Tag: 上海狼族藏凤阁1314

  • Caylin Moore: Road to Rhodes Scholar

    first_imgTCU falls to Georgia in AutoZone Liberty Bowl Kacey Bowen TCU vs Georgia: “Playing to win” printThirty-seven seconds. That’s how long it took for Caylin Moore to realize his hard work and determination finally paid off. Thirty-seven indescribable seconds. “I felt like if I moved it would be me acknowledging that anything is possible,” Moore said. “For those 37 seconds, I wasn’t ready to accept that yet.” Moore’s dream of being a Rhodes Scholar started in the sixth grade. He interviewed for what some call the world’s most prestigious fellowship on Saturday, Nov. 19. Three hours later he learned that he had been selected to earn a master’s degree at Oxford University. Moore said he spent the final wait watching Youtube videos and scrolling through Instagram on his phone to calm his nerves. All the while he said he reminded himself to have faith. “I was like ‘God, I know you are who you say you are,’” he said. “I just kept telling myself to have faith. I was telling myself ‘Caylin Moore you are a Rhodes Scholar.’” It was about 6:30 p.m. when he and other finalists were called into a room. They circled up, Moore said. Then, names began to be called. One scholar first, then Moore. Moore said he accepted the packet of the Rhodes Scholar information and then flicked his hair over his head so no one could see him cry. “I was just caught in the moment,” Moore said. Moore hugged every finalist there that day and congratulated them. Then, he said he got on his knees and prayed, thanking God.The Rhodes Scholarship will allow Moore to pursue a master’s in public policy. Long-term he wants to turn his organization, S.P.A.R.K., (Strong Players Are Reaching Kids) into a national organization so different colleges and conferences will have similar programs. But, ultimately he wants to work in education policy. He said he’s considered working as a state representative, a congressional representative or the mayor of Los Angeles. “Whatever it is that God is calling me to be, that’s what I’ll do,” Moore said.  Moore said wherever he ends up, he wants his help to end up back in Los Angeles. Moore said he is honored to think that children can look up to him the way he looked up to other Rhodes Scholar recipients, serving as a role model to them. He said that despite whatever situation people might be facing, you can prevail. “That means more to me than a Rhodes Scholarship,” Moore said. Moore will leave for Oxford in late September.And he said he already knows the first thing on his to-do list: buy a moped. “I’ve always wanted to ride a motorscooter to class,” Moore said. Kacey is a junior journalism major from Friendswood, Texas. She is a managing editor for TCU360. Previous articleCelebrity Dish (Ep. 08 – Victoria’s Secret fashion show, Kanye West, Thanksgiving and more)Next articleBob Schieffer on the presidential election: “It just keeps on keeping on” Kacey Bowen RELATED ARTICLESMORE FROM AUTHOR Facebook Linkedin Kramer claims 100th career win Kacey Bowenhttps://www.tcu360.com/author/kacey-bowen/ TAGSvideo Kacey Bowenhttps://www.tcu360.com/author/kacey-bowen/ Kacey Bowenhttps://www.tcu360.com/author/kacey-bowen/ + posts ReddIt TCU Frog Camps returning to more traditional look this summer Linkedin Support for seniors on Senior Day Twitter Kacey Bowenhttps://www.tcu360.com/author/kacey-bowen/ ReddIt Facebook TCU places second in the National Student Advertising Competition, the highest in school history Twitter The College of Science and Engineering Dean, Phil Hartman, retires after 40 consecutive years last_img read more

  • ​Denmark rejects Swedish-style pensions competition

    first_imgExperts in Denmark have been scrutinising the Swedish pension system for guidance on invigorating competition in the domestic retirement income industry, but concluded that copying their neighbours would be a bad idea.Prompted by the Danish Competition Council saying in 2017 that it would analyse the free movement of labour-market pensions in Sweden as part of its wide-ranging work on competition in the home pension sector, industry association Insurance & Pensions Denmark (IPD) commissioned its own report into Swedish freedom of choice in pensions.Now published, that study by independent consultant Ole Beier Sørensen – a former chief pension researcher at ATP – lists several reasons why Denmark should not follow Sweden’s example.“The Swedish model and the associated experiences are interesting – for good and for bad – but they cannot be transferred to Danish conditions without profound changes in both the overall pension system structure and the pension policy objectives,” he said. Free choice, according to his analysis, is not a prerequisite for competition and innovation, and does not necessarily lead to such effects.Beier said the free choice in Sweden had led to a broad shift from guarantee-based traditional insurance with the ‘old’ providers, towards fund or unit-link insurance with commercial providers, particularly bank-run firms.“An extensive distribution network and a broad customer interface appears to be a crucial competitive parameter,” he said, adding that the dynamics of relocation appeared to be somewhat provider-driven rather than customer-driven, and that more comprehensive considerations of the content and quality of the schemes did not seem to dominate.The Danish pension market was competitive, Beier said, adding that there was a trend towards lower costs and more individual choices.Compared to Sweden, what had happened in Denmark showed such results could be achieved in a traditional framework based on compulsory membership of collective schemes where important design and coverage issues were decided collectively, he said, adding that there could be significant benefits associated with this.“A combination of regulation and voluntary industry initiatives has ensured customised options for free choice, lower costs, increased dynamics and increased transparency,” he said.Commenting on the research, IPD’s new president Laila Mortensen said: “The Swedish experience of giving extensive freedom of choice is not necessarily good.”Meanwhile, in the Competition Council’s 342-page report Competition in the Pensions Market, the panel – which oversees the Danish Consumer and Competition Authority – includes several pages of commentary about the Swedish system.The report said: ”Sweden has historically had a greater degree of individual freedom of choice in the pension schemes than Denmark. This applies both to the possibilities of moving occupational pension schemes and to determining how pension savings should be invested.”“An extensive distribution network and a broad customer interface appears to be a crucial competitive parameter”Ole Beier Sørensen, independent consultantHowever, it pointed to waning enthusiasm for such freedom particularly in the premium pension system, for example. Although two thirds of Swedish savers had made active allocation choices when the system was launched in 2000, it said, this proportion had fallen to 8% among new savers in 2003.The council also noted that the premium pension fund options actively selected by savers had higher levels of costs than the default option, which also produced a significantly better return.Noting that in Sweden’s four large collective agreements on occupational pension schemes, savers are allowed to move all or part of their pension scheme between a number of pension companies. The council’s report said that in practice most savers that have moved their pensions from AMF had done so following prompting by a professional – mainly from the saver’s bank.Figures released separately this week by the pension fund AMF in its 2019 transfer report show that every fourth occupational pensions transfer takes place without the customer’s knowledge, and that in one in three cases, the individual’s savings ends up in an unwanted product.Johan Sidenmark, AMF’s chief executive officer, said the right to be involved in choosing their pensions manager was basically very positive, giving individuals more influence over their future and encouraging pension firms to improve.“On the other hand, it is a major point against it that so many move or are moved without being aware of it, year in year out, and that so many end up in savings that don’t match the characteristics they want,” he said.This was not sustainable and threatened to undermine confidence in the whole occupational pension system, Sidenmark said.last_img read more

  • Juve star runs Twitter poll to decide new number after Ronaldo takes No.7 shirt

    first_imgY ahora… ¿Qué número para próxima temporada? 🤔E ora … quale numero?🤷🏾‍♂️ @juventusfc @PauDybala_JR 😂😂😂 #ForzaJuve— Juan Cuadrado (@Cuadrado) July 13, 2018More than 150,000 people voted and, as you can see, the number 49 was selected.Why?Because Cuadrado means ‘square’ in Spanish, and seven squared (7×7) is 49, of course.Mind. Blown. Well played, everyone!Ronaldo, meanwhile, will be showing off his new No.7 shirt on Monday.The five-time Ballon d’Or winner has landed in Turin as he prepares to be officially unveiled by Juventus following his £99million move from Real Madrid. Spare a thought for Juan Cuadrado then, who wore the number last season but has now been told to find a new one.The former Chelsea winger, however, is not sulking and has fully accepted the decision to give Ronaldo what he wants.He even posted an Instagram image of himself holding a Juve shirt with Ronaldo 7 on the back and the message:  “It is more blessed to give than to receive blessings.”The Colombian has since taken to Twitter to ask fans which squad number he should now take.He presented four options in a poll, 16, 21, 49 and 10, although the latter was in jest as that would mean star striker Paulo Dybala giving up his jersey. Juan Cuadrado has given up his No.7 shirt at Juventus 1center_img Having sealed his mega-money to Juventus, Cristiano Ronaldo will wear the number seven shirt for the Italian champions. Guardate 👀 chi è appena arrivato a Caselle! 🛬 Bem-vindo, @Cristiano! #CR7JUVE pic.twitter.com/UyJ7diR3k0— JuventusFC (@juventusfc) July 15, 2018last_img read more

  • Andre Iguodala sticks it to Raptors, then to those who would stick it to Stephen Curry

    first_imgAndre Iguodala nailed the clinching 3-pointer in the Warriors’ victory in Game 2 of the NBA Finals.Then he took a shot at anyone who doesn’t respect Stephen Curry as much as he does.“I’ve never seen a person, such a good person, get comeback lines, whatever, from his peers because they’ve been so jealous of what he has, just kind of sticking it to him,” Iguodala said in Monday’s postgame locker room.“Whatever it takes to protect his legacy, we’re all for it.” Listen for …last_img read more

  • Takeaways: A’s rising to occasion in crucial stretch

    first_imgOAKLAND — It would be an understatement to say the A’s have struggled to finish games off against the Houston Astros this season.Before this series at the Coliseum began, the A’s had gone 2-5 vs. the Astros in 2019 in games decided by two runs or less. Overall, Oakland had just two wins in 11 games against the two-time defending American League West champions..Times have changed, as the A’s picked up their second straight one-run victory over Houston, this one courtesy of Robbie Grossman’s …last_img read more

  • Stupid Evolution Quote of the Week:  Scientists, Learn Darwinism on TV

    first_imgIn Current Biology, Kenneth E. Sawin of Wellcome Trust Center for Cell Biology at Edinburgh University was interviewed about his career.  One of the questions was, “What are the big ideas for you now?”  Here is part of his answer:Another thing that I think about, which may be more ethereal, is that cell biologists interested in molecular mechanisms should always be reminding themselves that evolution proceeds without any predestined direction, and this is as true for cellular regulatory mechanisms as it is for organismal evolution [sic].  Even if we don’t think too much about evolution in our day-to-day work, it is the backdrop against which everything takes place, and one needs to keep a very open mind [sic], and not be too dogmatic, about how biological systems may be “designed”, because there is no designer [sic].  The best stimulus for this is to watch a few nature programs on TV. (Emphasis added.)1“Q&A: Kenneth E. Sawin,” Current Biology, Vol 16, R268-R269, 18 April 2006.If anyone can figure out how being dogmatic about evolution is an example of open-mindedness, or how directionlessness produced cellular regulatory mechanisms, or how maintaining faith in purposelessness as a backdrop aids thinking, or how telling oneself there is no designer demonstrates things are not designed, let us know.  Notice two other things he said: (1) scientists don’t think too much about evolution in their day-to-day work, indicating that evolutionary theory is useless, and (2) TV is this evolutionist’s source of inspiration (see visualization in the Baloney Detector).  So producers get their stimulus from the dogmatic claims of the evolutionary biologists, and biologists in turn get their inspiration from watching the resulting TV shows: a vicious cycle, with emphasis on vicious.    Example: last night The Science Channel replayed The Rise of Man, one of the dumbest examples of evolutionary storytelling ever made for the tube.  In this ridiculous portrayal of made-up history, presented in all seriousness, naked ape-faced actors invent religion when lightning strikes, invent language when stealing ostrich eggs, invent the family when she-ape needs help in childbirth, and invent art when one ape-man sticks a shiny stone on his female’s mud-plastered forehead.  The group all giggles in the mud together at this new sign of beauty.  If this is Sawin’s inspiration, God help him.    Cave Man was much better.  At least Ringo Starr, Barbara Bach and John Matuszak all knew it was only a spoof.  Let’s offer Sawin and his ilk free unending reruns of all the evolution shows they want; maybe this will keep them in a permanent state of euphoria – and out of the classroom. (Visited 8 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

  • Olympic Plants Perform in Place

    first_img(Visited 16 times, 1 visits today)FacebookTwitterPinterestSave分享0 They may be rooted in the ground, but plants run their own Olympic organization.Command and control center:  Running any large organization requires command and control.  Plants have one, too – one that runs on hormones.  A command and control center needs to respond to emergencies; plants can do that, too.  To see how they accomplish these functions, read “Lighting up the plant hormone ‘command system’” on PhysOrg.  The article ends with words from Zhiyong Wang of the Carnegie Institution:“This command system seems not only to accept various inputs, but also to send branches of output signals, too, because each component acts interdependently on shared targets, but also independently on unique sets of target genes,” Wang said. “This complex network contains multiple layers and controls major plant growth and developmental processes. We believe this network will be a major target for engineering high-yielding crops.”Intelligence agency:  Another article on PhysOrg has the attention-getting title, “Tel Aviv University researcher says plants can see, smell, feel, and taste.”  The first paragraph adds to the wonder:Increasingly, scientists are uncovering surprising biological connections between humans and other forms of life. Now a Tel Aviv University researcher has revealed that plant and human biology is much closer than has ever been understood — and the study of these similarities could uncover the biological basis of diseases like cancer as well as other “animal” behaviors.Prof. Daniel Chamovitz’s new book What a Plant Knows “could prompt scientists to rethink what they know about biology,” the article states.  “Ultimately, he adds, if we share so much of our genetic makeup with plants, we have to reconsider what characterizes us as human.”  He wasn’t thinking of people who “veg out” instead of working out, but noted similarities, such as the human response to light in their circadian rhythms that is similar to that in plants.  They “see” by using light “as a behavioral signal, letting them know when to open their leaves to gather necessary nutrients.”  They “smell” and have “memory” too–And that’s not the limit of plant “senses.” Plants also demonstrate smell — a ripe fruit releases a “ripening pheromone” in the air, which is detected by unripe fruit and signals them to follow suit — as well as the ability to feel and taste. To some degree, plants also have different forms of “memory,” allowing them to encode, store, and retrieve information.Even more intriguing, plants have some of the same genes that are implicated in breast cancer and cystic fibrosis in humans.  “Plants might not come down with these diseases, but the biological basis is the same, says Prof. Chamovitz,” a remarkable fact hard to square with evolutionary theory which would put the common ancestor of plants and humans far back in the microbial world.Chelsie Eller gave Chamovitz’s book a good review in Science (20 July 2012: Vol. 337 no. 6092 pp. 295-296, DOI: 10.1126/science.1224876).  “Although he doesn’t make any controversial arguments, he does suggest that we reconsider what it means to be aware,” she concluded.  “If plants can see, smell, feel, know where they are, and remember, then perhaps they do possess some kind of intelligence. Maybe that is worth reflecting on the next time you casually stroll past a plant.”Communications hub:  The sight of a whole field of wildflowers blooming simultaneously is beautiful, but raises the question: How do they know when to flower?  In a featurette about women in science, PhysOrg reported about professor Carolyn Dean who studied that very question.  The short answer is that plant flowering genes have repressors that prevent flowering until environmental factors remove them.  “The way this memory works is very conserved which means it works in a similar way in many organisms including humans.”Environmental responsibility:  Plants are certainly part of “green” energy use and pollution control, but now, the American Chemical Society says that “Green plants reduce city street pollution up to eight times more than previously believed.”  City planners would do well to include more ivy, hedges and planters in “urban canyons” to clean up their act, reported PhysOrg.As usual, these articles had little or nothing to say about evolution, because none of the findings are helpful to evolutionary theory.  They provide negative arguments against Darwinism, such as requiring the complexity to appear inexplicably far back into some microbial common ancestor; and they provide positive evidence for intelligent design, such as the ability to “encode, store, and retrieve information.”  The natural inference from our experience is that commonality in complex features implies common design.  Follow this evidence to its logical conclusion, and you will undoubtedly enjoy the plants around you more.last_img read more

  • The Middle Ground: Ideal Shooting Conditions for Post Production

    first_imgIt’s important for production personnel to know how footage should best be readied for video editing and color grading. In this post, we share actionable tips for optimizing your shoots for post.When your crew is aware of the following production fundamentals it will lead to less headaches down the line. It will also optimizes other stops in the pipeline including, but not limited to, the color grading stage.Most of my best grading work has resulted from being handed a great starting point from production, where I can work freely with the image, not correct shooting errors. Let’s discuss the elements that produce an optimal canvas from which to accomplish beautiful grades.A Neutral LookUnless you’re going for an extreme look, the best place to position the image is in a place I call “the middle ground.” Colorists prefer for the image to sit in a neutral space so the image can be swung wherever the client desires. Placing an extreme look on the footage while in production can tie everyone’s hands, especially the colorist. For instance, if you shoot everything with a blue wash, there will be limits to how warm the image can become. Depending on the shooting medium, the footage may only be able to withstand a certain amount of tweaking before artifacts become noticeable.Log Mode, If PossibleThe RED, Alexa, and other camera models have the ability to shoot or later convert to a logarithmic (‘log’ for short) mode. Low-contrast log images may look ugly because they’re so flat, but they’re actually the best place for a colorist to start. In log mode, the largest range of data has been captured by the camera, allowing the colorist to grade with the most freedom.Log images can be treated with a Look Up Table (LUT) to recreate the look everyone saw on set with the ability to utilize the raw data underneath. Many LUTs are preinstalled in Resolve for use in these workflows.In Resolve right-click on a node and select an option from either the 1D or 3D LUT menu:HDRx: Icing on the CakeRED footage can be a bit unwieldy, but it’s a boon in post. On a recent RED job, the camera clipped out the highlights of the image, and the client wanted to bring them back. I lowered the clip’s ISO in the metadata to return the highlight information to the image. This would’ve been impossible on another format with no access to the metadata.A smorgasbord of metadata options is available when working with RED footage. Changing Color Space or ISO information is just a click away:It’s even better if HDRx mode is sustainable through your workflow. Using HDRx allows you to combine several additional stops of latitude on top of your original exposure, protecting your highlights against bright shooting days.LUTs for PostI wish I received LUTs from set more frequently. Aside from working with log images, LUTs can be used to transmit a stylized look from the creative team, leaving less guesswork in the session. LUTs are non-destructive and serve as a visual reference to dial in looks in-line with the client’s intent. There exists a world of nuance in the typical commercial directive of “brighten the image and make the colors pop.” Saturation amounts, the balance of cool versus warm, and amount of contrast are just several matters that require a fine attention to detail. LUTs can provide insight into the client’s vision for the look.Invest in GlassI would almost rather have a good lens on a lower-end camera than a bad lens on a great camera. While the image acquisition medium is important, the image is filtered first and foremost by the lens, and if you’re not working with a decent lens you’ll hit a ceiling in terms of what you can achieve.When video on DSLRs became prominent a few years ago, projects arrived in my color suite shot with the standard lens bundled with the camera all the time. The quality was lacking on the majority of these projects, but I remember a well-budgeted commercial that shot on DSLR. The director of photography opted to spend money on quality primes. The results were clear. While the camera was shooting to a compressed format which limited my ability to grade, the overall image came out looking better due to the production team’s lensing choices.Subject is in FocusThis might seem like an obvious one, but in session I’m asked to sharpen blurry footage all the time. Remember to keep checking your focus as setups change. Even in a controlled interview environment, the subject can move a couple of inches and leave the depth of field sweet spot. Digital sharpening can help, but in a blurry shot the information is just not there, and artificial sharpening will never, ever look as good as having razor-sharp focus.Visual ReferencesColorists appreciate visual references, like stills taken from print or web. Previous spot campaigns can help continue brand consistency throughout campaigns. Visuals serve as a talking point between the colorist and the creatives to determine what can and cannot be achieved. Some clients admit it’s difficult for them to speak the language of color, but most know what they like and what they don’t. For these clients stills are effective tools to express what they’re going for.Following these steps will better ensure that your next project is completed as close to your creative vision as possible. It’s far better to grade with creative freedom than to be stuck fixing production mistakes, isn’t it?last_img read more

  • Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week

    first_img Topics: Originally published Apr 20, 2014 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Fails Making mistakes is frustrating. As it is, there is never enough time in the week to accomplish everything that you want to get done. Of course, we’ve all heard the saying that mistakes are how you learn, but wouldn’t it be so much better if you could do the learning first and avoid the mistakes altogether?This week in HubSpot content we discussed some major mistakes, as well as keys to success that will help you identify potential pitfalls before they occur. Take a look:8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)When it comes to blogging, there’s a lot of little things that can trip you up while you’re writing. In this blog post, we’ve compiled a list of the eight most common blogging pitfalls to help keep you on your feet.Duane Reade’s Social Media Mistake Might Cost Them $6 MillionIt’s one thing to post something on social media that you wish you could take back, and it’s an entirely different thing to make a mistake that costs your company millions. In this blog post, you will read about Duane Reade’s social media mistake and how it could end up costing them $6 million!7 Schools That Are Totally Rocking Their LinkedIn University PagesColleges have started creating LinkedIn University Pages in order to appeal to and engage high school students. Since the launch of University Pages, hundreds of schools have created pages. In this blog post, see seven colleges that have done a particularly remarkable job engaging their networks.Competing With Content Marketing: 7 Steps to Success [Infographic]Marketers at both B2B and B2C companies are continuing to dedicate more of their budgets toward content creation. This blog post features an infographic that highlights the key findings from a survey of over 2,600 marketers regarding the new age of content marketing.In a Sales Slump? Blog Your Way to SuccessIt happens to everyone; sales slumps come with the territory. When you feel yourself getting into a slump, it’s time to mix it up. In this blog post, discover how sales can use blogging to get out of a slump and drive success.The Worst Advice I Ever Got: Insights From 27 Different Marketers27 marketing professionals were asked about the worst advice they’ve ever received. See a roundup of the best of the worst marketing advice in this blog post.US Airways Tweet a Mayday for Real-Time Marketing?Nobody dislikes being left behind more than marketers. Who has time to be cautious on social media when time is of the essence? Well, it turns out, US Airways will be spending some extra time double checking their tweets from now on. In this blog post, discover the NSFW tweet that caused US airways to initiate a review of their social media processes.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!last_img read more

  • 5 Tried-and-True Tools for Growing Your Email List

    first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Do you want the bad news or the good news first?Let’s start with the bad: Email marketing databases naturally degrade by about 22.5% every year.Convert more visitors to leads. Try HubSpot’s free email capture software today.Whether your contacts switch companies, decide to purge an old address they don’t use anymore, or simply opt-out of your email communication, they’re gone … and they might not be coming back.Considering a recent survey by HubSpot and Eventbrite revealed that email is the single most effective marketing channel that event organisers have at their disposal, this news is likely to ruffle a couple of feathers. (After all, more subscribers = more sales.)Which is why we came prepared with the good news … In an effort to fill in the gaps left by email database decay, we’ve come up with five tools proven to help businesses grow their email list.Download our free marketing tool that helps you generate more leads and learn about the visitors on your website. From pop-ups to sticky bars to Twitter Lead Generation Cards, all of these resources are designed to help you maintain and scale a healthy email list.5 Tools to Grow Your Email List1) The Pop-UpWhen it comes to using pop-ups on your website, you’ve probably heard some mixed reviews. And while some marketers argue that this approach is invasive, I’d combat by saying that a pop-up is only as disruptive as you allow it to be.As long as you’re employing a sophisticated design and offering something that is both relevant and valuable to your audience, then pop-ups actually serve as a highly effective way to build an email list.Still need some convincing?While working on a new site design, blogger and author Chris Penn removed the pop-up on his website and built it into the page instead. The result? Not only did his subscriptions go down, but they nearly fell off a cliff. (You can bet it wasn’t long before he reinstated it.)Not to mention, Social Media Examiner reported that its pop-up opt-in form helped grow its email list by 234% in just one year. Founder, Mike Stelzner, attributes as much as 70% of that success to the pop-up.While I think these results speak for themselves, there are “less disruptive” alternatives for those who are still worried about bothering their website visitors. One option would be to employ a scroll-triggered, slide-in CTA. Unlike traditional pop-ups, slide-in CTAs are only initiated when your reader is fully engaged and scrolling down the page. These CTAs slide in from the side rather than taking over the entire screen, like this:Aside from slide-in CTAs, you can also customise the functionality of your pop-up by specifying a delay or setting it to appear only once per session. And in terms of the content you include, don’t hesitate to offer an incentive to encourage more visitors to convert. We at Eventbrite use this technique on our pop-ups to provide visitors with even more reason to subscribe:As you can see, there are many different ways to approach using pop-ups on your website. While we’ve seen success with traditional pop-ups, you may want to experiment with an alternative approach — like the slide-in CTA — before making the final call. The Tool You NeedWant to add a pop-up like ours to your site right now? Check out Lead Flows by HubSpot. This free tool makes it easy for you to get up and running in just a few minutes. It allows you to build custom pop-up forms to drive more conversions, while also automatically enriching them with contact insights.2) The Sticky BarIf you absolutely, positively cannot stand the thought of adding a pop-up to your site, then we recommend that you consider the sticky bar. The sticky bar is a full-width bar that “sticks” to the top of the page and follows the visitor’s scroll.To clarify, here’s what it looks like in action:↓↓Notice how the content on the page changes as I scroll, yet the subscribe bar at the top remains in position?While this technique is a little less intrusive than a traditional pop-up, it helps you to achieve the same goal — conversions. And while we’re on the subject of conversions, it’s worth noting that the sticky bar has proven its ability to deliver impressive results. In fact, ProBlogger (featured above) credits its sticky bar with a 25% increase in subscriptions. But ProBlogger isn’t the only company that’s seen the value in this approach. DIY Themes also found the sticky bar to be an effective way to grow its email list after it helped them generate an extra 1,180 emails in just 30 days. The Tools You NeedIf you’re ready to experiment with a sticky bar on your website, there are two tools you’ll want to check out. One is Leadin by HubSpot is a free tool that also lets you build custom sticky bars that automatically enrich them with contact insights. Another is HelloBar, which also lets you build custom sticky bars — but note that the free plan does incorporate ads, so if you’re looking for ad-free bars, you’ll want to look into its Pro plans.3) The Exit Intent Pop-UpExit intent pop-ups are different than normal pop-ups, in that they detect your users’ behaviour and only appear when it looks as though they’re about to leave your site.By intervening in a timely way, these pop-ups serve as a fantastic way of getting your reader’s attention while offering them a reason to stay.Here’s an example of the one HubSpot uses on its MakeMyPersona tool:Much like the other options we’ve mentioned, there are a whole host of results that prove this pop-up’s effectiveness. In fact, after implementing an exit-intent pop-up, WP Beginners saw a 600% increase in sign-ups. This increase helped the blog jump from 70-80 daily new subscribers to 445-470.Neil Patel also reported seeing a 46% increase in sign-ups after implementing this type of pop-up on his personal blog, NeilPatel.com. And on the QuickSprout blog, Patel added that the ecommerce site, Xero Shoes, measured a 28.4% increase in sales after trying its luck with the technique.The Tools You NeedIf you want to implement an exit intent pop-up on your website, we suggest you try either Lead Flows by HubSpot, our own free lead capture tool that lets you build custom pop-ups that appear when your visitor moves their mouse to close the tab or exit the browser. Or, try Hold On Stranger. Although this tool is not free forever (all good things must come to an end), it offers a 14-day free trial, 60-day money back guarantee, and an affordable, entry-level, monthly rate.4) The In-Content Subscribe Box  Another great way to encourage sign-ups for your blog is to include a sign-up box right in the thick of your content.This way it’s not obtrusive, but it’s still pretty hard to ignore. By incorporating it half way down the page, there’s a better chance that the reader is engaged and actually seeing it. Alternatively, if you don’t want to break-up the reader’s flow, you can also place them right at the end of your post.Our Eventbrite Ireland blog has seen a lot of success with this method. Here’s what it looks like in action: The Tool You NeedWant to pepper conversion opportunities into your content? We use MailMunch’s Embedded Opt-In Forms to create high quality forms that can be embedded before, after, or in between our website or blog content. While MailMunch does offer paid versions, you can register one site with unlimited forms, page level targeting, and integrations for free.5) The Twitter Lead Generation CardAnd now for something completely different …While the pop-ups detailed above all serve as an effective way to facilitate conversions once visitors arrive on your website, why wait until they get there?With Twitter Lead Generation Cards, you can ask your followers (or ask your competitor’s followers) to join your newsletter or download a content offer directly within a tweet. Here’s an example of what a card looks like:(Source: Moz)Each card includes a short description, an image, and a CTA. The goal of the description is to provide Twitter users with the context they need to share their contact information with you. Ask yourself: What’s type of value are they going to receive after converting on this card.The image simply serves as a way to capture the attention of your audience. When selecting an image, be aware that the display size is rather small. (We wouldn’t exceed the amount of text shown in the example above.)And as for the CTA, keep it simple and actionable.For more information on Twitter’s Lead Generation Cards, check out this resource.The Tool You NeedOkay, so this one’s pretty self-explanatory. In order to leverage Twitter’s Lead Generation Cards, you’ll need, yup, you guessed it — a Twitter account. If you don’t already have one, you can create an account here. Once you’re registered, you’ll need to visit the Twitter Ads page to get started. While Lead Generation cards live amongst the other Twitter Ad tools, they can be used entirely for free. (Although we suggest that you try to at least throw some promotional budget behind them in order to see the best results.) Originally published Jun 18, 2015 4:00:00 AM, updated February 27 2018 Topics: Email Lists and Segmentationlast_img read more