Tag: 夜上海论坛VD

  • Be careful about making assumptions

    first_imgTo the people inside your credit union, everything feels familiar. They know the lingo. They’re used to the routines. They are in their comfort zone, and they like it. So, why is that a problem? Insiders often assume everyone else knows what they know and think like they think—even those on the outside. Unlike the average insider, good marketers assume nothing. They find ways to connect with a broader audience by thinking like outsiders and trying to see the world through their eyes.Although it might sound simple, thinking like an outsider isn’t a skill that comes naturally. It takes practice—and in many cases, a little extra help. If you want to improve your marketing efforts, the next time you produce a new ad or piece of creative, try running it by some friends or family who aren’t a part of your credit union team. Instead of telling them what you’re trying to communicate, ask them what they think the ad is trying to say. Do they understand the value proposition? Do they feel compelled to act? Their answers might surprise you—but they’ll certainly let you know whether your message is clear.Failing to think like an outsider is one of the most common reasons that many advertising campaigns fall flat. As a credit union professional, you understand your programs and products better than anyone—as you should. However, when you try to impress potential members with your knowledge and expertise, you can wind up producing copy and creative that resonates with you instead of telling others how you can help meet their needs. When you forget to look at the creative through the eyes of someone on the outside (i.e., your ideal member), you’re basically assuming everyone already knows everything you do. continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

  • Cissokho completes Liverpool move

    first_img The 25-year-old has been training with the Reds after undergoing a medical early this week. Cissokho told the club’s website, www.liverpoolfc.com: “I feel extremely proud to be here and I’m proud of all the hard work I’ve put in so far throughout my career.” Liverpool have announced the signing of Valencia defender Aly Cissokho on a season-long loan, subject to completion of paperwork. “I’ve always dreamt of one day signing for a really legendary club. I’ve been lucky enough to play for a few top sides and so to now get the chance to play for a club like Liverpool, it’s just fantastic,” he added. The French left-back is Liverpool’s fifth signing of the summer transfer window after permanent deals for Iago Aspas, Luis Alberto, Simon Mignolet and Kolo Toure. Manager Brendan Rodgers had been looking to add depth to his squad with Jose Enrique the only recognised left-back. The Reds had previously been linked with Guilherme Siqueira of Granada but a deal could not be agreed. Cissokho has one France cap and has previously played for Porto and Lyon. A move to AC Milan collapsed four years ago. He said: “It’s really pleasing when a club like Liverpool shows interest in you, and when that interest becomes more serious, you really can’t wait for the move to go through. “Now that the transfer has been completed, I’m really happy. “I hope to feature in as many games as possible. I know it’s going to be quite tough and I need to get to work as soon as possible as pre-season is over and we are into the league programme.” center_img Press Associationlast_img read more

  • Falcao eyeing long stay

    first_img United will have to stump up £43million if they want to sign him permanently next summer and the Colombian hopes they do. “Me and my family are happy here, and we would like to stay for many years at Manchester United,” Falcao told MUTV. Falcao’s strike lifted United into the top four for the first time this season. Their manager Louis van Gaal told his players after the final whistle that they are still playing well below the standard he requires though. Van Gaal endured a nervy final few minutes in the home dugout as David de Gea, who earlier saved Leighton Baines’ penalty, pulled off two stunning saves to deny Leon Osman and Bryan Oviedo. And the Dutchman thinks his team gave too many chances away, particularly in the second half, and will demand an instant improvement when the players return from international duty. ”We are not playing good but we are already fourth in the table,” the United manager said. ”That is what I have told my players. ”We played well for one half. We have to do it 90 minutes. ”We haven’t defended well. We have to improve our organisation. ”We have given in the second half four big chances away.” Van Gaal’s opposite number Roberto Martinez hit out at Kevin Friend after the match, accusing the referee of costing Everton a point thanks to an apparent refereeing blunder. Martinez believes the winning goal should not have been allowed to stand though as he felt the game should have been stopped to allow Steven Pienaar to receive treatment for an injury he sustained moments before Falcao found the net. ”We’re disappointed with the second goal. I thought the referee made a major, major error,” the Everton manager said. ”Steven Pienaar was on the ground, we made it clear to the referee to stop the game and he allowed it to play on and it was very, very disappointing. ”Steven receives a knock and he goes to ground, the ball is in front of him and the referee is well aware of it. He is talking with the fourth official. ”It is a clear-cut decision. The law says if the player is on the ground and the ball is not in a dangerous position you need to stop the game. ”Man United attacks and the ball ends up in our net and I don’t think that is fair. I think that action was a big mistake from the referee.” Martinez said he expects centre-back John Stones to be out for “a few weeks” with suspected ankle ligament damage, which occurred in the dying minutes of Sunday’s game. The Football Association confirmed on Sunday night that the defender had pulled out of the England squad for this week’s Euro 2016 qualifiers against San Marino and Estonia because of the injury. Radamel Falcao scored his first goal in English football and then spelled out his desire to remain at Manchester United beyond the end of the season. Falcao started repaying some of the money United have invested in him by scoring the winner in Sunday’s 2-1 victory over Everton at Old Trafford. The Colombian, who also cleared a Phil Jagielka effort off the line in the second half, is on loan from Monaco until the end of the season. Press Associationlast_img read more