Personal development and psychology As a psychology minor, I’ve always been interested in the science behind behavior and thought.Asch’s conformity experiment, for instance, taught me the power and influence of groupthink.Alternatively, the foot in the door technique (Freedman & Fraser, 1966), showed me the importance of asking for small requests first.When I began working at HubSpot, I again noticed the extreme relevance of psychology in the workplace. I told a coworker about Amy Cuddy’s power posing technique, which enabled her to feel more confident before her marketing presentation.Additionally, I used my DiSC analysis to better understand how my behavior might be perceived by coworkers, and used that information to communicate more effectively with each member of my team.All of which is to say — psychology doesn’t just have a place in the liberal arts. It has a place in the workplace, as well.Psychology tactics can help you become a more effective leader, a happier employee, or a stronger public speaker.Simply put, learning about psychology can make you more successful.Which is why we’ve created this series.Here, we’re going to dive into a broad overview of what psychology can help you accomplish in the workplace. Additionally, we’ve linked resources at the bottom if you’re interested in reading individual posts from this series.Click here to download our free introductory ebook on marketing psychology. Leadership and psychology Incorporating Psychology At WorkAll departments in the workplace can benefit from learning and using psychology-based strategies, but certain departments benefit from different aspects of psychology. Let’s break down some of those differences now.Recruitment and psychologyYour HR and recruitment teams need to focus on psychology that suggests implicit biases may affect your hiring process. For instance, research has shown masculine language in a job description, including adjectives like “competitive” and “determined,” results in women often believing they won’t fit into the work environment. By ensuring gender-neutral language in your recruitment materials, you’re more likely to receive a higher number of equally qualified candidates from both men and women.Additionally, it’s critical your recruiters are aware of any unfair judgments they might make against candidates based upon stereotypes. Doris Weichselbaumer, a professor at Johannes Kepler University Linz, in Linz, Austria, conducted research that showed when a fictitious character wore a headscarf in her resume photo, she needed to send almost five times as many applicants as the woman without a headscarf, to receive the same number of callbacks for interviews.In general, psychology having to do with stereotypes, body language, implicit biases, language, tone, and emotion are most likely to improve your recruitment process, and help HR deal with mitigating internal conflict, as well. Science Behind Success Blog Posts Marketing Psychology Marketing and psychology Recruitment and psychology Originally published Mar 7, 2019 7:00:00 AM, updated March 07 2019 Topics: Leadership and psychology Anyone in a leadership position can benefit from incorporating psychology tactics in the workplace. At the most fundamental level, it’s critical as a leader that you’re able to develop empathy and a level of self-awareness that will allow you to engage and inspire your employees.Research has found three areas where it’s critical for senior leadership to be aligned — energy and development passion, future-focused leader skills, and views on company culture. It’s important your executive team take the time to look into various strategies other leadership teams have used to be successful — and, what derails leadership teams from performing optimally.In general, psychology having to do with motivation, empathy, people’s perceptions of challenges, and language are most likely to improve your ability to lead well. Marketing and psychology In 1975, researchers Worchel, Lee and Adewole conducted an experiment to evaluate how people would value cookies in two identical jars — as it turned out, the cookies from the two-cookie jar received ratings twice as high as the 10 cookie jar, even though the cookies were exactly the same.This study supports the notion of the scarcity principle. Ultimately, you might use scarcity principle to create a sense of urgency or demand around your products.In another study, three groups at a restaurant were compared:The first control group received mints, along with the check, with no mention of the mints. They tipped three percent.The second group received two mints by hand, separate from the check — for this group, the mints were explicitly pointed out. Their tips increased by about 14%.The third group received a few mints with the check — then, a few minutes later, the waiters came back with another set of mints and let the customers know they brought more ‘just in case’. Their tips increased by 23%.The study’s results support the notion of reciprocity — the more a group is given, the more they feel they need to return. For marketing, you might take advantage of reciprocity by providing potential customers with free sweatshirts or an exclusive ebook.In general, psychology having to do with consumer buying behavior, language, design, individual motivation, and basic wants and needs can help you become a better marketer. Personal development and psychology We’ve delved into this particular topic — how an individual employee can use psychology tactics to become a better worker — a lot in this series so far (including how to adopt a champion mindset, and how to adjust your body language to feel more powerful … check out the bottom posts to read more).How you might use psychology as a personal development tool is an endless topic — you can use psychology tactics to improve motivation and focus, become a more self-aware and empathetic employee, and ultimately perform better.Most of this series will focus on how you can use psychology for personal development, so if you need further proof, check out the series posts below.Science Behind Success Blog Posts1. The Key to Productivity Isn’t Your Mind, It’s Your BodyRead this if you’re interested in learning about embodied cognition, and how our bodies can affect our productivity levels. Hear from Josh Davis, Ph.D., the Director of Research and Lead Professor at the NeuroLeadership Institute, who wrote the international bestseller Two Awesome Hours: Science-Based Strategies to Harness Your Best Time and Get Your Most Important Work Done.2. How Job Crafting Can Make Your Job More MeaningfulRead this if you’re feeling uninspired or frustrated by your career, and need to learn how you can start enjoying your job more, today. Hear from Amy Wrzesniewski, a professor of organizational behavior at the Yale School of Management, who has conducted research on something she calls “Job crafting”.3. How to Use a Winner’s Mindset to Become a Champion in the WorkplaceRead this if you’ve always felt envious of champions like LeBron James or Taylor Swift, and if you’re curious about the core elements of a winner. Hear from Simon Hazeldine, bestselling author of The Inner Winner: Performance Psychology Tactics That Give You An Unfair Advantage and consultant in the areas of leadership, sales performance, and applied neuroscience, who offers advice on how employees can use performance psychology to perform better in their roles (or, seek new ones).4. Why Our Formula for Success Is All WrongRead this if you’re interested in learning about the principles behind positive psychology, how to become happier in the workplace, and why our society’s current formula for success is all wrong. Hear from Shawn Achor, who’s been featured on Oprah, who’s Ted Talk is second most watched of all time, and who’s research has been published in Harvard Business Review, The Journal of Personality and Social Psychology, and in his own books, including The Happiness Advantage.5. How Personality Can Determine Job PerformanceRead this if you’re interested in learning about personality as a predictor of job performance, and how you might apply personality assessments to create a stronger recruitment process. Hear from Dr. Greg Barnett, who has a PhD in Industrial/Organizational Psychology, has consulted almost half of the Fortune 500 companies in the personality assessment domain, and is now the Head of Science at the Predictive Index.
Government is offering Nova Scotia students an opportunity to work with a business mentor and receive $1,000 to turn their entrepreneurial ideas into reality. The province, in partnership with the Business Education Council, is inviting students in Grades Six to 12 in Nova Scotia public schools to apply for the first Minister’s Entrepreneurship Award of Excellence. “An entrepreneurial mindset can be further fostered in the classroom and supported in our communities,” said Zach Churchill Minister of Education and Early Childhood Development. “Our entrepreneurs are innovators and risk takers who help us make Nova Scotia stronger and grow our economy. I’m very pleased to work with schools and the business community to encourage the development of young entrepreneurs.” The Business Education Council was established in 2015 to create a link between government and business leaders and provide more positive and productive career exploration opportunities for students. This includes career awareness events and symposiums, and the promotion of entrepreneurship. The council is made up of business leaders, entrepreneurs, government and post-secondary representation, and education. “It is in all our best interest that today’s youth have good career opportunities that lead to great futures here in Nova Scotia,” said Calvin Gosse, chair of the Business Education Council. “When our youth have a bright future, we all have a bright future. It is extremely important for the future economic growth of our province that the business community actively engage with students to create a two-way understanding of what each requires.” In the classroom, students from Grades Six to 12 are gaining opportunities to learn about the world of business and exploring their entrepreneurial spirit. “Entrepreneurship 12 teaches students how important entrepreneurs are to our economy in Nova Scotia and about entrepreneurial success stories in the province,” said Tiffany Sparks, Entrepreneurship 12 teacher at Prince Andrew High School in Dartmouth. “The course helps students to realize that this is a possibility for their own future.” Three awards will be given to students that exhibit entrepreneurial pursuits in technology, innovation and creativity, and social enterprise. Students can apply online individually or as a small group by submitting an application that includes a budget and a brief pitch presentation, video or business plan, to be considered by members of the Business Education Council. Three finalists in each category will move on to a pitch competition held in spring 2018. The three winners will be awarded $1,000 each and be given the opportunity to work with a mentor to advance their proposal. The application deadline is Feb. 26, 2018. To apply, visit https://novascotia.ca/entrepreneuraward/.