Category: ctttbc

  • Why Anil Agarwal is Seen More as an Encroacher Than a Corporate Czar

    first_imgIf oil and gas giant BP spilt oil in the Gulf of Mexico, then-mining companies BHP Billiton and Vale contaminated the bucolic Brazilian countryside in 2015. Look around you. Mining and natural resources corporations have always been vilified for their extractive methods and windfall profits at the expense of communities and carbon footprint. Read it at Economic Times Related Itemslast_img

  • BJP doing better work in State than at Centre: Hazare

    first_imgThe Devendra Fadnavis-led Bharatiya Janata Party (BJP) government in Maharashtra was doing better work than the [Narendra] Modi government at the Centre, said Anna Hazare at a meeting at the Yashwantrao Chavan Academy of Development Administration to discuss the draft of the new State Lokayukta Act.“I had sent several letters to Prime Minister Narendra Modi on a number of issues facing the people, including the appointment of a Lokpal … Yet, his administration never paid any attention to them,” Mr. Hazare said, adding that he would continue to fight for people’s rights.The 81-year-old activist is part of the joint committee headed by Maharashtra Chief Secretary Ajoy Mehta tasked with preparing a new Lokayukta Act for the State. “The Chief Minister’s approach towards the Lokayukta has been positive so far,” Mr. Hazare said.“The Lokpal and the Lokayuktas Act came into being [in 2013] with the aim to put the brakes on corruption. It posited that after the appointment of an ombudsman at the Centre, a Lokayukta would be appointed at the State level within a year…the purpose of today’s meeting is to come out with a draft to formulate a strong Lokayukta Act in Maharashtra,” Mr. Hazare said.The law, which will be drafted by a 10-member panel, is to be presented in the upcoming session of the State Legislature which begins June 17.The committee was set up in keeping with Mr. Fadnavis’ assurances to Mr. Hazare in February when the latter had had gone on a week-long hunger strike, demanding the appointment of the Lokpal at the Centre and a strong Lokayukta Act in the State among other things.Mr. Hazare further remarked that he hoped the proposed Lokayukta Act would serve as a model for the Centre akin to the Right to Information (RTI) Act, which was first enacted in Maharashtra.At the time of his hunger strike in February, Mr. Hazare had lashed out at Mr. Modi and the BJP, declaring that the party had used him and exploited his Jan Lokpal agitation to come to power in 2014.Targeting the [Narendra] Modi government, he had also said that it did not adhere to constitutional norms and that the Prime Minister was “transforming the Central government into a dictatorship”.It was only after receiving ‘satisfactory assurances’ from the Centre and the State that Mr. Hazare had withdrawn his agitation.last_img read more

  • Money talks: UFC reaches ESPN with first fight of $1.5B deal

    first_imgFILE – In this Oct. 6, 2018, file photo, Dana White, president of the UFC, speaks at a news conference after the UFC 229 mixed martial arts event in Las Vegas. ESPN will raise the curtain on the octagon Saturday, Jan. 19, 2019, and air the first card of a $1.5 billion, five-year deal that will plaster UFC all over the sports network’s various platforms. (AP Photo/John Locher, File)NEW YORK — Years before UFC was worth billions, Dana White used to plead his case with ESPN for air time.This was no negotiation for a big-money rights package — the UFC president simply wanted highlights on “SportsCenter.”ADVERTISEMENT Trending Articles PLAY LIST 00:50Trending Articles01:27Filipino athletes get grand send-off ahead of SEA Games00:59Sports venues to be ready in time for SEA Games02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Is Luis Manzano planning to propose to Jessy Mendiola? ESPN will raise the curtain on the octagon Saturday and air the first card of a $1.5 billion, five-year deal that will plaster UFC all over the sports network’s various platforms.“It’s our time now on ESPN,” White said. “We want to kill it this weekend.”The UFC card at Barclays Center in Brooklyn, New York, will air on both ESPN and ESPN-plus and features a pay-per-view worthy main event: Henry Cejudo defends the 125-pound title and the fate of the flyweight division against T.J. Dillashaw, the current bantamweight champ looking to add a second belt. UFC’s career wins leader Donald Cerrone, crossover star Paige VanZant, and troubled former NFL defensive end Greg Hardy all fight on the debut show.“I would love to see my face all over ESPN,” VanZant said.UFC has opened a TV deal with a bang before: its first network prime-time appearance on Fox in 2011 earned 5.7 million viewers. UFC has soared on PPV over the last seven years — McGregor vs. Khabib Nurmagomedov in October had nearly 2.4 million buys — while TV ratings dipped on free TV. The final UFC on Fox show in December dropped 13 percent from 2017 and netted only 1.8 million viewers.ADVERTISEMENT TS Kammuri to enter PAR possibly a day after SEA Games opening View comments “I was out there all the time,” White said of his trips to ESPN’s Connecticut headquarters. “For most of the time, the last 18 years, I was battling just to get coverage. We used to fight just to try and get covered by them.”Call off the fight.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsUFC and ESPN have launched a partnership that would have seemed inconceivable even a decade ago, until stars like Ronda Rousey, Conor McGregor, Anderson Silva and Brock Lesnar helped shake the mixed martial arts promotion from a fringe sport even banned in some states to a firm, mainstream player.White will get his highlights — and so much more. LOOK: Joyce Pring goes public with engagement to Juancho Triviño White said the time was right to shift to ESPN-plus and that streaming for Endeavor-owned UFC was “absolutely the future.”“Certainly the world wants to see if subscriber TV is going to work,” Pilson said. “ESPN is chasing the younger audience. Everyone else is. But are they going to get that audience to stay with UFC on a streaming basis and watch it on your phone for hours at a time? Wow, I don’t know.”Grab the phone or iPad, UFC will also unveil new championship belts Saturday to mark the new era. But so much else will look familiar. Jon Anik remains the play-by-play announcer and heavyweight champion Daniel Cormier is the color commentator. Karyn Bryant will host and Megan Olivi reports backstage. Rashad Evans and Michael Bisping will also contribute from the on-site desk team.“Any time we’re on ESPN, we’re looking to deliver the biggest and the best up-and-coming fighters,” White said.Sports Related Videospowered by AdSparcRead Next ESPN has brushed off the low ratings, convinced it can offer the cross-platform exposure UFC needs to widen its fanbase. “SportsCenter.” Studio shows. Podcasts. Fights on linear TV and streaming services. Documentaries. On-demand content. UFC, which has also aired on Spike, should feel right at home in the ESPN lineup as network bedrocks such as the NFL, the NBA and baseball.“The programming that they’re going to build around the fights and the amount of money that they’re spending on advertising just shows the overall power of ESPN,” White said.ESPN kicked off the deal with a night full of classic fights and it peppered college football’s national championship game with spots for UFC’s arrival and the Brooklyn fights. It also ran a three-hour version of “Ariel Helwani’s MMA show” on ESPN2 on New Year’s Eve, ringing in 2019 with the reporter giving 2018 awards and talking with fighters, including Cejudo and Dillashaw.“The entire company has really rallied behind this and has started to better understand the potential value here to us,” said Glenn Jacobs, ESPN vice president, UFC and Boxing. “We’re going to cover the sport the way we cover every sport, hopefully. We don’t want the UFC to be looked down or thought about any differently internally than we think about (other sports).”The contract comes with some risks. UFC will no longer have a free TV home and its most loyal fans are now expected to stretch their fight dollar each month to pay for a cable bill, ESPN-plus ($4.99), UFC Fight Pass ($7.99 to $9.99) and PPV (often $64.99 per fight) to access all content.ESPN is available in 86.8 million homes and ESPN-plus has hit 1 million subscribers; Fox was available in 119.9 million homes, FS1 in 83 million and FS2 in 57.5 million.“You get more bang for your buck right now,” White said. “Everybody has ESPN. We’re bringing all these great fights to ESPN linear that you get for free. And then it’s $5 for ESPN-plus. That’s affordable for everybody.”ESPN’s parent company, Walt Disney Co., is set to start its own Netflix-type streaming service this year that could open more doors for UFC. Imagine a day when Ariel (The Little Mermaid) throws it over to Ariel (Helwani) before a podcast.But will fight fans flock to their devices for fight nights running almost every weekend?“It’s similar to what happened with NASCAR. NASCAR took a lot of money from the cable companies to put their events on the cable channels to help grow the channels. What happened is, NASCAR ended up losing its audience,” said Neal Pilson, the former president of CBS Sports who now runs his own sports television consulting company. “But I think the biggest risk is from ESPN putting up a lot of money to try and jump-start and grow its subscriber service. That to me is more of a risk element than anything from UFC.” LATEST STORIES SEA Games: Biñan football stadium stands out in preparedness, completion MOST READ SEA Games hosting troubles anger Duterte SEA Games: Biñan football stadium stands out in preparedness, completion Private companies step in to help SEA Games hosting LOOK: Joyce Pring goes public with engagement to Juancho Triviño Don’t miss out on the latest news and information. Overweight Jhack Tepora replaced, stripped of interim featherweight titlelast_img read more

  • ATP Finals 2019 Full Schedule, Groups, Match Timings in India: Everything You Need to Know

    first_imgRoger Federer, Rafael Nadal and Novak Djokovic will face the challenge of the fast-rising gen-next of tennis players at the ATP Finals.The “Big Three” remain the men to beat at the season-ending tournament in London — as they were when they first all played together at the event in 2007. But the eight-man field at the O2 Arena contains a crop of exciting young players who have their eye on smashing the dominance of the old guard.Germany’s Alexander Zverev, who triumphed last year, is joined by Russia’s Daniil Medvedev, Stefanos Tsitsipas of Greece and Italy’s Matteo Berrettini.Dominic Thiem of Austria, at 26 slightly older than his young rivals, completes the field at the tournament featuring the year’s best players, which starts on Sunday.The Contenders – Read HereATP FINALS DRAW:Group Andre Agassi -Rafael NadalDaniil MedvedevStefanos TsitsipasAlexander ZverevGroup Bjorn Borg -Novak DjokovicRoger FedererDominic ThiemMatteo BerrettiniATP Finals Full Schedule -DAY 1 SCHEDULE (NOVEMBER 10)Novak Djokovic vs Matteo Berrettini, Sunday 7.30 PM ISTRoger Federer vs Dominic Thiem, Monday 1.30 AM ISTDAY 2 SCHEDULE (NOVEMBER 11)Daniil Medvedev vs Stefanos Tsitsipas, Monday 7.30 PM ISTRafael Nadal vs Alexander Zverev, Tuesday 1.30 AM ISTDAY 3 SCHEDULE (NOVEMBER 12)Novak Djokovic vs Dominic Thiem, Tuesday 7.30 PM ISTRoger Federer vs Matteo Berrettini, Wednesday 1.30 AM ISTDAY 4 SCHEDULE (NOVEMBER 13)Rafael Nadal vs Daniil Medvedev, Wednesday 7.30 PM ISTStefanos Tsitsipas vs Alexander Zverev, Thursday1.30 AM ISTDAY 5 SCHEDULE (NOVEMBER 14)Dominic Thiem vs Matteo Berrettini, Thursday 7.30 PM ISTRoger Federer vs Novak Djokovic, Friday 1.30 AM ISTWhen and where to watch ATP Finals live?The ATP Finals will be telecast live on Sony ESPN and can be streamed live on SonyLiv. Get the best of News18 delivered to your inbox – subscribe to News18 Daybreak. Follow on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what’s happening in the world around you – in real time. alexander zverevatpATP Tour FinalsDaniil Medvedev First Published: November 13, 2019, 8:30 AM ISTlast_img read more

  • Beware England, Mohali is India’s fortress

    first_imgPreview Stats, India vs England, 3rd TestIndia, currently leading the series by 1-0, will play England in the third Test of the five-match series in Mohali, starting on 26th November. Summary of results Tests India England Drawn Overall   114 22 43 49 in India 57 16 13 28 in England 57 6 30 21Summary of results  Tests  Won LostDrawn  Tied Win% India 504 133 157 213 1 26.39England 980 351 286 343 0 35.82Summary of results  Tests Won Lost Drawn Tied  Win% India in India 253 91 51 110 1 35.97 England in Asia 106 24 31  51 0 22.64Form guide – Last 5 Tests (most recent listed first)India: Won, Drawn, Won, Won, Won (4 Wins, 1 Draw)England: Lost, Drawn, Lost, Won, Lost (1 Win, 3 Losses, 1 Draw) Test cricket at MohaliFirst Test: India vs West Indies, 1994 (West Indies won by 243 runs)Last Test: India vs South Africa, 2015 (India won by 108 runs)Total Tests: 12 Summary of results at Mohali  Mts Won Lost DrawnWin%  India 12 6 1 5 50.00 England 3 0 2 1 0.00Synopsis of England’s matches at Mohali Year Batted 1st Totals1 Batted 2nd  Totals2Result  Dec 2001 England 238 & 235 India 469 & 5-0 India won by 10 wickets Mar 2006 England 300 & 181 India 338 & 144-1 India won by 9 wickets Dec 2008 India 453 & 251-7d England 302 & 64-1 DrawnLast 5 Tests at Mohali Year Batted 1st Totals1 Batted 2nd  Totals2Result Nov 2015 India201 & 200 South Africa184 & 109India won by 108 runsMar 2013 Australia408 & 223 India499 & 136-4 India won by 6 wicketsOct 2010 Australia428 & 192 India405 & 216-9 India won by 1 wicketDec 2008 India 453 & 251-7d England302 & 64-1  DrawnOct 2008 India 469 & 314-3d Australia268 & 195 India won by 320 runsAverage runs scored per wicket at Mohali (last 5 Tests)in first innings: 392in second innings: 332in third innings: 236in fourth innings: 144Overall: 276 Pace v Spin at Mohali (last 5 Tests)advertisement  Wkts Avg SR 5W/10W Best Pace 75 35.26 65.37 3 / 0 5-64 Spin 92 28.75 59.59 3 / 0 5-21Indian batsmen at Mohali  Mts Runs Hs Avg 100s 50s M Vijay 2 301 153 75.25 1 1 V Kohli 2 131  67* 43.67 0 1 CA Pujara 2 137 77 34.25 0 1 RA Jadeja 2 62 38 20.67 0 0 PA Patel 1 18 18 18.00 0 0 Bhuvneshwar 1 18 18 18.00 0 0 Ishant 4 59 31 14.75 0 0 R Ashwin 2 27 20* 13.50 0 0 AM Rahane 1 17 15  8.50 0 0Indian bowlers at Mohali  Mts Wkts Best Avg SR 5WI RA Jadeja 2 14 5-21 13.43 33.07 1 R Ashwin 2 12 5-51 21.58  56.42  1 Ishant 4 12 3-34  31.92 55.33 0 Bhuvneshwar 1 3 3-31 25.00 38.00 0 UT Yadav 1 0 0-7 – – 0Only three players from this England squad have played before at Mohali. Their performance: England batsman at Mohali  Mts Runs Hs Avg 100s 50s AN Cook 2 79 50 19.75 0 1 SCJ Broad 1 1  1 1.00 0 0England bowlers at Mohali  Mts Wkts Best Avg SR 5WI SCJ Broad 1 2 1-50 67.00 120.00 0 JM Anderson 1 2 1-51 67.50 153.00 0Stats by Rajneesh Guptalast_img read more

  • PAOK Beats Dortmund, But Out

    first_imgPAOK has finished its group in the third position with seven points from six games but didn’t lose to Dortmund in two games against the German supreme team.Asteras, playing at home, was destroyed 4-0 by the German team Schalke, which got goals from  Franco Di Santo, Eric Maxim Choupo-Moting (two) and Max Meyer.The result left Asteras with four points in six games, in third above APOEL Nicosia.The Europa League draw for the round of 32 to take place on Dec. 14 will involve Olympiacos, that was relegated to the second-tier European competition after its loss to Arsenal.TweetPinShare0 Shares PAOK beat Borussia Dortmund in Germany on Dec. 10 but wasn’t able to advance in the Europa League soccer tournament and Asteras Tripolis was ousted after losing to Schalke.Robert Mak’s goal in the first half gave PAOK a 1-0 win, behind the vocal support of some 5,000 Greeks in the stands, said Kathimerini. The Greek team got lucky though as the German side hit the posts three times and goalie Panayotis Glykos stayed on despite a late injury.last_img read more

  • How to Easily Master PPC Through Relevancy

    first_img Topics: PPC Let’s do some quick math. PPC + Inbound Marketing = Relevancy. Furthermore, Relevancy = Sales. Paid search can be difficult, but it doesn’t have to be if you adhere to the basic principles of inbound marketing. Being relevant can also be difficult in terms of finding opportunities, but it is a key component to connecting with your target market. With paid search, if a user on Google or Bing types in a search query, you as a marketer have the ability to present an offering that is almost identical to what was specifically searched for by that user. Now isn’t that the perfect opportunity to be relevant?Users are telling search engines exactly what they want and when, and marketers have the opportunity to be visible to their audience at that exact moment. As a marketer, what more could you ask for? PPC allows you to execute inbound marketing best practices and address the exact wants and needs of potential customers. So are you effectively leveraging the power of relevancy in paid search campaigns to help achieve your marketing goals? Here’s how to do it.3 Easy Ways to Master PPC Through Relevancy1.) Buy Relevant Keywords: This is something that probably sounds so easy, yet is a struggle for a lot of marketers. When building your business’ keyword list for organic search, keep in mind that paid search is a component of your overall online strategy. PPC is additive, and should be done in collaboration with what you’re doing across SEO, social media, and your other inbound channels.Segment your keyword list, and start small. The worst thing you can do is run PPC campaigns using broad keywords that will eat up your ad spend. For instance, if you own a gym and are looking to increase memberships, run campaigns using the most relevant keywords first. Look at the four keywords below. All are somewhat relevant to a gym, but which are the most relevant?GymGym membershipsBuy gym membershipsBuy gym memberships in BostonBy running campaigns using more targeted queries first, you ensure that your budget is being spent targeting searchers who are truly looking to convert, giving you some time to obtain data and insights.2.) Write Relevant Ad Copy: If a user is searching for a “Cannondale Mountain Bike,” don’t show them an ad with the phrase “Cannondale Bicycle.” Consistency is crucial, as searchers will often respond to specificity. In other words, they want to see results that match what they type into the search box. Additionally, offer the searcher a proposition, value, and a call-to-action.You also need to give people a reason to click on your ad. What offer are they going to get in return for clicking? Educational content, a free trial, a consultation, 20% off? Give them a sense of urgency as well; a compelling call-to-action will produce higher click-through rates because people will be compelled to click your ad.3.) Link to Relevant Landing Pages: As a PPC marketer, I am not truly happy until every single keyword has its own landing page. There are completely different behavioral groups behind campaigns and ad groups, and the same is true across keywords. For instance, you may even see different performance for the term “Chicago lawyer” vs. “Chicago lawyers.” This seems like such a minute aspect of a query, but the behavior of the lawyer query vs. the lawyers query is going to be different.As a marketer pressed for time, it’s not plausible to think you will have a unique landing page for every keyword, but at least have landing pages by ad group so that your page is speaking to the theme of the search query and the ad that the user saw in the search engine. Keeping with the legal theme, if a search query is for “Chicago lawyer,” then you should have a page that talks about lawyers. If the query is for “Chicago attorney” then have a page that uses the term ‘attorneys’ instead.Remember, It’s Just MathInbound marketing is not free. You pay with your time, you pay with salaries, and you even pay for tools to help you do your job. In the end, it’s all about the math and your ROI. Paid search is a component of inbound marketing, and yes, it’s not free. But what if you could get a 5:1 return on your paid search spend? Would that be worth it to you? The answer is most likely yes. It’s just about the math.Paid search works, but it must start with the basics and small wins. As you learn more about your vertical and the channel, you can start to think about scaling, but do yourself a favor and start with a small, relevant test. As for these “basics,” none of the 3 preceding tips I reviewed in this post are groundbreaking in the world of PPC, but time and time again they are ignored, not set up properly, or not actively managed. PPC isn’t easy, but it also isn’t rocket science. Overlooking relevant keywords, ad copy, and landing pages is the reason many campaigns fail. So just because PPC is easy to set up and get live quickly, take your time, and make sure inbound marketing and relevancy is at the core of all of your PPC campaigns. If you do that, you’ll like the way the math looks at the end of the day.Are you effectively leveraging the power of relevancy in your PPC campaigns? Originally published Dec 7, 2011 7:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

  • 5 Brilliant Marketing Campaigns for Boring Products

    first_imgNot every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that many companies make products that are just plain boring — but just because a product may be dull doesn’t mean its marketing has to be.But how do dull companies create content that gets so much attention? According to research by the University of Pennsylvania, viral content tends to be popular because it falls into at least one of four categories: awe-inspiring, emotional, positive, or surprising. So when viewers have one or more of those reactions, they want to share that experience with others — regardless of whether or not the product is boring.So read on to get examples of boring companies with campaigns that makes you feel one of those four emotions.(And if you are itching for more examples, check out these other 16 boring companies creating awesome content.)1) Tipp-ExCorrection fluid might be one of the world’s most boring products. When Tipp-Ex wanted to promote their new whiteout tape, they knew they had to get creative. Timed to launch right around the start of school, this marketing campaign featured a series of customizable YouTube videos showing encounters between a hunter and a bear.This video fits into three of the four categories, and is awe-inspiring, positive, and surprising. And after the campaign began, Tipp-Ex had:Over 46 million views1+ million social media sharesExposure in 217 CountriesThe average viewer spend 5 minutes with adSales increase over 30% and led to follow-up campaign 2) CardstoneThese days, people don’t usually get too excited about greeting cards. That’s why Cardstone teamed up with ad agency Mullen to create a fake job description for a “Director of Operations” – aka “Mom.” The job application included degrees in medicine, finance, and culinary arts. Only 24 people applied, and they set up a fake Skype interview for the position — then compiled the interviews into the video below.Because this ad made people realize just how much mothers do for their children, it hit all four categories of awe-inspiring, emotional, positive, and surprising. After the video launched it was quick to spread around social media and news channels. Cardstone saw:2.7 million impressions Over 21 million views1.6 million social shares3) EsuranceImmediately following the 2014 Super Bowl, Esurance aired a commercial promoting a Twitter where the winner would get $1.5 Million. For a boring product like car insurance, this ad blew up because it was simple, featured something people would want to win, had immediacy (the sweepstakes only lasted 36 hours), had John Krasinski from The Office as celebrity endorsement, and was interactive. Due to the reach and simplicity of this campaign, Esurance was wildly successful since their commercial was positive and surprising. Once the commercial aired, Esurance saw:5.4 million uses of the hashtag #EsuranceSave30More than 200,000 entries within the first minute of the commercial airing1.4 million hashtag uses in the first hour and 4.5 million in the first 24 hours2.6 billion social impressions on Twitter332,000 views on YouTube261,000 new followers on the official Esurance Twitter account — an increase of nearly 3,000%A 12X spike in visits to the Esurance website in the first hours of the sweepstakes4) Virgin America AirlinesIn general, airline safety videos tend to be ignored, and they certainly don’t go viral … that is until Virgin America hired famous director Jon M. Chu and a team of renowned choreographers, producers, and dance stars to remake their safety video. This campaign went against the boring industry standard, and because people weren’t expecting an airline to have this much personality, the video quickly went viral.  The cast featured ten So You Think You Can Dance stars, two former Olympians, and one American Idol finalist. Due to the creative and engaging video, Virgin America was able to hit all four categories of awe-inspiring, emotional, positive, and surprising. After releasing the video they saw:9 million views — without people even stepping on plane430,000 Facebook shares17,000 tweets in less than 2 weeks5) BeldentTrident gum (known in South America as Beldent) created an interesting experiment at Museum of Contemporary Art in Buenos Aires, Argentina. Since chewing gum is a simple, no-frills product, Beldent wanted to highlight its social benefits. They paired sets of identical twins — one expressionless and one chewing gum — and asked questions like “Who is more social?” and “Who is more likely to get a raise?” Here’s how it all went down:The campaign was a success due to the unique context in which it was presented and the fact that it engaged onlookers without being an overt advertisement for the specific brand. The video was shared because it is emotional, positive, and surprising, and Beldent saw:~7 MM YouTube views73% of people preferred gum chewersSo while all of these products aren’t really that sexy, people want to share creative material that fits into one or more of the four categories: awe-inspiring, emotional, positive, and surprising. Even if you have a boring product, you can still create original, passionate content worth discussing. Originally published Sep 8, 2014 12:00:00 PM, updated July 28 2017 Marketing Campaigns Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

  • 5 Personal Assistant Tools That Actually Make Life Easier

    first_img Productivity 5) Julie DeskPrice: Pro ($99.99 month/per user), Manager ($149.99 month/per user), Executive ($199.99 month/per user)Requirements: Any email clientVisit the official website for Julie Desk, and you’ll be faced with a question: “Want to get back 1 hour in your work day?”Um, yes. That’s what Julie Desk was created to do — to save us the countless time we spent on managing our respective calendars. And admittedly, for me, that’s a lot.But starting with that question, Julie Desk’s website is a compelling example of great user experience — which hints at its capacity to work on behalf of, well, you, the user. Have a look:There are are few things about Julie Desk that delight us. To start, there are no downloads required, since Julie — as she’s casually called — works with your existing email client.When you first sign up for the service, you’ll be asked for your meeting preferences, like time of day, location, and mode of transportation.It takes about 24 hours for Julie to get you completely enrolled in the service, probably because there’s a human element — the service is constantly monitored by actual people to make sure nothing goes awry. But once you’re set up, that’s when the fun begins. Every time you receive an email requesting a meeting, just copy Julie on your reply — she’ll take it from there.Here’s more on how it works: With the recent release of Google Home in the U.S., voice-activated devices are a big topic du jour lately. But which personal assistant tools are the most helpful? What do you need for each one? And how much do they cost?While a simple search for “personal assistant apps” seems to yield countless results, shifting through them can be a task.Today, consider us your digital personal assistant. We narrowed the options down to our very own top five. Read on, and discover which ones will best fit your needs.5 Personal Assistant Tools That Actually Make Life Easier1) OperatorPrice: FreeRequirements: iOSVacations are great. Holiday parties are, too. But scheduling the former immediately after the latter? Well, it’s a prescription for stress. There are people to feed, wines to buy, and bags to pack.But wait. There’s an app for that. With a packed work schedule, who has the time to deal with the aforementioned items, let alone to find special decorative lights? The experts at Operator — that’s who.Once you download Operator, you’ll see a blue dialogue bubble in the lower right corner of your screen. Tap that, then choose where you need help.From there, you’ll be asked a series of questions about what exactly you need. Here’s a chat that I had with a real person — Holly — when I needed help finding some decorative lights for that party.Holly later went on to ask me about my price range, shipping preferences, and sent me several lighting options. And look, she even laughed at my joke.2) CharliePrice: FreeRequirements: Google Calendar, iOSKnowing your audience is something on which we place great importance. That’s why we do things like create buyer personas and perform other user research.That’s important in marketing — and in meetings. After all, if an important contact with whom you’re not completely familiar agrees to meet with you, it’s best to avoid walking in without any knowledge of what the person does. That’s where Charlie comes in.Charlie connects to your calendar to see who you have meetings with over the next week. Then, it identifies the person and asks if you’d like some background information on them.It’s not as creepy as it sounds, though. The only information it finds is what’s publicly available online, like on LinkedIn and Twitter. For example, here’s what it would look like if someone had a meeting with me:Notice that there’s a section on “ways to start the conversation.” That contains news pieces about the person that can help you open a dialogue with the person. Plus, in case you’ve been in touch with this contact before, Charlie allows you to review any previous communication you’ve had with him or her.3) Google HomePrice: Allo (free), Google Home ($129)Requirements: Android 4.1 and higher, iOS 8 and higher (only available in English and for purchase in the U.S.)When I asked my team for personal assistant app recommendations, HubSpot’s Web Team Tech Lead, Dmitry Shamis, immediately pointed to Google Home.What does he love about it? Well, it does the same thing that a lot of similar devices on the market do — things like responding to hands-free voice prompts, for example — but it also incorporates many elements of Google that many we use day-to-day, including search.“The real benefit is how it integrates into my Google life,” Shamis told me. “My trips, my calendar, my shopping list.”Google Home is less of an app, however, and more of a device. It’s powered by Google Assistant — the technology used to answer questions in the search engine’s Allo app, which is configured to respond to search queries, set reminders, and engage in everyday chit chat. Have a look:Imagine if I could have that entire conversation without all the typing. Sure, the Assistant technology alone is great, but the whole hands-free help thing offered by Google Home? That’s just awesome. I mean, just look at its list of features.4) Amazon EchoPrice: $179 Requirements: Wi-Fi. Compatible with Fire OS, Android, and iOS devices and accessible via web browser.Before there was Google Home, there was Amazon Echo — which Shamis tells me is what he used first. The Echo is powered by Alexa, Amazon’s voice recognition technology, which is used less for search engine capabilities, and more for instant information like sports scores, weather, and news.Despite his happiness with Google Home, there are still some things about the Amazon Echo that Shamis misses. He’s particularly nostalgic, he told me, for the ability to quickly buy things with the Echo. For example, he told me, “Things like, ‘Alexa, buy more dog food’ were extremely helpful.”And another key differentiator for him? Echo’s Spotify integration. “‘Alexa, play Spotify’ would pick up where I left off on my phone,” he explained. “‘Hey Google, play Spotify’ will play something completely random.”But when I asked Shamis if he’d advise someone to get both, his answer was a resounding “no.”“It’s one or the other,” he said, since “there’s enough overlap that you don’t need both. I think it becomes a personal preference.”That’s not to say it’s impossible to use both, especially for one’s personal entertainment — like in this video of the two devices speaking to each other. Originally published Dec 23, 2016 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! Appy, Healthy, More ProductiveFrom online human interaction, to digital voice recognition, to a virtual meeting scheduler, these apps might not cover everything, but they certainly make life easier.Sure, it would be nice if there was a tool out there to, say, virtually clean the entire house. Until that becomes available, we’re not entirely far off. And some of these resources could at least provide information on home-cleaning-made-easy hacks — but only if you ask.Remember when any of these tools seemed like “a thing of the future”? They’re here — and we can’t wait to see what’s next.What are your favorite personal assistant apps? Let us know in the comments. Topics:last_img read more

  • SL vs NZ 2nd Test: Dimuth Karunaratne stands tall for Sri Lanka on rain-hit Day 1

    first_imgSri Lanka reached 85-2 after losing the wickets of Lahiru Thirimanne and Kusal Mendis on a rain-truncated opening day in the second and final test against New Zealand in Colombo on Thursday.Captain Dimuth Karunaratne continued his rich vein of form to remain unbeaten on 49 with Angelo Mathews yet to score as only 36.3 overs of play were possible due to rain and bad light.The hosts, who won the opening test in Galle by six wickets, made a watchful start after Karunaratne won the toss and opted to bat after a lengthy delay in the morning.New Zealand’s seamers had no joy with the new ball and it was left to off-spinner William Somerville to strike the first blow when he dismissed Thirimanne for two.Karunaratne, who struck a match-winning 122 in the second innings in Galle, and Mendis kept the touring side at bay with a partnership of 50 for the second wicket before the latter fell for 32 to seam bowling all-rounder Colin de Grandhomme.Both teams made one change from the first test with New Zealand bringing in De Grandhomme for specialist spinner Mitchell Santner.The hosts drafted in off-spinner Dilruwan Perera for Akila Dananjaya, who was reported by the umpires for a suspect bowling action after his six-wicket match haul in Galle.Also Read | Ross Taylor urges New Zealand ‘to show fighting spirit’ in 2nd Test vs Sri LankaAlso Read | Kane Williamson rested, Tim Southee to lead New Zealand in Sri Lanka T20IsAlso Seelast_img read more

  • Virat Kohli reprimanded after inappropriate physical contact with South Africa bowler Beuran Hendricks

    first_imgVirat Kohli was reprimanded and received one demerit point after he made physical contact with South Africa bowler Beuran Hendricks during the third and final T20 International in Bengaluru on Sunday.Virat Kohli, the India captain, was found to be guilty of a Level 1 breach of the ICC Code of Conduct. He has admitted to the offence.According to a release issued by the International Cricket Council, Kohli breached Article 2.12 of the ICC Code of Conduct for Players and Player Support Personnel, which relates to “Inappropriate physical contact with a Player, Player Support Personnel, Umpire, Match Referee or any other person (including a spectator) during an International Match.”This was Virat Kohli’s third offence since the demerit point system was introduced in 2016. He received one demerit point each during the Pretoria Test against South Africa on January 15, 2018 and against Afghanistan during a World Cup match on June 22, 2019.Virat Kohli had led India to a convincing victory in the second T20I against South Africa on September 18 after the first match was washed out. However, Kohli and other other Indian batsmen failed on Sunday as South Africa romped home to a 9-wicket victory.The 3-match T20I series was drawn 1-1 and India lost the chance to secure their first ever T20I series win over South Africa at home.Also Read | We are taking risks to find the best combination in T20 cricket: Virat KohliAlso Read | There was a miscommunication: Virat Kohli on Rishabh Pant and Shreyas Iyer both coming out to bat at No.4advertisementlast_img read more

  • A Look At The 2016 Big 12 Starting QBs (Part 2)

    first_imgWe looked at Baker Mayfield, Seth Russell and Patrick Mahomes in Part 1. Today we’ll look at the next three QBs in our Big 12 quarterback preview ahead of the 2016 season.Oklahoma State — Mason Rudolph, juniorRudolph followed up his 2014 cameo by bursting onto the scene in 2015, throwing for 21 touchdowns and 3,770, while splitting reps at times with short-yardage threat J.W. Walsh. Walsh is graduated and serving as a graduate assistant at TCU now, so it’s Rudolph’s show in any situation. Rudolph is already being touted as a potential first round pick, so it may be QB1’s last year in Stillwater.But the Cowboys return an impressive group of wide receivers, led by James Washington and Marcell Ateman, as well as  incoming running back Barry J. Sanders. Look for Mason to put up big time numbers once again in Stillwater and make a run at another big time bowl game (anyone else want another shot at the SEC in the Sugar Bowl?!)West Virginia — Skyler Howard, SeniorSkyler Howard took over the reins in 2015 for the first time and balled out as the starter, throwing for 3145 yards, including 532 with 5 touchdowns in an impressive Cactus Bowl win over Arizona State to close out the campaign. Howard plays in another extreme passing offense under former OSU offensive coordinator/genius Dana Holgorson, and took full advantage of their explosive offense, even after losing WR stud Kevin White to the Chicago Bears prior to last season. Howard also began subscribing to unique training methods this offseason after struggling a bit with fumbling last year, with get this- pinky strengthening excercies. No, really. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Howard believes he can cut down on the fumbles and throw a better deep ball with stronger fingers, so it will be interesting to see if there is a difference this year in Howard’s play. Look for Howard to close out his college career with a bang, and the Mountaineers to put up lots of points fast.TCU — Foster Sawyer, So/Kenny Hill, Jr.TCU and head coach Gary Patterson have not yet named a starter for the 2016 season — the two candidates are Kenny Hill, the Texas A&M transfer who threw for 2,649 yards and 23 touchdowns in his sophomore season in College Station, and Foster Sawyer, who only has one college start under his belt.It’s expected that Kenny Hill will get the nod for the Horned Frogs to start the season, as the electric QB put up big time numbers against SEC defenses, including an Aggie school record of 511 passing yards in his starting debut game against South Carolina. Hill had a fall from grace, losing his starting job, being suspended for violating team rules, and ultimately losing his scholarship. After transferring and sitting out last season, Hill is looking to regain his dynamic form that he showed early in his career, and step up for graduating superstar Trevone Boykin.Sawyer was a former four-star recruit and the No. 2 quarterback prospect in Texas coming out of high school who picked the Horned Frogs over Alabama, Baylor, Missouri, UCLA, and others. He only made one start last year, against Oklahoma on the road, completing 8-18 passes for 107 yards and one touchdown. He is more of a pocket passer than Hill, who likes to get on the outside and make plays with his feet. The favorite for the job is still Kenny Hill, despite possible maturity concerns.last_img read more

  • Joe Mixon Video Ordered to be Released by Oklahoma Supreme Court

    first_imgThe Oklahoma Supreme Court ruled on Tuesday that the video of the incident involving Joe Mixon and a woman he punched in the face at a bar in 2014 must be released.The decision stemmed from a lawsuit filed by the Oklahoma Association of Broadcasters, which sued for the video’s release under the Oklahoma Open Records Act.According to a report from The Oklahoman, the ruling was to be entered “without delay.” However the tape may not be made available to the public until Christmas. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

  • Attacking Guard Play Invaluable In 5-Game Winning Streak

    first_imgDAVON. DILLARD. Nuff said. ?— SportsCenter (@SportsCenter) February 5, 2017And Jeffrey Carroll, who has made the most field goals of anyone on the team, remarkably.But it starts, and often ends, with Forte and Evans. This season, with more attention on Evans, more ball-handling duties have fallen on Forte. Against the Mountaineers, it was typically up to Forte, not the point guard, to break the press.“(I) took Jawun off the ball because they were double teaming him, and Phil really assumed some of the point guard responsibilities and setting guys up and running our team,” Underwood said. “You can ask that of a senior. He stepped right in.”All 13 of Forte’s points against West Virginia came in the second half. Nine of them were within the final 5:30, and the nation’s top free throw shooter hit six of them in that span.Evans had six points in the final 4:17, four of which were free throws.“It’s nice to have great guards and put the ball in their hands late in the game,” Underwood said. “They make free throws, and they can seal a game.“That’s what veterans do.” OSU scored 68% (56 of 82) of their points on layups and FTs in the win today at WVU. 34 of 42 OSU points in the 2nd half were layups & FTS.— Dave Hunziker (@Gopokesvoice) February 5, 2017Nationally, the Cowboys are No. 12 in free throw attempts; they are ranked No. 5 in free throws made and shoot 77 percent from the stripe, all mostly as a result of Underwood’s attacking style.Last year under Travis Ford, OSU finished 64th in free throw percentage.This year: 14th.At least Ford would have made an NCAA (Free Throw Shooting) Tournament, barely. Along with Forte and Evans, OSU has gotten serious penetrating contributions from Davon Dillard, who, well, dunks the ball hard. In a week, Phil Forte broke the Oklahoma State record for career 3-pointers, won Bedlam with his shot that ended a 13-year streak and beat the press in Morgantown.And then there’s Jawun Evans, who was named to the 2017 Naismith Award Watchlist. In tandem at times, especially recently, Forte and Evans are a spectacle.“They’re making plays not just for themselves, but for each other,” coach Brad Underwood said.In the Cowboys’ five-game win streak, the starting backcourt has accounted for 31 points within the last five minutes of games, including 14 against West Virginia.Among those 31 points, only three baskets came on 3-pointers. The Cowboys are not letting Steph Curry ruin basketball, even with the most-prolific shooter in OSU history on the roster. The Cowboys are No. 143 in the nation in 3-point attempts.“I’m pretty old school,” Underwood said. “It’s of the philosophy that the closer you get to the basket, the better chance you have to score.”Although they don’t shoot it from deep a lot, they hit ’em when they do; OSU is No. 12 in the country in 3-point percentage.But, again, the Cowboys don’t take a lot of 3s relative to other teams.center_img While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

  • Everton’s worst signings of all time

    first_imgTransfers Drenthe, Klaassen & Everton’s worst signings of all time Goal 19:00 26/2/2018 FacebookTwitterRedditcopy Comments(1) Davy Klaassen Everton Getty Images Transfers Everton Premier League The Toffees suffered a disastrous transfer window last summer, but it is not the first time they have forked out for duds over the years…last_img

  • Pogba misses training ahead of Sevilla clash

    first_imgManchester United Pogba misses Man Utd training to cast doubt over Sevilla showing Chris Burton Last updated 1 year ago 20:31 12/3/2018 FacebookTwitterRedditcopy Comments(0) Paul Pogba, Tottenham v Man Utd, 17/18 Getty Images Manchester United Paul Pogba Manchester United v Sevilla Sevilla UEFA Champions League The France international is still nursing a knock which kept him out of a clash with Liverpool and may now be absent in the Champions League Paul Pogba was forced to sit out Manchester United training on Monday, casting doubt over his involvement in their Champions League clash with Sevilla.The France international midfielder was a late withdrawal from the Red Devils fold to face Liverpool in Premier League competition on Saturday.A knock picked up in training kept him out of that match, although United were able to pick up a 2-1 victory in his absence. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp It is now possible that will also miss a crucial European fixture on Tuesday, with Jose Mourinho in the process of finalising his plans for the second leg of a last-16 showdown with Sevilla.The Portuguese had told reporters on Pogba’s possible availability following a win over Liverpool: “I don’t know.”He’s downstairs now and I will go and speak with him. The injury? It was contact with a player in the last minute of the training session [on Friday].”If I finished the session one minute before it wouldn’t have happened.”Pogba has endured a turbulent spell at Old Trafford of late, with his every move being dissected in minute detail.Mourinho has opted to bench him at times, sparking debate regarding his future and value to the United cause, while several weeks were missed earlier in the season with a hamstring problem.The 24-year-old is now being denied the opportunity to play his way back into form, with another spell on the sidelines being taken in at the worst possible time.The big games keep on coming for United at the moment, with a continental tussle with Sevilla set to be followed by an FA Cup quarter-final meeting with Brighton.It remains to be seen what role, if any, Pogba plays in those fixtures as is going to be short of match sharpness.He is not the only player posing selection posers for Mourinho, though, with Marcos Rojo, Ander Herrera and Daley Blind also nursing knocks which kept them out of United’s latest training session.Whoever makes the Red Devils selection in midweek will do so knowing that goals are required, with their two-legged tie with Sevilla currently locked at 0-0.last_img read more

  • Mancini: Coaching Italy would be extraordinary

    first_imgItaly ‘Coaching Italy would be extraordinary’ – Former Man City boss Mancini keen on Azzurri post Sacha Pisani 15:52 17/3/2018 FacebookTwitterRedditcopy Comments(0) RobertoMancini-cropped Bongarts Italy World Cup England v Italy Argentina v Italy Premier League Friendlies Zenit v RB Leipzig Zenit The Zenit head coach has said he misses his country amid links with a job which remains vacant following failure to qualify for the 2018 World Cup Roberto Mancini has reiterated his desire to fill the Italy vacancy, admitting it would be “extraordinary” to coach his country.Zenit head coach Mancini is on the shortlist to replace Gian Piero Venturo, who was sacked after Italy failed to qualify for the World Cup for the first time since 1958 following their shock play-off defeat to Sweden.Former Inter and Manchester City boss Mancini has made no secret of his willingness to coach the Azzurri and he confessed his emotional connection with the national team, having earned 36 international caps. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp “When you’re abroad you always miss your country,” the 53-year-old said in an interview with Sky Italia.”You see the national team playing and it takes you back to the past, the 70s and the 80s, with great emotion.”You never know in life, I think that coaching Italy one day would be an extraordinary thing.”In the meantime, though I’ll try to win and do my best with Zenit.”Mancini’s job at Zenit is reportedly under threat following the club’s Europa League exit to RB Leipzig.Zenit are also fifth in the Russian Premier League and 10 points behind leaders Lokomotiv Moscow.last_img read more

  • Dalic backs Modric for penalties

    first_imgWorld Cup Modric will keep taking Croatia’s penalties – Dalic Dejan Kalinic 09:31 7/3/18 FacebookTwitterRedditcopy Comments(2) LukaModric - Cropped Getty Images World Cup Croatia v Denmark Russia v Croatia Croatia Russia The Croatia head coach backed his captain, who will remain on the man on the spot for his nation Croatia star Luka Modric will remain on penalty-taking duties despite his miss against Denmark, coach Zlatko Dalic said.Penalties were needed to decide the last-16 matchup, with Croatia emerging from the 1-1 draw with a 3-2 victory on penalties. Modric was denied from the spot late in extra time by Kasper Schmeichel, but stepped up to convert in a 3-2 shoot-out win, although his penalty was again unconvincing. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Dalic lauded Modric’s bravery and said the 32-year-old would be stepping up again if Croatia get another penalty.”Luka Modric is our captain, our leader, and he showed great responsibility and courage that after he missed the penalty he again took it during the penalty kicks and he scored. That showed the class that he has,” he said.”That’s the difference between an average player and a player like Luka. He scored, it wasn’t easy for him, he didn’t shoot it much better in the penalty shoot-out, but he was more lucky.”That’s what happens when you are brave and you show courage during the game. Yes, if there’s another opportunity like that, he will shoot.”Croatia advanced to a quarter-final meeting with hosts Russia, who stunned Spain in the last 16, in Sochi on Saturday.Dalic is expecting another difficult encounter, saying: “You can see during the tournament that teams that focus on individuals don’t get very far. Teams that play good as a team advance.”Everybody is trying to play with their approach and play the game in their own style as much as possible.”It won’t be easy, Russia proved that by winning against Spain, so we expect a very tough game.”last_img read more

  • SAC approves Rs 2 crore grant for Real Kashmir for 3 years, beginning 2018-19

    first_imgSAC approves Rs 2 crore grant for Real Kashmir for 3 years, beginning 2018-19Real Kashmir FC is currently financially not in a position to meet the expenditure on players including expenses on training, travelling, boarding and lodgingadvertisement Rouf A Roshangar SrinagarJanuary 15, 2019UPDATED: January 15, 2019 11:10 IST Real Kashmir FC have been approved grant of assured financial assistance for a period three years (@ILeagueOfficial Photo)HIGHLIGHTSReal Kashmir FC currently play in the I-LeagueReal Kashmir FC have been approved assured financial assistanceGrants are being planned for teams of J&K who qualify for national leaguesThe State Administrative Council (SAC) which met in Srinagar on Monday under the chairmanship of Governor Satya Pal Malik accorded sanction to the grant of Rs 2 crore as financial assistance to the Real Kashmir Football Club annually for a period of three years, beginning 2018-19.Within two years of the formation of Real Kashmir Football Club (RKFC), the team has performed exceptionally well at the national level including the I-League, where the club successfully defeated or drew with top teams including Mohun Bagan, Mohammedan Sporting Club, Churchill Brothers, FC Goa among others.Through its prolific performance, Real Kashmir has been gaining popularity among the youth of the Jammu and Kashmir. In matches played in the valley, with more than 25,000 people attended to cheer for their favourite football team.However, presently the Real Kashmir FC is financially not in a position to meet the expenditure on players including expenses on training, travelling, boarding and lodging.Taking note of financial constraints of the club, its future prospects and to bring more and more youth in its fold, the SAC approved grant of assured financial assistance for a period three years to the club.The SAC further directed the Department of Youth Services & Sports to formulate a proposal in consultation with the finance department for providing grant to sports teams of Jammu and Kashmir which qualify for top level national leagues in Cricket, Hockey, Kabaddi and Badminton.Also Read | Former India footballer Mohammed Zulfiqaruddin dies at 83Also Read | Jobby Justin the net busterAlso Read | Mohun Bagan appoint Khalid Jamil as head coachadvertisementFor sports news, updates, live scores and cricket fixtures, log on to Like us on Facebook or follow us on Twitter for Sports news, scores and updates.Get real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Tags :Follow Real Kashmir FCFollow Financial AssistanceFollow Jammu and Kashmirlast_img read more