Category: rogbuy

  • Your questions answered by Rosanne Rust MS, RDN on the DASH diet

    first_imgWhat a great webinar yesterday, October 9, 11:00 am ET, INCORPORATING DASH DIET PRINCIPLES INTO EVERYDAY LIVING presented by Rosanne Rust MS, RDN.During the webinar, many questions were asked and answered in the chat pod.  Some questions needed further research and as Rosanne promised, she has included those answers in the below document.DASH Diet Questions and AnswersIf you missed the webinar the recording is now posted on the Event Page at can earn 1.0 CPEU by watching the recording and completing the evaluation.This is a webinar everyone can benefit from to help follow and healthy diet and lifestyle. So tune in today to learn about the DASH Diet.last_img read more

  • Proposed Regs Allow Tax-Free Replacements of LIBOR-Based Interest Rates

    first_imgA significantmodification to a debt instrument or contracts is generally treated as an exchangeor termination of the original instrument or contract. Thus, a significantmodification generally causes the parties to realize income, deduction, gain orloss.  Proposed Reg. §1.1001-6(a) allows a qualified interest rate to replace a LIBOR rate without tax consequences.Proposed Reg. §1.1001-6(b) provides requirements for a qualified interest rate.Proposed Reg. §1.1001-6(c) expands these rules to debt instruments and derivatives in integrated transactions and hedges. Proposed Reg. §1.1001-6(d), (e) and (f) provide rules for one-time payments, grandfathered obligations, and OID and REMICS, respectively.Proposed Reg. §1.1275-2(m) offers rules for variable rate instruments. Proposed Reg. §§1.860G-1(e) and 1.882-5(d)(5)(ii)(B) provide special rules for REMICs and banks, respectively. Why Replace LIBOR? The proposed regs are intended to allow taxpayers to replaceLIBOR in debt instruments and contracts without tax consequences. The regsaccomplish this goal by removing such replacements from the category of “significantmodifications.”  LIBOR Damaged by Scandal, Declining Use SOFR is very different from LIBOR. For one thing, SOFR isbased on transactions in the Treasury bond repurchase (repo) market ofinterbank overnight loans. SOFR is an average rate based on each night’stransactions, which is published the next day at around 8 am New York time. By Kelley Wolf, JD, LLM What’s Replacing LIBOR? LIBOR has one big advantage, however. LIBOR provides ratesfor different loan terms, while SOFR is based on overnight loans only. However,major financial institutions have already started issuing SOFR derivatives,which can be used to develop SOFR-based term rates. In addition, SOFR is based on about $800 billion in dailytrading activities, which is around 1,500 times the daily LIBOR transactions.More importantly, SOFR is based on actual lending transactions, rather thaninterest rates that banks think they would pay. These factors should make SOFRmore robust and harder to manipulate. What do the Proposed LIBOR Replacement Regs Do? By 2012, the banks’ manipulation of LIBOR was a full-fledgedscandal. At the same time, the data that LIBOR was based on was drying up, asbanks used fewer and fewer unsecured interbank loans. Since these loans are collaterialized by U.S. Treasuries,they are virtually risk-free. In contrast, LIBOR was supposed to take intoaccount credit risks among the banks and, theoretically, in the economy as awhole. The lack of risk in the repo market is expected to make SOFR lower thenLIBOR. LIBOR rates are based on the average interest rate thatmajor banks pay on short-term loans to each other. LIBOR has been used as areference for interest rates for more than 30 years, and is currentlyincorporated into more than $350 trillion in loans, mortgages, derivatives andother debt. Login to read more on CCHAnswerConnect. The proposed LIBOR replacement regs have six majorcomponents:center_img Under the proposed regs, there are no immediate taxconsequences when a change to a debt instrument or a non-debt contract: Are There Tax Consequences for Replacing LIBOR? What’s the Difference Between SOFR and LIBOR? The ARRC also asked the IRS to provide guidance about taxissues associated with the transition from LIBOR. The IR responded by releasingthese proposed regulations. The proposed regs include flexible rules and two safeharbors for determining if the new rate is a qualified rate. In the U.S., the Alternative Reference Rates Committee(ARRC) announced in 2018 that it had selected the Secured Overnight FinancingRate (SOFR) to replace USD LIBOR. Several other countries have announcedsimilar replacements based on SOFR-type rates tied to their own currencies andbanking systems. After several efforts to reform and strengthen LIBOR, theU.K. Financial Conduct Authority announced in 2017 that all variants of LIBOR,including U.S.-dollar LIBOR (USD LIBOR), could be phased out by the end of2021. USD LIBOR is used in more than $200 trillion in currently outstandingcontracts. Proposedregulations allow taxpayers to make tax-free replacements of interest ratestied to LIBOR (London Interbank Offered Rate) in debt instruments and non-debtcontracts. Taxpayers may rely on the proposed regs until they are finalized.LIBOR is likely to sunset at the end of 2021. The IRS has requested comments on the proposed regs,especially with respect to other complications that may arise from thereplacement of LIBOR with a qualified rate. However, LIBOR actually measured few real transactions.Instead, a bank could report the interest rate it thought it would pay if it borrowed funds from another bank. Notsurprisingly, some banks manipulated these rates to artificially raise or lowerLIBOR. When is a LIBOR Replacement Tax-Free? Any other replacement of a LIBOR rate is subject to thegeneral modification rules that generally treat a change in interest rates as arealization event. merely replaces or provides a fallback to aqualified LIBOR-referencing rate, butdoes not change the fair market value of theinstrument or contract, or the reference rate currency. Not a subscriber? Sign up for a free trial or contact us for a representative.last_img read more

  • Thoughts on Jesse Puljujarvi, struggling rookies, and improving the team without making moves

    first_imgThe Rangers have had an interesting week. For only two games played thus far, there’s been a ton of chatter about how this team really can be better, and it shouldn’t take much maneuvering. As per usual, I have some thoughts.1. The first item is that the Rangers and Oilers were apparently close on a Jesse Puljujarvi/Lias Andersson swap. Puljujarvi likely would have signed with the Rangers and played this year. I’m not usually a big fan of giving up on someone like Lias, but in a Puljujarvi swap I’d do it. Edmonton wanted more than just Lias though, and rightfully so. Straight up value is tilted towards Puljujarvi, who is more offensively gifted and just wasn’t used properly in Edmonton. We don’t know what the organization’s concerns with Lias are, but it’s clear they are ready to cut bait.2. The Rangers are actually pretty thin at wing, especially if you consider the pending departure of Chris Kreider. They have Artemi Panarin, Pavel Buchnevich, and Kaapo Kakko. That’s really it. Vitali Kravtsov is coming over, but Puljujarvi would help fill out that top nine. The emergence of Brendan Lemieux as a viable top-nine winger would give the Blueshirts the top-nine depth they need to complement Mika Zibanejad and Filip Chytil as their eventual 1-2 punch down the middle.3. The only concern I have with the organization’s willingness to move on from Lias is that it means they either buy in on Brett Howden being a top-nine center (he isn’t yet) or are enamoured by Ryan Strome’s first 90 games with the Rangers (24-33-57) despite his massive shooting percentage that is in the middle of a regression. He’s had great numbers and looks good with Panarin, plus there’s evidence that shows this year is much improved as long as he’s with Panarin.4. Speaking of Howden, who unsurprisingly looks worse when on a fourth line with a defenseman and Micheal Haley, he’s not the only struggling rookie who needs to have his deployment revisited. Libor Hajek has been just as bad, and for some reason this coaching staff continues to trot him out there in a top-four role. The same way Chytil may have needed a confidence boost in Hartford applies to both Howden and Hajek. They were the key pieces of the Ryan McDonagh trade, and long-term value is more importance than short-term “we get them for our best player and now need to play them.”5. Which brings me to improving this team without making big moves. This is all on the coaching staff at this point, since there’s some low-hanging fruit here. The first and most obvious is to make a fourth line that matters. If you want Howden there, so be it. Maybe put him on the wing with Boo Nieves and Greg McKegg? It won’t light up offensively, but at least it’s better than two minutes a night. It’s a line that can avoid the 1-2-3-1-2-3-4 rotation that David Quinn has been using. That saves legs for stretches like this.6. Another easy move: Stop galaxy braining Brendan Smith as a forward. The minute Hajek went down, he should have been moved back to where he belongs. He’s the second (or third, depending on how you view Ryan Lindgren) best left-handed defenseman on the roster right now. With a fourth line established, you can improve the blue line markedly with just sliding Smith in for Hajek (sending Hajek down temporarily) and keeping Staal as the 7D. It’s time to move on from Staal and, at the very least, build up some trade value for Smith for when the Rangers deal him to Ottawa after his July 1, 2020 bonus is paid (Sens get a $4.35 million cap hit for $2.35 million in actual dollars – we all know that’s happening).7. That’s it. Those are the moves. So simple. No galaxy braining required. 6 6 i Rate ThisShare this:TwitterFacebookRedditEmailMoreLinkedInTumblrPinterestPocket RelatedExploring the Jesse Puljujarvi trade scenariosAdmin note: This was written on 11/14, but then news broke that Puljujarvi was going to stay overseas. Now news broke yesterday that a trade nearly happened. The trade fell through because the Oilers were asking for too much. The deadline to trade him and have him play this year…Mailbag: Jesse Puljujarvi/Darnell Nurse, Soft DefenseTwo questions for the mailbag this week. As always, use the widget on the right to send us questions for the mailbag. Rangers West asks: What would it take to get Darnell Nurse and Jesse Puljujarvi from Edmonton? Would some combination of Pionk, DeAngelo, Vesey, Namestnikov, and Shattenkirk get it done?…Report: NY Rangers still interested in Edmonton’s Jesse PuljujarviNote: No recap from yesterday’s win. Sorry. Per Chris Johnston on Sportsnet, the Rangers are a team that continue to show interest in Edmonton’s Jesse Puljujarvi. The Blueshirts had interest in the summer as well, but nothing ever materialized. Puljujarvi has requested a trade from Edmonton, and is currently…last_img read more

  • India’s NCAA Becomes the World’s First Trusted Digital Repository

    first_imgNational Cultural Audiovisual Archives (NCAA) project of the Ministry of Culture, Government of India, implemented by Indira Gandhi National Centre for the Arts (IGNCA) has been certified as the world’s first Trusted Digital Repository as per ISO 16363:2012 standard, granted by Primary Trustworthy Digital Repository Authorisation Body Ltd. (PTAB), United Kingdom.Leveraging this historic achievement, the plan for the next phase is to integrate about three lakh hours of audiovisuals materials, a corpus estimated based on a scoping survey conducted in 25 cities across the country, on this platform over the next five years.Read it at League of India Related Itemslast_img read more

  • Indian Super League slump continues after colossal opening

    first_imgTwo years back when the Reliance Foundation headed by Mrs Nita Ambani came up with the idea of a league which would be India’s answer to the Premier League or La Liga, Indians were very excited and the idea got an instant thumbs-up from the masses. The league was proposed to follow the footsteps of the IPL with eight franchises and an auction to determine the players. However, the thing that instantly clicked with the football crazy yet deprived fans of India was the idea of marquee players. The franchises were given the green light to sign any international star they pleased. It saw the likes of Luis Garcia, Alessandro Del Piero, Elano, Robert Pirez, Fredrik Ljungberg, David James and many more ply their trade in India. The tournament became an instant hit as it was the fourth watched league after the Premier League, La Liga and Bundesliga. It was believed that the international players and coaching will finally wake the sleeping giants.INSTANT SUCCESSThe first match at the Salt Lake Stadium in Kolkata, believed to be the Mecca of football drew around 65,000 supporters and the league as a whole had ratings of 170.6 million in the first week, almost beating the IPL’s ratings of 184 million it got in its first phase. The online channel registered 28.7 million visits and it recorded more than 1.8 million conversations on Twitter and Facebook. It had 275,000 registered members and 10 billion page impressions. The semi-final between Chennaiyin FC and Kerala Blasters got 1.1 million online video views – the highest ever in India for a single sporting event.advertisementMumbai City FC fans cheer for their team (ISL Photo)Now we’re one week into season three and hopes have faltered, TRP’s have dropped and people have stopped crowding for the matches. Well, the efforts of Nita Ambani, John Abraham, Ranbir Kapoor, Sourav Ganguly, Sachin Tendulkar and others have to be lauded but trying to imitate the European Leagues was always too much to ask for.Season two saw many stars in Roberto Carlos, Florent Malouda, John Arne Riise and Helder Postiga come in while this edition saw perhaps one of the biggest addition till date as Mumbai City FC grabbed Diego Forlan but the ISL is losing its charm each day. (Also read: ISL 2016: North East United go top of the table with gritty win over Pune)THE DROP IN NUMBERSFrom selling a whopping 65,000 tickets in season one to struggling to fill the 26,000 seats in the Rabindra Sarobar Stadium, Atletico de Kolkata’s struggles says it all.  Kolkata is known for its love for sports and ATK have been one of the most successful clubs in the league’s brief history yet failing to draw the crowd says about the lack of interest in the game.So, what went wrong?  Who is to blame? The people or football?It has to be the football to be very honest. The standards did not improve and the slow and long-ball oriented game is still up for display and that’s even more evident when you see the marquee signings making a fantastic run but the players choosing to pass it sideways instead of finding them. The game is still slow and even though you saw a glimpse of counter-attacking football from Chennaiyin FC over the past two seasons, it remains a rare spectacle and the boredom never ceases. From Malouda to Carlos, everyone praised the Indian footballers for their talent but they also added that Indian football has a long way to go before they can begin their upward journey in the FIFA rankings.Chennaiyin players celebrate in the second season of the ISL (PTI Photo)OLD IS NOT ALWAYS GOLDAnother important thing that needs to be noted is that the foreign players who are coming in are all in the twilight of their careers. While their experience remain handy and they can indeed help as a coach, question marks on their fitness remains an issue. From Postiga to Forlan, all struggled to keep up with this heat and play regularly for their franchises and it doesn’t help to draw in the fans at the stadiums.The step taken two years back was certainly a positive one and it at least got India back in the football map of the world but the quality and grassroots programmes and fitness levels need to improve to give India a chance to reach its potential. People now are far more educated and after seeing the European Leagues they seek for exciting football matches but all they get is snails moving around, thus, the fall in interest.advertisementDiego Forlan got injured after playing two matches (ISL Photo)The Delhi coach and Italy legend Gianluca Zambrotta recently commented that he wishes to bring Zlatan Ibrahimovic to India. Well, the ambition is right but the implementation has gone horribly wrong for the last couple of years and it will only change if the younger players and current crop get over their ancient style of playing and adopt to the ways of their experienced coaches and give people a reason to fill the stands by showing them that they can entertain as well.last_img read more

  • Karun Nair focuses on South Africa A tour after Sri Lanka axe

    first_imgKarun Nair, who is only the second Indian batsman to score a triple hundred in Test cricket after Virender Sehwag, was dropped from the Test squad for India’s tour of Sri Lanka this month. India will play three Tests followed by five ODIs and one T20I against the islanders.Karun, who made way for Rohit Sharma in the 16-man squad for the Test series, said that he is disappointed to miss out on the tour but he’s focusing on India A’s tour of South Africa.”It is disappointing but I will have to respect the decision of the team management and selectors. That’s the way it goes and I am just focusing on South Africa now and looking forward to it,” Karun said in an interview to ESPNCricinfo.”It is going to be a new experience for me, I have never been to South Africa, so trying to just prepare myself and do well there, to experience those conditions and see how it is to play cricket there. It is a stepping stone to do well and get myself back into the Test team. I am looking forward and just trying to be positive,” he added.Karun, who made his debut against England in the second Test at Mohali last year, just scored four runs and didn’t get an opportunity to bat in the second innings. He was out for just 13 in the first innings of the third Test at Mumbai as well. But, he made full use of the opportunity in the last Test of the series at Chennai and slammed an unbeaten 303 to help India beat England by an innings and 75 runs and seal the five-match series 4-0.advertisementReuters PhotoRiding on his triple century and with Rohit out injured for the Australia series as well, it was expected that Karun will seal a place in the Test side if he had a decent series against Australia. But, that was not the case. He was dropped for the first Test against the Aussies in Pune as Virat Kohli decided to go with an extra bowler. That failed miserably and India lost the match by 333 runs.He made a comeback in the second Test at Bengaluru and got off to a good start, scoring 26 before deciding to step out to Steven O’Keefe and getting stumped. That was a shot of an inexperienced batsman and in the second innings, Mitchell Starc’s inswinger tailed back in to knock off his middle stump on the first ball he faced.Reuters PhotoKarun got another start in the next match at Ranchi and he was moving along nicely. But, this time Josh Hazlewood knocked off his stumps and he departed for a 47-ball 23 — failing to make use of another opportunity to score runs. Talking about his missed opportunities, he said that he should have converted those starts into big ones.”If I look back, I got a couple of starts which I feel I could have made into substantial scores. Those two starts I got were supposed to be converted, but you know that’s how it goes for a batsman. Sometimes you get starts and you are not able to convert them,” said the Karnataka batsman.Now that Rohit has returned successfully from his injury, he is expected to be selected ahead of Karun until he really performs. Not only that, Manish Pandey and Shreyas Iyer will also be looking for a spot in the side and push these two. Talking about the competition, Karun said that he was fortunate to play a match in the first place itself and it’s a good thing to have competition for spots.”Honestly, I was fortunate enough to get to play in the XI. So I was very happy, learning new things from everyone around and playing Test cricket. I was really enjoying myself and not thinking too much about it. But like you said, the competition is very high and it’s healthy competition,” said the 25-year-old.The triple centurion also said that life has changed a bit after his match-winning knock against England in Chennai but he tries to live in the moment.”Yes, a little bit, not much. There is a difference in the way people look at you. Just trying to enjoy every moment, not looking too much at the past,” Karun said.Karun will lead India A in a the two four-day games against South Africa A from August 12 and August 19 respectively. He will also be a part of the tri-series involving Australia A, where Pandey will lead the side. The four-day games will take place after the tri-series, that ends on August 8.advertisementlast_img read more

  • Amitabh Bachchan turns 75: This is how Aishwarya-Abhishek rang in Big B’s birthday in Maldives

    first_imgJust like the last four years, Amitabh Bachchan decided to keep his birthday a private affair once again. A day before his 75th birthday, Big B, along with Aishwarya Rai Bachchan, Abhishek Bachchan, Aaradhya Bachchan, Shweta Nanda and Navya Naveli Nanda, flew off to Maldives.And if a report in Mid-Day is to be believed, it was Abhishek and Shweta’s plan to have a family holiday on dad Amitabh’s birthday. The daily further suggests that Aishwarya, Abhishek and Shweta had arranged a special midnight bash to bring in Big B’s birthday last night.A source was quoted as telling the daily, “The three had meticulously planned every detail. They rang in the birthday at their private beach with crackers and a huge cake.”Bachchans, who are staying at the luxury resort, One & Only Reethi Rah in Kaafu Atoll, plan to enjoy some family time for the next four days at the beach destination. “They plan to indulge in a variety of water sports from jet skiing to sailing. A yacht party is also on the cards,” added the source.On the work front, Big B will be next seen in 102 Not Out. Directed by Umesh Shukla, the film also stars Rishi Kapoor.ALSO WATCH: Amitabh and Ranbir talk acting, cinema and stardom in an intimate conversationlast_img read more

  • Rangers Ice Surging Habs, 5-0

    first_imgNEW YORK — If a drubbing at the hands of the Tampa Bay Lightning was the wakeup call the New York Rangers really needed, they have gotten the message loud and clear.Since a four-goal home loss to the Lightning on Nov. 17, the Rangers have been suddenly stingy and haven’t allowed a goal in back-to-back wins. Their latest triumph was a 5-0 rout of the NHL-leading Montreal Canadiens on Nov. 23.“You get a chance to play a team that has been going very good, you want to see how you stack up,” said Martin St. Louis, who had a goal and assist. “You know it is a fast team, and we have to be sharp. I thought we were.”Henrik Lundqvist stopped 21 shots for his fourth shutout, following on the heels of backup Cam Talbot’s blanking of Philadelphia on Nov. 19.Lundqvist extended his team record with his 54th career shutout, Dominic Moore scored his first goal, and Derek Stepan added his second in a dominant middle period for the Rangers, who had three days off due to a snow postponement in Buffalo.“The prior game was also very complete,” Rangers coach Alain Vigneault said. “We knew coming in that we were playing against — at this time — the top team as far as points. We needed another very strong team effort, and that’s what we got from our group.”They will get another shot at the Lightning on Nov. 26. “If we apply ourselves, if we prepare ourselves, we can play against any team in the league,” Vigneault said. “We certainly proved that tonight.”Carl Hagelin scored at 1:40 of the third and Rick Nash made it 5-0 with his 14th goal with 4:36 left in the second matchup between the teams since New York won the Eastern Conference finals.Montreal (16-6-1) had won eight of nine. The Rangers were 1-8-1 against the Canadiens in the previous 10 regular-season games.“A game like this leaves you scratching your head,” Montreal defenseman P.K. Subban said. “We will be fine. We’re still a very positive group. We have to generate more. We just didn’t play our game.”Dustin Tokarski made 29 saves in the loss. Lundqvist was uncharacteristically aggressive in playing the puck behind and in front of the net. It led to a collision in the third period when former Rangers forward Brandon Prust knocked down the goalie, and then fought defenseman Kevin Klein.“It felt like he tried to stop, but I’m not going to lie — it hurt a little bit,” Lundqvist said. “When I skate out like that, I’m kind of prepared that something my happen. I just went for it.“The last year or so, (playing the puck) is something that I’ve really worked on in practice. I’ve tried to get more involved and really help the ‘D’ out in stopping pucks and making plays, especially when we’re under pressure.”New York carried a 1-0 lead into the second and quickly built on it as Stepan scored 35 seconds in. St. Louis made a pass from the boards to Stepan, who ripped a rising shot past Tokarski.St. Louis did all the work in pushing the edge to 3-0. The swift forward raced toward defenseman Alexei Emelin, who had his back to him as he tracked the puck in his end. Emelin took a swipe to try to clear it, but missed. St. Louis swooped in, took the puck in on Tokarski and scored his eighth with 4:27 to go in the second.The well-rested Rangers got off to a good start in the opening minute against the Canadiens, who beat Boston 2-0 on Nov. 21 behind Carey Price. New York forced Montreal into back-to-back icings, then received the first power play 48 seconds in.“They deserve a lot of credit,” Canadiens coach Michel Therrien said of the Rangers. “They played very well. They had a lot of energy compared to us.”Moore broke the scoreless deadlock at 9:44 when he took a feed from Tanner Glass and forced the puck past Tokarski. It was Moore’s first goal since New York’s 1-0 win in Game 6 against Montreal that sent the Rangers to the Stanley Cup finals.Tokarski was in goal that night, too, subbing for the injured Price.(IRA PODELL, AP Hockey Writer)TweetPinShare0 Shareslast_img read more

  • b-plus: lossless decoupling of raw data with time-stamps

    first_imgAlong with increasing sensor data rates (e.g. camera and radar data), the challenges of loss-free acquisition of raw data are also rising. The b-plus solution MDILink is located on the sensor end and enables lossless decoupling of raw data with time-stamps from e.g. a serial link/LVDS camera interface.For this purpose, the MDILink offers corresponding high-performance interfaces. The logging of new and high-resolution sensor data supports the further development of algorithms and thus supports the development of better ECU software. For a sensor manufacturer, this means faster positioning on the market.In addition, the receipt of time-synchronous data from various sensors in the vehicle is ensured by means of an MDI link in combination with the ethernet time synchronization mechanism CTSS of b-plus. This is essential for the subsequent evaluation of the data. In comparison to other providers, the data is provided with a time stamp very early on, i.e. at the data source. Others usually allocate it only at the software level in the logger.Due to accelerating innovation cycles in the field of sensor technology, developers want a fast adaptation of the converter to the sensor frontend. For projects, b-plus offers flexible specific customizations. The MDILink firmware can be used for everything from basic settings to complex tasks. This can include, for example, sensor programming, synchronization via the computer, of course, the transfer of sensors to 10Gbit Ethernet interfaces and many other future requirements and functions such as data compression and conversion. The flexible customization options of the measuring technology adapter enables the developer to react quickly to new tasks.In addition to flexible programming, the hardware is also available in a modular design. In addition to the standard variants, customer-specific adaptations can be implemented without any problems. Especially in the first prototyping developments you need a fast solution to realize projects faster.Ultimately, the robust design including power supply enables not only laboratory tests but also the use in further test situations directly in the vehicle. This flexible placement of the MDI link enables raw data in the vehicle body to be decoupled close to the sensor and then forwarded to central logger or computing units.Share this:TwitterFacebookLinkedInMoreRedditTumblrPinterestWhatsAppSkypePocketTelegram Tags: Boards & Modules Continue Reading Previous Kontron: new embedded server ZINC CUBE C232 at embedded world 2018Next TI: robust, noise-immune capacitive-sensing MCUs with CapTIvate technologylast_img read more

  • Spend Less Time on Email: 19 Gmail Hacks, Shortcuts & Add-ons

    first_imgIf you want to be super organized, you can enable multiple types of stars so you can use different stars to indicate different properties or degrees of importance.To enable multiple stars, go to the gear icon in the top right corner of your screen, select Settings from the drop down menu, and scroll down to the “Stars” section on the General Settings page. Then, all you have to do is drag stars from the “Not in use” section to the “In use” section and save your changes at the bottom of the page.11) SmartlabelsThe Smartlabels feature automatically categorizes incoming messages based on predetermined labels to help you stay organized.You can enable this feature by once again returning to Labs. Search for “Smartlabels,” select enable, and save your changes. Once you’ve turned this setting on, you can view your smartlabels under “categories” to the left of your Gmail inbox.Add-Ons1) SmartrSmartr inbox shows up as a sidebar feature in Gmail that makes it easy to discover and search for all your contacts. Smartr integrates with Facebook and Twitter to provide you a remarkably detailed address book.When you search for a contact using Smartr, you can view a detailed profile of that person complete with their contact information, social media updates, message history, as well as your shared contacts. 2) Mail PilotMail Pilot turns your inbox into a to-do list by making all of the messages in your inbox action based. When you receive a new email message, the message arrives with an incomplete status.Once you’re finished with a message, simply change the status to complete and it is automatically archived out of your inbox. This way, you can check off messages you’re finished with and keep messages that require further action so you can easily stay organized and on top of your email.3) BoomerangBoomerang offers Gmail users three unique features:Send an email later — Schedule your email messages to send automatically at specified times. All you have to do is create the message, click the “Send Later” button, and select the date and time you want the email to be sent.Follow-up reminders — If you have an important message that you want to keep track of, but will not need until a future date, this feature allows you to archive the email and have it returned to your inbox at a specified date/time. You can also select to have it added to the top of your inbox, marked as unread or starred when it is returned to your inbox.Remind you if you don’t hear back — Use this feature to make sure you remember to follow up within a certain time frame after sending an email. You can also customize these reminders to only notify if nobody replies to your message within a certain time period.4) SaneBoxSaneBox uses algorithms to determine email importance and then automatically sorts your messages accordingly. You can also set follow-up reminders when someone hasn’t responded to one of your emails. However, the primary reason that this add-on made this list is because of SaneBlackHole feature. This feature allows you to unsubscribe from mailing lists in one click. All you have to do is drag an email in the SaneBlackHole folder. How awesome is that?5) SidekickSidekick shows you real-time notifications based on “signals” coming from emails you’ve sent. When someone opens an email that you’ve sent them, you receive a notification that the email was accessed. You can also see if people are clicking on the links you include in your emails.6) Mail TimerIf you think you’re spending too much time responding to emails each day, this add-on is perfect for you. With Mail Timer, you can designate the amount of time that you want to allow yourself to spend answering emails. As soon as you open an email, the timer will begin. When the time runs out, you’ll receive a pop-up notification suggesting that you move on to your next task.7) Find Big MailIf you’re running out of storage space in Gmail, you can use Find Big Mail to locate the emails taking up the most space. This service respects your privacy and only sees the size of your emails. It does not access the contents of your emails or your password information.8) Gmail MeterGmail Meter delivers weekly reports that help you understand exactly how you use Gmail. The reports provide information about everything from your hourly and weekly volume to your average response times. Topics: Originally published May 2, 2014 4:00:00 PM, updated February 01 2017 According to a report by McKinsey Global Institute, workers spend 28% of the work week reading and responding to emails.That means you have 13 fewer hours each week because they are lost on email.While we would probably feel lost without email, a lot of the time email it just seems like a time consuming chore. A pain in the patootie, if you will.But it doesn’t have to be this way. You can continue to rely on email to complete your everyday tasks without allowing it to consume so much of your time. Let’s take a look at 20 Gmail shortcuts, add-ons, and hacks that will help you spend less time with email so you can free up a few extra hours each week.Shortcuts & Hacks1) Keyboard ShortcutsKeyboard shortcuts allow you to execute nearly all Gmail commands without ever taking your hands off the keyboard. Once you learn them, these shortcuts will help you save a great deal of time by enabling you to select detailed actions without having to click through drop down menus or various settings and options.Navigate between conversations and mailboxesUse the directional arrow keys to scroll to the action you wish to perform and click Enter to open up a conversation, compose a message, or to switch between mailboxes.Move between messages within a conversationWhile viewing a conversation, use the n & p keys on your keyboard to jump to the next message (n) or the previous (p) message in the thread. To expand or collapse a message, simply click Enter. Compose and send a messageUse the directional keys to locate compose on the left side of the page and hit Enter to create a new message. Then type out the message you wish to send and hit CTRL + Enter to send your message.Select Message RecipientsAdd cc recipient: CTRL + Shift + cAdd bcc recipient: CTRL + Shift + bChange From Address: CTRL + Shift + f (Only works if you have enabled additional sending addresses.)Formatting Bold: CTRL + bItalic: CTRL + iUnderline: CTRL + uThese are only a few of the automatically enabled shortcuts that Gmail offers. You can visit the Keyboard Shortcuts Help page for the full list of keyboard commands. You can also enable more advanced keyboard shortcuts by clicking on the gear icon, selecting Settings from the drop down menu, and selecting “Keyboard shortcuts on” in the General Settings page.2) Find AttachmentsIf you’re searching for an attachment within your emails, you can easily segment your search results to include only emails with attachments by inputting the code “has:attachment” to your search query. This will make it much easier to find those attachments buried in your inbox.3) Quick LinksThis feature allows you to store all of the emails, searches, and settings that you access regularly so you can quickly access them at any time with one simple click. If you constantly find yourself searching for the same emails, the Quick Links Lab is the feature for you.You can enable this feature by clicking on the gear icon in the top right hand corner of Gmail and selecting Settings from the dropdown menu. Then, click the Labs tab at the top of the settings page and search for Quick Links. Once enabled, you can access the Quick Links feature by clicking on the ellipsis icon, which is located in the left-hand sidebar next to the Gchat icon.4) Send and ArchiveClean up your inbox by using the send and archive setting. In order to turn this setting on, go to Settings by clicking on the gear icon in the upper right hand corner of the page. Scroll down on the General Settings page to the “Send and Archive” section and select the “Show Send & Archive button in reply” option.Once you’ve enabled this setting, any time you reply to a message, you’ll see the “send & archive” button. This will help you keep your inbox a little less cluttered. Don’t worry — when you archive a conversation, that conversation is not gone forever. You can always search for that conversation as you would any other email in Gmail.5) Canned ResponsesIf you find that you’re sending the same email over and over again, save yourself from having to compose a new message every time. Instead, use the Canned Responses setting which allows you to create and store ready-to-send email messages.You have to enable this setting manually by going back to the gear icon, selecting Settings followed by Labs. Now, locate the Canned Responses Lab by either scrolling through the various labs (they’re ordered alphabetically) or by using the search bar and enabling this setting.To create a canned responseClick compose and type out the message you want to save as a canned response. Click the upside-down arrow symbol in the bottom right corner of the message windowSelect “canned responses”Select “New Canned Response”The next time you need to send that same email, all you have to do is relocate the “Canned Responses” option by clicking on the upside-down arrow icon, selecting the appropriate response, and hitting send.6) Undo SendIt’s happened to everyone at least once: You finish composing your email message, hit send, and immediately realize you made a mistake and wish more than anything that you could take back the email. If this setting is turned on, every time you send an email, a yellow bar will appear at the top of the page that provides you the chance to undo the send. This is one of the best features on this list and it’s definitely worth enabling now, to avoid a potential horror story later. To enable this life-saving feature, return to the Labs page within Settings. Search for the feature titled “Undo Send,” enable it, and save your changes by scrolling down to the bottom of the page.7) Quicker LoadingHave you ever noticed that the few times you really need to access your Gmail account and find a message immediately, your account takes longer than ever to load? Well, there is a little hack that can help you avoid this situation in the future. If you add the code “/?ui=html” to the end of the Gmail URL, you will load Gmail in basic mode, stripping the javascript coding. This little trick make your Gmail load instantaneously (though it won’t be as pretty).8) Authenticated Senders OnlySpammers and identify thieves have gotten very good at making fake emails look almost identical to the emails sent by a real company or website.As an additional security measure, you can enable the Gmail “Authentication icon for verified senders” Lab in the Labs setting page. Once this setting is enabled, you will see a key icon next to messages that Google has authenticated and identified as trusted senders.9) Filter Out Unwanted EmailsIf you find yourself regularly receiving emails from an unwanted sender, you can take advantage of this setting to keep their emails from entering your inbox.To enable this setting, simply open up an email from the sender whose emails you no longer want to receive, select the more icon (the upside-down arrow) and choose the “filter messages like this” option from the drop down menu. Then, you will be able to customize exactly what you want to do with emails from that particular address.For instance, you can select to have their emails automatically marked as read, archived, or deleted before they reach your inbox.10) Star FunctionThe star function in Gmail can be used to mark an important email or as a reminder that an email requires further action.You can add a star to an email:In your inbox —  Locate the star icon to the left of the sender’s name. If you have the additional keyboard shortcuts enabled, you can also use the s key to easily star messages in your inbox.While reading a message —  Simply click on the star icon in the upper right hand corner of the message.While composing a new message —  Click the more tab (the upside-down arrow symbol, select label from the drop down menu, and then choose “Add star”)center_img Email Inbox Tips Don’t forget to share this post! 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  • Dear HubSpot: My Boss Won’t Let Me Do My Job

    first_imgNew here? This is a weekly column that we do to answer people’s most burning questions about inbound. If you want to submit a question to be answered, click here. This week, we hear from a frustrated marketer whose well-meaning boss is bogging her down with distracting tasks. Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Dear HubSpot,Here’s my issue in a nutshell. I was hired to execute an inbound lead generation program, which I was excited about because I figured I wouldn’t have to do much convincing about why inbound marketing works and I could just start doing blogging, social, lead gen, etc. That only ended up being kind of true, and now I have a to-do list from my boss that’s a little ridiculous in my opinion. I feel like I was hired to do one thing but the to-do list she’s giving me is totally counter to what I was hired for. It’s not that she won’t let me do inbound, she’s totally excited about it… it’s just that she’s asking me to also do all these other things that aren’t that critical in my opinion. And then by the time I’m done with the other things she wants me to do I’d be tacking on another 4 hours to my workday. To give you an idea, here’s what I walked out of our meeting today to execute on (the first 6 are mine, the rest she tacked on):Edit two blog posts and scheduleAssign at least 5 more posts to writer to get through next weekReview whitepaper and send to designerCalculate lead targets for year and backtrack out for monthly goalsDo same for trafficDo persona interviewsAdd new press mentions to press pageSchedule candidate interviewsGet new email template designs, old ones need updating (keep in house)New CTA creativeGo to lunch meeting with [company name redacted], old colleague worked there, might want to do some kind of partnership?Write new boiler plate copyIf this was your to-do list, what would you do? Do I cut her tasks? My tasks? Talk to her? I think I need help prioritizing this short term and figuring out what to do long term too.Signed,Bogged Down in BSHey BDBS,Sounds like you need a cocktail. Grab one then come back and read this.Alright, so it sounds like there are a few underlying issues here. First, you’re at a new job so you want to impress your boss, but you don’t feel like you’re getting the opportunity to put your best foot forward and show how effective you can be. Second, you don’t know how to prioritize your to-do list in a way that helps you keep your sanity, please your boss, and show results. Third, you don’t want this insanity to become a way of life, so you’re wondering if there’s a way to change what you and your boss agree on as high- and low-priority.First, let’s address the fact that your boss probably doesn’t expect you to finish everything immediately. She hired you because she trusts your capabilities and judgment. So think of this as an ongoing to-do list that she expects you to prioritize — and that means sometimes her things won’t be right at the top.However, to get the breathing room you need to execute the inbound tasks that are important to you, you need to get your boss off your back a bit. One of the best ways to do this is to show her that you’re on top of the things she asked you to do by knocking off one of the easy, less time intensive items immediately. That gives her confidence that you’re going to get to everything on the list eventually … it just may not be right now.Looking at your list of things, I’d venture a guess that adding press mentions to your website — while not that important — is one of the least time intensive things on that list. It’s also the first thing you added that was one of her specific requests, which tells me it’s probably the first thing she mentioned to you in your 1:1 — so she cares about it and it’s top of mind for her. Bang that out ASAP, let her know it’s done, and you’ll give her some peace of mind that you’re going to get through the tasks.Now that you have a little breathing room, I’d like you to know that your hunch is right. Some of the things she has asked you to do seem a little less impactful than the things you want to work on. However, she has some good items on there. For instance, it may seem like scheduling candidate interviews is a distraction, but think of the long-term benefits for you here. That’s help coming your way. Help that makes your to-do list a lot shorter, which means you have more time to do the things you were hired to do. She’s right to ask you to prioritize that.Let’s examine one of her items that you can deprioritize — those email templates. Using context clues (you said you were sending your ebook to a designer) I’m assuming you don’t have a designer to do those templates for you. It also sounds like you’re the first inbound marketer there, so your inbound lead generation program probably isn’t too robust. That means your TOFU needs (new ebooks) are much bigger than your MOFU needs (new email template designs). You’re right to prioritize TOFU growth over a time-intensive redesign of email templates.Finally, let’s examine one of her to-do items that could end up being a great use of time, or a bad one. That lunch meeting with the “old colleague.” This could be a legitimate comarketing opportunity for you that helps you expand your reach and seriously grow the top of your funnel. That means more traffic, more leads, and a great start to launching a fantastic inbound lead gen program.However, your question mark and the fact that this is an “old colleague” sounds like there’s not a clear agenda for this meeting, and it could just be a favor to a friend. Here’s the thing. This could very well be a total waste of time — from a lead gen perspective. But it will also give your boss confidence in you. It shows you’re open to new opportunities, and that she’s right to trust you to lead a strategic discussion with a potential partner. This has less tangible value, but value nonetheless, and you should take it seriously (even if you curse her when you get home).I hope that helps give you an idea of how to approach these lists. It’s always a balancing act, these to-do lists, but you should take a few high level things away from this:Your boss is really excited you’re on board right now, so she’s probably sending a lot more your way today than she will a few months down the road. You’re the person who’s helping her implement the mass of ideas she’s had floating around in her head. It’s stressful now, but it’s a good position to be in.It takes time to earn trust, but it comes with execution and accountability. Even if you think some of her requests aren’t that high a priority, think of it as an investment in your future autonomy.Even if you’re not excited about some of the things she’s asked you to do, implement them well. Over time, it’ll be clear what activities are high value, and which ones are not, based on how much business value results from it. But you don’t have a leg to stand on if you half ass it. Then she can just blame their failure on the half-assery!It’s okay to push back and ask for help. If you truly can’t fathom getting everything done, it’s time to have a “something’s got to give” talk. Position it as a conversation about agreeing on what the lowest value activities on the list are, and pushing those to the bottom of the priority list. If you agree on it together, no one comes out feeling their initiative isn’t getting the attention it requires.Good luck!Do you have a question you’d like answered? Submit it here. Originally published Jun 6, 2014 11:00:00 AM, updated July 28 2017 Time Management Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

  • The Problem With Predictive Analytics

    first_img Topics: Originally published Jun 11, 2014 12:00:00 PM, updated August 29 2017 Data-Driven Marketing Let’s pretend you need to close 30 more customers to hit your sales target.Luckily, you just so happen to have a whitepaper with a customer close rate of 30%. You might assume that if you get 100 more people to download that whitepaper, you’ll get 30 more customers and everything will be gravy — because based on its past performance, that’s the outcome you can expect.Do you know which inbound marketing metrics you should be tracking? Click here for a free guide.If you’re thinking like that, you’re using predictive analytics. Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance. If you’ve ever worked in the actuarial side of insurance, financial services, even healthcare, there’s a good chance you’ve come across it before.And there’s another industry that’s making use of it more and more these days: marketing. The problem is, we may be using predictive analytics all wrong.What’s the Problem?Well, the first problem is with marketing itself — it isn’t a hard science, and as such, outcomes can fall well outside of the historical range of expected outcomes. Let’s take that whitepaper example. Our assumption that we could close 30 customers from it could be a terrible assumption — because there’s a chance something changed in that population that we didn’t anticipate that could cause us to close less or more than the anticipated 30.Here’s a real world example of predictive analytics gone awry that you might recognize. A lot of people have used predictive analytics as investment tools to build mortgage backed securities. Using traditional statistics developed for hard sciences, they predicted a risk of default, and their models told them it was statistically impossible for everyone to default on their mortgage at the same time. But that failed to take into account certain elements of the housing market. And so what happened? Everyone depended on those models being correct, but their failure to take unknowns into account resulted in, well, some unknowns that broke the model. The unanticipated result was a lot of people defaulting on their mortgage, and a huge economic collapse in 2008.Accounting for UnknownsYou may say well, I’ll just have to take into account the unknowns then. But the thing about unknowns is just that — they’re unknown. You can try to anticipate them, but there’s no way you can account for all of them. This is where Black Swan Theory comes in.You see, people actually started to try to account for those variables by building up models for it — and then the models got so complicated that people were so sure they were correct because … well … because there were a lot of models and variables and they were really complicated. They had to be right … right?Well, a lot of the things people build into those models are known unknowns. But the reality of unknowns is really more like Murphy’s Law. The day of a big meeting, you know something bad will happen, you just don’t know what that will be. (Thanks for the analogy, Katie Burke)Let’s take swans as an example. In 16th century London, there was a presumption that all swans were white because all documentation of swans denoted they had white feathers. And then in 1697, a Dutch explorer discovered a black swan in Australia — in other words, what was once considered impossible was disproven with an unknown.That’s Black Swan Theory in a nutshell, coined by Nassim Nicholas Taleb. It’s the things you didn’t even know about that could change your anticipated outcome. So if you build a model that tries to account for black swans — well, you can’t. That’s the point. You can’t anticipate every unknown. And you have to account for that when you’re leaning on predictive analytics.The problem is, not enough people do. And that’s the problem with predictive analytics in marketing.Predictive Analytics Still Have Their PlaceI’ve made predictive analytics sound pretty dubious thus far, but we shouldn’t throw the baby out with the bathwater. Using predictive analytics is flawed when you use it to build up complex models, and then base your marketing decisions off of those models with the expectation of 100% accuracy. But I asked around to other marketers who still say there’s still a lot of cool stuff you can do with it.Matt Wainwright, Director of Marketing at, says he uses predictive analytics to determine which pieces of content he should repromote. “What I don’t do is make guarantees of specific results based on numbers like a 20% close rate vs. a 5% close rate. What I do do is make an educated decision that a close rate of 20% is probably better than a close rate of 5%, even though there might still be some things that could impact that close rate that I can’t account for.”In other words, you can’t divorce yourself from common sense. That’s why probabilistic analytics are a better bet than predictive analytics. You account for the variables you can anticipate, use that data to make smart decisions, but don’t guarantee specific results.If you can’t resist the urge to delve into predictive analytics and make concrete predictions based on past performance, do so responsibly. Predictive analytics shouldn’t be used to make predictions for big gambles — only the low stakes ones. Luckily, marketing is usually playing lower stakes than a lot of the other industries where you might encounter this approach. Just remember that while predictive analytics are undoubtedly helpful, when you start to consider them as actual predictions, you might as well consider them prophesy. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

  • Hope India, Pakistan will regain glory in hockey: Pak envoy

    first_imgBhubaneswar, Dec 10 (IANS) Pakistan High Commissioner to India Sohail Mahmood on Monday said organising events like Men’s Hockey World Cup in the subcontinent would help India and Pakistan regain the past glory in the sport.”There was a time when either India or Pakistan would reach the finals of any hockey tournament… It’s a past now. I think hockey is reviving in South Asia. In the days ahead, I hope the two countries will regain their glory,” said Mahmood.Sohail, who watched a match between Pakistan and the Netherlands at Kalinga Stadium here on Sunday, hoped that there will be opportunities to play matches between India and Pakistan teams in future.Pakistan lost the game 5-1 against the Netherlands.The Pakistani envoy on Monday met Odisha Chief Minister Naveen Patnaik here. He congratulated the Chief Minister for successfully hosting the Men’s Hockey World Cup 2018.”I congratulated the Chief Minister and the people of Bhubaneswar as well as Odisha for hosting the hockey world cup. It’s the reason for me to come over here. It is a great contribution to the cause of hockey and promotion of the game,” he added.He also said that Odisha has acquired a very important place in hockey, sports, development of industries and in many other fields.”We also briefly spoke about collaboration that can possibly take place in terms of enhancing people to people exchanges, tourism, etc,” he added.–IANScd/nirlast_img read more

  • She’s beautiful: James Anderson thought on 1st meeting Stuart Broad

    first_imgJames Anderson and Stuart Broad are perhaps one of the most destructive bowling pairs in modern times. The duo have taken more than 1,000 Test wickets between them for England and have been one of the main reasons why the team has seen tremendous success in last decade.Anderson (575) and Broad (437) are England’s leading Test wicket-takers and they have taken plenty while on the field together — 851, to be exact, which is behind only two other combos: Australia’s Glenn McGrath and Shane Warne, and Muttiah Muralitharan and Chaminda Vaas of Sri Lanka.In his new book “Bowl. Sleep. Repeat.”, Anderson has written about the camaraderie the duo share while heaping praise on Broad.”It’s surreal we’ve taken more than 1,000 wickets between us,” quoted Anderson as saying in his book.”We’ve never been in competition as bowlers because our skills are different. Stuart has been under pressure at times from bowlers who get steep bounce and move the ball off the seam and I have from the skiddier ones who swing the ball. It’s never been me or him in selection,” he added.The right-arm fast bowler also reveals what he thought of Broad when he made his Test debut against Sri Lanka in 2007.”The first time Stuart Broad walked into the dressing room, with his flowing blonde hair, striking blue eyes and perfect figure, I thought ‘My God, she’s beautiful’,” wrote Anderson.The 36-year-old further said both of them believe bowling in partnerships and that’s one of the main reasons why they have been successful for England.advertisement”Part of our evolution as a partnership has been talking a lot. We’ve always had the attitude that fast bowling is something you do in partnerships. The conversation has really helped us,” Anderson writes.”Stuart can produce moments of brilliance from nowhere and change a game in a short spell.”Another common factor between Anderson and Broad is their shared interest of sleeping. “We have one vital shared interest. Everyone else wants to get in early to start practising. Broady and I would rather have another half-hour in bed. We try to get there at the last possible moment,” says Anderson.The duo would be rearing to go and perform once England take on Australia in the much-anticipated Ashes Series starting August 1 after the upcoming World Cup.Also Read | Determined to prove Arthur wrong at World Cup: Wahab Riaz after Pakistan call-upAlso Read | World Cup 2019: England’s new jersey a throwback to 1992Also Seelast_img read more

  • The Ultimate Guide to Influencer Marketing in 2019

    first_imgRelevance is the level of connection your audience feels to your brand, product, or service due to the work of an influencer — it’ll help you enhance brand loyalty. For example, if your audience sees a celebrity they love and admire with your product, they might begin to feel a strong connection to it as well.Resonance is the ability to drive audience members to a specific action because of an influencer’s content — it’s all about impact and memorability. Resonance helps you increase your follower count, drive traffic to your site, and boost conversions. For example, if your audience reads a blog post written by an influencer about your product, they may click on the link in the blog post that directs them to your website so they can buy it.2. Determine if Your Audience Aligns with the Influencer’s AudienceNo matter which type of influencer you decide to work with, your business’s target audience will remain the same. That’s because, although different influencers may have multiple ways of connecting with your audience, your business’s overall marketing goals and buyer personas don’t change.If you’re in need of some guidance while defining your audience for your influencer marketing strategy, you can work with your marketing team to develop and learn about your buyer personas. This will help you identify the exact type of customer you’re going after and, therefore, help you determine what type of influencer and content will appeal most to them to ensure your target audience is aligned with that of the influencer.  Learn how to build personas for your business. 3. Choose a Type of Influencer and BudgetBased on our review of the five major types of influencers, you should be able to determine which type will work best for your business’s goals as well as your target audience. You should also think about your budget at this point.For example, if you’re a startup with a low budget, you might choose to work with a micro-influencer. If you’re a mid-sized company with more resources, you might choose to bring on a celebrity influencer or work with a KOL who’s highly-regarded in their industry.Here are some more details on the average cost of influencers based on the type of work they do. However, it’s important to note these numbers aren’t set in stone — they’re just averages.Micro-influencer: $80-500 per piece of contentCelebrity influencer: $3,000-$500,000+ per piece of content (Selena Gomez makes up to $550,000 per Instagram post)Blog influencer: $400-$5,500 per blog postSocial media influencer: $100-$550,000+ per social postKOL: $500-$5,000+ per piece of content4. Make Sure the Influencer is a Good FitOnce you’ve determined the type of influencer you want to work with, it’s time to identify the right influencer for your company. We already discussed how to find an influencer, so, let’s cover some other important things to think about when trying to determine whether or not a specific influencer is a good fit for your business.Ask yourself the following questions to ensure you identify the right person:Does this influencer and his or her lifestyle fit my brand image?Have they worked with any competitors?Who is this influencer’s current audience?Is my target audience active on the platform/ channel the influencer works on?Does working with this influencer make sense for my budget?Has this influencer actually used any of my products and/ or services before?Does this person have a personality I want to work with?What will this influencer expect from me?5. Review Expectations With InfluencerOnce you’ve chosen an influencer, review all of the expectations you have for them in addition to any expectations they have for you. Remember, your chosen influencer may have worked with other brands before yours — meaning, they may already have their own processes in place for the way they do business.Additionally, their expectations are going to differ depending on the type of influencer they are. For example, a micro-influencer is going to have different expectations for the way you communicate with them versus a celebrity. A micro-influencer may speak directly with you whereas a celebrity may have an agent communicate on their behalf.Most importantly, you’ll want to ensure these expectations are written, agreed upon, and signed by both you and the influencer — you can organize all of this information in an influencer contract. This will help you avoid any issues and discrepancies down the road.To help get the ball rolling, here are some examples of the expectations to review:How the influencer will be paid and/ or rewarded (money, swag, discounts, coupon codes, etc.)Length of time you’ll be working togetherThe type of content they should (and should not) shareHow you and the influencer will be communicating with each otherHow they’re going to help you boost traffic with their content (will they be adding links to your site, social channels, blog posts, etc.?)Whether they’ll be creating content for your brand on their own or if you’ll provide the content for them to postTarget metrics that you can expect per post or piece of contentAny other terms of contract necessary for your specific business to review6. Reward InfluencerIt’s probably safe to assume the influencer you chose isn’t working for free. You’ll need to reward them for their work — you should discuss the form of payment when you review expectations together as mentioned in the above step. There are several ways you can reward an influencer. Here are some examples.Money (payment prior to or after the content is created and shared, depending on your agreement)Swag (such as clothing, accessories, or product samples)Free productAccess to discount codes and couponsPromotion on your website, blog, and/or social media platforms7. Measure Your ResultsLastly, you must measure your influencer marketing strategy results. This is how you’ll determine the level of success you’ve had in reaching your audience with the help of the influencer. You should refer back to the SMART goals you set (as well as influencer marketing metrics) to help you determine whether or not you’ve achieved your objectives.Here’s more detail on which metrics you’ll want to keep an eye on when measuring your influencer marketing strategy success:Engagement: Keep an eye on all engagement involving content shared by the influencer about your brand and products. Engagement includes various interactions such as Likes, shares, comments, Retweets, mentions, direct messages, and reposts on channels like social media, blogs, and forums.Reach: Determine your reach, or how many people are actually seeing the content your influencer is sharing about your brand, by looking at your overall number of views.Resonance: Learn about the level of resonance — or the actions that were completed — by your audience members after they consume and/ or interact with the influencer’s content involving your brand.Brand Awareness: Measure your brand awareness among the audience members of your influencer as they begin sharing content related to your brand. There are quantitative — such as direct traffic and social engagement — and qualitative — such as social listening and awareness surveys — ways to measure your brand awareness.Clicks: Review the number of clicks on the content the influencer shares about your brand, whether it’s a direct link to your website, a CTA, a social media giveaway, or a signup form.Conversions: Calculate your conversions (the number of leads who become customers) as a result of your influencer marketing strategy. You can calculate conversions on your website or through URLs (like discount/ checkout codes found on the influencer’s social media account or blog) by dividing your conversions by your overall number of visitors.Return on Investment (ROI): Calculate the return on your influencer marketing investment by dividing the return (or benefit) by the cost of the influencer marketing investment.Follower Count: Track the increase and decrease of your number of social media followers or blog subscribers over time to see whether or not the influencer is helping you boost your follower and/ or subscriber count.In terms of measuring the success of the influencer’s work, BuzzStream and BuzzSumo both have analytics tools built into the software to help you measure the success of the influencer’s work. These types of software are especially helpful in allowing you to determine ROI from your influencer marketing strategy, which is known to be the most difficult metric to measure when working with an influencer for businesses.Google Analytics is great if you want to track overall traffic directed to your website and the number of leads converted. The software provides you with a deep look at acquisition, behavior, and conversions related to an influencer and your visitors.For example, if you ask the influencer to conduct a giveaway or contest, look at the number of people who participated. If you give the influencer a discount code for audience members to use at checkout, look at how many people used it and, therefore, made a purchase thanks to their content. If you provide the influencer with specific URLs with tags to specific posts or landing pages, track their performance by looking at the number of leads directed to those pages via the given URLs.Now, onto measuring influencer marketing success on social media. HubSpot’s Social Tool can help you pull specific engagement-related data, like reach and interactions, from various platforms. Additionally, the respective social platforms you’re using may have analytics tools built in as well, such as Twitter Analytics and Instagram Insights.  Do you still need some inspiration for your influencer marketing strategy? Let’s look at three successful strategies implemented by major companies.Influencer Marketing ExamplesThere are a number of successful influencer marketing campaigns your business can look to for guidance when trying to think of ways to reach your target audience. Here are a few examples:1. Hydro Flask and Andrea Hannemann, Social Media InfluencerAndrea Hannemann, more commonly known as @earthyandy, is a social media influencer based in Hawaii.Her account, which has over one million followers, depicts her life — she’s a vegan, earth-conscious, and outdoorsy mom and wife. She has an affinity for clean eating and cooking as well as plant-based foods and products. Andrea regularly posts beautiful pictures and videos of her lifestyle and diet (which her kids and husband participate in) and receives hundreds of thousands of interactions on her posts.Andrea was featured in a video sponsored by Hydro Flask, which she posted on her Instagram page, showing the ways in which the reusable, insulated, and functional water bottle fits into her life. The post was also a giveaway and received close to 400,000 likes and over 40,000 comments.SourceHydro Flask was able to identify a social media influencer who’s lifestyle and content fit their branding and image and conduct a highly successful giveaway. The post increased their brand awareness among Andrea’s one million followers.It also helped move traffic from Andrea’s page to the Hydro Flask Instagram page, as her post included several links taking audience members directly there to learn more about the company.2. Nespresso and George Clooney, Celebrity InfluencerNespresso teamed up with George Clooney, a globally-recognized celebrity, and brought him on as a celebrity influencer for their Cup Above campaign. Nespresso was able to identify the actor as someone who’s known by the general public and fits their sophisticated, elegant, and high-end image.SourceNespresso now has print ads, digital ads, social media posts, and television commercials starring George.3. Capital One and Kiersten Rich, BloggerKiersten Rich, better known as Kiki, is a popular travel blogger. Her blog, The Blonde Abroad, has over one million subscribers. She also has a large presence on Instagram thanks to the success of her blog’s unique content.Capital One sponsored several of Kiki’s blog posts detailing the benefits of using their travel rewards credit card, the Venture Card. Kiki travels hundreds of thousands of miles every year, has over one million blog subscribers, and half a million followers on Instagram. Capital One knew they could improve both their brand and product awareness among their target audience with her help.SourceCapital One had Kiki collaborate on the different blog posts about the Venture Card which include several pictures of her travels. They also had her create a personal video explaining why her travel enthusiast fans and followers would also love the Venture Card.Kickstart Your Influencer Marketing StrategyInfluencer marketing has become increasingly popular for brands to invest in. With the rise of word-of-mouth marketing and social proof, it’s a great way to connect with audience members, enhance brand awareness, and boost conversions. By identifying the type of influencer best suited for your business and developing an influencer marketing strategy, you’ll improve your reach among potential customers.So, begin developing your business’s plans for incorporating influencers in your marketing tactics today so they can help you build new and lasting relationships among your target audience. How to Create an Influencer Marketing Strategy1. Determine Your GoalsThe first step is to create goals for your influencer marketing strategy. This way, you’ll be able to measure your success later on. Think about your objectives in terms of SMART goals — meaning, they’re specific, measurable, attainable, realistic, and time-bound.When working to develop influencer marketing SMART goals, there are three factors to keep in mind: reach, relevance, and resonance. These will help you focus your goals on the different aspects of influencer marketing your business wants to prioritize.Use a free template to determine your SMART goals, Reach is the ability to deliver content to your target audience through an influencer. It helps you improve brand and product awareness. For example, how many people on Instagram are actually seeing the content an influencer is posting about your product? 1. Micro-InfluencerMicro-influencers — like Whitney — have a relatively modest following of thousands or tens of thousands of people within their niche. They create relevant content for their audience and communicate with them via social media platforms, blogs, other written publications, websites, and forums.Due to the size of their following and the type of content they create, they typically have high engagement rates. Having a smaller audience allows micro-influencers to bond with the people who follow them more regularly (as compared to a celebrity with millions of fans) via their channel. This makes them appealing to work with for businesses looking to develop personal relationships among their target audience.How to Work With a Micro-InfluencerMicro-influencers can be established on a variety of channels. So, once you’ve chosen the micro-influencer you’re going to work with, you can have them write a post about your service, share an online review, or post a picture on Instagram with one of your products. Due to the manageable size of their base of followers, they’ll be able to engage with your target audience on the content they share about your products and brand.This way, they can answer any questions the audience members may have about your products, communicate their experience with your products, and direct audience members to your website or customer support team if necessary.Micro-Influencer Example@sydneyloveleigh is an Instagram micro-influencer who shares content about health, fitness, and travel. She works with an athletic clothing brand, Nuxactive, to promote their products and brand awareness among her 21.4K followers. Sydney fits Nuxactive’s brand image and lifestyle, and her Instagram page has thousands of followers who fit the profile of their target audience — this is what makes her a great micro-influencer for Nuxactive.  SourceIn her bio, Sydney shares a code for her followers to use at check out (so Nuxactive can track Sydney’s success promoting their brand), she links to their Instagram page in all of her promotional posts, and interacts with her followers on these posts by responding to their comments and questions and liking their messages.2. Celebrity InfluencerCelebrity influencers are famous people with large followings — typically in the millions — who are known across many industries. They’re widely recognized and, therefore, have the potential to be very successful in influencing your target audience.Even if your target audience doesn’t overlap with all of your celebrity influencer’s fans, having them promote and/ or use your product or service is a powerful form of social proof. Since celebrities are so well known, they’re effective at reaching multiple audiences across various channels.How to Work With a Celebrity InfluencerSince celebrities are so well-known, there are many ways to work with them. You may focus on social media, print or online ads, TV commercials, blogs, or other written publications.You can ask the celebrity to pose for pictures promoting your products, explain why their audience members would love your products or services, provide coupons and discount codes, or write reviews telling audience members why they stand by your brand. You may even sponsor an event the celebrity is hosting or attending.Example of a Celebrity InfluencerAmazon sponsored Khloe Kardashian’s baby shower — with 93.7 million followers on Instagram, a reality TV show, several entrepreneurial endeavors, and a famous family, it’s safe to say many of Amazon’s customers recognize Khloe. By sponsoring her baby shower, they were able to feature their wide range of baby registry and maternity products.SourceIn addition to Amazon publicizing the fact they sponsored event, Khloe also shared a post on Instagram thanking Amazon for making the party planning and baby registry creation processes so simple. She tagged Amazon in the post and shared a link to her baby registry for her fans (and Amazon’s target audience) to review and shop on their site.3. Blog InfluencerA blog influencer is someone who writes for their established blog and has thousands, or millions, of subscribers and readers. Their reach and influence set them apart from other bloggers (meaning, they aren’t just writing for themselves or a very small group of people).How to Work With a Blog InfluencerTo collaborate with a blog influencer, you may write a guest post for their blog, ask to be mentioned in one of their posts, or sponsor a post about one of your products or services. If you sponsor a post on the influencer’s blog, you can also provide images of your products for them to share as well.Example of a Blog InfluencerA popular lifestyle blog influencer is Hannah Bronfman of HBFIT. Hannah writes about health, beauty, fitness, and creating a life that makes you happy and feel good. Between her blog subscribers, social media following, ads, the book she wrote, and the app she created, Hannah has millions of audience members and fans who keep up with her life.Her blog features a variety of product, gym, and spa reviews. She collaborated with Face Gym, a local facial studio, on a sponsored blog post about their services and facial treatments.SourceHannah included information about the unique studio, facial experience, why her audience members would love the services Face Gym offers, as well as a coupon code for their first visit.There are also pictures of Face Gym and the services they offer in Hannah’s blog post to give audience members a better idea of what to expect from the studio in terms of services and atmosphere.4. Social Media InfluencerSocial media influencers are well-recognized on social platforms, such as Instagram, YouTube, Facebook, or Twitter, and are followed by thousands or even millions of people. Social media influencers share content about a wide range of topics such as health, workouts, cars, diet, outdoor activities, travel, fashion, art, beauty, and interior design.How to Work With a Social Media InfluencerOnce you find a social media influencer with an established image that works for your brand, posts content you feel complements your products or services, and has followers who are also members of your target audience, you can determine what type of content you’re going to have them promote.If the influencer is on Instagram, you may have them post a picture with your product and tag your social account. If they’re on Facebook, you can ask them to share a live video of them opening your product and if they’re on Twitter, you can have them write a brief statement about your product and pair it with a picture of them holding it. On YouTube, you may have the influencer share a video of them using your product while explaining the reasons why they love it.On any social media platform, you can also have an influencer host a contest or giveaway with your products or share coupon codes.Example of a Social Media InfluencerJoy Bauer is a nutritionist, health expert for The Today Show, and Twitter Influencer. Her 157K followers and fans on Twitter consist of health-conscious, nutrition-focused individuals who enjoy learning about Joy’s healthy recipes, lifestyle, and diet tips.Joy worked with La Croix on a sponsored Twitter post featuring a twist on one of their sparkling water drinks. The post directs audience members to a family-friendly recipe on Joy’s website promoting the sparkling water and recipe with images, nutrition information, preparation time, and an anecdote about why Joy loves it.SourceLa Croix identified Joy as an expert in her field with a following of people who fit their target audience. The company worked with Joy to develop this sponsored post featuring professional photos of the product and a recipe that exemplifies the ways customers can put a fun spin on a simple beverage.5. Key Opinion LeaderKey opinion leaders (KOLs) are high-level experts on a specialized topic within a particular field. For example, a KOL might specialize in makeup application, the Paleo lifestyle, or Bikram yoga. If your business is looking to attract audience members in a very specialized field, a KOL is a great option — due to their expert knowledge on a certain topic, KOLs are trusted contributors in their industries and have followings of people who are also invested in those subjects.How to Work With a KOLKOLS, like micro and celebrity influencers, are present on many channels, such as social media, blogs, other written publications (like academic journals), and ads. Therefore, your business has many options for how you decide to work with a KOL.You might have them review one of your products on YouTube, mention you in their column, write a blog post about your brand, share a post about your product on Instagram, or pose with your product for a print or digital advertisement.Example of a KOLKandee Johnson is a makeup influencer with over 3.9 subscribers on YouTube and over 1.8 million followers on Instagram. She’s a makeup artist pro — her expert knowledge on makeup application makes her a key opinion leader in the makeup and cosmetic industry. Kandee shares thousands of makeup tutorials, makeup tips and tricks, and product reviews on YouTube and Instagram.SourceShe has shared sponsored content for Boxy Charm — a subscription service that provides customers with a box of several new beauty products every month — promoting their service, as well as her favorite products in the box, among her millions of followers and fans.SourceBoxy Charm’s target audience includes lovers of beauty products, cosmetics, and makeup which clearly works with Kandee’s huge base of followers. They had Kandee share a post with one of their boxes, describe which products inside she was most excited about, and tag them in her post.Now that we’ve covered the different types of influencers your business can work with, let’s review how to find these influencers so they can begin helping you reach your target audience.How to Find InfluencersIdentifying the right influencer to work with might seem like a daunting task — so, we’ve put together this list of ways you can use to find the right person to help you improve your brand awareness and reach.Google SearchThe most straightforward way to go about an influencer search is with the help of Google (or any search engine). Remember an influencer is already creating content in your field and reaching your target audience. So, a Google search for industry-related terms and keywords will surface experts in those areas.Review articles related to various topics in your field, conduct individual searches for people you’ve heard of or know are already high impact contributors, and scan industry-specific sites and web pages for influencers.Social MediaYou can also search for influencers on various social media platforms. Whether or not you’re going for a social media influencer, most influencers will likely have some sort of social media presence — their profiles serve as a great way to learn more about them.On social, you can search for keywords and phrases, specific users, hashtags, and tagged audience members on specific posts (brands and social users may have tagged influencers you could potentially work within posts). Don’t forget to look in the comments sections of high-traffic posts related to your industry or type of work as influencers may have posted comments and interacted with members of your target audience there. You can even get some ideas from influencer posts on your competitor’s accounts.ReferralsUse your current network (professional and personal) to obtain referrals. Look for KOLs on LinkedIn and ask your team if they’ve recently followed any micro-influencers on social who regularly post content that’s compatible with your brand and image. If you’ve worked with any influencers in the past, ask them if they’re willing to connect your business with other influencers they know as well.BlogsReading blogs is another great way to locate influencers — that is, both the blog authors and their sources. Scan for the people mentioned in the blogs. Perhaps the blogger is reviewing their work, mentioned a quote from them, or asked them to contribute to the piece.Additionally, themed publications (business, art, beauty, or fashion) often do expert round-ups where they feature dozens of influencers. You can research the individual further to determine if they’re a good fit for your business.Influencer SoftwareDue to the rising popularity of influencer marketing, various technology and software have emerged to help businesses identify influencers and measure their success.Two of the most popular options include BuzzStream and BuzzSumo.BuzzStream allows users to research influencers. As a user, you also can build profiles, review the influencer interactions, measure their success through engagement metrics, and review their contact history.BuzzSumo allows you to identify key influencers that are popular among your target audience. It also allows you to analyze which types of content perform best for influencers and review the content of your competitors.Talent Agencies and AgentsIf you’re looking to hire a specific celebrity influencer, it’s unlikely you’re going to be able to send them a direct email or give them a call (although that’d be pretty cool). Instead, you’ll probably have to go through a talent agency or work with an agent to determine whether or not that celebrity is willing to work with your brand and for what price.We’ve reviewed the different types of influencers and how you can find them — now, let’s dive into how you can create your business’s influencer marketing strategy. A strategy will allow you to manage all aspects of your relationship with an influencer. It’ll also ensure they’re successful in helping you achieve your goals. How to Create an Influencer Marketing Strategy Influencer Marketing Statistics Influencer Marketing Strategy Types of Influencers Influencer marketing uses top content creators, specialized in their respective niches, to help you improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already market to your ideal audience across different channels which you can take advantage of for your influencer strategy. Types of Influencers Examples of these channels include social media, blogs, columns, digital and print ads, and television. Influencer marketing is increasingly more popular among businesses these days because traditional advertising has become less effective in attracting leads and customers.Influencer marketing works because it uses tactics like word-of-mouth marketing and social proof, which are now critical aspects of any successful marketing strategy. Customers trust their peers, friends, and people they admire more than the companies selling the products and services they buy and use.Before we dive into the different types of influencers, let’s review the difference between a brand influencer and a brand ambassador, as they’re often confused terms.  Brand Influencer vs. Brand AmbassadorA brand influencer refers to someone who has a following within a specific niche that they engage with regularly. Because of this, they have the power to impact their purchase decisions. The major types of brand influencers include micro-influencer, celebrity influencer, blog influencer, social media influencer, and key opinion leader (each of which we’ll define momentarily).For example, social media influencer @leximars has worked with Lulus in the past to share different outfits and styles on her Instagram account featuring their clothing and accessories. Lexi tags Lulus in her posts so her followers can learn more about the brand, follow them on Instagram, or click their website link to shop for specific products they see on Lexi’s page.SourceA brand ambassador is hired by a business to work under contract to help them achieve specific goals: increase brand awareness and boost conversions and sales. A brand ambassador’s contract is typically long-term (several months or even years). During that time, they represent the brand and the lifestyle associated with it and have deep knowledge about the business’s products or services. They don’t necessarily need to be an influencer prior to becoming an ambassador.For example, Quest Nutrition’s brand ambassador program requires all interested individuals to apply to their program. Quest looks for individuals who embody their brand, are positive spokespeople for their products, create social media posts to promote their products, and live the Quest lifestyle.Anyone who fits their criteria is able to apply and has the potential of being accepted. Applicants aren’t required to have a highly successful YouTube account, thousands of followers on Instagram, or a popular blog to become a brand ambassador.SourceIn this article, we’re going to focus on brand influencers. However, before we dive into the various types of brand influencers, let’s take a look at some important statistics that prove working with an influencer is effective in helping you reach your marketing goals.Influencer Marketing StatisticsInfluencer marketing is an investment — to get it right, you have to devote time to ensure you find the right influencer to promote content that appeals to your target audience. You also have to spend money and/ or resources to reward the influencer, run various campaigns with the influencer, and more depending on your specific marketing goals.Luckily, there are a number of statistics that prove influencer marketing is a worthwhile time and monetary investment. There are also statistics that show you which metrics are impacted by influencer marketing.General Influencer Marketing Statistics89% of businesses say their ROI from influencer marketing is comparable to or better than other marketing channels.80% of marketers say influencer marketing is effective for their businesses, and 35% say it’s very effective.In a survey, 82% of consumers said they were highly likely to follow a micro-influencer recommendation on a product or service.71% of marketers say the quality of customers and traffic from influencer marketing is better than other sources.49% of consumers today depend on influencer recommendations for their purchase decisions.The influencer marketing industry is set to reach $10 billion by 2020.99.3% of businesses implementing influencer marketing campaigns use Instagram.Google searches for influencer marketing grew 1500% in the last three years.In a survey, 77% of marketers said they ran their business’s influencer campaigns in-house.48% of marketers working with influencers say audience relationship is the most valuable factor when considering which influencer to collaborate with.Micro-influencers have 22.2x more weekly conversations about what to buy than the average consumer.Metrics StatisticsEngagement is the biggest measure of influencer marketing campaign performance.Influencer marketing strategies focused on branding or engagements generate 8x ROI.84% of marketers think that the measurement of ROI will be critical to the future success of all influencer marketing campaigns.34% of businesses focus on reach (or impression) with their influencer marketing strategies.35% of marketers want their influencers’ followers to take action, so they measure their results and ROI by engagement or clicks.The top three goals of influencer marketing for businesses include increasing brand awareness (85%), reaching new audiences (71%), and generating sales and conversions (64%).Now that you have a better idea of the reasons why you’d want to invest in influencer marketing, let’s review the five major types of influencers to consider doing business with and examples of each. Influencer Marketing Examples How to Find Influencers What Is Influencer Marketing? What is influencer marketing? Determine your goalsDefine your audienceChoose an influencer type and budgetMake sure the influencer is a good fitReview work of influencerReward influencerMeasure your results Topics: Micro-InfluencerCelebrity InfluencerBlog InfluencerSocial Media InfluencerKey Opinion Leader Originally published May 29, 2019 3:26:00 PM, updated June 26 2019 Have you ever purchased something because a well-known person you admire used the product or service?I’m definitely guilty of this — in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski.I was in the market for a new ski and followed Whitney for quite some time. I figured since she used this particular ski, I should too — if Whitney promotes it, why wouldn’t I love it?You might be thinking, “Slightly questionable logic, Kristen”. Maybe.But, did Whitney’s post get me to buy the ski? Oh, yeah. (And I do love my new ski for those of you wondering.)This is just one example of a tactic used by businesses across virtually every industry called influencer marketing.Download Our Guide to Influencer Marketing Essentials Influencer Marketing Don’t forget to share this post!last_img read more

  • Push vs. Pull Marketing: How They Differ and Work Together

    first_imgI recently bought a new laptop. Before deciding which one was right for me, I poured through Yelp and Google reviews to make an informed decision. Once I narrowed my search down to a couple of models, I visited the store to examine specs in person before committing.To put this in a different way, I was “pulled” into brands by their marketing of laptops for a young professional. Then, I was “pushed” into selecting the right fit by looking at the marketing inside the store. This is how push and pull marketing are at work separately and together.Receive a 12-month marketing plan in less than 10 minutes with the help of our free generator. What is Push Marketing?Push marketing is a strategy focused on “pushing” products to a specific audience. The goal is to bring what you offer to customers in your marketing. Social media channels are considered to be “push” sources because they’re great for launching new or niche products.Push Marketing StrategyAlso known as direct marketing, push marketing is a form of general advertising. When I grocery shop, I look for the signs that notate sales and gravitate towards them — picking up limes I never knew I needed. This is an example of push marketing. Similarly, let’s look at Suzie.Suzie’s marketing company — specializing in local businesses — is ready for its big debut. But these local businesses have no idea Suzie’s company exists. This is a job for push marketing. Suzie reaches out to businesses in her area via email marketing, put ads in participating locations, and create a social media business page to expand her reach.Because Suzie’s goal is to introduce her company to local businesses as she launches a new product, push marketing is her best option.For a business that’s been around for a while but still wants to execute a push strategy, another option is running a limited time offer for your product. Use a channel your target market is closely integrated with, such as social media, or use landing pages to your advantage by including a CTA at the end.Pull Marketing StrategyYou guessed it — pull marketing is the opposite of push marketing. Pull marketing is best for when you want to draw consumers to your product. The goal is to create loyal customers by providing marketing that showcases what they’re looking for.For instance, if someone is looking for a new babysitter, they might visit Care. They can select a babysitter based on a list of preferences that are specifically shown to fit their needs. To put this in the context of another business, let’s take a look at Luis.When businesses are looking for a point-of-sale (POS) app, Luis wants his POS system to be the one they choose. Pull marketing channels are exactly what he needs. To pull his target market, Luis starts a blog on his app’s website, runs specialized and high-traffic social media campaigns, and focuses on differentiating his brand.To amp up his pull marketing strategy, Luis focuses on SEO for his online marketing to make his system discoverable to his target market. Google reviews, and word-of-mouth reviews on sites like Yelp, are his best friends throughout his campaign.Since Luis has already developed a following from his app’s debut, he can focus on credibility and reliability rather than marketing to make the next sale. After a while, this will pull customers to his business. Pull marketing strategies generally take longer than push marketing to drive results, but this strategy ensures long-term customers and growth.In the age of consumers educating themselves on products and services, pull marketing has become vital to markets with heavy saturation, like new apps or clothing companies. Pull marketing shows how you are unique as a brand. Push vs. Pull Marketing Push marketing, also known as outbound marketing, can lead to quicker sales. It’s powered by what you “push” out to your audience through marketing. Inbound, or pull marketing, starts internally, and is focused on building and perfecting a marketable brand to new and existing customers. Integrated Marketing Originally published Sep 12, 2019 4:00:00 AM, updated September 12 2019 Topics: There are a few negatives to push marketing — mainly splitting costs and keeping long-term customers.If your company is working with a supplier to implement a push marketing strategy, you’d have to split profits with the supplier at the end of the day, which means less revenue for you. Since push marketing focuses on short term sales, building brand loyalty is difficult with an outbound strategy.A downside to pull marketing is that you might not cater to the right target audience. In order to connect to your consumers, you need to know who they are and what they’re looking for. For instance, an athlete shopping for running shoes might not be interested in advertisements for heels.To decide which method best fits your business, think about how you want to approach consumers. If you are trying to get the word out about your business, push will most likely be the way to go. If you’re a marketer building brand buzz in your market — perhaps about a specific product or service — pull would probably be best.Push and pull can also work together. Customers need a push for demand to be created and a pull to satisfy that demand. For those who haven’t heard of your company, a push is needed. For those a little further along in their buyer’s journey, you can pull them in.Push and Pull Strategy ExamplesGoing back to Suzie’s marketing company, once she gains leads from her push strategies, she can focus on a pull campaign. She can take to her company’s social media to do client spotlights, run a sale on services, and remind clients to rate her services.When Luis pulls customers into his app, he can push them towards his product. Luis can integrate push methods into his strategy by sending automated marketing emails, investing in a streaming service ad, or focusing on a social media channel he doesn’t actively focus on. Don’t forget to share this post! Image source: AppleApple’s iPhone 11 advertising is heavily focused on the three cameras, a new implementation in the iPhone line of products. From this kind of push marketing, we can see that Apple’s market research centered around customers that wanted to see improved camera quality with their next iPhone purchase.The Star Wars: Episode IX trailer starts with footage from the first Star Wars film, Episode IV. Text entices the viewer to see how a 40-year-long saga will come to an end. Not only is this an example of push marketing for longtime fans, but it’s an attention-grabbing pull to people not familiar to Star Wars, who might be interested in seeing what a movie of that caliber is like.Lastly, let’s say you work for a startup that sells computer screens. In order to push your product out there, you convince stores like Best Buy to carry it. Based on the market, your strategy could pull consumers in by using your ad space in Best Buy to promote the features of your screens that others don’t, like length, look, and display features.Most marketing falls into these two general categories, but what you do with inbound and outbound strategies is up to you. When I was purchasing my laptop, I was convinced by a mix of the two and used them to my advantage as a consumer.last_img read more

  • Vijay Hazare Trophy: Jharkhand beat Hyderabad, rain spoils Mumbai match

    first_imgFifties from Kumar Deobrat and Saurabh Tiwari helped Jharkhand trounce Hyderabad by 6 wickets in a rain-curtailed Elite Group A match of the Vijay Hazare trophy here on Saturday.The match played at Just Cricket ground was reduced to 34 overs per side.Set a target of 193, Jharkhand, riding on half centuries by Deobrat (56 off 55 balls) and Tiwari (61 not out off 47 balls), romped home with two balls to spare.The start for Jharkhand was not good as they lost openers Anand Singh (15) and Utkarsh Singh (1) cheaply and were teetering at 27-2.But then Deobrat, who struck five fours and four sixes, conjured a crucial 66-run stand for the third wicket with skipper Ishan Kishan (31).When Deobrat fell, Jharkhand need 100 runs to win.Then Saurabh Tiwari held one end and played a match- winning knock, striking seven fours and a six.He first got support from Kishan and then stitched a match-winning 78-run unbeaten stand with Virat Singh (24 not out).Earlier, electing to bat, Hyderabad put up 192/7 on the board with their skipper Ambati Rayadu top scoring with 69.For them, the opening pair of Tanmay Agarwal (34) and Akshath Reddy (25) conjured 65 runs for the first wicket.But Jharkhand came back into the game by grabbing two quick wickets.Skipper Ambati then played a mature innings and steadied the Hyderabad ship. He struck three fours and four sixes.But after he fell, it was a middle-order collapse and the side was restricted to 192/7.Meanwhile, there was no result in the Mumbai versus Andhra match due to rains.advertisementAfter choosing to bat at the Alur cricket stadium near here, Andhra had made 51/2 before rain halted the game.The four points were split equally among the two teams.Brief Scores: Hyderabad 192/7 (Ambati Rayadu 69, Tanmay Agarwal 34; Anukul Roy 2-30) in 34 overs lost to Jharkhand 193/4 (Saurabh Tiwari 61 not out, Kumar Deobrat 56; C V Milind 2-25) by six wickets.Also Read | Vizag Test: Vernon Philander feels South Africa ‘still in with a shout’ vs IndiaAlso see:last_img read more

  • Liverpool fear losing Salah for Burnley trip

    first_imgLiverpool Liverpool fear losing goal hero Salah for Burnley trip Dom Farrell 02:58 12/31/17 FacebookTwitterRedditcopy Comments(0) MohamedSalahHarryMaguire - cropped Getty Images Liverpool Premier League Leicester City Liverpool v Leicester City Mohamed Salah Jürgen Klopp Jurgen Klopp admitted that his hitman was a doubt after limping off, while Milner affirmed that he was running out of superlatives for the Reds star Liverpool’s top scorer Mohamed Salah will have a knock assessed after his match-winning heroics in the 2-1 victory over Leicester City came at a cost.Salah led Liverpool’s charge to get back into the game after Jamie Vardy’s third-minute opener at Anfield – fruitlessly at first, before collecting Sadio Mane’s clever backheel to equalise seven minutes into the second half.The winner arrived 14 minutes from time, with James Milner providing the clever flick for Salah to shake off the attentions of Leicester centre-back Harry Maguire and fire home his 23rd goal of the season in all competitions. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Liverpool travel to Burnley on New Year’s Day and manager Jurgen Klopp was not entirely optimistic over his prospects of featuring at Turf Moor.”I don’t know in this moment exactly [what it is], but he was limping. That’s never a good sign, to be honest,” Klopp told a post-match news conference.”We have to see what his problem was. We will see what he can do for the next game.”Speaking to BBC Sport after the match, Milner conceded he was straining for superlatives to describe Salah’s persistent brilliance.”He keeps scoring and I’m running out of words to describe him,” the former England midfielder said.”It’s important that we keep supporting him but don’t put too much pressure on him.”GOAL! Another cool and composed finish by @22mosalah who slots the ball away into the bottom corner.[2-1] — Liverpool FC (@LFC) December 30, 2017 Klopp described Liverpool’s response to going behind as “the best I’ve ever seen in that situation” and Milner acknowledged Claude Puel’s men made life difficult for the hosts.”It’s not easy for any team to come here but they defended well and put pressure on us with the early goal,” he added.”To open teams up you’ve got to keep going, build from the back and do the simple things right.” Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the weblast_img read more

  • McCain, Shippy, Hovland all Land Postseason Awards

    first_imgThe school year is over, and nearly every Oklahoma State athletic program has gone dormant for the summer. They are not without accolades, though, as those have been pouring in over the last few weeks with baseball, softball and golf all wrapping up.Let’s take a look at a few Cowboys (and Cowgirls) who shined throughout the year.Garrett McCain — BaseballMcCain is going to be in traction all summer when a doctor sees what kind of shape his back is in from carrying the Poke offense all season long. The Big 12 Tournament Most Outstanding Player is a semifinalist for the 2017 Gregg Olson Award which honors college baseball’s breakout player of the year, and it is well deserved.McCain finished his junior campaign as the team leader in the following categories. Hits (87)Runs (53)Doubles (14)Triples (5)Total Bases (123)Slugging (.549)Hit by pitch (18)OBP (.491)Stolen Bases (19)Batting Average (.388)Absurd!Thomas Hatch was a finalist for this award last year for the Pokes, and Michael Freeman the year before that.Vanessa Shippy — SoftballThe National Fastpitch Coaches Association made Shippy a third-team All-American recently. This is her second-straight year to be named to the team and Oklahoma State’s 32nd overall All-American selection.Shippy had a McCain-like season and led her squad in batting average, hits, RBIs, doubles, total bases and slugging percentage. She hit .398 on the season with 48 runs, 46 RBIs and 111 total bases (nobody else had more than 84).Viktor Hovland — Men’s GolfThe freshman from Norway was named to the Golf Coaches Association of America All-Freshman Team. Hovland finished the season with the lowest scoring average of anybody on the team (71.76) and finished 8th at the NCAA Championship before beating former Poke (and No. 1 college golfer) Wyndham Clark in the match play portion of the event as OSU took on Oregon. The Ducks took three of the other matches, though and OSU bowed out in the first round of the match play. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more