocurrency has been up and down, shedding about 50% of its value in the first three months of 2018 before a slight recovery in the last two months. It’s a volatile investment, to say the least.Unlock tips, systems & recommended resources to stay ahead of the tech curve.But the real story of Bitcoin and other forms of digital money isn’t their investment potential — it’s the technology behind them. Blockchain, as explained in a helpful post from Mimi An earlier this year, is a method of digital record-keeping that creates a ledger of transactions that is transparent and impossible to tamper with.Even some experts who are skeptical of Bitcoin itself believe that blockchain technology is here to stay. And that’s because despite its current volatile early stages, blockchain could fundamentally change the way that several massive industries operate – including digital marketing.How could blockchain influence digital marketing?Many facets of business and communication could be affected by blockchain, but much of the discussion to date has been about its impact on banking and financial transactions. While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services:1. Changing Data CollectionAnyone can access the internet, but they have to go through traditional gatekeepers: ISPs and web browsers. These companies can learn almost everything we do online, from the things we buy to the articles we read to the people we talk to.It’s great to think that these gatekeepers will always provide fair access to the web and do the right thing by consumers, but um, have you seen the headlines recently? Mark Zuckerberg has become the fall guy for a problem that extends far beyond Facebook: our personal data can easily be bought and sold to advertisers.Blockchain could be a solution to this. A good case study for the data privacy problem is Blockstack, a network built on blockchain that touts itself as “a new internet for decentralized apps.” Because Blockstack’s network is built on blockchain-verified signatures, your personal data remains with you instead of existing on servers owned by your application. Visiting a site or using an app is like inserting a key into a lock: You keep a personal copy with you at all times, and once you place it in the lock, you take it out when you are done. There’s no running log kept of who used the lock and when.Blockstack is just one example — there are several other projects in the crypto space aiming to achieve a similar goal, most notably Skycoin, touted by its creators as the fuel for a new decentralized internet. This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected.Consider how marketing would change if us marketers didn’t have access to all the user data we do currently – it could happen sooner than you think. Without a plethora of information about each individual browsing you or your clients’ websites, you’d have to rely on gathering data directly from prospects and customers to fill in the gaps.You’d also need to customize your user experience on the specific things your audience is looking for (though the best marketers are already doing this). That’s because blockchain could soon allow users to voluntarily decide what type of content and ads they want to see.2. Fixing Digital Display AdvertisingWhile marketers are getting results from them, there are some serious flaws in online display ads. From the perspective of the advertiser, they can be expensive and complicated to understand and manage. Also, the inventory is almost completely controlled by two for-profit companies: Facebook and Google.The issues with digital advertising from the user perspective are well-documented: Display ads are intrusive, annoying, and can drain your mobile device’s battery and waste bandwidth.The Brave blockchain browser with its accompanying Basic Attention Token (BAT) is attempting to fix all of these issues by changing the way users interact with ads. Brave founder Brendan Eich has already earned his stripes in the tech world – he created JavaScript in the 90’s during his time working at Netscape, and is the co-founder of Mozilla.Brave and BAT, which is powered by blockchain technology, are aiming to break up the current monopoly on digital ads by allowing users, publishers, and advertisers to trade on the value of online attention.It works like this:1. Advertisers buy ads using BAT. These are usually private tabs in the Brave browser, but they can also be push notifications and landing pages. Brave’s dev team is aiming for fewer, but higher quality ads in the ecosystem.2. Users who opt in to viewing ads are compensated with BAT. You get to decide which kinds of ads you see. Not only does this provide more accurate consumer information to advertisers (anonymously), it helps users learn about the products and brands they actually want to hear from. Anyone who volunteers to get ads is paid a portion of the advertiser’s spend in BAT, for the value of their attention.3. Publishers are compensated by both consumers and advertisers. Under BAT’s revenue sharing program, publishers receive a larger portion of ad spend than consumers. They can also charge BAT for access to premium content and subscriptions.It’s a win for all parties: Marketers get better ad performance data and targeting, publishers get more revenue and control over ads they display, and users get fewer, better-quality ads related to their interests – without compromising their personal data, thanks to blockchain encryption.Most importantly, the value of attention is given back to its owner. Imagine buying a subscription to Harvard Business Review or The New Yorker simply by opting in to receive ads related to your interests.It’s still far from an everyday reality, but this kind of digital advertising utopia could make marketers think more closely about their target audience when creating ads. Companies trying to gain attention from prospects will be forced to provide a valuable, or at least entertaining ad experience, since users would no longer have to receive them.3. Ownership and Security of Digital AssetsEveryone knows the story: The rise of the MP3 and digital music led to widespread piracy in the late 1990s and early 2000s. The music industry pushed back, and for a while both sides were at a standoff.The modern solution to this situation is streaming services like Spotify, Tidal, and Apple Music. But it’s a very flawed model: Artists are compensated fractions of a penny per stream, and the complexity of licensing in the music business means streaming service payouts aren’t always made to the proper party.Blockchain could be the next step in the evolution of the creative digital economy. Projects like Po.et, Tao, and Steem were designed with this intent. Imagine if musical artists, filmmakers, and photographers could offer their work to a massive audience without paying an intermediary like YouTube, Bandcamp, iTunes, or Shutterstock for exposure and security.Tao, for example, envisions a world where artists create their own communities through what they call an Initial Artist Offering (IAO). Your band would create and sell a certain quantity of a crypto token, like the digital version of a baseball card or vinyl LP. Once you’ve sold a set amount to fans, you can then offer special releases, live experiences, even physical band memorabilia, in exchange for your token. The more popular you and your music get, the more value your token will have, and since blockchain also records transaction dates, length of token ownership could also be a consideration in offering content and access. Finally, your annoying friend who brags about liking a group before they got big can get rewarded for it!In March, Young Dirty (Bar-Son James), the son of Wu-Tang rapper Ol’ Dirty Bastard, became one of the first artists to actually create this type of community. His new Dirty Coin will be used for both his music and content owned by his father’s estate.This blockchain-based entertainment economy could allow artists to market themselves directly to their audiences without ceding control of their work or a share of their revenue to a platform like Facebook or SoundCloud. It would allow artists and groups to get recognized based on the value of their work, not because they paid extra money to have their songs listed first on a music platform. This model would shift entertainment marketing even more towards P2P communities, since fans could conduct transactions themselves and earn special privileges for being holders of artist tokens.Possibility vs. RealityIt’s important to remember that these scenarios are ideal cases, based on technology and projects still under development. No one knows whether the vision of a blockchain-based world will become reality, especially since cryptocurrency is still in its highly-unregulated infancy.But if even one or two of the commercial blockchain uses come to fruition, it could dramatically alter the way that marketers go about attracting buyer attention. One thing is for sure: With some of the brightest minds at the biggest companies working feverishly on cryptocurrency projects, there is sure to be lots of movement in the space over the coming months and years.last_img read more

  • Selection process was tough, says Ravi Shastri after bagging another term as India coach

    first_imgRavi Shastri has said he focussed on a few key areas including increase in title-winning percentages and individual player improvement in his presentation for Team India head coach selection interview conducted by Kapil Dev-led Cricket Advisory Committee on Friday.Ravi Shastri was among the 5 shortlisted candidates who were interviewed by the 3-member panel in Mumbai on Friday. The head coach who gave his interview from the West Indies has been reappointed and will continue to work with the senior men’s team until the T20 World Cup in November 2021.Ravi Shastri revealed that the selection process was tough and he had to do a lot of data crunching before he went up with his presentation.Ravi Shastri pipped Mike Hesson, Tom Moody, Robin Singh and Lalchand Rajput for the high-profile job in the Indian cricket. In fact, Shastri was rated at the top spot after the interviews by the CAC with Mike Hesson and Tom Moody finishing 2nd and 3rd.”The selection process was tough. They had their share of questions. There was a presentation that featured all aspects. Much as it [the presentation] was individual-specific,” Ravi Shastri told The Times of India.”Data is something that got crunched a lot. For instance, over the last two years, India have won 71% of their matches across formats. There have been accomplishments, disappointments, learning curves. How to increase that margin, improve title-winning percentages, focus on individual growth – all of this weighs in as we look forward,” the head coach added.Ravi Shastri was expected to retain the job as he got the backing of captain Virat Kohli even before the selection process began. However, CAC maintained that it would not be influenced by the captain’s comments and Kapil Dev confirmed the same when he stressed that Virat Kohli was not consulted before the interviews.advertisementKapil Dev also termed the selection process a “close race” and said that Ravi Shastri got the nod because of his fine communication skills.CAC member Anshuman Gaekwad said Shastri’s familiarity with the team worked in his favour.Meanwhile, Ravi Shastri also revealed that India cricketers were happy with his reappointment and that the support staff and the players will work as a unit to counter the challenges ahead.”They were very happy. The boys walked up to me and conveyed what they felt and there was a general sense of agreement that we’ve got to buckle up once again and start looking forward. They know the challenges that lie ahead and they’re eager to counter them,” Shastri said.Also Read | World Cup semi-final defeat my biggest disappointment in last 2 years: Ravi ShastriAlso Read | India vs West Indies A: Cheteshwar Pujara hits hundred, Rohit Sharma shines on Day 1Also See:last_img read more

  • Rafael Nadal fit and ready for hardcourt challenge at US Open

    first_imgRafa Nadal was forced out of the U.S. Open last year in the semi-finals with a knee injury but the in-form Spaniard on Friday declared himself fit and ready for the punishing hardcourts at Flushing Meadows.Nadal’s hopes of defending his 2017 U.S. Open title last year were crushed when his chronic knee issues forced him to retire while trailing Juan Martin del Potro 7-6(3) 6-2 after a number of long and grueling matches.Yet Nadal, whose U.S. Open tune-up this year featured a victory in Montreal, where he earned a record-extending 35th ATP Masters 1000 title, arrives at the year’s final Grand Slam feeling much better about his health.My feeling on the knees are better this year than last year. Last year the problem was I played three or four very, very long matches. That’s tough, Nadal said during a U.S. Open Media Day inside Louis Armstrong Stadium.I hope to be ready for it. I think I am playing well. I am practising the right way during these days. Of course, winning in Montreal helps. I am ready for the action.Those are encouraging words for Nadal, who last year showed signs of distress almost from the start of his semi-final as he limped noticeably, grimaced with every sudden move and called for the trainer during a changeover in the second set.The 33-year-old Spaniard, who cited fatigue as his reason for skipping a U.S. Open warm-up in Cincinnati after winning in Montreal, said he has been focused on arriving in New York and adapting to the conditions.advertisementNadal, who would move to within one Grand Slam of Roger Federer’s all-time record 20 with a triumph in New York, said he has practised well all week and is brimming with confidence.My last events have been win Rome, win in Roland Garros, semi-finals in Wimbledon, and winning Montreal, said Nadal.That’s a positive feeling, positive memory on my mind. That helps for the confidence, helps for the positive feelings.Also Read | Roger Federer feeling better than ever heading into US OpenAlso See:last_img read more

  • How Mike Yurcich Went From Small School Play-Caller to OSU’s Offensive Coordinator

    first_imgOklahoma State offensive coordinator Mike Yurcich has come a long way from his humble beginnings, from his first job at the University of Saint Francis in Indiana to his current gig with the Cowboys. 247Sports recently wrote a feature article on Yurcich and his journey to OSU.Yurcich’s journey to Stillwater is the highlight of the feature, but 247 also breaks down how he operates as offensive coordinator, pointing out his animated demeanor and unique expressions that have helped him enjoy success: “Cowboy players describe Yurcich’s demeanor in meeting rooms as detailed and intense. They make fun of his Ohio accent, ‘W-ah-ter’, and his favorite phrase featuring a mythical creature: ‘You throw the ball to Washington right here! He’d be running like a banshee for six! What are you doing, Rudolph!?’” [247Sports]The article also highlights the tense time in Stillwater where the young play-caller was reportedly linked to multiple jobs outside of Stillwater this offseason that included Alabama and Tulane in different capacities. His star pupil, Mason Rudolph, says he was sweating it out at the time reports surfaced.“I was kind of worried we might lose him there for a second,” Rudolph said. “There was some Tulane interest this offseason and he got coordinating opportunities with both Auburn and Alabama. So that was good and bad for me. … One day he’ll definitely be a head coach, but selfishly I wanted him to at least hang around for my senior year. He just has the leadership qualities, smarts and football IQ to run a program.”Yurcich, who Mike Gundy hired away from Shippensburg University, is entering his fifth season with play-calling duties on offense. And he’s been able to enjoy a fruitful run at the helm in part because of Mason Rudolph’s sustained success at QB, who is entering his final year of college eligibility. Perhaps bigger opportunities are on the horizon soon for the up-and-coming coordinator, but right now, he’s locked in for what could be a special year in Oklahoma State football history. So he’s soaking up as much as he can under Mike Gundy.“I think about it a lot,” Yurcich said of a potential move down the road. “When you’re working for a guy like Coach Gundy you’re getting a crash course on how to be a head coach. He communicates well and every person in this program, we all know what the values are and what the culture should be. That’s the most important thing, the communication aspect and the relationships. That’s what makes him great. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

  • Klopp: It’s all about winning

    first_imgLiverpool It’s all about winning – Klopp interested in points, not footballing philosophies Rob Lancaster 23:57 9/3/2018 FacebookTwitterRedditcopy Comments(0) klopp - CROPPED Getty Images Liverpool Premier League Manchester United v Liverpool Manchester United Jürgen Klopp José Mourinho The Liverpool manager doesn’t care if he is accused of negative tactics, provided his side win, as they prepare to face Manchester United Jurgen Klopp will be happy if he is accused of parking the bus when Liverpool visit Manchester United, provided his team earn a positive result at Old Trafford.Saturday’s game is about much more than just pride and bragging rights, as second-placed United sit two points clear of their opponents in the Premier League table.Their last meeting failed to catch fire at Anfield, with United boss Jose Mourinho criticised for his defensive tactics during the forgettable 0-0 draw last October. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Klopp expects the hosts to be more aggressive in the reverse fixture, even if they do have a “specific way of playing football” under their Portuguese coach.”I’ve no problem with defending – I know how the situation is, that teams play a specific type of football, but it’s all about winning and there are different ways to win football games,” he said at his pre-match press conference.”In the last few years Manchester United have been more successful than us. We respect that, and this United team has a specific way of playing football.”If we have to defend there, we have to do so with all we have. It’s not a battle of systems or philosophies – just two very good teams facing each other.”When they attack, I hope all my players are involved. If people want to say that’s parking the bus, I’m okay with that.”There are reasons they have two more points than us. We don’t want to show how good we are, we just want a good result.”Klopp on @ManUtd clash: ‘It’s the biggest game I can imagine’The boss has spoken in detail about what he’s expecting from tomorrow’s encounter https://t.co/kGvMEyj73V pic.twitter.com/NXJsIQOXN1— Liverpool FC (@LFC) March 9, 2018Liverpool have kept four clean sheets in their last five outings in all competitions, with the 0-0 home draw against Porto in midweek securing a place in the last eight of the Champions League.Yet Klopp acknowledges the size of the task his side face against opponents who have only lost once at home – against champions-elect Manchester City – this season.”You have to bring the right things on the pitch constantly. Counter-pressing against such a strong counter-attacking team is so important,” the German added. “We have to play football against a very strong side. If they defend deep it won’t make our life easier, but I don’t think they will do that all the time.”It’s not an attacking team against a defending team. They have massive quality and I respect that.”It’s a good moment to go there, but it’s still unbelievably difficult. They have outstanding quality and are at home, they’re a very experienced team with a very experienced manager.” Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the weblast_img read more

  • Grades: Oklahoma State’s Playmaking Trio Was Tremendous in Game 1

    first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Saturday can’t get here fast enough.Oklahoma State’s offense throttled Oregon State late Friday night, resulting in a 52-36 Cowboy victory. It wasn’t just that the Cowboys did it, it was how they did. It was one of the more exciting outings in recent years, and it left me pumped to watch it in living color Saturday, even if it is against McNeese State. Here are some grades from the Cowboys’ game with the Beavers.The Trio: A+I think enough orange Kool-Aid has been pumped into Spencer Sanders, Chuba Hubbard and Tylan Wallace for one week, so I’ll just raise one more collective glass.It was an Oklahoma State fan’s dream to see three highly acclaimed skill players mesh as well as they in Corvallis. Whether it was the 92 yards and two touchdowns Sanders and Wallace connected for or the 346 combined rushing yards Hubbard and Sanders shared, the trio ensured excitement for what’s to come.The O-Line: A+Go ahead and peep this hole the OSU offensive line created in its first game under Charlie Dickey.Sanders was sacked one time for two yards, and the Beavers had one quarterback hurry, but that was nothing compared to all the damage the Cowboys dealt behind the outstanding O-line play.Sean Gleeson’s Debut: A+I usually try to stay away from coaches in my grades because in most cases, it’s hard to tell what is actually a coach’s doing, but Sean Gleeson’s first game at the FBS level was superb.The Cowboys had 12 drives Friday, eight ended in scores, two ended because the halves did and only two times did Tom Hutton get to punt.Mike Gundy has said that Gleeson is learning OSU’s offense instead of OSU learning Gleeson’s, and after the game Gundy said the differences in how OSU looked against Oregon State was more personnel driven compared to last year. But OSU looked sharp, whether it was pulling both its guards on a run play or ripping a quick pass to the sideline for Wallace to catch and fly.The Defense: COregon State’s first drive was not great for Jim Knowles’ bunch.In fewer than two minutes, the lowly Beavers went 70 yards on six plays, and you could almost feel the entire metropolis of Stillwater, USA, exhale in disappointment.But it’s important to note that was a lot of the Cowboy defenders’ first times starting a college football game, including the entire defensive line. The group settled in and forced three straight three-and-outs on Oregon State’s third, fourth and five drives of the game.It wasn’t a stellar outing, but there were enough bright spots to give hope for a little while longer.The Excitement: A++Remember when I said my first grade was the final glass of orange Kool-Aid to raise, I lied.Holy smokes that was fun to watch. The first half Friday night seemed to fly by. I’m not sure if that was how it actually was going or if it was just that I was having so much fun watching OSU’s offense run all around the field.The OSU offense really looks like it can make opposing teams pick their poison. Want to put safeties back deep to cover over Tylan Wallace? Well here is Chuba Hubbard and Spencer Sanders gashing your front seven. Want to play close to the line to attempt to shut that athletic backfield down, have fun isolating Wallace.last_img read more

  • Vine: Three-Pointer With Under One Second Left Gives William & Mary CAA Semifinal Win Over Hofstra

    first_imgWilliam & Mary player hits game-winning three pointer.Vine/Matt NorlanderWilliam & Mary has been a Division I basketball program since the NCAA split its divisions in 1948, but the Tribe have never clinched a bid to the NCAA Tournament. After a dramatic CAA Semifinal win today over Hofstra, William & Mary is just one game away from punching its ticket.With under one second left on the clock and the Tribe trailing 91-89, Daniel Dixon drilled a three from the corner to give his team a lead in the game’s waning moments.BILL AND MARY BEFORE THE BUZZER https://t.co/95bbBqgofx— Matt Norlander (@MattNorlander) March 8, 2015William & Mary will face the winner of this evening’s Northeastern and UNC-Wilmington game for a chance to make program history.last_img read more

  • Austin Police Issue Details On Cedric Benson’s Fatal Crash

    first_imgFormer Texas Longhorns RB Cedric Benson.PASADENA, CA – JANUARY 01: Runningback Cedric Benson #32 of the Texas Longhorns runs with the ball against the Michigan Wolverines in the 91st Rose Bowl Game at the Rose Bowl on January 1, 2005 in Pasadena, California. (Photo by Jed Jacobsohn/Getty Images)The shock over the sudden death of former Texas and NFL running back Cedric Benson still hasn’t gone away. Following the fatal motorcycle crash that took his life and the life of the passenger this weekend, new details of the accident have been revealed.According to KXAN, the accident occurred at around 10:20 p.m. on Saturday night in west Austin. Police revealed that a mini-van attempted to cross an intersection, but ran into Benson’s motorcycle.The accident took the life of Benson and the woman he was riding with, who were both pronounced dead at the scene.“Austin police responded to the crash at the 5600 block of Mt. Bonnell Rd. around 10:20 p.m. Police say a mini-van was trying to cross the intersection when it ran into a motorcycle. Benson and a woman were pronounced dead at the scene.”Benson’s final social media post was a picture of his motorcycle.Former Longhorn great Cedric Benson has died after a crash last night. His final Instagram post indicated he was going for a motorcycle ride. Condolences are pouring in, including from his former coach, Mack Brown. pic.twitter.com/IRLW4kqjzq— KXAN News (@KXAN_News) August 18, 2019The 36-year-old former running back retired from football in 2012 following and eight-year NFL career. Though he never made the Pro Bowl, he had three straight seasons of 1,000 yards or more with the Cincinnati Bengals.As a college player, he became a legend for the Texas Longhorns. At the time of his graduation in 2004, he was the Doak Walker Award winner, a Consensus All-American, and a four-time All-Big 12 selection.His rushing yards and touchdowns marks are second only to Ricky Williams in Texas history.last_img read more

  • Uljanik Plovidba Begins Restructuring with Tanker Sale

    first_imgzoomIllustration; Source: Pixabay under CC0 Creative Commons license Croatian shipping company Uljanik Plovidba has decided to dispose of Kastav, the oldest ship in its fleet, in the first phase of the company’s financial restructuring process.  On June 21, Uljanik Plovidba signed an agreement with an undisclosed party for the sale of the 52,600 dwt tanker.The completion of the transaction and the vessel’s delivery are expected in the next two weeks, according to the company.Built at 3 Maj Shipyard in 2009, the MR2 tanker has a capacity of 57,752 cbm.Although the buyer of the chemical/product tanker has not been identified by Uljanik Plovidba, VesselsValue’s data shows that the ship has been purchased by a company from Turkey. The Turkish company reportedly bought the 195-meter-long tanker for USD 15.1 million, less than the vessel’s market value which currently stands at USD 17.09 million.Kastav was one of nine vessels in the company’s fleet comprising bulkers and tankers.In early May, Croatian Tax Administration and Ministry of Finance blocked Uljanik Plovidba’s bank accounts due to the ongoing legal process related to the company’s indebtedness. The accounts were unblocked by the end of the month.World Maritime News Stafflast_img read more