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  • Charities don’t carry paid-for advertising on their Web sites

    first_img Few charities are carrying paid-for advertising on their Web sites and are missing out on a revenue stream.Ninety per cent of Web sites developed for charities by Web design agency Mediafish “have refused to allow banner advertising, even though the company has identified potential sources of income,” writes Nicola Hill in Charity Times.Hill quotes Howard Lake of Fundraising UK Ltd: “it is amazing how few charities have advertising on their sites. It may be because fundraisers are not used to promoting their charity online and therefore don’t see it as an income stream.” Lake added that e-mail newsletters “may be a lucrative advertising revenue source for chraities in the future.” Advertisement  10 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Charities don’t carry paid-for advertising on their Web sites Howard Lake | 25 March 2002 | Newscenter_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

  • Donations rise by 40% in one year at lung charity

    first_imgDonations rise by 40% in one year at lung charity One of the most successful appeals was an April 2003 warm appeal which focused on Pulmonary Rehabilitation. The BLF has been campaigning for this service to be made widely available across the UK. Pulmonary rehabilitation programmes improve the health and confidence of people with lung illness. The April appeal tied in with the campaigning work being undertaken.It included interviews with patients currently on rehab programmes and respiratory consultants who have supported the BLF’s campaign. Almost double the amount of income was received compared to the April 2002 warm appeal.BLF attribute this increase in performance over the last year is due to “strong in-house creative ideas being produced, increasingly sophisticated targeting and a program of testing that has seen results increase dramatically.”Next year the BLF will undertake its largest ever acquisition mailing program. The team have set the target of nearly doubling the size of their warm donor base to 30,000. It will also see the charity’s largest telemarketing campaign to date to convert cash donors to committed giving with a target of 1,000 new regular givers.These activities form part of the British Lung Foundation’s plans to increase annual income from individuals by £700,000 by 2006. Donations from direct mail fundraising to the British Lung Foundation (BLF) have risen by nearly 40% in one year to over £254,000, beating last year’s income by £71,000.Return on investment for the Direct Marketing and Donor Development team has doubled from 3:1 to 6:1 on appeals and raffles to warm donors. Average response rates have risen from 8.3% to 14.15 % on appeals to warm donors. The team have also doubled cold mailing response rates and raised reciprocal mailing response rates by one third.BLF’s Direct Marketing and Donor Development Manager, Richard Yorke, said: “The success we have had over the last year is due to time spent thinking creatively about every aspect of our direct marketing programme and ensuring that we are constantly challenging ourselves to improve.” Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 29 July 2003 | Newscenter_img  22 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Giving/Philanthropy Individual giving Research / statistics AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more

  • Charity Consultants launches new management consultancy unit

    first_imgCharity Consultants launches new management consultancy unit About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: Consulting & Agencies Management AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  24 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img “Now, for the first time, Charity Consultants Limited can offer a single point of contact for all a charity’s consultancy needs. Through our ‘virtual’ network of experts we can tailor our resources to suit the needs of each individual organisation”. Howard Lake | 25 February 2004 | News The Charity Consultants Management Unit will help charity trustees and senior managers on both the strategic and the operational issues that they face.This new service, headed up by Diane Yeo, will offer potential clients consultancy, research, hands-on help and support. In particular it will offer advice on, and help with, governance, strategic planning, trustee and board development, coaching and mentoring, recruitment and human resource matters, organisational development, communications, fundraising, legal and financial issues. Diane Yeo said at the unit’s launch: “Organisations involving volunteers as well as paid staff, with aims which cannot be measured in purely financial terms, pose subtle and complex management challenges which are often outside the experience of conventional business consultants. But it is often difficult to know just who to call in and for which services. Over the years, as a charity chief executive and trustee, I have learned who the real experts are. They may be former senior managers or trustees of charities large or small. They may be professionals with charity expertise in law, accountancy or human resources. Advertisementlast_img read more

  • Advice on Halloween and Bonfire Night fundraising

    first_imgAdvice on Halloween and Bonfire Night fundraising AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis2 Howard Lake | 10 October 2005 | News NCPTA’s 13,000 membership associations enjoy insurance cover for any bonfire/firework parties or events that they hold, provided they adhere in full to the seven point code of practice.One NCPTA association has came up with a safer alternative to traditional Halloween events such as ‘trick or treating’ by offering a “bright fun-filled party for children to celebrate the good bright things in life.” The PTA of Reigate Parish Church School invited pupils to leave their “witches and wizards costumes in the wardrobe” and come to the party in their brightest, sparkliest clothes.The PTA provided activities on arrival such as “sparkletastic” face painting and “make your own” shiny belts and garlands using metallic paper chains. This was followed by team games, a sparkly face, mask-making craft activity, and a fairytale story. The event finished with a disco and a bags of sweets for all.There are plenty of suppliers who provide glow-in-the-dark materials suitable for Halloween and firework parties. Glowsticks.co.uk, for example, offers a wide range of glow & flash novelties such as glow necklaces, glow bracelets & glow sticks, together with flashing products such as the rubber star necklace, flashing fish, flashing batons, flashing rings, and flashing boppers. Glowsticks.co.uk offer a 5% discount to UK Fundraising readers buying online.UK Fundraising asked specialist event insurers Insurex Expo-Sure what fundraising event organisers should focus on. They offered their top 10 tips for event organisers:1. Insure early – as soon as you are committed to the venue. This is to ensure maximum cover and best rates. Insurers can’t cover incidents that have already happened. 2. There is an opportunity to lower your premium by carrying out a full risk management exercise. 3. Identify the susceptibility of your attendees to be affected by disrupted transport. If this is likely, insurance may be needed to protect against any enforced reduced attendance at your event. For example, if most of your guests are flying in from overseas your event could be severely affected by an airport strike.4. Ensure the site of the event is secure and all attendees, visitors, and sub-contractors are readily identifiable. Don’t rely on the venue to know who is walking into your event.5. Check the venues for slipping and tripping hazards as a significant proportion of accident claims involve attendees, visitors, sub-contractors etc falling over.6. It is paramount that you negotiate and check your venue contract closely. Make sure you understand it as the terms can be beyond your normal legal obligations. Your venue will rarely provide you with the insurance cover you need.7. Make sure you have adequate public liability insurance. Usually venues expect a public liability limit of indemnity of a minimum of £2 million any one occurrence. Some venues require as much as £25 million. Sub-contractors must have a similar limit. 8. Ensure your exhibitors, delegates and sub-contractors receive your terms and conditions so they are aware of their responsibilities. Failure to do so could mean, for example, an exhibitor who suffers damage to his exhibits will try to claim against you.9. Consult your legal department or lawyers when you issue your contract and terms and conditions, and when you sign your venue contract. Make sure you take out adequate insurance with a proven and acceptable event insurer.10. Obtain the best cover you can afford, and plan to improve the insurance budget for the next event. By planning ahead you can make sure you have enough money in the budget to get the best cover available to you. Tagged with: Eventscenter_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  40 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis2 With Halloween and Bonfire Night approaching, both popular occasions for fundraising events, UK Fundraising seeks advice on running safe events on these occasions.Schools have often run firework and bonfire events to raise funds, and for this reason the National Confederation of Parent Teacher Associations (NCPTA) has drawn up a code of practice for these events.The seven part code covers consulting Police and Fire Brigade Authorities at least seven days in advance and complying with their recommendations complied in full; keeping spectators at least 25 metres from the display and/or bonfire; complying with firework manufacturers’ instructions; and providing at least one steward for every 250 spectators. 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  • Blackbaud identifies additional 20% in unclaimed Gift Aid

    first_imgOur analysis provides some very interesting output, said Blackbaud Europe’s managing director Martin Jervis. The indexing and validation procedures we follow ensure our clients are completely confident when facing an HMRC audit. That alone represents a great step forward from just a couple of years ago when no similar solution was available.” AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 20 August 2007 | News Blackbaud identifies additional 20% in unclaimed Gift Aid Through its internal audit and analysis, Blackbaud has discovered that up to 20% of Gift Aid records contain errors or omissions that mean most charities are unable to claim the Gift Aid on them.Blackbaud’s own Gift Aid process allows charities to capture this percentage through its compliace review, which is an annual internal audit and analysis of clients’ Gift Aid records. It ofers precise remediation plans to secure the Gift Aid on these records. The system has been developed with advice from HMRC and includes modules for individual donations and sponsorship. It folows four key stages: current and historic form capture, identification of differences, remedial plans where appropriate, and ongoing management to ensure claims are maintained and up-to-date. Advertisementcenter_img Tagged with: Technology  24 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

  • Fundraising for Social Change

    first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  12 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Fundraising for Social Change About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 27 October 2007 | Newslast_img read more

  • Philanthropist awards set for December

    first_imgPhilanthropist awards set for December  27 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Ireland AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 12 November 2007 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. The Community Foundation for Ireland has announced that the winners of the 2007 Philanthropist of the Year awards will be revealed on December 3rd. The ceremony, which had been originally scheduled for November 15th, will take place in Dublin. Tina Roche, Chief Executive, when announcing the date change said “The Community Foundation would like to thank all the community groups andcharities that made nominations and we hope that this award will build into a permanent event, shining a light on philanthropy and encouragingothers to take up the mantle”.The awards will provide recognition for outstanding achievements by individuals whose giving helps society. There are two award categories – the first for philanthropy in Ireland and the second for philanthropy by Irish people overseas. Advertisementlast_img read more

  • What do fundraisers understand by ‘stewardship’?

    first_imgWhat do fundraisers understand by ‘stewardship’? AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Individual giving Howard Lake | 10 June 2008 | News  22 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Fundraising agency Relationship Marketing wants to know what fundraisers think about fundraising ‘stewardship’ and have today launched an online survey to do so.The survey has been devised by Gordon Michie, director of development at Relationship Marketing, and author of 2007’s white paper on fundraising stewardship, Pretenders to the Steward Throne.Michie explains that the term ‘stewardship’ can be confusing. “The problem, which I highlighted in my white paper and which we still encounter all the time, is that fundraisers keep talking about stewardship but no-one can really give a firm definition of what stewardship – when applied to fundraising – actually is,” he said.“Some people talk about it as if it’s donor care, others as if it’s relationship fundraising and others as if it’s just being nice to people. Stewardship really is all things to all fundraisers.With the information from the survey Michie hopes to develop some core concepts and benchmarks about what fundraising stewardship ought to be.The survey is divided into three sections: what is stewardship; what communications methods can be used to deliver stewardship; and how can stewardship be measured?The final section on measurement asks fundraisers to rate on a 5-point scale 13 possible key performance indicators and key indicators of success that could be used to measure stewardship programmes. These include reduction in complaints, donors thanked within specified time, non-donors begin to give, donors are more committed.Michie said: “The results of the Relationship Marketing Stewardship Survey will give us a much clearer picture of what fundraisers think stewardship is, how it can be delivered and how it can be measured. This will provide us with a concrete benchmark to allow us to move forward and genuinely begin developing stewardship as a fundraising concept.”www.surveymonkey.com/relationshipmarketing About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

  • Samaritans launch new fundraising appeal

    first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 12 November 2009 | News Creative agency Arthur London were appointed to produce the 60-second advert for the charity. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Emotional support charity Samaritans is launching a new fundraising TV campaign on 16 November, which will ask viewers to make a regular £3 monthly donation.  44 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The advert features the character ‘Lisa’, a young woman who has experienced a lifetime of abuse and is extremely distressed, but finds the strength to phone Samaritans. The advert closes with Lisa, played by actress Emelia Clarke, looking more positive, having made the call to Samaritans. www.samaritans.org/lisacenter_img Tagged with: Individual giving The advert will then be repeated on the same channels from 26 to 31 December, delivering 1an expected 5.8 million impacts and reaching a total audience of 5 million. Nick Spindler, Partner at Arthur said: “The challenge was to show the compelling need for Samaritans but with sensitivity for the courage of their callers. Lisa’s story achieves this by letting less say more. We’re proud to work with Samaritans and eagerly await the results as the campaign goes live.” Advertisement The advert will be broadcast on 10 digital TV channels – More4, ITV3, ITV4, Fiver, Gold, Yesterday, Blighty, FiveUSA, Alibi and Eden until 30 November. Samaritans launch new fundraising appeallast_img read more

  • 2012 British 10km London Run attracts 15,000 runners for 612 charities

    first_img  16 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 13 December 2011 | News Tagged with: Events 2012 British 10km London Run attracts 15,000 runners for 612 charities About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. The 2012 British 10km London Run, which will take place on 8 July next year, has already attracted nearly 15,000 runners who will benefit 612 charities who have secured places under the race’s debenture system.Event founder and director Michael O’Reilly said that this was “a record entry for this time of the year”.He pointed to the relatively low charge to charities compared to other major running events. The race entry fee for the years 2012-2014 costs £212.10p per debenture, and each one guarantees the holder six places each year, with charities only paying one year at a time.As part of the cost of the debenture, each charity runner will receive chip timing, an official race photograph, a text message confirming place and time results.The event, now in its 12th year, will enable runners to run through central London on roads closed to traffic just 19 days before the opening ceremony of the London Olympic Games. The event has places for 25,000 runners, and its organisers say it has sold out every year since 2006.www.thebritish10klondon.co.uk/charities.aspx AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more