Tag: 香草419


    first_imgNiall: Picked to play football for his ProvinceSt Eunan’s GAA Club would like to congratulate Niall O’Donnell following his selection for the Ulster U16 Squad.On June 30th, Niall was selected to attend the Phoenix Ulster GAA Elite Academy. The Academy identifies the best young Under 16 footballers and hurlers within Ulster and exposes them to the rigors of high performance development over a two day camp at the University of Ulster at Jordanstown.At the camp, the young players were introduced to an environment focusing on high performance, including player welfare & general lifestyle management. In essence the lads experienced what it would be like to be a full time professional player. Following the camp, Niall and Aiden McLaughlin from Naomh Padraig, Muff were selected to represent Ulster against Dublin U17s on 5th August in the Athletic Grounds, Armagh.The Phoenix Ulster GAA Elite Academy has proven to be a major stepping stone for young players who progressed to play Minor and Senior for their Counties. Current County stars who attended the camp include Michael Murphy and Paddy McBrearty. ST EUNAN’S STAR FOOTBALLER NIALL PICKED FOR ULSTER ELITE U16 TEAM was last modified: July 31st, 2014 by John2Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:elite Ulster squadletterkennyNiall O’DonnellSt Eunan’s GAA clubUlster GAAlast_img read more

  • No-deal Brexit will threaten jobs in Donegal’s drinks and hospitality sector

    first_imgJobs in drinks and hospitality business around Donegal are going to be particularly vulnerable after Brexit, according to the Drinks Industry Group of Ireland (DIGI).Over 4,602 people are employed in the industry in Donegal – which counts for 7.9% of the total employment in the county.But the shock of a no-deal Brexit may lead to a recession-type downturn and force some businesses to close up shop, warns DIGI. Donegal’s pub population has fallen by 20.1% since 2005 as 91 premises closed down in that time.DIGI is warning that businesses will take a further hit after Brexit, as a no-deal will lead to a reduction in tourism numbers and a tougher export market that are likely to follow a further devaluation of sterling.To safeguard the industry, DIGI is urging the Government to reduce alcohol excise by 15% over the next two years.Rosemary Garth, Chair of DIGI and Director of Communications and Corporate Affairs at Irish Distillers, said: “A no-deal Brexit will have immediate consequences for Ireland’s drinks and hospitality businesses. If the sterling devalues further, then it will be harder and more expensive for Ireland’s drinks businesses to export their products to the UK, which is a major market. Border controls will further delay road freight trade with mainland Europe.“For drinks and hospitality businesses in rural Ireland, particularly the seasonal kind, reduced spend by British tourists will have a lasting, damaging effect on their ability to take on new workers or keep on existing staff. In extreme cases, a no-deal Brexit may lead to a recession-type downturn and force some businesses to close up shop.“By reducing Ireland’s disproportionately high alcohol excise tax over the next two years, the Government will be giving drinks and hospitality businesses a lifeline. Rural businesses will be better positioned to weather the worst of a no-deal Brexit, to be more competitive and improve trading.”Meanwhile, the Independent Craft Brewers of Ireland, which includes Kinnegar Brewing in Donegal, is calling on the Finance Minister Paschal Donohoe to maintain the current 50% excise relief on Alcohol Products Tax, which is applicable to microbreweries, in advance of his Budget 2020 plans.Peter Mosley, Chairman of the ICBI, said: “Every member of our association is currently developing its own small-scale artisan brewery for growth and development. Many of our members are small breweries located in very rural locations and enjoy great support from their local and very loyal community by creating direct employment and tourism in the region. Sadly, many of our members are battling to survive. All of our artisan producers are dependent on the support from this excise relief.” No-deal Brexit will threaten jobs in Donegal’s drinks and hospitality sector was last modified: August 28th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

  • Victory keeps DeGale in line for title shot

    first_imgJames DeGale stayed on course for a world title shot with a wide points victory over Dyah Davis.Making the second defence of his WBC silver title, the Harlesden super-middleweight dominated most of the fight at Glow, Bluewater, with all three judges scoring it 118-110 in his favour.DeGale controlled the first half of the bout, stinging Davis with a crisp left in the second round and reasserting himself with a similar shot in the fourth.Davis, a defensive fighter who was stopped in the 10th round by the WBC’s world champion Sakio Bika last year, managed to frustrate the Olympic gold medallist at times.A week before his arch-rival and fellow West Londoner George Groves challenges world champion Carl Froch, DeGale desperately wanted to win in style and show he is ready to mix it at the top level.He enjoyed a good fifth, hurting Davis with heavy shots, before effectively bringing his right jab into play in the following round.But Davis then had a decent spell, with a straight right leaving DeGale with a bloodied nose and appearing to break up his momentum.He responded by stepping up a gear against a man who had never before been beyond the 10th round. A chopping left to the jaw and a crunching shot to the body stopped Davis in his tracks.Aware he was well ahead going into the final round, DeGale’s showboating saw him land with a number of eye-catching shots in the closing stages.Now, however, begins the serious business of securing a world title challenge, with promoter Mick Hennessy under pressure from the DeGale camp to deliver in the new year.See also:Promoter will not ‘buckle to pressure’ as DeGale eyes title shotDeGale tells promoter to deliver title fightPromoter vows to deliver DeGale title fightDeGale in line for world title eliminator James DeGale v Dyah Davis as it happenedDeGale keen to put on ‘wicked’ display Follow West London Sport on TwitterFind us on Facebooklast_img read more

  • American beaten in Wimbledon semifinal

    first_imgLONDON >> The key, for both players, was to deal with the big serve. Marin Cilic did it better.The seventh-seeded Croat advanced to his second major final by beating Sam Querrey 6-7 (6), 6-4, 7-6 (3), 7-5 at Wimbledon on Friday. He next faces Roger Federer or Tomas Berdych in Sunday’s final at the All England Club.Cilic and Querrey, both 6-foot-6, rode the strength of their powerful serves. Neither even had a break point in the first set.“Sam came out serving huge, hitting big,” Cilic said. …last_img read more

  • Takeaways: Martin Jones gives Sharks the elite goaltending they’ve needed

    first_imgSAN JOSE — Logan Couture blasted his team for playing “AHL-level” defense and the message clearly hit home.After giving up three or more goals in nine straight game, the Sharks (9-6-3) finally found a way to keep the puck out of their net Sunday night, holding the Calgary Flames to a single goal in a win at SAP Center.The win comes on the heels of back-to-back losses in Dallas and St. Louis last week that inspired Couture to rip into his squad for playing “horrible” team defense over the last …last_img read more

  • Thoughts on Jesse Puljujarvi, struggling rookies, and improving the team without making moves

    first_imgThe Rangers have had an interesting week. For only two games played thus far, there’s been a ton of chatter about how this team really can be better, and it shouldn’t take much maneuvering. As per usual, I have some thoughts.1. The first item is that the Rangers and Oilers were apparently close on a Jesse Puljujarvi/Lias Andersson swap. Puljujarvi likely would have signed with the Rangers and played this year. I’m not usually a big fan of giving up on someone like Lias, but in a Puljujarvi swap I’d do it. Edmonton wanted more than just Lias though, and rightfully so. Straight up value is tilted towards Puljujarvi, who is more offensively gifted and just wasn’t used properly in Edmonton. We don’t know what the organization’s concerns with Lias are, but it’s clear they are ready to cut bait.2. The Rangers are actually pretty thin at wing, especially if you consider the pending departure of Chris Kreider. They have Artemi Panarin, Pavel Buchnevich, and Kaapo Kakko. That’s really it. Vitali Kravtsov is coming over, but Puljujarvi would help fill out that top nine. The emergence of Brendan Lemieux as a viable top-nine winger would give the Blueshirts the top-nine depth they need to complement Mika Zibanejad and Filip Chytil as their eventual 1-2 punch down the middle.3. The only concern I have with the organization’s willingness to move on from Lias is that it means they either buy in on Brett Howden being a top-nine center (he isn’t yet) or are enamoured by Ryan Strome’s first 90 games with the Rangers (24-33-57) despite his massive shooting percentage that is in the middle of a regression. He’s had great numbers and looks good with Panarin, plus there’s evidence that shows this year is much improved as long as he’s with Panarin.4. Speaking of Howden, who unsurprisingly looks worse when on a fourth line with a defenseman and Micheal Haley, he’s not the only struggling rookie who needs to have his deployment revisited. Libor Hajek has been just as bad, and for some reason this coaching staff continues to trot him out there in a top-four role. The same way Chytil may have needed a confidence boost in Hartford applies to both Howden and Hajek. They were the key pieces of the Ryan McDonagh trade, and long-term value is more importance than short-term “we get them for our best player and now need to play them.”5. Which brings me to improving this team without making big moves. This is all on the coaching staff at this point, since there’s some low-hanging fruit here. The first and most obvious is to make a fourth line that matters. If you want Howden there, so be it. Maybe put him on the wing with Boo Nieves and Greg McKegg? It won’t light up offensively, but at least it’s better than two minutes a night. It’s a line that can avoid the 1-2-3-1-2-3-4 rotation that David Quinn has been using. That saves legs for stretches like this.6. Another easy move: Stop galaxy braining Brendan Smith as a forward. The minute Hajek went down, he should have been moved back to where he belongs. He’s the second (or third, depending on how you view Ryan Lindgren) best left-handed defenseman on the roster right now. With a fourth line established, you can improve the blue line markedly with just sliding Smith in for Hajek (sending Hajek down temporarily) and keeping Staal as the 7D. It’s time to move on from Staal and, at the very least, build up some trade value for Smith for when the Rangers deal him to Ottawa after his July 1, 2020 bonus is paid (Sens get a $4.35 million cap hit for $2.35 million in actual dollars – we all know that’s happening).7. That’s it. Those are the moves. So simple. No galaxy braining required. 6 6 i Rate ThisShare this:TwitterFacebookRedditEmailMoreLinkedInTumblrPinterestPocket RelatedExploring the Jesse Puljujarvi trade scenariosAdmin note: This was written on 11/14, but then news broke that Puljujarvi was going to stay overseas. Now news broke yesterday that a trade nearly happened. The trade fell through because the Oilers were asking for too much. The deadline to trade him and have him play this year…Mailbag: Jesse Puljujarvi/Darnell Nurse, Soft DefenseTwo questions for the mailbag this week. As always, use the widget on the right to send us questions for the mailbag. Rangers West asks: What would it take to get Darnell Nurse and Jesse Puljujarvi from Edmonton? Would some combination of Pionk, DeAngelo, Vesey, Namestnikov, and Shattenkirk get it done?…Report: NY Rangers still interested in Edmonton’s Jesse PuljujarviNote: No recap from yesterday’s win. Sorry. Per Chris Johnston on Sportsnet, the Rangers are a team that continue to show interest in Edmonton’s Jesse Puljujarvi. https://twitter.com/TomUrtzJr/status/1190800668048678915 The Blueshirts had interest in the summer as well, but nothing ever materialized. Puljujarvi has requested a trade from Edmonton, and is currently…last_img read more

  • Ricci Rivero participates in Gilas practice

    first_imgRead Next Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Photo by Tristan Tamayo/INQUIRER.netRicci Rivero was finally an active participant on Monday’s Gilas Pilipinas evening training session at Meralco Gym as for the second straight week, coach Chot Reyes drew a complete attendance from his current pool.Veterans Jayson Castro, June Mar Fajardo, and Gabe Norwood spearheaded the 12 members of the current pool.ADVERTISEMENT Typhoon Kammuri accelerates, gains strength en route to PH John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Slow and steady hope for near-extinct Bangladesh tortoises MOST READ Also attending the practice were Japeth Aguilar, Troy Rosario, Allein Maliksi, Kevin Alas, Mac Belo, Carl Bryan Cruz, and Kiefer Ravena.Sophomores Roger Pogoy, Matthew Wright, and Jio Jalalon were also in attendance, but remained on the sidelines for the session.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutThe current Gilas pool members continue their preparations for the second window of the 2019 Fiba World Cup Asian qualifiers, where they face Australia on February 22 at Margaret Court Arena in Melbourne before flying back home to take on Japan on February 25 at Mall of Asia Arena.Aside from Rivero, nine players from the “23-for-23” cadet list also participated in the training namely Paul Desiderio, J-Jay Alejandro, Javee Mocon, Arvin Tolentino, Ken Tuffin, Juan Gomez de Liaño, and high school standouts Kai Sotto of Ateneo, Will Gozum of Mapua, and newcomer Carl Tamayo of Nazareth School of National University. Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH Pyeongchang Olympics brings ‘real hope’ to divided Koreas, says Bach Brace for potentially devastating typhoon approaching PH – NDRRMC 2 ‘newbie’ drug pushers fall in Lucena sting Don’t miss out on the latest news and information. LATEST STORIES AFP official booed out of forum View commentslast_img read more

  • India’s best colleges: Why I chose Christ University for my BBA

    first_imgA student’s experience at university is supposed to be enthralling, filled with anticipation for the unknown, and packed with new discoveries. The moment I walked in through the huge gates of Christ University, I knew my journey here was going to be exactly that. It always amazes me to see,A student’s experience at university is supposed to be enthralling, filled with anticipation for the unknown, and packed with new discoveries. The moment I walked in through the huge gates of Christ University, I knew my journey here was going to be exactly that. It always amazes me to see the importance the university gives to the values it inculcates among students and staff.On the academic front, the faculty at Christ have great industry experience and are experts in their fields. On more occasions than one, I have approached professors outside class hours and they have always been very receptive. Complex theories were explained to me with simple anecdotes from the real world. In fact, the professors are open to challenging questions and always encourage healthy debates.While one can at first be intimidated by the size and grandeur of the campus, you are soon in the thick of things. The university has the best of facilities, especially the libraries with their envious collection of books, academic as well as non-academic. The university has huge sports grounds, a well-stocked equipment room and professional coaches should you be inclined to take up physical pastime. And keeping in mind the student diversity-there are scholars here from all parts of the globe – the university has multiple canteens offering different cuisines. Being a foodie myself, I was never bored of meals at college as there was always a new thing to try.The university is a believer of holistic development, something reflected in the variety of fests and competitions it hosts and organises. These provide an opportunity for everyone to grow as an individual and develop in ways that would otherwise seem impossible. I have seen some of the most shy and timid students shine on stage here.advertisementSeveral students perhaps recognised their entrepreneurial abilities first by perticipating in such events. The university chooses the cream of applicants and while students get equal opportunities, there does exist a great deal of healthy competition.The university attracts some of the best companies for placements and internships. Companies such as Goldman Sachs, DE Shaw, Axis Bank, Zomato and TCS are among the many who scout specially for Christ students.The first few days as a fresher might seem difficult. The rules, regulations and dress code may seem unnecessary and overbearing in the beginning but as one sails though the days, months and years, it becomes a way of life. Christ University not only gives you the best education, it also gives you lots of wonderful memories and friends and mentors who stay with you for a lifetime.Ayushi was in the 2014-’17 BBA batch.last_img read more

  • 4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

    first_imgNot everyone “Likes” the Facebook ads platform (pun intended). Its CTRs are lower than Google, it doesn’t convert as well, and it’s just, well … different. And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline.Sure, there’s plenty of advice out there about well-designed ads with compelling images and finely crafted, well-written copy. But what if your campaign had all those things … and still tanked? What could’ve gone wrong?Most likely, it was your targeting.Free Lookbook: 50 Facebook Ad Examples That We Actually ClickedHow the Facebook Ad Platform DiffersMost PPC advertisers come from a Google AdWords background, which is very rooted in “intent based” keyword searches. If a person searches for “running shoes,” and I have the snappiest copy and the highest bid on “running shoes,” I win the click, and we go from there.But as a PPC ad platform, Facebook is fundamentally different.When we’re on Facebook, we’re not usually searching for anything specific, are we? Instead, we leave funny comments, tag photos of our friends, and share photos of cats and babies.But more importantly (at least for marketers), we’re Liking pages that reflect our personal interest in sports, music, movies, and celebrities. We’re also entering our zip codes, tagging people as family members, entering our workplaces, sharing our relationship statuses, and all sorts of other stuff that speaks to who we are as individuals.And on Facebook, the effectiveness of an ad isn’t determined by how well you target a one-off search, but rather how well you understand real human interests and how they relate to each other. Of course, images and copy still matter. But without proper targeting, even the best designed ad is doomed.In this article, we’ll explore four different advanced Facebook ad targeting techniques. This will focus solely on the targeting aspect of Facebook Ads and assumes that you already understand the basics of creating a Facebook ad campaign and can create compelling images at 100×72 pixels. With any luck, this article will help you wrap your mind around Facebook Ads in a whole new way, enabling you to send even more qualified prospects through your marketing funnel.A Few Quick Notes About Your Ad’s Landing PageWhen clicking through some of the ads on my Adboard while researching this article, I was surprised to see that companies like Universal Studios would run a well-designed ad like this:Only to send me straight to the Universal Studios Facebook Page:This is a huge missed opportunity, because I was psyched (pun intended here, too) about getting the DVD, but there was nowhere for me to convert.Lesson Number 1: If you’re going to run a Facebook ad campaign, you should at least set up and drive that traffic to a dedicated landing page where your visitors can convert. Check out this free introduction to landing pages ebook if you’re just getting started.Lesson Number 2: It’s also a wise move to use the same, or similar imagery when guiding clickers through the path to conversion. In other words, if you use one image in your ad, make sure that same image — or a variation of it — also appears on the landing page so visitors know they’re in the right place.In this second example, Verizon also does a reasonable job with its image and copy:But, again, they lose me as soon as I click through on the ad. Notice the lack of Droid RAZR information, which the entire advertisement was based on?This lack of consistent visual messaging along the click path is confusing and ends up costing more money than it’s worth. Not only are you missing out on sales, but you’re losing money every time someone clicks and doesn’t take an action.Lesson Number 3: Tell a consistent, visual story starting from the first ad click all the way through to the last point of conversion.Of all the ads I tested, True Value’s ad was the only one I think really nailed it. Go figure.This ad …Leads to this page …Even though the page itself is pretty simple, the entire process is crystal clear. The image that was used in the ad was modified for the landing page to include the call-to-action, “Click to print your coupon,” making the next step easy to grasp within a matter of seconds.And how did they know I’d print that coupon?Well … I’m 27, I’m married, I’m a male, I’m a father, and I’ve Liked the pages Saving Money, Super Coupon Lady, and DIYnetwork, among other things that would signal I’m a responsible adult living on a budget and Likes to take care of things around the house.Which leads me to first advanced targeting method …1) Facebook Ad Targeting by InterestsUsing the True Value ad above as an example, the “27, Married, Male …” targeting might work well enough. However, it’s still very broad in a lot of ways. Our first method — the “Interest Cloud Technique” — requires you to really get inside the head and shoes of the people you’re targeting.The goal is to create a cloud of all the potential interests of a person who might get excited by a trip to the hardware store, and then make sure there’s a convenient geographic location available to them. For example, while I was impressed with True Value’s marketing funnel, their closest location is roughly an hour away from where I live. Realistically, most people probably aren’t going to drive an hour away just to cash in on a $5.00 coupon.So if I were to create an interest cloud for someone who would get excited about a $5.00 coupon, it would look something like this. Actually, this is only about 1/4 the size of how I might target an ad like this. But reading through it will give you a sense of the thought process you should take — starting broad with DIY, then moving onto specific activities, and then getting even more granular with specific television shows. If I were to continue to drill into this, I’d be also looking up the names of the hosts for many of these shows, writers for the magazines, and other celebrities within the home improvement/home design/landscaping worlds.Having a broad range of specific keywords like this covers all your bases when marketing to a specific interest graph.Next, because in-store redemption is critical to the success of the overall campaign, I’m going to run several smaller campaigns using the interest graph above, but targeting the different regions in the country.The reason for doing this instead of just using “United States” is to find my most responsive markets throughout the different regions of the country.Ideally, I’d like to find my top-performing markets across the nation so I know how to allocate my budget for future ad spends. For example, If I find my northeast market (Region 1) outperforms the Pacific Northwest market (Region 10), I’d want to put more money into Region 1 for future campaigns.Because the overall goal of this campaign is to drive more foot traffic into each individual store means I have to drill down into each region and target all of the cities in which there is a store. To do this, I’d open up the store locator and find the addresses for every store in every state for any given region. In New Hampshire, for example, there are 10 stores …On Facebook, I’d then target the ad by city, and then enter every city where True Value has a location. Then, I’d repeat for every state until I’ve targeted every store in every city for the entire region. It would look something like this:I know what you’re thinking. “But this takes an incredible amount of time to put together!” You’re right — it does. But the benefit is, now you’ve targeted every single person on Facebook who is most likely to take action on your offer and is within driving distance of your locations. This results in higher CTRs, which is rewarded with lower cost-per-clicks, and more happy customers.But we’re not done yet. In addition to testing the effectiveness of each region, let’s say you wanted to see which demographic had the most buying power. You could then break the ad targeting down even further by age and gender. In its reporting, Facebook breaks age down in the following buckets: 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+.Segmenting even further by age range and gender allows you to slightly modify your messaging (if necessary) while honing in on very specific segments of the same customer base. So a sample of the campaign might look like this:Region 1, $5.00 off coupon, 25-34, MaleRegion 1, $5.00 off coupon, 25-34, FemaleRegion 1, $5.00 off coupon, 35-44, MaleRegion 1, $5.00 off coupon, 35-44, FemaleWhile tedious, this level of depth is intended for you to find your most responsive demographic segments within any physical location. Knowing this will allows you to easily target those markets for future campaigns, and also helps you identify the precise demographics where you’re underperforming so you can strengthen your efforts within that market. That conversation might sound like, “We need a quick boost in sales to reach our Q4 goals. Why don’t we run a promo to females ages 25-34 (with interest graph attached) in Newport, RI; Kent, CT; Holliston, MA; and Highgate Center, VT — in addition to another promo to the 45-54 males in …?”And if you wanted to segment your messaging even further, you can add in targeting criteria by relationship status and partner interests. For example, it’s not hard to imagine that a 25-34 year-old single woman interested in men is at an entirely different stage in life than a 45-54 year-old married man.Getting this specific with your segmentation allows you to use creative that speaks directly to the person clicking on the ad. Not only does this improve your conversion rates, but in the long run, it also plays a huge role in brand affinity in different markets.2) Facebook Ad Targeting by Job Role & CompanyNow let’s say you sell a product that is targeted specifically for company presidents, vice presidents, CEOs, and other high-level executives, and you want to target very specific companies. In this case, we’re going to use what I like to call the “Michael Scott Office Infiltration Technique.”We’ll start by using the interest cloud method from earlier and insert all the different positions a C-level executive might use to describe their position within a company. (Check out this Wikipedia entry for reference.)(Again, if I were targeting, this would only be a partial list.)Next, add a minimum age filter. I like to start at 25, but this totally depends on who comprises your target audience. Now, without any age cap or location filters, we have a list of 1.2 million Facebook users who are potential targets in the entire U.S.Where this gets interesting is when we start targeting these high-level executives by the business they’re responsible for. To do this, you simply scroll down to “See Advanced Targeting Options.”For grins, let’s say you wanted to target the C-Level executives at Facebook. Or perhaps you’ve created a brand new online marketing software that would be perfect for traditional ad agencies … Topics: Facebook Advertising Or maybe — just maybe — you’re a really talented freelancer, and you want to shop your resume around to Fortune 50 companies.center_img Originally published Nov 16, 2012 2:00:00 PM, updated August 26 2017 The power of the “Workplace Infiltration Method” can’t be emphasized enough, especially if you’re a marketers in a B2B industry. If your business regularly sells solutions to a specific market (like banks, for example), you only need a list of banks you’d like to market to, and the titles of the types of people you’d like to have that engagement from.Combine this with an effective, organic inbound marketing strategy, and you’ll always be in your target’s field of vision.3) Facebook Ad Targeting by Socioeconomic StatusBut what if you want to target your ads to other higher paying markets? This next one is what I call the “Fresh Prince Targeting Technique.” To start, we’ll use the profession cloud from before; but this time we’re going to geo-target using the 100 richest zip codes in the U.S.Marketing 101 says that the best sales come when a customer: 1) quickly identifies the need for a product or service, and 2) can easily afford it. And what do we know about people who live in wealthy neighborhoods? They’re probably willing to invest in things they know will improve their careers or make their personal lives more enjoyable.Let’s see how many 25-34 year-old men in the C-level profession cloud live in just the first 15 wealthy zip codes:Now the obvious thing to be excited about is, there is a decent potential market in the C-suite. But don’t always think in terms of sales being the success factor. This is just a hunch, but my gut tells me that some of these men may fall into the “celebrity executive” category. With the right promotion, you could potentially land endorsement deals (at best) and huge earned media wins. The key to creating a successful promotion is to find out exactly what executives live in these areas, then recon their social media profiles to discover what kinds of things they like. Oh … and the best part?Of course, it’s not just the C-suite you can target — there’s no shortage of other interests that you can target. The only word of warning is, if you’re going to sell in higher income markets, be prepared to offer something of seriously high value and quality. Don’t think you can peddle mid-level products with a higher price tag and get away with it. There’s a reason they live in these neighborhoods, and it’s not because they invest their money unwisely.4) Facebook Ad Targeting by Reverse TargetingThis fourth method has to be my new favorite: “The Reverse Targeting Technique.”Using the site http://citytowninfo.com/employment, we’re able to find a breakdown of virtually every profession in every industry in the United States. Not only that, but as you’ll see in the screenshot below, you can also get a quick glimpse of the median pay in the field, number of jobs, and it’s projected percentage of growth.And when you click on any of the professions, you’ll be brought to a page that gives you an overview of the profession, the top-paying locations in the country to have that job, and the top-paying industries for that particular job. In other words, this is a treasure trove of data for someone using Facebook ads! To illustrate, let me share with you the top locations in the country for someone working as a “computer and information scientist.”By only plugging in these cities (normally segmented by region; I just got lazy) and the phrase “computer scientist” into the precise interests section, I was able to build a very respectable target profile.If I wanted to segment even further, I could also segment by age and gender. Then, also using the “Top Industries” tab in the report, I could start researching the companies within those industries in the cities I’m targeting.Doing this allows me to target entire departments within the companies I can enter in “Workplaces.” This is perfect if I offer a corporate training solution, or any service specific to that job. And it’s even better if my product is really niche — like specifically designed for “durable good wholesale computer scientists” — because now I can filter out all the computer scientists who my product is not made for, and make sure all of my marketing dollars are going to the exact right people.But perhaps my favorite thing about the Reverse Targeting Method is that it gives you the perfect starting point for finding JV partners and viable markets for affiliate products. Surely, within every industry there are leaders trying to push the field forward. Why not help them expand their reach? Wrapping UpWith the amount of personal information Facebook has on its users, it’s always surprising to me that more people don’t give the social network’s ad platform a shot. By taking the extra time to research all the different ways people might describe their interests, then researching how those interests are marketed, you can create targeting profiles, copy, and images that will not only stand out, but will also make your ad’s click path an enjoyable experience.If you’ve made it this far, I very much appreciate you taking the time to learn about these methods. If you know someone who might find this article useful, please share it with them, and if you have any questions or any other methods you know are effective, please add them in the comments below.This is a guest post written by Tommy Walker, the host of “Inside The Mind,” which is a show that fuses internet generation humor with high-quality online marketing advice. He is currently running an experiment in crowdfunding to make season 2 a reality.Image Credit: JD Hancock Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

  • How to Add Alt Text to Your Email Images [Quick Tip]

    first_img Images Originally published Jul 15, 2013 2:00:00 PM, updated August 25 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Once you hit ‘send’ on an email, its fate is in the hands of the email gods. In other words, things like recipients’ email clients, the devices they’re using to open it, and their browsers. Your recipients could see an email that’s beautifully designed, perfectly aligned, and the optimal size … or those graphical elements might not even show up at all.The point is, all that time you spent designing beautiful graphics for your email goes down the drain if images aren’t enabled in a certain email client. But you can still get your message across — and maybe even get more clicks on your calls-to-action (CTAs) — if you add custom alt text to your emails.Click here to download our free beginner’s guide to email marketing.What is alt text, you ask? When an image isn’t able to load in an email, website, or blog post, the “alternative text” (AKA alt text) is displayed. Often, it’s simply the file name of the image — which may or may not be relevant to the person seeing the alt text. Instead of being hit with random file names, you should make sure your recipients will see relevant, clickable text — especially if you’re using images as CTAs.Let’s take a look to see what this would look like in real life in Quartz’s email below. I’m a huge fan of the publication’s morning roundups, but I don’t always have images enabled. Here’s what I got in my inbox last week:Because Quartz included alt text, I knew who was sending me the email and who sponsored it — something Adobe would probably be really happy about. Bottom line: Alt text isn’t something you should forget about when designing emails. But how do you go about adding alt text to your emails?How to Add Alt Text to Your Images in EmailsNote: Other email service provider will have very similar processes, but we’re going to use HubSpot’s Email tool for tutorial purposes. If you’re using a different email tool, keep an eye out for the alt text tag when you’re uploading and formatting an image to customize it.Step 1: In an email, click the ‘Insert Image’ icon in the rich text editor.Step 2: Select which folder you’d like to add the image to.Step 3: Upload the image you’d like to use (either click and drag, or click ‘Upload a File’).Step 4: Click on the image you just uploaded, then select ‘Use Image.’Step 5: Click on the image within the text of your email, and an options box will pop up. Within the options box, select ‘Edit Image.’Step 6: Add the text you’d like to display as alt text, then click ‘OK.’If you need help writing effective alt text, check out this post.Step 7: Boom! You’re done. This is what it will look like in your email.For images that are serving as CTAs, make sure your alt text is actionable, like “Download Now!” — and hyperlink the image so the alt text is clickable. This way, your alt text will act like a text-based CTA and may still result in clickthroughs…. And that’s it! Now, let’s get creative. How could you use alt text to make your emails stand out? Share your ideas with us in the comments.Image credit: CarbonNYClast_img read more