So many times in my life, I have encountered parents who have said “I barely understand how this works, but my kid is a whiz at it”. Children who are exposed to technology at a young age often fit this profile very nicely.From that exposure, they have a better chance to become more than users, but creators. Programmers, engineers, photographers, digital wizards of one kind or another. So, as a company who specializes in an emerging technology that is at best difficult for most to understand, targeting children may not be the best way to ensure immediate sales, but is a fantastic way to ensure that the technology will continue to grow and take shape. If you are a company with a goal of putting a very simple looking 3D printer in homes, maybe marketing to kids is the way to go. That seems to be the gamble being taken by the makers of a yet to be produced 3D printer called Origo.3D printers are the single coolest idea I have seen in awhile. Unfortunately, trying to explain how they work and why they are useful to non-techy folks has been difficult. The software isn’t any easier to explain either, as most people haven’t the need for 3D modeling in their day to day lives. If there’s an easy way to explain how if you make something in a 3D modeling program and press print, the 3D thing you just made will come out in 3D, Origo seems like it would be that thing. Contained inside this little purple box is a fully functioning 3D printer that takes printing commands from 3DTin , a free 3D modeling website. Just make your 3D thing, print to your Origo, and it’s done.The Origo website describes the service as being as expensive as three Xbox 360’s, so we’re assuming right around $750-800, making it one of the cheaper 3D printers out there. The confusing thing here is the marketing. I can understand marketing a device that kids can use, but I’m not convinced that parents would be willing to spend just shy of a thousand dollars on something they don’t necessarily understand. We all know ten year olds don’t have that much cash, so how do they plan to sell this thing, exactly? I think it’s the Lego strategy; tell everyone it’s for kids and then watch as the fully grown children of the world descend upon it.I know I wan’t one, how about you?
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